MEET CLARA - THE AI BEHIND SMARTER SOFTWARE CHOICES
Best Marketing Automation Software At A Glance
Best for Small Businesses:
Akero
Best for Mid-Market:
GlideCampaign
Best for Enterprise:
ClickDimensions
Best Free Software:
Rewardoo
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is GlideCampaign and how does it work?
Introducing GlideCampaign the powerful new platform that lets them maximize their sales and marketing strategies with ease. Designed to take the pain out of sales and marketing, this revolutionary tool goes beyond the usual scope of services offered by other platforms. With GlideCampaign, they will have access to advanced marketing automation, CRM (customer relationship management), funnel builder, membership, 2 way SMS, and more. GlideCampaign helps them meet their marketing goals while staying ahead of the competition. Its integrated suite of solutions offers a comprehensive suite of sophisticated insights to support sales outcomes and monitor success in real time. Driven by cutting-edge technology, GlideCampaign's automated workflow processes and customer segmentation capabilities eliminate manual tracking systems so that you can spend less time counting clicks and more time engaging customers. Utilize two-way SMS for personalized targeted messaging and efficient closing rate optimization right from your fingertips. Create custom funnels to drive results with ease including landing pages, follow-up emails, dynamic content triggers, and more. Manage leads efficiently using an ultra-customizable web-based CRM dashboard with Demand Sync from hundreds of lead capture sources for record updates in real time. Plus gain deeper insights into your data with easy visualization tools like Pie Charts for trend analysis or Bar Graphs for pattern recognition at no extra cost or hassle. Make data-driven decisions quickly with GlideCampaign: maximize profits from each campaign, stay ahead in ever-changing markets, and get the most out of every effort through successful testing strategies. Unleash the power at your fingertips with GlideCampaign today!
Read moreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Hey Oliver and how does it work?
Hey Oliver is the marketing automation software designed to help businesses grow faster by turning visitors into loyal customers. Its powerful tools enable real-time visitor tracking and create opportunities to convert leads with targeted, personalized campaigns. Learn more about their audience's interests and preferences, and craft interactive in-site windows to grab their attention. By identifying loyal customers based on browsing, Hey Oliver helps them create relationships faster than ever. Never miss an opportunity to reach or retarget visitors who have left their website Hey Oliver ensures them stay connected with their audience through automated lead generation campaigns. Provide instant support by chatting directly with top leads, offering them the answers they need at the perfect time. Whether they’re tracking activity, engaging visitors, or guiding them through the sales cycle, Hey Oliver makes it easy to automate outreach and boost conversions. With Hey Oliver, they’ll stop sending generic campaigns and start delivering engaging, data-driven, and personalized experiences at scale all with minimal effort.
Read moreSW Score Breakdown
Hey Oliver Pricing
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Akero and how does it work?
Akero is a marketing automation software. Plan global campaigns using AI to predict performance against brief and budget. Build and upload assets for search, social media and programmatic campaigns in one platform. Track everything from the first advert served through to the enrolled student in a single dashboard.
SW Score Breakdown
Akero Pricing
Unsure which SaaS tool fits your needs? Let Clara guide you.
SaaSworthy’s own chatbot that helps you find, compare, and choose better in seconds.87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Selligent and how does it work?
Selligent is a marketing automation platform that enables B2C marketers to keep their customers engaged and drive greater ROI from email and digital marketing campaigns. The omnichannel platform allows users to easily launch campaigns and manage consumer interactions across multiple communication channels like email, push notifications, SMS, etc. Its AI capabilities help marketers improve customer experience by optimizing content and customer journeys, in an interactive, relevant, and valuable way. Selligent enables users to build and grow more profitable customer relationships by forwarding relevant and personalized messages to the latter. The platform also helps marketers easily analyze their audiences based on their CRM profile data, actions, or purchase history. Thus enabling marketers to retarget their audience through lifecycle campaigns specially curated for them. The software can also be used to bring all customer interactions and data points within a unified interface, facilitating seamless captures and precise analysis of relevant data. Analytical dashboards and responsive design tools help with seamless analysis and accurate decision-making.
Read moreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Marketing Optimizer and how does it work?
