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Best Marketing Automation Software At A Glance
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Sugar Market and how does it work?
Sugar Market (formerly Salesfusion) helps marketers get their websites discovered by combining social media management, SEO, and SEM tools in a single, all-you-need marketing automation software. Sugar Market gives you the tools to set up multi-step nurture campaigns to reach leads with timely messaging. Know what’s working and what’s not with Advanced Analytics, a powerful BI reporting module included with every package. Sugar Market has native integrations with more CRMs than any other marketing automation platform.
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Sugar Market Pricing
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Marketing Optimizer and how does it work?
Marketing Optimizer is a marketing automation software. Learn from every visitor to your website what content works, and which content needs improvement. Double-down on the campaigns and content initiatives that work, and axe the ones that don’t. Launch landing pages, A/B test them to turn more visitors into leads, publish phone numbers and forms on them in seconds to capture all the data you need to turn a visitor into a sales-ready lead.
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Marketing Optimizer Pricing
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is zigihub and how does it work?
zigihub is world's first integrated and intelligent revenue acceleration platform covering the entire spectrum of CRM, Sales force management, Campaign management, Event Driven Marketing etc. zigihub mobile app not only enables sales teams but tracks all their activities to get the best performance. Integrated with google maps, zigihub sales app ensures that the time of sales people is spent effectively. zigihub is a platform developed and marketed by Kloutix Solutions Pvt. Ltd.
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zigihub Pricing
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SaaSworthy’s own chatbot that helps you find, compare, and choose better in seconds.88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Akero and how does it work?
Akero is a marketing automation software. Plan global campaigns using AI to predict performance against brief and budget. Build and upload assets for search, social media and programmatic campaigns in one platform. Track everything from the first advert served through to the enrolled student in a single dashboard.
SW Score Breakdown
Akero Pricing
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Emarsys and how does it work?
Emarsys is a robust omnichannel customer engagement platform serving organisations across the e-commerce, retail, and travel industry, helping them accelerate essential business outcomes. The critical capabilities of Emarsys include its function as a customer engagement platform eliminating the need for silos, unifying the customer data through an open architecture and API. The platform has in-built use cases and specific solutions tailored to particular industry requirements. Also, it offers customer-centric personalisation across all channels and devices. Emarsys comes equipped with a marketer-friendly AI and predictive analysis facility with marketing execution to scale 1:1 personalisation. Furthermore, its omnichannel automation mechanism simplifies cross-channel implementation as well. The platform is also capable of streamlining marketing operations to optimise the entire customer experience. Moreover, insightful reporting and analytics offered by Emarsys boost up predictable and profitable growth. Lastly, the platform offers personalised omnichannel experiences through email, ads, and direct mail, besides utilising an open architecture and API to enhance customer engagement.
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Emfluence and how does it work?
The emfluence Marketing Platform is guided by feedback from marketing automation platform users like a user. Whether you’re launching your own digital campaigns or managing a brand across multiple channels, we’ve got you covered.
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SW Score Breakdown
User Sentiment
Kansas City, Missouri
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Dittofeed and how does it work?
Dittofeed is an innovative new customer engagement platform designed specifically for developers. It’s the first of its kind, open-source omni-channel customer engagement solution on the market and shares a similar value proposition to other well-known customer engagement platforms like Braze, Customer.io, and Segment Engage, just to name a few. With Dittofeed, professionals have access to automated messaging capabilities across numerous channels like email, SMS, and in-app push notifications. This platform helps marketing and growth teams stay organized by tracking customer behaviors for an easier outreach when necessary. Built with reliability in mind, this cutting edge solution is taking the marketplace by storm! Dittofeed is perfect for professionals who are looking to automate their customer engagement and grow their business. With its open source architecture, developers can tailor Dittofeed to suit their needs, enabling them to keep up with trends in their industry and remain competitive.Experience faster customer engagement and increased revenue with Dittofeed's omni-channel customer engagement platform. Unlock the full potential of the customer relationships with Dittofeed!
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Dittofeed Pricing
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Segmentino and how does it work?
Segmentino is a marketing automation platform that leverages the power of AI to deliver a stellar customer experience. The tool can be used across all digital properties and channels to gain the most out of the intelligent frameworks at play. It uses AI boosted real-time machine learning that offers the best recommendations to users, customised specially for them. The tool can not only be used for web pages but also for email marketing and other campaigns as well. The campaign builder is fully visual and lets users drag and drop to create automated multi-channel communications. A wide variety of triggers is available at the disposal of the marketers, allowing them to seamlessly create the best communication strategy for their users. Measuring the campaign performance is made easy through the intuitive dashboard and it helps in improving them to suit the users need better. Segmentino is scalable for all types of business and boasts of a big data infrastructure.
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Segmentino Pricing
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is GlideCampaign and how does it work?
