Home/Marketing Automation Software/Act-On
Updated on: June 17, 2019
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Act-On - Marketing Automation Software : SaaSworthy.com
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Act-On

An all-in-one Marketing Automation software
★★★★★
★★★★★
(986 Ratings) Write Review

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.

Act-On Features Show All Features

Act-On Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Contact Portland, OR / +1.877.530.1555
Deployment SaaS/Web/Cloud Category Marketing Automation Software

Act-On Pricing

Pricing ModelSubscription , Quotation Based
How much does Act-On cost ?
The pricing for Act-On starts at $900.0 per month. Act-On has 2 different plans such as - Professional at $900.0 per month and Enterprise at $2000.0 per month.
Professional
$900 /Month

The Pricing is starting from $900 Per Month Billed Annually.

Full featured marketing automation platform for growing businesses.

  • Starts at 2,500 active contacts
  • 3 marketing users
  • 50 sales users
  • 30,000 API calls per day.

Please Contact the Organization for getting a Customized Pricing.

Enterprise
$2,000 /Month

The Pricing Plan in Starting from $2000 Per Month Billed Annually.

Complete Professional platform, plus additional capabilities for teams with advanced strategies.

  • Starts at 2,500 active contacts
  • 6 marketing users
  • 100 sales users
  • 30,000 API calls per day

Please Contact the Organization for getting a Customized Pricing.

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Disclaimer: The pricing details were last updated on 04/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Act-On Reviews

OVERALL RATING
4.2
Based on 986 Rating(s)
Rating Distribution
  • 782
  • 140
  • 25
  • 15
  • 24
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Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 24 May 2019)
Easy to Use Marketing Automation Platform

Pros: Very easy to learn and use the platform. The drag-and-drop Landing Page and Email composers can your team productive with Act-On in no time.

Cons: The interface is a inconsistent (some modules have been updated more than others), and there are a few missing nice-to-have options (like the ability to add anchors to CTA buttons - this can be done but by manually adding a button with HTML).

Overall: We've built all of our landing pages in Act-On, and every marketing emails is sent through the software.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 24 May 2019)
Dezrez

Pros: The functionality was really extensive and the automation programmes

Cons: The support kept changing and account manager

Overall: Great platform

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 24 May 2019)
"Contacting people who show a genuine interest"

What do you like best?

I like to know which of my prospects have been looking on our website, so the best feature for me is Website Prospector. This also indicates who is actually looking at the mails I am sending, as I include links from the website, directing them to areas I feel are important and want them to look at. It is a good indicator of interest and enables you to focus your time on the 'warmer' leads - those actually taking the time to look at mails and explore website etc. When we carry out marketing campaigns Act-On is an excellent tool to show people that have actually participated too - opened mails, clicked through etc.

What do you dislike?

I have mentioned previously that Act-On is not compatible with my version of Windows so I am unable to send my mails to prospects via the Act-On plugin, I simply send via Outlook. In terms of Website Prospector, it would be good to know who exactly is looking at the mail/ clicking links, as opposed to just a company name, as on occasions you send mails to multiple people. it is not great when there is an IP address of a telecommunications company showing either, so you are not seeing your actual prospect opening the mail, but the company they route via.

Recommendations to others considering the product:

Act-On is a valuable tool to me whilst carrying out my day to day job.

What problems are you solving with the product? What benefits have you realized?

The Website Prospector enables me to prioritize my prospecting. Over time I can collate those that have paid attention to our company and our product(s) which allows me to form call lists. It also enables me to make assumptions about who is likely to book a demo with me.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 23 May 2019)
"My marketing automation learning experience with ActOn"

What do you like best?

The ease with which email programs can be set up with the simple and efficient drag and drop feature. Emails lists/segments can be created in a matter of minutes applying the filters which is very time saving. The support I have received so far from both my account manager in ActOn and the support team when I raise tickets is very satisfying.

What do you dislike?

I seriously feel that the reporting could be improved a lot. Right now I am putting in hours of manual effort after downloading the email program reports from ActON to get a holistic view of email programs. The process of downloading email summary reports by programs and then consolidating it for specific period is a humongous task. Also, the timeline filter is not available for email program metrics. For example, email engagement per email program for a week or a time range is not available. The reporting metrics received from ActOn is highly inadequate and frustrating.

Recommendations to others considering the product:

Great tool for efficiently setting up targeted marketing campaigns easily. Manage multiple multi-touch drip campaigns with personalization.

What problems are you solving with the product? What benefits have you realized?

Able to create target segments for campaigns, and for account based marketing email programs.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 23 May 2019)
"Outreach automation tool for Star"

What do you like best?

Easily manageable structure of functions.

What do you dislike?

There was no engagement with the marketing team in terms of getting us educated of best practices that can be used for our need. This needs to be proactively checked by Act-on support team.

Recommendations to others considering the product:

Make sure you have all capabilities evaluated for integration with your CRM tool

What problems are you solving with the product? What benefits have you realized?

Building invitation emails for events.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 22 May 2019)
"Business is Great!"

What do you like best?