Marketing Optimizer is a marketing automation software. Learn from every visitor to your website what content works, and which content needs improvement. Double-down on the campaigns and content initiatives that work, and axe the ones that don’t. Launch landing pages, A/B test them to turn more visitors into leads, publish phone numbers and forms on them in seconds to capture all the data you need to turn a visitor into a sales-ready lead.
Read moreSW Score Breakdown
Marketing Optimizer Pricing
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Net-Results and how does it work?
Net-Results is an excellent marketing automation tool with very powerful segmentation capabilities. Create personalized marketing campaigns with an easy-to-use landing page and email features. Generate new leads and accelerate your sales cycle with powerful data-driven campaigns. Explore insights to better understand campaign performance to improve and adapt quickly.
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SW Score Breakdown
User Sentiment
Denver, Colorado
Live Since 2003
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ClickDimensions and how does it work?
ClickDimensions is a marketing automation platform that comes loaded with a suite of tools, making marketing easy besides driving continual improvement in pre-scheduled results. It is the only marketing, services and analytics platform in the market built for companies that use Microsoft Dynamics. Over ClickDimensions, users get various digital marketing applications that are specially designed to drive growth and engagement. The platform also provides users with an enterprise-grade marketing intelligence suite helping them unify and analyse sales, customer and marketing data accordingly. Its marketing services ensure comprehensive customer success and support, helping companies achieve their targets on the go. ClickDimensions includes multichannel marketing functionalities working natively as a ‘single solution’ with Microsoft Dynamics. It also offers a plethora of essential tools like campaign automation, email marketing, web intelligence, web forms and surveys alike that collectively help users to get more leads. With ClickDimensions, companies can even create and publish content over social profiles to engage with audiences and gain more customers.
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User Sentiment
Atlanta, Georgia
Live Since 2010
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Emarsys and how does it work?
Emarsys is a robust omnichannel customer engagement platform serving organisations across the e-commerce, retail, and travel industry, helping them accelerate essential business outcomes. The critical capabilities of Emarsys include its function as a customer engagement platform eliminating the need for silos, unifying the customer data through an open architecture and API. The platform has in-built use cases and specific solutions tailored to particular industry requirements. Also, it offers customer-centric personalisation across all channels and devices. Emarsys comes equipped with a marketer-friendly AI and predictive analysis facility with marketing execution to scale 1:1 personalisation. Furthermore, its omnichannel automation mechanism simplifies cross-channel implementation as well. The platform is also capable of streamlining marketing operations to optimise the entire customer experience. Moreover, insightful reporting and analytics offered by Emarsys boost up predictable and profitable growth. Lastly, the platform offers personalised omnichannel experiences through email, ads, and direct mail, besides utilising an open architecture and API to enhance customer engagement.
Read moreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is LeadSquared Marketing Automation and how does it work?
LeadSquared Marketing Automation is a cloud-based solution for the marketing needs of businesses of all sizes. LeadSquared provides pre-programmed workflow and ready-made templates to help you through the automation process so you don’t have to build new sequences from the ground up, although you can create new workflows if you prefer to. You can create interdependent workflows that work in-sync to automate complex business processes. An example of this is in funnel movements. When a lead moves down the sales funnel, you can set multiple nurturing paths to automatically trigger.
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SW Score Breakdown
User Sentiment
Bangalore, India
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Sprout24 and how does it work?
Sprout24 is the ultimate software research tool for professionals in need of product evaluation before making a purchasing decision. This exacting process goes far beyond surface-level readings to give reliable insights. They collect data from multiple sources, conduct market analysis, and examine each software's features and updates to provide up-to-date market sentiment. Sprout24 gives a comprehensive picture so they can evaluate products with confidence and make the call that best suits your business needs. Rest assured knowing they have all the facts to make an informed purchase - trust Sprout24.
Read moreSW Score Breakdown
Sprout24 Pricing
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Webmecanik Automation and how does it work?
Webmecanik Automation is web software that analyzes and records the behavior of your visitors on your websites. Thus, it automatically activates contact and information actions with your prospects and customers according to their profile and their activity. The right content, to the right person at the right time, is the guarantee of growth in your turnover and customer loyalty.
