Heatmap Software helps businesses to assess the performance of their website, notably, the performance of different segments on the site. A heatmap software tracks the entire activity of the users in all session to generate a heatmap. The heatmap is usually made using colors of different temperatures and tones, in which warmer colors like red, orange and yellows highlight the area of higher interaction, while more refreshing colors are used for less interactive segments. This can help the website manager to make necessary and immediate changes to the webpage to increase the interaction level of the visitors. Almost all the major heatmap software available in the market, also offer a session recording option. This is used to record each user session, which proves to be beneficial as it displays interaction with inch precision. Most of the heatmap tools also offer filters to view report based on region, the device used, etc. and identifies pages/parts responsible for the backdrop of visitors.
Fullstory houses a host of features for detailed heatmap generation and other analytics. The first being the heatmaps, which is generated by tracking the user’s activity on your website. The heatmaps are generated with sprayed colours of different tones on various segments on your website,... read more
Hotjar aims to help businesses better understand customer behaviour on the user website front end using a plethora of tools such as heatmaps, visitor recordings, conversion funnels, feedback and surveys. Heatmaps help users understand what customers want, care about and do on their websites by... read more
VWO Insights software is a Heat Map software platform used to monitor session recordings to optimize visitors’ experiences. The software offers Funnels, Sessions Recordings, and ClickMap to measure conversion. It has Advanced segmentation to create complex segments and generate funnel reports... read more
Crazy Egg is one of the most popular heatmap software available in the market. It offers you a thorough insight of how your website visitors are interacting with the content present on your website. Not only a simple heatmap of the number of clicks, but Crazy Egg even shows visual reports of the... read more
Lucky Orange offers you visual reports as heatmaps of how your customers are interacting with your website. It presents dynamic heatmaps that show the level and degree of interaction of visitors on your website and allows you to sort results with different parameters. You can view the heatmaps of... read more
Mouseflow is one of the feature-rich heatmap tools that track the activity of website visitors and offer you a detailed insight. The heatmaps offered by Mouseflow are build using tracking visitor’s interaction with the website that includes touch/click, scroll, engagement with particular content,... read more
Inspectlet is a multi-purpose heatmap software offering detailed insight of visitors activity on your website. The first and foremost feature is Eye-tracking Heatmaps that shows the type and degree of interaction of your visitors to elements of the website. The heatmaps are generated by tracking... read more
When it comes to feature offering, most of the heatmap software generally offers all the essential features. Affordability is one thing, but one must ensure that the particular heatmap tool is helping in the growth of business or not. In order to do that, you must provide a few things before purchasing any heatmap software.