Introducing GlideCampaign the powerful new platform that lets them maximize their sales and marketing strategies with ease. Designed to take the pain out of sales and marketing, this revolutionary tool goes beyond the usual scope of services offered by other platforms. With GlideCampaign, they will have access to advanced marketing automation, CRM (customer relationship management), funnel builder, membership, 2 way SMS, and more. GlideCampaign helps them meet their marketing goals while staying ahead of the competition. Its integrated suite of solutions offers a comprehensive suite of sophisticated insights to support sales outcomes and monitor success in real time. Driven by cutting-edge technology, GlideCampaign's automated workflow processes and customer segmentation capabilities eliminate manual tracking systems so that you can spend less time counting clicks and more time engaging customers. Utilize two-way SMS for personalized targeted messaging and efficient closing rate optimization right from your fingertips. Create custom funnels to drive results with ease including landing pages, follow-up emails, dynamic content triggers, and more. Manage leads efficiently using an ultra-customizable web-based CRM dashboard with Demand Sync from hundreds of lead capture sources for record updates in real time. Plus gain deeper insights into your data with easy visualization tools like Pie Charts for trend analysis or Bar Graphs for pattern recognition at no extra cost or hassle. Make data-driven decisions quickly with GlideCampaign: maximize profits from each campaign, stay ahead in ever-changing markets, and get the most out of every effort through successful testing strategies. Unleash the power at your fingertips with GlideCampaign today!
Read moreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Lead Liaison and how does it work?
Lead Liaison offers lead scoring, lead nurturing, lead distribution, and lead tracking as well as marketing automation and lead management solutions. It allows you to customize your lead capturing form to meet your specific business requirements. You can further modify Lead Liaison by branding the theme with your company's colours or logo. You can tailor handwritten letters, postcards, emails, and SMS messages by combining any combination of data from your events. You can generate an unlimited number of users for your mobile application on an unlimited number of mobile devices. GoExhibit!TM, the company's event lead management solution, enables users to create custom forms, deploy mobile devices quickly, manage lead capture using a mobile app, and then segment, distribute, export, follow up with, and/or nurture leads without missing a beat. Lead Liaison developed a set of sales solutions to make sales reps' lives simpler. They employ methodical sales processes to give your organization the competitive advantage it needs to win big in a competitive market. Furthermore, it collects and updates consent in real-time, ensuring that visitors are well-informed and empowered.
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User Sentiment
Dallas, Texas
Live Since 2008
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Marsello and how does it work?
Marsello is a marketing tool that combines the power of automation with the nuances of human experts to deliver highly targeted retention marketing strategies. Marketers and managers can leverage the tool to deliver results for fast-growing brands by boosting sales through loyalty marketing. Marsello makes it possible to target the right customer at the right time, increasing customer retention and sales, along with enhancing every stage of the customer lifecycle. The tool even goes through the customer data by collecting them from the eCommerce or POS platform to segment the customers based on their buying patterns. Then by leveraging targeted email flows, customers can be engaged with loyalty program features across their complete lifecycle. The resulting customization can also improve brand value by forming a memorable connection with the customers. Messages and designs can be further customized according to the marketing strategies of the users.
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Marsello Pricing
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Sprout24 and how does it work?
Sprout24 is the ultimate software research tool for professionals in need of product evaluation before making a purchasing decision. This exacting process goes far beyond surface-level readings to give reliable insights. They collect data from multiple sources, conduct market analysis, and examine each software's features and updates to provide up-to-date market sentiment. Sprout24 gives a comprehensive picture so they can evaluate products with confidence and make the call that best suits your business needs. Rest assured knowing they have all the facts to make an informed purchase - trust Sprout24.
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Sprout24 Pricing
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Maropost and how does it work?
Maropost is a smart multi-channel automation platform that offers the tools and staff to assist marketers in personalizing their messages, segmenting their consumers, and ensuring email delivery to inboxes. It enables you to send SMS messages, emails, mobile alerts, and unique discount codes, then put your campaigns and content on autopilot to offer an exceptional customer experience at every step of the customer lifecycle. Maropost offers spam checker, deliverability score, and other advanced deliverability technologies to help you increase your inbox rates before you send a message along with thorough reporting tools that make inbox monitoring easier. To enhance conversions and open rates, you can send messages based on prior interaction utilizing time and date, as well as CTAs, offers, and varied visuals. With data-driven email marketing, you can increase email engagement. From dynamic email personalisation to send-time optimization, the platform makes sure your emails don't only get in the inbox, but also produce results for your company. Additionally, you can convert anonymous site visitors into contacts and clients with ease using the Macropost platform.
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SW Score Breakdown
User Sentiment
Ontario, Canada
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Beeketing and how does it work?
Beeketing is an all-in-one marketing platform for digital stores who aim to convert more visitors into revenues. The tool works by tracking the behaviour of customers including their background details and where they come from. With the help of dedicated insights, users can connect better with their customers, analyze their shopping patterns and predict the products that they are most likely to buy. With integrated AI solutions, users receive a smart marketing platform that tracks visitors from the moment they enter the store of users. They can then be driven through the conversion funnel and converted into paying customers. The customer journey that can be tracked includes email subscription and interaction with coupons right up to the completion of purchases. Tracking capabilities extend to multiple devices and browsers as well as instances when users are not logged in. Every data of every individual visitor is tracked across disparate data touch points for a holistic picture.