Great templates for programs and email formatting, easy to analyze reports, user friendly, prompt customer support.

What do you dislike?

Cutting and pasting from word to the act on email template does not always format correctly. Also, we get notification that emails bounced when the person already opted out. Not sure why. I submitted a ticket.

What problems are you solving with the product? What benefits have you realized?

We have better website traffic, more inquiries and conversions.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 22 May 2019)
"Great system for Email Marketing and Marketing Automation"

What do you like best?

I love the ease of use and the ability to schedule and reuse old emails. They are constantly updating the system so it works well and I have seen many improvements over the years.

What do you dislike?

Sometimes the edits don't "stick" like when you edit a font or try to center something, it takes some finagling to truly get it to look the way you want. But other than that, I really have no complaints.

Recommendations to others considering the product:

It's a great company, constantly improving. Especially in the first year, we were very pleased with the amount of support we received.

What problems are you solving with the product? What benefits have you realized?

Communicating with our clients and our prospects to draw in new clients. I don't have a number off the top of my head but we have definitely earned business both directly from emails but also through brand recognition and trust built over time from the emails we send on a regular basis to our subscribers. We also track website metrics using Act-on. We've done this for about three years now and it's helped us figure out our areas of weakness to adjust our focus in a productive way.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 22 May 2019)
"Great tool for email promotions & automation!"

What do you like best?

If you have no experience with building email campaigns, Act-On makes it easy with their WYSIWYG editor and their phenomenal tech support. They are always there to answer any questions you may have.

What do you dislike?

We wish they would do their platform maintenance during off hours (later hours). It is typically scheduled on Tuesdays at 6 pm - 7 pm PST when we are often still working.

Recommendations to others considering the product:

It's a great tool and company. They offer much more tools and services than we are currently taking advantage of. You can start small and keep growing.

What problems are you solving with the product? What benefits have you realized?

We are able to reach out to our guest and tell them about our promotions - targeting guests with specific messages that fit their needs. We have been able to grow our database by adding Act-On forms on our website for guests to sign up to be part of our email list and then automatically send them a welcome message specifically for them. Act-On's great and easy to understand analytics lets us track to see how we are doing.

...more
Sarah H.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 21 May 2019)
A great user friendly product.

Pros: One of the best features Act-On possesses is its user friendly features. The site is extremely easy to navigate and provides a great way to learn the in's and out's of creating email campaigns, landing pages, forms, etc. without being stressful to use.

Cons: While I don't think this is a particularly negative area, it would be nice to have some different ways to create more custom templates within the program.

Overall: I have been using Act-On for two years and overall have had a great experience. The product itself, as well as the Customer Service team and any personnel we have encountered has always been top notch.

Vendor Response

by Act-On Software on May 22, 2019

Hi Sarah,
Thanks for the great feedback and for taking the time to post a review. We really appreciate it!
Cheers!
Sarah M.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 21 May 2019)
Act-On for small B2B business

Pros: Ease of use is first and foremost. To create, segment and automate emails of value that will reach our varied customer base is key for us. The social media aspect of Act-On is also a valued feature that not only allows us to plan when our content is shared but what content hits at the right time. We don't use the scoring as much as most companies probably do, but our dive into behavioral analytics through Act-On is yielding great results as well.

Cons: Main dislike: More personalization for our sales force to view how their customers are responding. Dashboard is fine, for sure, but we'd love a better way for them to witness the contacts happening.

Overall: We needed a platform to help us segment and reach customers across many varied products lines, and this has helped. Adding in customer service analytics and social media mindshare, and we are pleased with what Act-On provides.

Vendor Response

by Act-On Software on May 22, 2019

Thanks for the great feedback. If you haven't already, check out the Act-On User Community for best practice sharing. You'll also find a recent on-demand webinar there about Act-On and Sales Enablement.
https://community.act-on.com/home

Cheers!
Sarah

...more
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Act-On Screenshots

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Act-On Demo - Landing Page Composer
Act-On Demo - Act-On Connectors
Act-On Demo - List Segmentation
Act-On Demo - Activity History
Act-On Demo - Automated Program
Act-On screenshot
Act-On screenshot: Create beautifully designed landing pages with a drag and drop function
Act-On screenshot: Act-On's customizable dashboard
Act-On screenshot: Act-On's WYSIWYG email composer
 Act-On Marketing Screenshots
 Act-On Marketing Screenshots
 Act-On Marketing Screenshots
screenshots
screenshots
screenshots
screenshots
Act-On Demo - Landing Page Composer
Act-On Demo - Act-On Connectors
Act-On Demo - List Segmentation
Act-On Demo - Activity History
Act-On Demo - Automated Program
Act-On screenshot
Act-On screenshot: Create beautifully designed landing pages with a drag and drop function
Act-On screenshot: Act-On's customizable dashboard
Act-On screenshot: Act-On's WYSIWYG email composer
 Act-On Marketing Screenshots
 Act-On Marketing Screenshots
 Act-On Marketing Screenshots

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by Act-On and NuGrowth Digital
How marketing automation helps you engage customers
Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your...
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