Home/Marketing Automation Software/Act-On
Updated on: May 26, 2020
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Act-On - Marketing Automation Software : SaaSworthy.com
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Act-On

An all-in-one Marketing Automation software
(979 Ratings) Write Review

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.

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Act-On Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Portland, Oregon / +1.877.530.1555
Deployment SaaS/Web/Cloud Category Marketing Automation Software

Act-On Pricing

Pricing ModelSubscription , Quotation Based
Professional
$900 /Month

Features

  • Starts at 2,500 active contacts
  • 3 marketing users
  • 50 sales users
  • 30,000 API calls per day.
Enterprise
$2,000 /Month

Features

  • Starts at 2,500 active contacts
  • 6 marketing users
  • 100 sales users
  • 30,000 API calls per day
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Act-On Pricing
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Disclaimer: The pricing details were last updated on 04/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Act-On FAQs

Act-On is Marketing Automation Software. Act-On offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about Act-On features.

The pricing for Act-On starts at $900.00 per month. Act-On has 2 different plans:

  • Professional at $900.00 per month.
  • Enterprise at $2000.00 per month.

No, Act-On does not offer a free plan.

Learn more about Act-On pricing.

Yes, Act-On provides API.

Ask the Community View Community

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Act-On Reviews

OVERALL RATING
4.2
Based on 979 Rating(s)
Rating Distribution
  • 775
  • 141
  • 30
  • 7
  • 26
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Eric KSource : g2crowd.com
(Reviewed on 06 February 2020)
"Act-On : One of the Best MarTech Platforms on the Market"

What do you like best?

It is an excellent and comprehensive resource. From email to landing page creation, it is the perfect tool for creating and measuring the assets that I need.

What do you dislike?

Some of the reporting can be aggravating. I believe there should be easier ways to draw out some of the data that I want to look at. Even with the use of Data Studio, there are still instances where I think reporting could be more accessible.

Recommendations to others considering the product:

If you are considering HubSpot or some other tool, you need to look at Act-On.

What problems are you solving with the product? What benefits have you realized?

It provides a greater insight into what marketing assets of ours are working.

Response from of Act-On
edit

Hi Eric,

Thanks so much for providing your feedback. You'll be happy to know we have a team focused on improving Act-On's reporting capabilities. Stay tuned!

Thanks for being an awesome Act-On advocate!

Cheers,

Sarah

...more
Jeremy SSource : g2crowd.com
(Reviewed on 21 January 2020)
"I have been very impressed"

What do you like best?

Act-On's balance of simplicity with its ability to be as complex as you want it to be, really separates it from other Marketing Automation tools i have used in the past.

What do you dislike?

Despite Act-On's very robust on-boarding, there is still a fair amount that you just need to learn as you go. Its tough to knock them for this but if i had to point out a challenge, this would be it.

What problems are you solving with the product? What benefits have you realized?

Act-On greatly simplifies our ability to make simple forms, landing pages and automate programs that capture, nurture and score our leads. This system greatly increases the efficiency of our marketing and sales teams

...more
Conor HSource : g2crowd.com
(Reviewed on 15 January 2020)
"Great experience with Act-On from a B2B tech company"

What do you like best?

Such a robust product compared to our previous solution, we never have any major issues or outages. Very powerful product in terms of insights and automation programs. Act-On is a super product and I would definitely recommend it for use by businesses in a similar space as TitanHQ.

What do you dislike?

Can sometimes be a bit 'clunky' as a product - there seems to be some bugs with the UI at times. This is not an absolutely major issue but can hamper work sometimes, for example, when creating an email campaign it can randomly shut down. Also, we've had an issue when duplicating forms, hidden fields can randomly mismatch - this creates reporting issues in our CRM, which reflects badly on the product.

Recommendations to others considering the product:

I would highly recommend Act-On to anyone looking for a powerful, robust marketing automation software. It can take a little bit of work to get your head around, but once you do it is one of the best on the market.

What problems are you solving with the product? What benefits have you realized?

