Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.
| Support | 24/7 (Live rep) Business Hours Online | Customer Type | Large Enterprises Medium Business Small Business |
| API | Contact | Portland, OR / +1.877.530.1555 | |
| Deployment | SaaS/Web/Cloud | Category | Marketing Automation Software |
Disclaimer: The pricing details were last updated on 04/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
The UI makes it relatively easy to pick up as a first time user. The email campaign function makes it easy put in the effort at the beginning for a drip campaign.
The hard part about using Act-on is actually just finding the proper contacts to add to it because the search function for the list is hard to pinpoint the exact one we want, and would have to scroll and scroll
email campaign automation and outbound efforts by the sales development team.
statistics and data analysis tools are unmatched.
interface is just terrible, lacks function and constantly times out. Also messages are spammed 7/10 times
Ability to mass email is solved. Reaching customers who cannot be reached via phone
The email automation has taken our overall email strategy to the next level. We are able to use the reporting to make key decision and see direct revenue due to our campaigns.
I dislike how some of the systems we use make automation flows manual because they don't all integrate with our bridge.
We have improved member retention, engagement and increased meeting attendance since our move to use Act-on.
Pros: The only feature I use is to see who has been on our website. You are able to see who has been on your website and what links they have clicked on. Works really well when sending out speculative mails. You are able to see who actually looks at your mails and who has a genuine interest when they click further into links.
Cons: On occasions you can see someone has been on the website, but can't track down who (as no IP address present) I understand this may be security measures their end and there is no way of ever knowing. I have real issues linking ActOn with my Outlook mail.
Overall: It is an excellent tool to use whilst prospecting and almost provided you with 'warm' leads, especially when they return to your website and look at product details etc.
Easy to navigate and organize campaigns. UI is pretty intuitive
Functionality is not as broad as other platforms. There are often ways to get around that or make do but they can be extremely tedious to set up.
Lead scoring, market segmentation for email programs, automated programs through landing pages
Easy build out of surveys and easy to maneuver.
Works well for the size of our company and decent pricing.
Literally anything else that you want to is difficult.
Compared with programs like hubspot, ease of use is very difficult and one small mistake can ruin your entire email with no direction as to what has gone wrong.
Go with hubspot instead.
Emails are being sent out. No benefits realized.
Pros: This is a very robust automation program. It allows us to set up very granular campaigns with multiple touch points.
Cons: It has a very steep learning curve. It's hard to just plug and play. You'll need a lot of training in the beginning.
by Act-On Software on February 05, 2019
Hi Marissa,
Thanks for your feedback and posting a review. We really appreciate it. We recommend Act-On's boot camps (both regional in-person and virtual offerings) to get new users trained up. I would also recommend leveraging Act-On's User Community as a resource for exchanging best practices, tips and tricks. https://community.act-on.com/home
Cheers!
Can have a list of email domains to always exclude from all emails
Their reporting features did not work well. Were bulky and often had to combine multiple reports to get what you wanted.
Do a true evaluation of this before you sign on.
None. Have gotten rid of it.
I like the way I can deploy it in the cloud and orchestrate it as a service on Kubernetes or using Docker Swarm enterprise.
I do not have any dislike preferences, however, more documentation to enable integration in different platforms
Non-profit workflow for marketing
It offers marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Sometimes it takes us quite some times to do some simple tasks, for example when editing a step in an automated program, we have to wait a few seconds for the system to record what we edited and allow us to move to the next step. When there are many steps, it can become frustrating. Another example is when editing an image using Act-On editor, it can time many minutes before we can see the changes on the image where it’s being used (in emails, landing page, etc).
Act-On’s automation platform is intuitive, I like the way the menu is built, it’s been made in a logical order so that when you move from one section to another, you go down the logical path to build automation.
The support team is great, they’re efficient and patient !
The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com