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Beeketing Pricing
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Hubspot Marketing Hub and how does it work?
Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation.
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User Sentiment
Cambridge, Massachusetts
Live Since 2006
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Sailthru and how does it work?
Sailthru, is a cloud-based marketing automation tool, assists contemporary marketers at top media and retail firms in forging closer, more enduring connections with their audience. Sailthru personalised individual consumer experiences across digital communication channels via email, on a brand’s website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers can produce higher revenue, boost client lifetime value and reduce churn. It has a vast list of features such as - strong data foundation supports your communication across all platforms including email, online, mobile and integrations like in-store and loyalty programmes. Through a single, dependable platform, manage campaigns, journey-based triggers, and transactional email. Sailthru is the provider of high-performance, customised email that thousands of marketers rely on. From your dashboard, learn more about pageviews, revenue attribution, and other important metrics. One of its most beneficial features is Unique SMS Marketing - By speaking with your customers where they want to engage, you can extend your cross-channel trips and forge stronger connections. Transactional and triggered text messaging can enhance engaging campaigns. You can communicate with customers wherever they are by customising push notifications, in-app messaging, and app experiences.
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User Sentiment
New York, New York
Live Since 2008
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is LeadFox and how does it work?
LeadFox is an all-in-one marketing automation software that allows users to generate new leads and customers automatically. Fitness studios can largely benefit with this software as they can choose to organize campaigns that have been designed specifically for them. LeadFox helps users overcome all business challenges with their affordable marketing techniques and user-friendly software. It comes along with powerful tools that help gather leads. Additionally, features like landing page builder, form builder, pop-up builder, email builder, multiple templates, and responsive designs let one access the app on any device. LeadFox allows users to convert their leads into customers. It supports automated marketing processes, and users can add unique visual automation modules to it. In addition to this, one can analyze, optimize and perform the best practices to expand their customer base effortlessly. SMEs and marketers can easily adapt themselves to these available options. Users can work on this all-in-one platform and scale their business in today’s competitive market.
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LeadFox Pricing
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Adobe Marketo Engage and how does it work?
Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for.
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User Sentiment
San Jose, CA
Live Since 2006
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is RD Station and how does it work?
RD Station is a complete marketing automation software that helps companies to make their digital marketing operations more efficient. The software can be used to generate better marketing campaigns, qualified business opportunities and nurture lead to scale individual businesses. With RD Station, users find all the necessary sales and marketing data in one place. It also offers a wide variety of major Digital Marketing resources within a unified space, making scheduled marketing campaigns more efficient. Various templates, Landing Pages, Emails, Pop-ups, and more made available within the particular can be used to create effective campaigns without much of a hassle. It can also be used to send the right messages to customers at the right time and create personalized journeys that generate up to 5x more conversions. RD Station automatically identifies leads with great buying potential by utilizing collected data. Moreover, it also comes with a responsive tech support team that provides accurate service in English, Portuguese and Spanish languages.
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RD Station Pricing
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Epixel MLM Software and how does it work?
Epixel MLM Software is a robust Multi-Level Marketing tool designed to streamline brand management and organize marketing efforts seamlessly. It integrates effortlessly with lead capturing systems, ensuring a steady influx of potential customers. This software is a boon for marketers and businesses of all sizes—small, medium, and large. With support for multiple currencies and languages, Epixel MLM Software caters to a global audience, breaking down barriers and driving international growth. The software also excels in generating comprehensive reports on income and expenses, providing valuable insights to measure and enhance business performance. By automating complex tasks, Epixel MLM Software allows users to focus on strategic activities like content creation and audience engagement. It stands as a reliable partner in the quest for business expansion, offering easy-to-use features that ensure efficiency and effectiveness.
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The Average Cost of a basic Marketing Automation Software plan is $47 per month.
47% of Marketing Automation Software offer a Free Trial , while 22% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
Sugar Market
|
88 | 4.6 |
Marketing Optimizer
|
88 | 4.9 |
zigihub
|
88 | 4.9 |
Akero
|
88 | 4.9 |
Emarsys
|
88 | 4.8 |
Emfluence
|
88 | 4.8 |
Dittofeed
|
88 | 5 |
Segmentino
|
87 | 0 |
GlideCampaign
|
87 | 0 |
Lead Liaison
|
87 | 4.9 |
The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.
A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:
Always use the free trial version, if available, and get an idea about the software before actually buying it.
Typical Features
This feature allows you to analyze and understand the behavior of your website visitors.
Timely following up with your leads in order to convert them into a prospective customer.
A systemized and organized way of managing all your leads and their conversation.
Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
An email drip campaign helps you automatically send a series of emails at regular intervals.
It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
Allows testing different variations of multiple webpage elements to find the best one among them
Lets you manage your prospective leads by scoring them on the basis of their response.
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