Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.
| Support | 24/7 (Live rep) Business Hours Online | Customer Type | Large Enterprises Medium Business Small Business |
| API | Location / Phone Number | Portland, Oregon / +1.877.530.1555 | |
| Deployment | SaaS/Web/Cloud | Category | Marketing Automation Software |
Disclaimer: The pricing details were last updated on 04/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Act-On is Marketing Automation Software. Act-On offers the following functionalities:
Learn more about Act-On features.
The pricing for Act-On starts at $900.00 per month. Act-On has 2 different plans:
Learn more about Act-On pricing.
Yes, Act-On provides API.
It is an excellent and comprehensive resource. From email to landing page creation, it is the perfect tool for creating and measuring the assets that I need.
Some of the reporting can be aggravating. I believe there should be easier ways to draw out some of the data that I want to look at. Even with the use of Data Studio, there are still instances where I think reporting could be more accessible.
If you are considering HubSpot or some other tool, you need to look at Act-On.
It provides a greater insight into what marketing assets of ours are working.
Hi Eric,
Thanks so much for providing your feedback. You'll be happy to know we have a team focused on improving Act-On's reporting capabilities. Stay tuned!
Thanks for being an awesome Act-On advocate!
Cheers,
Sarah
Act-On's balance of simplicity with its ability to be as complex as you want it to be, really separates it from other Marketing Automation tools i have used in the past.
Despite Act-On's very robust on-boarding, there is still a fair amount that you just need to learn as you go. Its tough to knock them for this but if i had to point out a challenge, this would be it.
Act-On greatly simplifies our ability to make simple forms, landing pages and automate programs that capture, nurture and score our leads. This system greatly increases the efficiency of our marketing and sales teams
Such a robust product compared to our previous solution, we never have any major issues or outages. Very powerful product in terms of insights and automation programs. Act-On is a super product and I would definitely recommend it for use by businesses in a similar space as TitanHQ.
Can sometimes be a bit 'clunky' as a product - there seems to be some bugs with the UI at times. This is not an absolutely major issue but can hamper work sometimes, for example, when creating an email campaign it can randomly shut down. Also, we've had an issue when duplicating forms, hidden fields can randomly mismatch - this creates reporting issues in our CRM, which reflects badly on the product.
I would highly recommend Act-On to anyone looking for a powerful, robust marketing automation software. It can take a little bit of work to get your head around, but once you do it is one of the best on the market.
We now have a powerful automation program that alerts our sales rep when a lead returns to the site - giving them the opportunity to reach them when their intent is the greatest. We have webhooks set up so that our trial licence keys are sent via Act-On, giving our sales and marketing team total transparency on open rates/click rates, which we weren't able to do before Act-On.
The platform is easy to use and navigate without having to be a coding expert. The WYSIWYG editor is user friendly. It's easy to toggle between HTML and visual view when creating emails.
I primarily use it as an account support to over 100 users. It would be nice to have a way to communicate directly to the users within the platform.
The training video courses and help documentation is a great resource. They have the whole program covered with great examples of how to use features.
We are helping over 100 small business with their email marketing by creating content and sharing it for their use. Our customers are very happy to have content created for them, and be able to quickly and easily adjust the templates before sending them out to their customers. We have a suite of automated programs available to our customers as well that were easy to setup, share, and implement across all of the accounts.
Thanks for posting your review, Collin! We really appreciate your feedback and are delighted to know you are an Act-On enthusiast finding great value with the platform.
Cheers!
Sarah
Act-on helps track the customer experience. It's a great means of establishing the needs of the customers, to further provide a solution which meets their needs. Also, it helps to better get in tune with customers and potential customers' trending interest within the realms of our industry. Lead score tracking also helps to further determine vested interest in our products.
The only thing I might recommend is a better means of doing zip code searches within defined act-on activity. Meaning, instead of being able to search by city or states, perhaps a zip code locator as another search option .....
To use the live data feature and the search option to refine the search.
I didn't realize that there is live tracking at first, and the live tracking feature is helpful in finding fresh interest in our product.
Hi Jeff,
Thanks so much for sharing your feedback and posting your review! We love hearing from customers and are so glad to know that you're an Act-On enthusiast!
Cheers,
Sarah
I like Act-On too much, it is too tidy to select fields. It is very flexible in terms of integration to CRM and destination pages. In addition to this, I can edit the links, images or any file very easily after sending some email, I just go to Act-On change what I want to do and then redirect, it is totally easy. At the same time, its interface is great, with easy communication with the support and easy configuration.
I would like the software to issue a better database, it cannot be that I cannot find a particular profile. This really worries me a little because it puts the program in a slightly disoriented condition. However, the program responds well in other aspects and compensates for that failure.
Recommended the product, we are completely satisfied with your work in our marketing department for everything achieved this year, we have been able to increase business with just an email and automated information. It's great, amazing and very addictive to use it. He solve and that's what we like.
We use it to automate online marketing processes. E-mails are used in a strategic way to carry out content and advertising campaigns in general. It has really been fundamental to attract customers and to make a restructuring of the market at our convenience. When we found him we were convinced that the return on investment was going to be fast and it was.
Hi Jeremy,
Thank you for your feedback and for taking the time to post your review. We really appreciate it!
Cheers,
Sarah
User-friendly and offers accurate reporting on your email blasts.
Sometimes the reports can take a while to load, but for the most part I have no complaints.
Take the time to properly segment out your email lists. It will make for much easier usage later on and allow for more accurate reporting.
Has made it much simpler to engage with customers on a more personal level while cutting down on the manual work that goes into putting personalized eblasts together.
Hi Nathan,
Thanks so much for your feedback and for sharing it by posting a review. We really appreciate it!
Happy Holidays,
Sarah
The solutions provided by Act-On are very versatile when it is about reaching the customers in many different ways as well as making the marketing tasks more intelligent through their tools, from form and newsletter creation, to automation features, benefiting all levels of needs from the simplest to the most complex.
Up to the moment, would be interesting to see a renewal on the form/newsletter creation tool/interface as it can do a reasonable number of things but some are not clear as they could be. A direct code editing feature could make it easier to decide element placement and customization (Like it is seen on newsletter layout editing interface). But all features used up to now presented no problems regarding our regional needs.
Their solution meets the expectations and requirements of a majority of users in terms of platform usage and/or marketing experience. Even for those who has a first experience using Act-On, with some guidance you can easily understand its features, use more of the tools offered, with a clear improvement of what is available over time.
Our company uses Act-On on our headquarters and is working on making it available to other company's offices so the tools can be more widely used. Specifically under my office's current needs, it offers a nice solution around customer relationships and data collection. It is very clear how the tools can bring both the company and the customers together very easily, specially as we start studying and testing the usage of more campaign-related features.
Pedro,
Thank you for your helpful feedback and for posting a review! We wish you continued success with Act-On.
Cheers,
Sarah
This tool is easy to learn and use even if you don't have enough experience with marketing automation. The support is very supportive and ready to help with every step of marketing automation.
A more robust reporting would be helpful.
One of our biggest challenges was to keep track of our customers and provide target marketing according to their area of interest , with the help of Act-on we are able to solve that problem.
Hi Shrey,
Thank you so much for sharing your feedback and posting a review. You will be glad to learn that improving our reporting capabilities is a key priority in the near future. In the meantime, I would encourage you to leverage the Act-On Connect customer portal that includes a vibrant community of users happy to share tips, tricks, and best practices. You can find it here: https://connect.act-on.com/hc/en-us/community/topics
Cheers!
Sarah