We now have a powerful automation program that alerts our sales rep when a lead returns to the site - giving them the opportunity to reach them when their intent is the greatest. We have webhooks set up so that our trial licence keys are sent via Act-On, giving our sales and marketing team total transparency on open rates/click rates, which we weren't able to do before Act-On.

...more
Collin WSource : g2crowd.com
(Reviewed on 09 January 2020)
"Easy to use and does everything we need and more!"

What do you like best?

The platform is easy to use and navigate without having to be a coding expert. The WYSIWYG editor is user friendly. It's easy to toggle between HTML and visual view when creating emails.

What do you dislike?

I primarily use it as an account support to over 100 users. It would be nice to have a way to communicate directly to the users within the platform.

Recommendations to others considering the product:

The training video courses and help documentation is a great resource. They have the whole program covered with great examples of how to use features.

What problems are you solving with the product? What benefits have you realized?

We are helping over 100 small business with their email marketing by creating content and sharing it for their use. Our customers are very happy to have content created for them, and be able to quickly and easily adjust the templates before sending them out to their customers. We have a suite of automated programs available to our customers as well that were easy to setup, share, and implement across all of the accounts.

Response from of Act-On
edit

Thanks for posting your review, Collin! We really appreciate your feedback and are delighted to know you are an Act-On enthusiast finding great value with the platform.

Cheers!

Sarah

...more
Jeff MSource : g2crowd.com
(Reviewed on 06 January 2020)
"Act-On is a wonderful tool"

What do you like best?

Act-on helps track the customer experience. It's a great means of establishing the needs of the customers, to further provide a solution which meets their needs. Also, it helps to better get in tune with customers and potential customers' trending interest within the realms of our industry. Lead score tracking also helps to further determine vested interest in our products.

What do you dislike?

The only thing I might recommend is a better means of doing zip code searches within defined act-on activity. Meaning, instead of being able to search by city or states, perhaps a zip code locator as another search option .....

Recommendations to others considering the product:

To use the live data feature and the search option to refine the search.

What problems are you solving with the product? What benefits have you realized?

I didn't realize that there is live tracking at first, and the live tracking feature is helpful in finding fresh interest in our product.

Response from of Act-On
edit

Hi Jeff,

Thanks so much for sharing your feedback and posting your review! We love hearing from customers and are so glad to know that you're an Act-On enthusiast!

Cheers,

Sarah

...more
Jeremy RSource : g2crowd.com
(Reviewed on 23 December 2019)
"Extremely useful act-on for market strategy via email."

What do you like best?

I like Act-On too much, it is too tidy to select fields. It is very flexible in terms of integration to CRM and destination pages. In addition to this, I can edit the links, images or any file very easily after sending some email, I just go to Act-On change what I want to do and then redirect, it is totally easy. At the same time, its interface is great, with easy communication with the support and easy configuration.

What do you dislike?

I would like the software to issue a better database, it cannot be that I cannot find a particular profile. This really worries me a little because it puts the program in a slightly disoriented condition. However, the program responds well in other aspects and compensates for that failure.

Recommendations to others considering the product:

Recommended the product, we are completely satisfied with your work in our marketing department for everything achieved this year, we have been able to increase business with just an email and automated information. It's great, amazing and very addictive to use it. He solve and that's what we like.

What problems are you solving with the product? What benefits have you realized?

We use it to automate online marketing processes. E-mails are used in a strategic way to carry out content and advertising campaigns in general. It has really been fundamental to attract customers and to make a restructuring of the market at our convenience. When we found him we were convinced that the return on investment was going to be fast and it was.

Response from of Act-On
edit

Hi Jeremy,

Thank you for your feedback and for taking the time to post your review. We really appreciate it!

Cheers,

Sarah

...more
Nathan BSource : g2crowd.com
(Reviewed on 19 December 2019)
"Act-On is great!"

What do you like best?

User-friendly and offers accurate reporting on your email blasts.

What do you dislike?

Sometimes the reports can take a while to load, but for the most part I have no complaints.

Recommendations to others considering the product:

Take the time to properly segment out your email lists. It will make for much easier usage later on and allow for more accurate reporting.

What problems are you solving with the product? What benefits have you realized?

