Home/Marketing Automation Software/Act-On
Updated on: January 23, 2021
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Act-On

An all-in-one Marketing Automation software
(1,506 Ratings) Write Review

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.

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Act-On Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Portland, Oregon / +1.877.530.1555
Deployment SaaS/Web/Cloud Category Marketing Automation Software

Act-On Pricing

Pricing ModelSubscription , Quotation Based
Professional
$900 /Month

Features

  • Starts at 2,500 active contacts
  • 3 marketing users
  • 50 sales users
  • 30,000 API calls per day.
Enterprise
$2,000 /Month

Features

  • Starts at 2,500 active contacts
  • 6 marketing users
  • 100 sales users
  • 30,000 API calls per day
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Disclaimer: The pricing details were last updated on 04/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Act-On FAQs

Act-On is Marketing Automation Software. Act-On offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about Act-On features.

The pricing for Act-On starts at $900.00 per month. Act-On has 2 different plans:

  • Professional at $900.00 per month.
  • Enterprise at $2000.00 per month.

No, Act-On does not offer a free plan.

Learn more about Act-On pricing.

Yes, Act-On provides API.

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Act-On Reviews

OVERALL RATING
4.1
Based on 1,506 Rating(s)
Rating Distribution
  • 55.8 %
  • 30.6 %
  • 7.6 %
  • 1.9 %
  • 4.2 %
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Mark KSource : g2crowd.com
(Reviewed on 16 November 2020)
"A great marketing automation platform that's both powerful and easy to use"

What do you like best?

Excellent and easy to build journeys and automations complete with great support and training. The team at Act-On really scaffolded our squad and this has really helped us adopt and learn the new skills. This wasn't the case with all of the various firms for which we reviewed their offerings. We love the analytics and the ability to download our data into richer and more specific reporting to our needs. In addition, the integration within MS Dynamics has moved us into a proactive pipeline development program, understanding when and how our customers are leveraging our content (or not) and being able to identify great leads.

What do you dislike?

This isn't much to dislike about the service. Their support and training ensures success and the platform is the most user friendly that we found. You don't need a Master's Degree in Marketing Automation platforms to pick up the tool and be successful.

What problems are you solving with the product? What benefits have you realized?

We've been creating custom journeys for our alumni, friends and donors helping to better understand their interests and what information they'd like to get from us. In addition, through the platform's analytics, we have a much better picture of who is and who isn't opening, reading and clicking through our platform. And its all synced up with our MS Dynamics CRM which is icing on the cake.

...more
Tanya VSource : g2crowd.com
(Reviewed on 11 November 2020)
"I love the support staff at Act-On"

What do you like best?

The documentation and training is fantastic. The capabilities for list management and segmentation are very robust.

What do you dislike?

The difficulty that comes with trying to interface with CRMs. It is not an Act-On Issue but an issue on both sides and can be frustrating. I wish there was a better folder system to organize. There is a need for subfolders and this may be coming but now you have to have very long list of folders.

Recommendations to others considering the product:

The staff and the support are critical to your success and Act-On is really good in this area.

What problems are you solving with the product? What benefits have you realized?

We now are organizing and tracking all the leads we get from our websites. We know how many come in, from what content and we are able to ensure they are followed up.

Landing pages and forms have allowed us to track all our media downloads and learn what is of most interest and what drives leads.

...more
Karli BSource : g2crowd.com
(Reviewed on 23 September 2020)
"We LOVE Act-On!"

What do you like best?

I love so many features about Act-On! I highly recommend this company.

1) Act-On is brave enough to take on product enhancements and actually listens to client feedback. They aren’t afraid of change; they embrace it. The marketing industry is constantly changing, so I HAVE to know my vendor isn’t afraid to adapt.

2) When Act-On does make enhancements, they are fantastic. I’m not a coder (Like...at all). I don’t know how to code in any capacity. The best part of Act-On is that it is PERFECT for someone like me. The interface is so easy to use and quick to learn.

3) The training and support teams are outstanding. Whether it's an online webinar, an in person phone call, reaching out to their help desk, or working with my Account Manager, I feel that the entire Act-On staff cares about my team and my company's success. Because of the world-class support, I get to spend more time doing my job than troubleshooting a challenging software system.

What do you dislike?

I wish their chat support team was on during all working hours rather than just partial hours.

What problems are you solving with the product? What benefits have you realized?

Act-On makes landing pages, web forms, email marketing, and marketing automation simple.

...more
Daniel SSource : g2crowd.com
(Reviewed on 18 August 2020)
"All-arounder"

What do you like best?

For us, the most helpful feature, apart from being able to send out lots of emails every day, is the ability to create forms and embed them on our website or a landing page (which we made in Act-On) quickly. We also like the ability to connect Act-On directly to our CRM.

Act-On, as a company, is very good. We've attended several webinars where we've learned a lot more about the software. The support team is also very helpful.

What do you dislike?

I would appreciate a more mobile-friendly version of the dashboard. As of right now, it's pretty much impossible to use on a mobile device.

What problems are you solving with the product? What benefits have you realized?

Before we started using Act-On, we had no way of sending mass amounts of emails to all of our customers. We had to do it all manually. But now we can not only send our customers emails, but we can also track and analyze everything.

...more
Amy CSource : g2crowd.com
(Reviewed on 04 August 2020)
"The Engagement Insights We Needed to Improve Across Multiple Areas of Our Business"

What do you like best?

