Home/Marketing Automation Software/MoEngage
Updated on: August 2, 2021
What is MoEngage ?
MoEngage - Marketing Automation Software
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MoEngage

An intelligent Customer Engagement Platform with Analytics and Engagement under one roof for data-driven engagement
(157 Ratings) Write Review

MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users.

MoEngage Awards

Fastest Growing

MoEngage Features Show All Features

MoEngage Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business
API Location / Phone Number San Francisco, California
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Marketing Automation Software

MoEngage Pricing

Pricing ModelFree Trial , Freemium , Quotation Based
FREE (Marketing Automation)
Free

Features

  • Upto 10000 MAUs
  • Behavioral Segmentation
  • Engage Across Channels
  • Campaign Analytics
  • On-site Messaging
  • Self-service Knowledge Base
  • Standard Email Support
PREMIUM (Marketing Automation)
Custom

Features

  • Includes features of Free plan, plus
  • A/B and Multivariate Testing
  • Smart Triggers
  • Dynamic Recommendation Platform
  • Frequency Capping, DND & Throttling
  • Connectors
  • Geo-fencing
  • Schedule Reports
  • User Imports
  • API Access
  • Role-based Access
  • Priority Support
  • Integration and Onboarding Support
  • Add-on: App Inbox

ENTERPRISE (Marketing Automation)
Custom

Features

  • Includes features of Premium plan, plus
  • Sherpa: AI-based Time & Content Optimization
  • Flows: Cross Channel Journey Builder
  • Push Amplification
  • Campaign Approval Workflow
  • Real-time Device Triggers & Exit Intent Push Notifications
  • Localization
  • Named Account Manager
  • Consulting Services and Quarterly Business Reviews
  • Add-on: Teams
  • Add-on: Dynamic Product Messaging
  • Add-on: Data Exports
FREE (Analytics)
Free

60 Day Data Retention

Features

  • Upto 10,000 MTUs
  • Events Analysis & Trends
  • User Behavioral Trends
  • Funnel Analysis
  • Predefined Dashboards
  • User Frequency Distribution
PREMIUM (Analytics)
Custom

2 Year Data Retention

Features

  • Everything in Starter plan, plus
  • Retention Cohorts
  • Custom Dashboards
  • Acquisition Analytics
  • Uninstall Analytics
  • Actionable Analytics
  • Advanced Segment Analysis
  • Schedule Reports
  • Role-based Access
  • Named Account Manager & Consulting Services
  • Quarterly Business Reviews Towards your Goals
  • Integration and Onboarding Support
  • Scheduled Email Dashboards
  • Add-on: Open Analytics
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Disclaimer: The pricing details were last updated on 21/12/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about MoEngage pricing.

MoEngage FAQs

MoEngage is an intelligent Customer Engagement Platform that brings Product Analytics and Marketing Automation Software under one roof for data-driven engagement. MoEngage offers the following functionalities:

  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about MoEngage features.

Yes, MoEngage provides API.

Ask the Community View Community

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MoEngage Reviews

OVERALL RATING
4.3
Based on 157 Rating(s)
Rating Distribution
  • 63.9 %
  • 31.5 %
  • 4.6 %
  • 0 %
  • 0 %
SHARE YOUR EXPERIENCE Write a Review
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Vinicius BSource : g2crowd.com
(Reviewed on 23 November 2020)
"Great mobile engagement platform with premium support"

What do you like best?

Platform's robustness and amount of features. MoEngage allows us to leverage our mobile strategy by having tons of behavioural data and analysis. It also has a very complete communication suite. We're currently using it only for our apps but we have already seen major results. I do need to point out the quality of support. When we were looking for a platform like this, we read dozens of reviews and ratings about customer support. MoEngage outperformed top platforms in this sense. We decided to go with it because we knew that having a good onboarding and support along the way was critical for success. We have a dedicated customer success manager that has been helping us on a weekly basis from the beggining.

What do you dislike?