Has made it much simpler to engage with customers on a more personal level while cutting down on the manual work that goes into putting personalized eblasts together.

Response from of Act-On
edit

Hi Nathan,

Thanks so much for your feedback and for sharing it by posting a review. We really appreciate it!

Happy Holidays,

Sarah

...more
Pedro LSource : g2crowd.com
(Reviewed on 15 December 2019)
"Versatile Marketing Solution for All Needs"

What do you like best?

The solutions provided by Act-On are very versatile when it is about reaching the customers in many different ways as well as making the marketing tasks more intelligent through their tools, from form and newsletter creation, to automation features, benefiting all levels of needs from the simplest to the most complex.

What do you dislike?

Up to the moment, would be interesting to see a renewal on the form/newsletter creation tool/interface as it can do a reasonable number of things but some are not clear as they could be. A direct code editing feature could make it easier to decide element placement and customization (Like it is seen on newsletter layout editing interface). But all features used up to now presented no problems regarding our regional needs.

Recommendations to others considering the product:

Their solution meets the expectations and requirements of a majority of users in terms of platform usage and/or marketing experience. Even for those who has a first experience using Act-On, with some guidance you can easily understand its features, use more of the tools offered, with a clear improvement of what is available over time.

What problems are you solving with the product? What benefits have you realized?

Our company uses Act-On on our headquarters and is working on making it available to other company's offices so the tools can be more widely used. Specifically under my office's current needs, it offers a nice solution around customer relationships and data collection. It is very clear how the tools can bring both the company and the customers together very easily, specially as we start studying and testing the usage of more campaign-related features.

Response from of Act-On
edit

Pedro,

Thank you for your helpful feedback and for posting a review! We wish you continued success with Act-On.

Cheers,

Sarah

...more
Megan CollinsSource : trustradius.com
(Reviewed on 13 December 2019)
one woman show

Use Cases and Deployment Scope

Act-On is used by our marketing department to sell and inform our customers across the country. Act-On allows us to stay in contact with our customers and allows us to send a message to a large amount of people and allow us to schedule messages in advance to keep us on track. Act-On also tracks our open rate and bounce back so we can be informed on what is working and not. As well as if customers are receiving our content.

Pros and Cons

  • Scheduling
  • Analytics
  • Usability
Edit
  • Auto response emails do not work properly
  • Auto response analytics do not work properly
  • Media inserts have a lag

Likelihood to Recommend

Act-On is well suited for companies that have a small marketing department. Everything is easily accessible and easy to use. The scheduling of email content can be a large task but with easy flow templates and the ability to schedule a month in advance it makes a daunting task manageable.
Read Megan Collins's full review

...more
Shrey TSource : g2crowd.com
(Reviewed on 02 December 2019)
"Easy to Use "

What do you like best?

This tool is easy to learn and use even if you don't have enough experience with marketing automation. The support is very supportive and ready to help with every step of marketing automation.

What do you dislike?

A more robust reporting would be helpful.

What problems are you solving with the product? What benefits have you realized?

One of our biggest challenges was to keep track of our customers and provide target marketing according to their area of interest , with the help of Act-on we are able to solve that problem.

Response from of Act-On
edit

Hi Shrey,

Thank you so much for sharing your feedback and posting a review. You will be glad to learn that improving our reporting capabilities is a key priority in the near future. In the meantime, I would encourage you to leverage the Act-On Connect customer portal that includes a vibrant community of users happy to share tips, tricks, and best practices. You can find it here: https://connect.act-on.com/hc/en-us/community/topics

Cheers!

Sarah

...more
Read All Reviews

Videos on Act-On

Act-On Software, 2014 Entrepreneurial Company of The Year
Act-On Software, 2014 Entrepreneurial Company of The Year

Act-On Screenshots

Add Fields to Your Master List
Create Form for the First Opt-in
Create Segment to Track First Opt-in
Create Segment to Track Second Opt-in
Change Field
General Settings tab
Add Fields to Your Master List
Add Fields to Your Master List
Create Form for the First Opt-in
Create Segment to Track First Opt-in
Create Segment to Track Second Opt-in
Change Field
General Settings tab

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Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your...
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