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About Act-On

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.

Screenshots & Videos

General Settings tab
New Message
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Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More
    100%
  • Reviews
    85%
  • Momentum
    61%
  • Popularity
    87%

Platforms Supported

  • Browser Based (Cloud)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • Available

Modes of Support

  • 24/7 (Live rep), Online

Act-On Awards

Act-On Features

Marketing Automation Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More
    100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Act-On Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Subscription / Quotation Based )

Pricing Plans

Screenshots of Vendor Pricing Page

Pricing screenshot
Disclaimer: The pricing details were last updated on 18/04/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Act-On Pricing.

Act-On Alternatives

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Act-On Reviews

User Rating

4.1/5 (Based on 1,301 Ratings)

Ratings Distribution

  • Excellent

    55.3%
  • Very Good

    29.8%
  • Average

    9.1%
  • Poor

    2.6%
  • Terrible

    3.2%

Do You Use Act-On?

Write a Review

Review Summary

The majority of reviewers find the software easy to use and navigate, praising its user-friendly interface and intuitive design. Many appreciate the wide range of features available, noting its comprehensiveness and flexibility. The ability to automate marketing tasks and campaigns is a key selling point, as it saves time and improves efficiency. Additionally, the customer support team receives consistent praise for their responsiveness and helpfulness. However, some reviewers express concerns about the cost, reporting that it can be expensive compared to similar products. Others mention occasional technical glitches and limited customization options.

Pros

  • Easy to use, intuitive interface that easily automates marketing tasks.
  • Robust analytics and reporting capabilities for datadriven decisionmaking.
  • Powerful segmentation and targeting options for personalized marketing campaigns.
  • Seamless integration with popular business applications and platforms.

Cons

  • Limited customization options for advanced users.
  • Lacks some advanced features found in competing platforms.
  • Occasional technical glitches and performance issues reported by some users.
  • Relatively higher pricing compared to some alternative solutions.

Act-On User Reviews

AI-Generated from the text of User Reviews

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Act-On Screenshots

Act-On FAQs

What is Act-On used for?

Act-On is Marketing Automation Software. Act-On offers the following functionalities:

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

Learn more about Act-On features.

What are the top alternatives for Act-On?

Does Act-On provide API?

Yes, Act-On provides API.

Act-On Contact

Vendor Details

Portland, Oregon Founded : 2008

Contact Details

+1 877-530-1555

https://www.act-on.com/

Social Media Handles

Grid Report for Act-On

Customers

AuditFile
American Endowment Foundation
SKF
Horizon Distributors
Sharp
Autozone
Landstar
Best Buy
Hitachi
Progressive

Act-On Integrations

Disclaimer

This research is curated from diverse authoritative sources; feel free to share your feedback at feedback@saasworthy.com

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