Home/Marketing Automation Software/Act-On
Updated on: December 8, 2019
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Act-On - Marketing Automation Software : SaaSworthy.com
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Act-On

An all-in-one Marketing Automation software
(706 Ratings) Write Review

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.

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Act-On Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Portland, Oregon / +1.877.530.1555
Deployment SaaS/Web/Cloud Category Marketing Automation Software

Act-On Pricing

Pricing ModelSubscription , Quotation Based
How much does Act-On cost ?
The pricing for Act-On starts at $900.0 per month. Act-On has 2 different plans such as - Professional at $900.0 per month and Enterprise at $2000.0 per month.
Professional
$900 /Month

Features

  • Starts at 2,500 active contacts
  • 3 marketing users
  • 50 sales users
  • 30,000 API calls per day.
Enterprise
$2,000 /Month

Features

  • Starts at 2,500 active contacts
  • 6 marketing users
  • 100 sales users
  • 30,000 API calls per day
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Disclaimer: The pricing details were last updated on 04/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Act-On Reviews

OVERALL RATING
4.1
Based on 706 Rating(s)
Rating Distribution
  • 544
  • 111
  • 20
  • 7
  • 24
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Source : g2crowd.com
(Reviewed on 02 August 2019)
"Intuitive Platform!"

What do you like best?

Act On has a very easy interface to use. Also, the technical support at Act on are always there if I need them.

What do you dislike?

When it comes to the validity of email reporting, I have used systems that are better. Act On counts spam clicks as genuine clicks and this has skewed our email reporting quite a lot.

Recommendations to others considering the product:

None.

What problems are you solving with the product? What benefits have you realized?

We are gaining lots of insight into our user journeys on the website through the timeline feature on act on which tells us exactly which web pages/emails/forms our prospects have filled out.

...more
Source : g2crowd.com
(Reviewed on 25 July 2019)
"Great Communication Tool!"

What do you like best?

Act-On has worked very well for our association allowing us to pull mailing list users from Salesforce, create templates and schedule our mailings - which allows us to concentrate on coordinating great programming for our community. Makes my work much easier!

What do you dislike?

You can't search for photos by names for placement in mailings.

What problems are you solving with the product? What benefits have you realized?

We are able to see what kind of impact our content and mailings are having on our community.

...more
Source : g2crowd.com
(Reviewed on 23 July 2019)
"Strategic Business Consultant"

What do you like best?

Act-On has been a tremendous tool for me and many others at my company. The ability to send, track, and document emails from one location has greatly increased our efficiency and productivity, giving us back more time in our day. We have also been able to uncover a number of new leads through the Website Prospector alerts.

What do you dislike?

I haven't encountered any true dislikes about the system. I would certainly recommend that users take the time to become familiar with each of the features to maximize the benefits.

Recommendations to others considering the product:

I highly recommend Act-On without hesitation. It has become an incredibly effective tool in our daily operation with immediate ROI through increased productivity and efficiency.

What problems are you solving with the product? What benefits have you realized?

Better insight to website traffic - Visibility into email opens and clicks - Increased efficiency and productivity through integration with CRM and other platforms.

...more
Source : g2crowd.com
(Reviewed on 22 July 2019)
"Act-On is a great tool for marketers"

What do you like best?

Act-On makes it easy to coordinate email campaigns. The software is organized and simple so if someone needs to step in to help out they are able to easily learn the backend. I also like that if i have ever run a cross an issue i can speak with a real person who will fix my problems.

What do you dislike?

there is not much that i dislike about the Act-On software. The only problems i have run across are with formatting issues when emails are rendered in outlook. Colors, borders, and alignments tend to skew in the outlook versions which can cause issues with clients that utilize outlook.

What problems are you solving with the product? What benefits have you realized?

we are able to email market to multiple companies on the same platform as well as easily manage a multitude of lists.

...more
Source : g2crowd.com
(Reviewed on 19 July 2019)
"Act-On is right-on!"

What do you like best?

The templates we set up in Act-On make it fast & easy to get a message to our clients. We can also readily track who has opened the email & what they have clicked on, giving us the key information we need for follow-up.

What do you dislike?

At times the designing can be touchy, ie: the font is the size you want it in the design box but changes size in the review screen.

