Home/Marketing Automation Software/Act-On
Updated on: February 21, 2019
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Act-On - Marketing Automation Software : SaaSworthy.com
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Act-On

An all-in-one Marketing Automation software
★★★★★
★★★★★
(925 Ratings) Write Review

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.

Act-On Features Show All Features

Act-On Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Contact Portland, OR / +1.877.530.1555
Deployment SaaS/Web/Cloud Category Marketing Automation Software

Act-On Pricing

Pricing ModelSubscription , Quotation Based
How much does Act-On cost ?
The pricing for Act-On starts at $900.0 per month. Act-On has 2 different plans such as - Professional at $900.0 per month and Enterprise at $2000.0 per month.
Professional
$900 /Month

The Pricing is starting from $900 Per Month Billed Annually.

Full featured marketing automation platform for growing businesses.

  • Starts at 2,500 active contacts
  • 3 marketing users
  • 50 sales users
  • 30,000 API calls per day.

Please Contact the Organization for getting a Customized Pricing.

Enterprise
$2,000 /Month

The Pricing Plan in Starting from $2000 Per Month Billed Annually.

Complete Professional platform, plus additional capabilities for teams with advanced strategies.

  • Starts at 2,500 active contacts
  • 6 marketing users
  • 100 sales users
  • 30,000 API calls per day

Please Contact the Organization for getting a Customized Pricing.

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Disclaimer: The pricing details were last updated on 04/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Act-On Reviews

OVERALL RATING
4.2
Based on 925 Rating(s)
Rating Distribution
  • 736
  • 131
  • 23
  • 14
  • 21
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Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 15 February 2019)
"Good for Automated email campaigns"

What do you like best?

The UI makes it relatively easy to pick up as a first time user. The email campaign function makes it easy put in the effort at the beginning for a drip campaign.

What do you dislike?

The hard part about using Act-on is actually just finding the proper contacts to add to it because the search function for the list is hard to pinpoint the exact one we want, and would have to scroll and scroll

What business problems are you solving with the product? What benefits have you realized?

email campaign automation and outbound efforts by the sales development team.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 14 February 2019)
"Powerful but not user friendly"

What do you like best?

statistics and data analysis tools are unmatched.

What do you dislike?

interface is just terrible, lacks function and constantly times out. Also messages are spammed 7/10 times

What business problems are you solving with the product? What benefits have you realized?

Ability to mass email is solved. Reaching customers who cannot be reached via phone

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 12 February 2019)
"Great Results with Act-on"

What do you like best?

The email automation has taken our overall email strategy to the next level. We are able to use the reporting to make key decision and see direct revenue due to our campaigns.

What do you dislike?

I dislike how some of the systems we use make automation flows manual because they don't all integrate with our bridge.

What business problems are you solving with the product? What benefits have you realized?

We have improved member retention, engagement and increased meeting attendance since our move to use Act-on.

...more
Emma C.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 12 February 2019)
Daily Act-On User

Pros: The only feature I use is to see who has been on our website. You are able to see who has been on your website and what links they have clicked on. Works really well when sending out speculative mails. You are able to see who actually looks at your mails and who has a genuine interest when they click further into links.

Cons: On occasions you can see someone has been on the website, but can't track down who (as no IP address present) I understand this may be security measures their end and there is no way of ever knowing. I have real issues linking ActOn with my Outlook mail.

Overall: It is an excellent tool to use whilst prospecting and almost provided you with 'warm' leads, especially when they return to your website and look at product details etc.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 07 February 2019)
"Easier to use and learn, excellent customer service "

What do you like best?

Easy to navigate and organize campaigns. UI is pretty intuitive

What do you dislike?

Functionality is not as broad as other platforms. There are often ways to get around that or make do but they can be extremely tedious to set up.

What business problems are you solving with the product? What benefits have you realized?

Lead scoring, market segmentation for email programs, automated programs through landing pages

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 05 February 2019)
"Very clunky design and hard to use. "

What do you like best?