Servers features of Act-On are up for out ”best” or ”most favorite”...The platform ease of use, the daily insights as reporting as well as our great experiences with customer service really differentiate our experience from other more costly platforms where we overpaid and were under-supported!

What do you dislike?

The removal of the social media posting as a part of the main platform is what we dislike. There was a time when we told clients that it was great to have an “all-in-one” platform to bring in all those outside activities into Act-On....now it actually is a massive up-charge we can’t use for ourselves or justify since it was initially included in the platform for the price.

Recommendations to others considering the product:

This tool is essential for small to Enterprise organizations who are into marketing data analytics and know how to use it to create additional value for audiences. If content engagement and the customer journey are valuable to you, Act-On is the platform to use and grow within!

What problems are you solving with the product? What benefits have you realized?

We are enabling client companies to be more awesome - more often! They are engaging with prospects and clients where they are and using the content engagement reporting to amplify their pre-sales/prospecting activities.

...more
Michael DSource : g2crowd.com
(Reviewed on 04 August 2020)
"Great Way to Produce Leads"

What do you like best?

The customer support is always the best and very supportive.

What do you dislike?

The downsides are that it can be a lot to handle at times, but the customer support does a great job of walking you through it.

Recommendations to others considering the product:

Must-have for all companies that want to produce leads

What problems are you solving with the product? What benefits have you realized?

Lead Gen via email marketing campaigns, webinar, and website forms

...more
Karen RSource : g2crowd.com
(Reviewed on 04 August 2020)
"Does everything we need it to do, and then some"

What do you like best?

Act-On brings together all the tools we need in a marketing automation platform: email, contact lists and segmentation, lead nurturing and scoring, landing pages, webinars, automated programs, drip campaigns, social media marketing, and account based marketing. It's easy to learn, use, administer and manage. Act-On customer and technical support are second to none, truly best-in-class.

What do you dislike?

The interface is inconsistent in spots, such as the design tools for emails versus landing pages. HTML layout is also sometimes not "what you see is what you get" -- you get different renderings in different email clients and browsers. Lead scoring is a little complicated. Contacts are kept in lists, which multiply like crazy; would prefer access to underlying database.

Recommendations to others considering the product:

List your requirements, get a demo, attend training, try it out for a month or two - you'll likely find Act-On ticks all the boxes and very easy to use.

What problems are you solving with the product? What benefits have you realized?

1) Email marketing and overall list management in compliance with GDPR - biggest benefit is having everything in one place, sharing tools and knowledge across a global organization. 2) Webinar campaigns via Webex integration within Act-On - the reports give us detailed visibility into registrants and attendees. 3) Social Media Marketing via Act-On's Advanced Social Module -- scheduling and tracking posts across sites is a breeze. 4) CRM integration (Salesforce.com) - two-way exchange of contacts and leads so Sales and Marketing always share the latest information, eliminates need for exporting, importing, uploading, downloading.

...more
JavierSource : financesonline.com
(Reviewed on 18 June 2020)
It is a highly functional tool

PROS & CONS

What are the best aspects of this product?

It is easy to use and user-friendly. It has everything you need to start your campaigns.

What aspects are problematic or could work better?

I have no problem with it. If I have any trouble, the customer service is there to assist us.

What specific problems in your company were solved by this product?

Without much experience, I was able to use this tool without any problem. It is a great tool for anyone who wants to learn.

Are you a current user of this product?

No

...more
Rick JSource : g2crowd.com
(Reviewed on 14 June 2020)
"ActOn - just do it"

What do you like best?

I like the robust functionality that ActOn offers. Create and send an email, create a landing page, create a survey, link to PDF and track. Send one email, send 1 million emails - ActOn offers all of these features in an easy to use interface.

What do you dislike?

I would like to see ActOn bring back the image preview functionality which allowed me to see all the images in a directory. Now I have to preview each image separately. This takes time.

FYI - I tried to upload a screenshot as proof but it would not let me - not sure why but I am a ActOn User.

Recommendations to others considering the product:

If you like great software and great customer service - ActOn will not disappoint.

What problems are you solving with the product? What benefits have you realized?

We are all about agent engagement -- getting our agent customers to engage and interact with us. ActOn has given us the power through its software to increase engagement each time we send an email. The tracking and metrics are very helpful so we can identify engaged agents and target different messages to them versus agents not engaged or opening our emails.

...more
Consultant in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 12 June 2020)
"great way to manage your leads and keep your pipeline moving"

What do you like best?

email notifications, ease of use and helps me to prioritize

What do you dislike?

would like to have reminder features so I know who I should schedule to come back to based on the number of opens or share of my emails

Recommendations to others considering the product:

be sure to set up the settings so you do not loose any data

What problems are you solving with the product? What benefits have you realized?

none so far

...more
Read All Reviews

Videos on Act-On

Act-On Software, 2014 Entrepreneurial Company of The Year
Act-On Software, 2014 Entrepreneurial Company of The Year

Act-On Screenshots

Add Fields to Your Master List
Create Form for the First Opt-in
Create Segment to Track First Opt-in
Create Segment to Track Second Opt-in
Change Field
General Settings tab
Add Fields to Your Master List
Add Fields to Your Master List
Create Form for the First Opt-in
Create Segment to Track First Opt-in
Create Segment to Track Second Opt-in
Change Field
General Settings tab

Download white papers and ebooks on Act-On View All Downloads

by Act-On and NuGrowth Digital
How marketing automation helps you engage customers
Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your...
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