Read moreSW Score Breakdown
Webmecanik Automation Pricing
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Sugar Market and how does it work?
Sugar Market (formerly Salesfusion) helps marketers get their websites discovered by combining social media management, SEO, and SEM tools in a single, all-you-need marketing automation software. Sugar Market gives you the tools to set up multi-step nurture campaigns to reach leads with timely messaging. Know what’s working and what’s not with Advanced Analytics, a powerful BI reporting module included with every package. Sugar Market has native integrations with more CRMs than any other marketing automation platform.
Read moreSW Score Breakdown
Sugar Market Pricing
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Taplytics and how does it work?
Taplytics is an innovative platform for modern AB testing and development. It is known for providing cross-platform AB testing and flag solutions, along with zero bloats to enhance the experiences of modern-day applications. All releases on Taplytics are kept under the client’s control enabling them to test and release or cancel features in real-time. Further, the feature flags are all aimed at necessary development that includes cutting on deployment risks and improving necessary facilities. Also, thanks to the time-controlled feature rollout. Clients are further provided with the liberty to choose from a variety of SDKs, flexible APIs and development solutions for on-premise or cloud issues. Taplytics has made it to the top of the list most of the time thanks to its unparalleled team aimed at customer success. This team ensures around-the-day technical support and therefore, engineering time cuts down to almost fifty per cent. The AI personalisation feature of Taplytics enables clients to get a personalised interface without putting in a single line of code.
Read moreSW Score Breakdown
Taplytics Pricing
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is dotdigital and how does it work?
Dotdigital is an omnichannel marketing automation software, providing comprehensive marketing solutions for B2C, B2B and NFP marketers. As a widely trusted platform, its services are employed by a number of top organisations such as British Airways, Team GB (Olympics), Tottenham Hotspur, Macmillan Cancer Support, and such. This digital marketing platform comes equipped with a variety of exceptional features, enabling businesses to optimise their strategies and execution-related tasks in an efficient manner. It helps users fully automate all communication processes like SMS, email and more facilitating seamless interaction between departments. With segmentation, users can categorise their customers based on purchase behaviours, marketing preferences and demographics. Moreover, a fully customisable campaign promotion facility lets users send one-to-one omnichannel messages and content in real-time. Dotdigital and its data-driven marketing strategy are further empowered with several smart reporting options which let users extract relevant information facilitating better sales. Also, pre-built third-party integration facilities with Shopify plus, Microsoft Dynamics 365, BigCommerce and more enables seamless business process monitoring.
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User Sentiment
New York, New York
Live Since 1999
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Recotap and how does it work?
Recotap is an account-based marketing platform that can be used to bring down customer acquisition costs, shorten sales cycles and expand revenue on the go. It is completely an AI-based solution that companies mostly use to reach, engage and convert target accounts besides streamlining potential revenue growth with confidence. Also, real-time integration with external platforms like Mailchimp, Webflow, HubSpot, SendGrid, Marketo, Freshworks, Salesforce, Eloqua and WordPress are of great help. B2B marketers can depend on Recota to keep a track of their target audience, enrich data and segregate channels that stand out as the best fit. Also, the multi-channel account-based advertising facility available within can be used to reach out to the main decision-makers and nurture individual accounts that stand as the best fit. Regarding engagement, the software is capable of delivering both personalised and consistent website experiences simultaneously. Thus bringing in the entire buying team under the same roof. Personalised talking tools and account charts are also available.
Read moreSW Score Breakdown
Recotap Pricing
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is LeadFox and how does it work?
LeadFox is an all-in-one marketing automation software that allows users to generate new leads and customers automatically. Fitness studios can largely benefit with this software as they can choose to organize campaigns that have been designed specifically for them. LeadFox helps users overcome all business challenges with their affordable marketing techniques and user-friendly software. It comes along with powerful tools that help gather leads. Additionally, features like landing page builder, form builder, pop-up builder, email builder, multiple templates, and responsive designs let one access the app on any device. LeadFox allows users to convert their leads into customers. It supports automated marketing processes, and users can add unique visual automation modules to it. In addition to this, one can analyze, optimize and perform the best practices to expand their customer base effortlessly. SMEs and marketers can easily adapt themselves to these available options. Users can work on this all-in-one platform and scale their business in today’s competitive market.
