Act-On

I like to know which of my prospects have been looking on our website, so the best feature for me is Website Prospector. This also indicates who is actually looking at the mails I am sending, as I include links from the website, directing them to areas I feel are important and want them to look at. It is a good indicator of interest and enables you to focus your time on the 'warmer' leads - those actually taking the time to look at mails and explore website etc. When we carry out marketing campaigns Act-On is an excellent tool to show people that have actually participated too - opened mails, clicked through etc.

I have mentioned previously that Act-On is not compatible with my version of Windows so I am unable to send my mails to prospects via the Act-On plugin, I simply send via Outlook. In terms of Website Prospector, it would be good to know who exactly is looking at the mail/ clicking links, as opposed to just a company name, as on occasions you send mails to multiple people. it is not great when there is an IP address of a telecommunications company showing either, so you are not seeing your actual prospect opening the mail, but the company they route via.

Act-On is a valuable tool to me whilst carrying out my day to day job.

The Website Prospector enables me to prioritize my prospecting. Over time I can collate those that have paid attention to our company and our product(s) which allows me to form call lists. It also enables me to make assumptions about who is likely to book a demo with me.

The ease with which email programs can be set up with the simple and efficient drag and drop feature. Emails lists/segments can be created in a matter of minutes applying the filters which is very time saving. The support I have received so far from both my account manager in ActOn and the support team when I raise tickets is very satisfying.

I seriously feel that the reporting could be improved a lot. Right now I am putting in hours of manual effort after downloading the email program reports from ActON to get a holistic view of email programs. The process of downloading email summary reports by programs and then consolidating it for specific period is a humongous task. Also, the timeline filter is not available for email program metrics. For example, email engagement per email program for a week or a time range is not available. The reporting metrics received from ActOn is highly inadequate and frustrating.

Great tool for efficiently setting up targeted marketing campaigns easily. Manage multiple multi-touch drip campaigns with personalization.

Able to create target segments for campaigns, and for account based marketing email programs.

Easily manageable structure of functions.

There was no engagement with the marketing team in terms of getting us educated of best practices that can be used for our need. This needs to be proactively checked by Act-on support team.

Make sure you have all capabilities evaluated for integration with your CRM tool

Building invitation emails for events.

Great templates for programs and email formatting, easy to analyze reports, user friendly, prompt customer support.

Cutting and pasting from word to the act on email template does not always format correctly. Also, we get notification that emails bounced when the person already opted out. Not sure why. I submitted a ticket.

We have better website traffic, more inquiries and conversions.

I love the ease of use and the ability to schedule and reuse old emails. They are constantly updating the system so it works well and I have seen many improvements over the years.

Sometimes the edits don't "stick" like when you edit a font or try to center something, it takes some finagling to truly get it to look the way you want. But other than that, I really have no complaints.

It's a great company, constantly improving. Especially in the first year, we were very pleased with the amount of support we received.

Communicating with our clients and our prospects to draw in new clients. I don't have a number off the top of my head but we have definitely earned business both directly from emails but also through brand recognition and trust built over time from the emails we send on a regular basis to our subscribers. We also track website metrics using Act-on. We've done this for about three years now and it's helped us figure out our areas of weakness to adjust our focus in a productive way.

If you have no experience with building email campaigns, Act-On makes it easy with their WYSIWYG editor and their phenomenal tech support. They are always there to answer any questions you may have.

We wish they would do their platform maintenance during off hours (later hours). It is typically scheduled on Tuesdays at 6 pm - 7 pm PST when we are often still working.

It's a great tool and company. They offer much more tools and services than we are currently taking advantage of. You can start small and keep growing.

We are able to reach out to our guest and tell them about our promotions - targeting guests with specific messages that fit their needs. We have been able to grow our database by adding Act-On forms on our website for guests to sign up to be part of our email list and then automatically send them a welcome message specifically for them. Act-On's great and easy to understand analytics lets us track to see how we are doing.