MoEngage

What do you like best?

What do you dislike?

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?

Pros: Ease of doing is superb. It lets you do minimum and gain maximun.

Cons: some functionality still need to be improved like you cant use AND/OR condition simultaneously while creating a campaign.

Overall: Vast and superb. You can do anything with this product. Just need to play around a little bit on dashboard

Pros: The segmentation engine of Moengage is very powerful. It is easy to learn and design campaigns. The customer support team is also very helpful.

Cons: Every MA platform has certain drawbacks and needs to be tailored as per your requirement. Moengage has done away with most of the limitations we faced with subsequent product releases.

Pros: Robust Segmentation

Omni-channel Execution

Dynamic Product Sets

Cons: Delivery Rate can be better. Analytics can be better.

Pros: Segmentation, Good Filters, catalog manage, Recent views are more informatic.

Cons: Campaign template is not user friendly. Pls make it more user friendly.

Pros: Many aspects - Reachability to various types of devices, support to all the platforms we need, basic Messaging and Analytics possibilities, A/B Test Messaging and many others. The team is awesome who diligently have been closing all the gaps we found in feature set. Their approach is very positive and the quality with time have been satisfactory. There are competitive products with more features, but MoEngage approach to start with MVP and pick up our priorities first, shows the commitment needed for long term relationship.

Cons: Few parts of the usage needs basic product Engineering understanding which is often lacking in Marketing. The solution should abstract such flows such that the campaign definition to product mapping is agnostic to campaigner's engineering knowledge.

Overall: We are using MoEngage as single messaging platform for all of our products, to fill the gap of reaching user contextually, on time and convert them into our loyal user base. We have broad range of platforms and plan to experiment a lot around content, channel, etc to beat the indutry best of messaging. He have succeeded in the initial tests, got our benchmark and now want to go above and beyond in meeting our monetization and engagement goals.

Pros: Ease of use, powerful feature, especially Flow

Cons: - Limitation on number of days I can send message after an event

Overall: I'm very satisfied with the product. We see considerable improvements across our user funnel.

Pros: Easy to use and highly configurable. Works on all platforms.

Cons: Nothing yet.may be they can add more features around retention

Overall: Have been using for the past 2 years and lot of improvements . We use push and inapp notifications . This is very easy to use. Any new tema member can easily get started with it.

Pros: Personalisation is key in digital marketing and the level of depth of the technical capabilities the Moengage platform offers has been critical in our cross-channel activities. Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.

Cons: The tools are strong but the interface could use some development. It's not necessarily 'pretty' or too intuitive, and that's okay, because it works. But could use some improvements.

Overall: We selected Moengage as the expertise they could provide in the digital sphere really drew us. Their product innovation is second to none - they aren't just players in notifications, they are thought leaders. Their support and knowledge they provide, from our client manager to the free webinars they provide to get the most of the tools, are second to none. We look forward to many more years working together and growing on the impressive results we've achieved to date.

Pros: The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel.

Cons: While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months.

Overall: The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time. With Moengage in our application, we could do it in minutes. That's what Moengage became our saviour