What do you like best?
Act-On brings together all the tools we need in a marketing automation platform: email, contact lists and segmentation, lead nurturing and scoring, landing pages, webinars, automated programs, drip campaigns, social media marketing, and account based marketing. It's easy to learn, use, administer and manage. Act-On customer and technical support are second to none, truly best-in-class.
What do you dislike?
The interface is inconsistent in spots, such as the design tools for emails versus landing pages. HTML layout is also sometimes not "what you see is what you get" -- you get different renderings in different email clients and browsers. Lead scoring is a little complicated. Contacts are kept in lists, which multiply like crazy; would prefer access to underlying database.
Recommendations to others considering the product:
List your requirements, get a demo, attend training, try it out for a month or two - you'll likely find Act-On ticks all the boxes and very easy to use.
What problems are you solving with the product? What benefits have you realized?
1) Email marketing and overall list management in compliance with GDPR - biggest benefit is having everything in one place, sharing tools and knowledge across a global organization. 2) Webinar campaigns via Webex integration within Act-On - the reports give us detailed visibility into registrants and attendees. 3) Social Media Marketing via Act-On's Advanced Social Module -- scheduling and tracking posts across sites is a breeze. 4) CRM integration (Salesforce.com) - two-way exchange of contacts and leads so Sales and Marketing always share the latest information, eliminates need for exporting, importing, uploading, downloading.