Easy build out of surveys and easy to maneuver.

Works well for the size of our company and decent pricing.

What do you dislike?

Literally anything else that you want to is difficult.

Compared with programs like hubspot, ease of use is very difficult and one small mistake can ruin your entire email with no direction as to what has gone wrong.

Recommendations to others considering the product

Go with hubspot instead.

What business problems are you solving with the product? What benefits have you realized?

Emails are being sent out. No benefits realized.

...more
Marissa W.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 01 February 2019)
Very robust

Pros: This is a very robust automation program. It allows us to set up very granular campaigns with multiple touch points.

Cons: It has a very steep learning curve. It's hard to just plug and play. You'll need a lot of training in the beginning.

Vendor Response

by Act-On Software on February 05, 2019

Hi Marissa,
Thanks for your feedback and posting a review. We really appreciate it. We recommend Act-On's boot camps (both regional in-person and virtual offerings) to get new users trained up. I would also recommend leveraging Act-On's User Community as a resource for exchanging best practices, tips and tricks. https://community.act-on.com/home
Cheers!

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 31 January 2019)
"Needs refinement"

What do you like best?

Can have a list of email domains to always exclude from all emails

What do you dislike?

Their reporting features did not work well. Were bulky and often had to combine multiple reports to get what you wanted.

Recommendations to others considering the product

Do a true evaluation of this before you sign on.

What business problems are you solving with the product? What benefits have you realized?

None. Have gotten rid of it.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 29 January 2019)
"This is awesome way to engage people to talk about the software they use"

What do you like best?

I like the way I can deploy it in the cloud and orchestrate it as a service on Kubernetes or using Docker Swarm enterprise.

What do you dislike?

I do not have any dislike preferences, however, more documentation to enable integration in different platforms

What business problems are you solving with the product? What benefits have you realized?

Non-profit workflow for marketing

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 26 January 2019)
"Review of Act On"

What do you like best?

It offers marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

What do you dislike?

Sometimes it takes us quite some times to do some simple tasks, for example when editing a step in an automated program, we have to wait a few seconds for the system to record what we edited and allow us to move to the next step. When there are many steps, it can become frustrating. Another example is when editing an image using Act-On editor, it can time many minutes before we can see the changes on the image where it’s being used (in emails, landing page, etc).

What business problems are you solving with the product? What benefits have you realized?

Act-On’s automation platform is intuitive, I like the way the menu is built, it’s been made in a logical order so that when you move from one section to another, you go down the logical path to build automation.

The support team is great, they’re efficient and patient !

...more
Read All Reviews

Videos on Act-On Youtube Official Channel

Act-On Screenshots

screenshots
screenshots
screenshots
Act-On Demo - Landing Page Composer
Act-On Demo - Act-On Connectors
Act-On Demo - List Segmentation
Act-On Demo - Activity History
Act-On Demo - Automated Program
Act-On screenshot
Act-On screenshot: Create beautifully designed landing pages with a drag and drop function
Act-On screenshot: Act-On's customizable dashboard
Act-On screenshot: Act-On's WYSIWYG email composer
 Act-On Marketing Screenshots
 Act-On Marketing Screenshots
 Act-On Marketing Screenshots
screenshots
screenshots
screenshots
screenshots
Act-On Demo - Landing Page Composer
Act-On Demo - Act-On Connectors
Act-On Demo - List Segmentation
Act-On Demo - Activity History
Act-On Demo - Automated Program
Act-On screenshot
Act-On screenshot: Create beautifully designed landing pages with a drag and drop function
Act-On screenshot: Act-On's customizable dashboard
Act-On screenshot: Act-On's WYSIWYG email composer
 Act-On Marketing Screenshots
 Act-On Marketing Screenshots
 Act-On Marketing Screenshots

Act-On Awards

Download white papers and ebooks on Act-On View All Downloads

by Act-On and NuGrowth Digital
How marketing automation helps you engage customers
Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your...
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The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com