Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.
|Support||24/7 (Live rep) Business Hours Online||Customer Type||Large Enterprises Medium Business Small Business|
|API||Contact||Portland, OR / +1.877.530.1555|
|Deployment||SaaS/Web/Cloud||Category||Marketing Automation Software|
The Pricing is starting from $900 Per Month Billed Annually.
Full featured marketing automation platform for growing businesses.
Please Contact the Organization for getting a Customized Pricing.
The Pricing Plan in Starting from $2000 Per Month Billed Annually.
Complete Professional platform, plus additional capabilities for teams with advanced strategies.
Please Contact the Organization for getting a Customized Pricing.
Disclaimer: The pricing details were last updated on 04/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Pros: Very easy to learn and use the platform. The drag-and-drop Landing Page and Email composers can your team productive with Act-On in no time.
Cons: The interface is a inconsistent (some modules have been updated more than others), and there are a few missing nice-to-have options (like the ability to add anchors to CTA buttons - this can be done but by manually adding a button with HTML).
Overall: We've built all of our landing pages in Act-On, and every marketing emails is sent through the software.
Pros: The functionality was really extensive and the automation programmes
Cons: The support kept changing and account manager
Overall: Great platform
I like to know which of my prospects have been looking on our website, so the best feature for me is Website Prospector. This also indicates who is actually looking at the mails I am sending, as I include links from the website, directing them to areas I feel are important and want them to look at. It is a good indicator of interest and enables you to focus your time on the 'warmer' leads - those actually taking the time to look at mails and explore website etc. When we carry out marketing campaigns Act-On is an excellent tool to show people that have actually participated too - opened mails, clicked through etc.
I have mentioned previously that Act-On is not compatible with my version of Windows so I am unable to send my mails to prospects via the Act-On plugin, I simply send via Outlook. In terms of Website Prospector, it would be good to know who exactly is looking at the mail/ clicking links, as opposed to just a company name, as on occasions you send mails to multiple people. it is not great when there is an IP address of a telecommunications company showing either, so you are not seeing your actual prospect opening the mail, but the company they route via.
Act-On is a valuable tool to me whilst carrying out my day to day job.
The Website Prospector enables me to prioritize my prospecting. Over time I can collate those that have paid attention to our company and our product(s) which allows me to form call lists. It also enables me to make assumptions about who is likely to book a demo with me.
The ease with which email programs can be set up with the simple and efficient drag and drop feature. Emails lists/segments can be created in a matter of minutes applying the filters which is very time saving. The support I have received so far from both my account manager in ActOn and the support team when I raise tickets is very satisfying.
I seriously feel that the reporting could be improved a lot. Right now I am putting in hours of manual effort after downloading the email program reports from ActON to get a holistic view of email programs. The process of downloading email summary reports by programs and then consolidating it for specific period is a humongous task. Also, the timeline filter is not available for email program metrics. For example, email engagement per email program for a week or a time range is not available. The reporting metrics received from ActOn is highly inadequate and frustrating.
Great tool for efficiently setting up targeted marketing campaigns easily. Manage multiple multi-touch drip campaigns with personalization.
Able to create target segments for campaigns, and for account based marketing email programs.
Easily manageable structure of functions.
There was no engagement with the marketing team in terms of getting us educated of best practices that can be used for our need. This needs to be proactively checked by Act-on support team.
Make sure you have all capabilities evaluated for integration with your CRM tool
Building invitation emails for events.
Great templates for programs and email formatting, easy to analyze reports, user friendly, prompt customer support.
Cutting and pasting from word to the act on email template does not always format correctly. Also, we get notification that emails bounced when the person already opted out. Not sure why. I submitted a ticket.
We have better website traffic, more inquiries and conversions.
I love the ease of use and the ability to schedule and reuse old emails. They are constantly updating the system so it works well and I have seen many improvements over the years.
Sometimes the edits don't "stick" like when you edit a font or try to center something, it takes some finagling to truly get it to look the way you want. But other than that, I really have no complaints.
It's a great company, constantly improving. Especially in the first year, we were very pleased with the amount of support we received.
Communicating with our clients and our prospects to draw in new clients. I don't have a number off the top of my head but we have definitely earned business both directly from emails but also through brand recognition and trust built over time from the emails we send on a regular basis to our subscribers. We also track website metrics using Act-on. We've done this for about three years now and it's helped us figure out our areas of weakness to adjust our focus in a productive way.
If you have no experience with building email campaigns, Act-On makes it easy with their WYSIWYG editor and their phenomenal tech support. They are always there to answer any questions you may have.
We wish they would do their platform maintenance during off hours (later hours). It is typically scheduled on Tuesdays at 6 pm - 7 pm PST when we are often still working.
It's a great tool and company. They offer much more tools and services than we are currently taking advantage of. You can start small and keep growing.
We are able to reach out to our guest and tell them about our promotions - targeting guests with specific messages that fit their needs. We have been able to grow our database by adding Act-On forms on our website for guests to sign up to be part of our email list and then automatically send them a welcome message specifically for them. Act-On's great and easy to understand analytics lets us track to see how we are doing.
Pros: One of the best features Act-On possesses is its user friendly features. The site is extremely easy to navigate and provides a great way to learn the in's and out's of creating email campaigns, landing pages, forms, etc. without being stressful to use.
Cons: While I don't think this is a particularly negative area, it would be nice to have some different ways to create more custom templates within the program.
Overall: I have been using Act-On for two years and overall have had a great experience. The product itself, as well as the Customer Service team and any personnel we have encountered has always been top notch.
Thanks for the great feedback and for taking the time to post a review. We really appreciate it!
Pros: Ease of use is first and foremost. To create, segment and automate emails of value that will reach our varied customer base is key for us. The social media aspect of Act-On is also a valued feature that not only allows us to plan when our content is shared but what content hits at the right time. We don't use the scoring as much as most companies probably do, but our dive into behavioral analytics through Act-On is yielding great results as well.
Cons: Main dislike: More personalization for our sales force to view how their customers are responding. Dashboard is fine, for sure, but we'd love a better way for them to witness the contacts happening.
Overall: We needed a platform to help us segment and reach customers across many varied products lines, and this has helped. Adding in customer service analytics and social media mindshare, and we are pleased with what Act-On provides.
Thanks for the great feedback. If you haven't already, check out the Act-On User Community for best practice sharing. You'll also find a recent on-demand webinar there about Act-On and Sales Enablement.