Nothing in particular. The onboarding process was fabulous, and the support staff as well. The only thing I'd point out, if I had to pick one negative thing, would be that billing is only in dollars or euros, which for South American company is not perfect. Still, this is standard on the market and was not a surprise.

Recommendations to others considering the product:

Of course, compare it to other platforms to see what best meets your requirements. But I'd give it a try since it's one of the most complete mobile engagement platforms available on the market,

What problems are you solving with the product? What benefits have you realized?

We're mostly trying to improve engagement and retention on our mobile platform. For this to be accomplished, we need deep insights from data and a powerful communication channel. This has been possible with MoEngage. From day one we saw clear ways to make our app communication better and started collecting positive results (better conversion rates and retention) just a few months later.

...more
Betha CSource : g2crowd.com
(Reviewed on 20 November 2020)
"Always fast response for any urgent request occurred or even for just an unimportant question."

What do you like best?

In terms of the dashboard feature, With the goals setting feature, we can trace for all the response campaign and see how the campaign goes. It's really important as we use the result to evaluate the campaign.

In Terms of the services, I got so much help from the assigned person in charge for our company. Lot's of questions, technical requests but Tala has been so great to assist and solve some issues arise.

What do you dislike?

I haven't experienced bad service from MoEngage so far.

Recommendations to others considering the product:

I would recommend to others considering MoEngage if they are not yet seriously developing their business or mobile apps. When you choose MoEngage as Intelligence Customer Engagement, means that you are ready enough to treat your customer better and make them more engage to your business.

What problems are you solving with the product? What benefits have you realized?

As I''m using MoEngage as one of CRM Tools, specifically we use Smart Trigger to distribute Push Notification to targeted member.

So, Targeted member with the right tools, helps me a lot to increase active member and seeing their movement after receiving specific promo or communication.

...more
Chinmaya Kumar GSource : g2crowd.com
(Reviewed on 04 September 2020)
"100% Best Customer Engagement and Retention Platform"

What do you like best?

- Helps me understand customer behaviour in detail with 360 degree view of my customer

- Best customer support team

- The dashboard is easy to use and understand

What do you dislike?

Nothing much to dislike as of now. The team takes all our feedback into consideration .

Recommendations to others considering the product:

One of the best tool for customer engagement and retention with flexible costing. Also, they have one of the best support team.

What problems are you solving with the product? What benefits have you realized?

With MoEngage customer engagement platform we are able to get 360 degree view of our customers which helps us to improve user onboarding, identify user drop off points and more. Basis this insights we can deliver personalized communications across lifecycle.

...more
Ganesh KSource : g2crowd.com
(Reviewed on 27 August 2020)
"Perfect tool for Analytics & Customer Engagement on Push Channels"

What do you like best?

Segmentation

Analytics

Omnii-channel reach out to a customer via push channels

What do you dislike?

I have used this panel extensively and there is nothing as of now that the platform lacks.

Recommendations to others considering the product:

Good Platform from Campaigns, Segmentation & Analytics Perspective

What problems are you solving with the product? What benefits have you realized?

1. I have solved, automation of my campaigns on e-com platforms,

I have seen improvement Login to Checkout Ratio, Improvement in Traffic to Registration ratio due to automated campaigns to users

2. Behavior understanding with strong analytics

3. Smart Campaigns with Intelligent Delay Optimization help to reach out customers at the right time

...more
Administrator in TelecommunicationsSource : g2crowd.com
(Reviewed on 18 August 2020)
"Simple, effective and fully supported"

What do you like best?

My favorite part of MoEngage platform is 'Simplicity'.

What do you dislike?

Nothing special. Both design and funcionality are fine for me.

Recommendations to others considering the product:

Simple, effective and fully supported.

What problems are you solving with the product? What benefits have you realized?

Reaching our customers with Push notifications campaign. Creating Customer journeys.

...more
Sapna KSource : g2crowd.com
(Reviewed on 08 August 2020)
"Made my life simpler to communicate with customers across!"

What do you like best?