Read moreSW Score Breakdown
LeadFox Pricing
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is LinkedCamp and how does it work?
Linkedcamp is your hub for prospecting professionally and efficiently, eliminating the hassle of back-and-forth manual work so you can focus on what matters. A new proxy IP address is assigned to each account and our algorithm mimics human behavior.
SW Score Breakdown
LinkedCamp Pricing
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Marsello and how does it work?
Marsello is a marketing tool that combines the power of automation with the nuances of human experts to deliver highly targeted retention marketing strategies. Marketers and managers can leverage the tool to deliver results for fast-growing brands by boosting sales through loyalty marketing. Marsello makes it possible to target the right customer at the right time, increasing customer retention and sales, along with enhancing every stage of the customer lifecycle. The tool even goes through the customer data by collecting them from the eCommerce or POS platform to segment the customers based on their buying patterns. Then by leveraging targeted email flows, customers can be engaged with loyalty program features across their complete lifecycle. The resulting customization can also improve brand value by forming a memorable connection with the customers. Messages and designs can be further customized according to the marketing strategies of the users.
Read moreSW Score Breakdown
Marsello Pricing
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is RD Station and how does it work?
RD Station is a complete marketing automation software that helps companies to make their digital marketing operations more efficient. The software can be used to generate better marketing campaigns, qualified business opportunities and nurture lead to scale individual businesses. With RD Station, users find all the necessary sales and marketing data in one place. It also offers a wide variety of major Digital Marketing resources within a unified space, making scheduled marketing campaigns more efficient. Various templates, Landing Pages, Emails, Pop-ups, and more made available within the particular can be used to create effective campaigns without much of a hassle. It can also be used to send the right messages to customers at the right time and create personalized journeys that generate up to 5x more conversions. RD Station automatically identifies leads with great buying potential by utilizing collected data. Moreover, it also comes with a responsive tech support team that provides accurate service in English, Portuguese and Spanish languages.
Read moreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Kartra and how does it work?
Kartra is the ultimate all-in-one platform designed to help businesses grow and succeed. With customizable, pre-built marketing campaigns, one can start engaging the audience and driving results from day one. Effortlessly create stunning websites and landing pages, connect with the audience through powerful webinars and email marketing tools, and monetize the expertise with courses and memberships. Kartra’s advanced sales funnels and detailed automation handle the hard work, seamlessly guiding leads along the path to conversion. Real-time analytics empowers to fine-tune every step of the customer journey, maximize the revenue potential. Introducing Kartra AI— a personal writing assistant. Instantly generate high-quality pages, emails, and SMS campaigns tailored to meet the brand’s voice, saving time and energy. With Kartra AI, one can focus on what truly matters: turning leads into loyal customers. Kartra enables to grow faster, work smarter, and make a lasting impact—all without breaking a sweat.
Read moreSW Score Breakdown
Kartra Pricing
The Average Cost of a basic Marketing Automation Software plan is $48 per month.
46% of Marketing Automation Software offer a Free Trial , while 21% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
GlideCampaign
|
87 | 0 |
Hey Oliver
|
87 | 4.8 |
Akero
|
87 | 4.8 |
Selligent
|
87 | 4.5 |
Marketing Optimizer
|
87 | 4.3 |
Net-Results
|
87 | 4.5 |
ClickDimensions
|
87 | 3.9 |
Emarsys
|
87 | 4.5 |
LeadSquared Marketing Automation
|
87 | 4.7 |
Sprout24
|
87 | 0 |
The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.
A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:
Always use the free trial version, if available, and get an idea about the software before actually buying it.
Typical Features
This feature allows you to analyze and understand the behavior of your website visitors.
Timely following up with your leads in order to convert them into a prospective customer.
A systemized and organized way of managing all your leads and their conversation.
Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
An email drip campaign helps you automatically send a series of emails at regular intervals.
It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
Allows testing different variations of multiple webpage elements to find the best one among them
Lets you manage your prospective leads by scoring them on the basis of their response.
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