Recommendations to others considering the product:

Try it out & see for yourself how easy it is to use!

What problems are you solving with the product? What benefits have you realized?

We are increasing lead gen through our Act-On campaign sends.

...more
Source : g2crowd.com
(Reviewed on 11 July 2019)
"Excellent email marketing tool!"

What do you like best?

Our team has seen a tremendous amount of success utilizing the act-on tool to communicate with our customers on a regular basis.

What do you dislike?

I would say I dislike the issues experienced with formatting, when it looks great in act-on and some of the spacing can get mixed up when it goes through to email, etc.

What problems are you solving with the product? What benefits have you realized?

Using Act-On we are able to identify the type of content we want to be providing or excluding to our customer base, based on the reports we're able to review (opens, engagement, opt-outs, etc.)

...more
Source : g2crowd.com
(Reviewed on 08 July 2019)
"You have to try this"

What do you like best?

The drag and drop features that allow emails to be setup, including email lists. Before it would take me awhile to create lists and now it doesn’t. I love this product

What do you dislike?

I wish the reporting was a little more advanced than it is

Recommendations to others considering the product:

I recommend this to everyone. Its been great for us and has really helped our workflow in the office

What problems are you solving with the product? What benefits have you realized?

Marketing Account Intelligence

...more
Source : g2crowd.com
(Reviewed on 06 July 2019)
"My experience with Act-on"

What do you like best?

I really like this app because It helped me a lot and I also experience good amount of profit

What do you dislike?

Nothing to dislike as I have said I like this app and it has helped me a lot

What problems are you solving with the product? What benefits have you realized?

Curriculum no business problems it has impacted my work in a great way and also experienced good Moto profit everyone must use it once

...more
Source : g2crowd.com
(Reviewed on 05 July 2019)
"Easy once you have it set up"

What do you like best?

I like the metrics available after I've sent an email out--who opened it, who unsubscribed, who clicked where and how many times, etc. It helps us narrow down our email lists into active and inactive subscribers. It's also easy to set up your own email templates, or just to customize one of their available templates.

What do you dislike?

I dislike how hard it is to adjust an email template, and that it will add lines and lines of extra HTML code just because you accidentally hit enter and then hit backspace. It's almost impossible to copy and paste text into text boxes so I work exclusively in HTML when adding or changing text in an email. I also dislike that I can't edit the size or dimensions of an image once I've uploaded it into Act-On's asset library.

Recommendations to others considering the product:

I would recommend getting into the analytics section so that you can better target your consumers. The analytics cover a wide range of information and can be incredibly useful if utilized.

What problems are you solving with the product? What benefits have you realized?

It's really helped us narrow down our subscriber list so that we can more effectively deliver and target our consumers, especially by those in and out of market. We can easily see how well out test email work and what is the most effective method of engagement.

...more
Source : g2crowd.com
(Reviewed on 14 June 2019)
"The Best of Marketing Tool"

What do you like best?

I like the campaign development the most out of the various services provided by Act-On. The other design tools are also very helpful while making deal with your clients. It help you to boost your efforts by 200% and get solid results at the end. Campaign development is so easy to work with and finish your work in no time.

What do you dislike?

There is nothing to be dislike but the pricing difference is quite big and we look for an alternative for the package we require. There should be more options with more pricing range. This will help us to choose best for us or it would be great if we could customise our package as per our requirements.

Recommendations to others considering the product:

A great tool to try hands on.

What problems are you solving with the product? What benefits have you realized?

Act-On helped us to deliver and organise our campaigns and other marketing stuff at very ease. This helped us to learn more things quickly and get more leads.

...more
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Videos on Act-On Youtube Official Channel

Act-On Software, 2014 Entrepreneurial Company of The Year
Act-On Software, 2014 Entrepreneurial Company of The Year

Act-On Screenshots

Add Fields to Your Master List
Create Form for the First Opt-in
Create Segment to Track First Opt-in
Create Segment to Track Second Opt-in
Change Field
General Settings tab
Add Fields to Your Master List
Add Fields to Your Master List
Create Form for the First Opt-in
Create Segment to Track First Opt-in
Create Segment to Track Second Opt-in
Change Field
General Settings tab

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by Act-On and NuGrowth Digital
How marketing automation helps you engage customers
Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your...
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