- Easy to schedule

- SMS connectors ensures messages are delivered

- The duplicate option for each campaign is probably the most helpful and time saving option

- The option to send when a user is active on the device ensures reaching more customers

- The customer support team is not just available round the clock, but is amazingly helpful and patient. Makes my experience with MoEngage all the more happier!

What do you dislike?

Too early to dislike anything. So far absolutely smooth.

Recommendations to others considering the product:

Must try before deciding as this could be a decision changer.

What problems are you solving with the product? What benefits have you realized?

Scheduling problems, delivery issues, behavioural targeting issues. We have stopped receiving complaints about too many messages or irrelevant messages because we are able to customise the messages to suit the target audience.

...more
Markus Kevin RSource : g2crowd.com
(Reviewed on 23 June 2020)
"CTR segmentation & analysis provided by Moengage is very complete per campaign"

...more
Vikas DSource : g2crowd.com
(Reviewed on 01 June 2020)
"Amazing platform for the engagement !"

What do you like best?

The best part of the platform is the ease to use the platform, as we can keeping going deeper into the platform, but it keeps adding the intelligence itself in the platform.

What do you dislike?

Nothing much, but advertisement should also be added on MoEngage, i.e. it can become one of the additional source for the advertisement.

What problems are you solving with the product? What benefits have you realized?

We rely on MoEngage for complete client engagement & behavior tracking.

...more
Adhyyan MSource : g2crowd.com
(Reviewed on 27 May 2020)
"Omnichannel marketing orchestration simplified"

What do you like best?

It stitches together all channels seamlessly and complements them with features like dynamic product messaging, advanced analytics, intelligent delay optimization and push amplification, which help us serve the right message to the right people at the right time, at scale.

What do you dislike?

Speed of execution on custom requirements sometimes

Recommendations to others considering the product:

Get push amplification+ enhanced for major OEMs in the market for increased push notification delivery.

What problems are you solving with the product? What benefits have you realized?

Moengage has played a pivotal role in creating a single user view across channels and helped us realize our communication strategy

...more
James CSource : g2crowd.com
(Reviewed on 18 May 2020)
"One of the best & powerful multi channel marketing tools"

What do you like best?

Moenage has so many amazing features. We like the " flow" feature so much. Our industry conversion time lag is very long, the typical one is about 6 months. With "flows feature", we create several flows with dozens of campaigns block with different trigger conditions to map customer journey to keep them active with different channels - sms, email, push, facebook retargeting ads. Also, we can use endless A/B/C test and personalization attributes in the flow which is so powerful.

Plus, Moenage has a very responsible and professional customer success team. I will show my appreciation to my account manager -Harikishore again. Harikishore, my friend, you really help me a lot and also I learned so many new campaign ideas from you.

What do you dislike?

The loading speed can be improved but it is not a big problem

What problems are you solving with the product? What benefits have you realized?

We tried to find a Complete CRM and Multiple channel marketing automation solutions. Moenage solved all the problems we have.

...more
Read All Reviews

Videos on MoEngage

Introduction to MoEngage Analytics
Introduction to MoEngage Analytics
MoEngage Demo
How to create a User Onboarding Push Notification Campaign with MoEngage?
Using the MoEngage Drag-andDrop Email Template Builder

MoEngage Screenshots

Funnel Actionable
Segmentation
RFM Campaign Message
Drag and Drop Email
Flow screenshot
MoEngage : Campaign Performance screenshot
Funnel Actionable
Funnel Actionable
Segmentation
RFM Campaign Message
Drag and Drop Email
Flow screenshot
MoEngage : Campaign Performance screenshot

Customers

BukaLapak
Uangteman
Traveloka
OYO
Tiket.com
Ralali
Adda247
Vedantu
FabHotels
EarlySalary
Nostragamus
OnlineTyari
Future Retail
Kredivo
Tokopedia
Bigbasket
SIVVI.COM
Gaana
Shopo
Viu
SportsCafe

MoEngage Integration

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Disclaimer

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