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MoEngage

An intelligent Customer Engagement Platform with Analytics and Engagement under one roof for data-driven engagement

(155 Ratings) Write Review

What is MoEngage and how does it work? MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users.

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MoEngage Awards

MoEngage Features Show All Features

Marketing Automation Features

Website Visitor TrackingWebsite visitor tracking is the process of identifying important website activity to generate leads and insight for sales and marketing teams. These solutions generate reports of companies and/or people that visit your company’s website.
Lead NurturingLead nurturing is the method of building and reinforcing relationships with customers at every point of the sales funnel. An effective lead nurturing program focuses marketing and communication strategies on listening to prospects' needs and providing the information and answers they need to create confidence, raise brand awareness, and sustain a link until the prospects are ready to buy.
Lead ManagementLead Management is the process of acquiring and managing leads (potential customers) until the point where they make a purchase. Lead management should not be confused with lead nurturing, which is a specific part of lead management that takes place towards the end of the process.
Landing PagesLanding pages are standalone web pages created for the purpose of promoting or advertising a marketing or advertising campaign. A landing page is a place where a visitor "lands" after clicking on a link in an email or advertising from Google, Bing, YouTube, Facebook, Instagram, Twitter, or other websites. Unlike web pages, which usually have several objectives and promote exploration, landing pages have a single objective, referred to as a call to action (or CTA).
Email Drip CampaignsEmail drip campaigns are series of automated emails sent to people who take a specific action. You may choose the number of emails to send and the rate at which they are sent for any given action. These emails can be customized by including information such as the recipient's name and detailed references to the action they took. For example, you might submit a drip campaign to someone who registers for your online course. You might also use abandoned cart emails to give a drip campaign to people who add an item to their online cart but don't buy it.
Channel ManagementSocial media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Pinterest, YouTube, more.
Campaign SegmentationSocial media segmentation is breaking down your audience demographics within and between different social media platforms. It gives you an understanding of the different groups of people using various social media channels so you know which channels to employ to reach those groups.
Analytics (ROI Tracking)Analytics is the method of analyzing data in the database to discover valuable consumer insights that companies can act on. Software integrated with analytics become more intelligent in their understanding of customers, allowing you to make data-driven decisions.
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.
Lead ScoringLead scoring is a methodology used by sales and marketing departments to rank leads, or prospective customers by assigning values to them based on their behaviour relating to products or services.

MoEngage Technical details

Support	24/7 (Live rep) Business Hours Online	Customer Type	Large Enterprises Medium Business Small Business
API		Location / Phone Number	San Francisco, California
Deployment	SaaS/Web/Cloud Mobile - Android Mobile - iOS	Official Website	https://www.moengage.com/
Deployment	SaaS/Web/Cloud Mobile - Android Mobile - iOS	Category	Marketing Automation Software

MoEngage Pricing

Pricing ModelQuotation Based

Starter

Custom

Perfect for small teams looking to scale customer engagement

Features

Behavioral Segmentation
Live 360° customer profiles
Push Notifications
In-app Messages
Email Campaigns
SMS Campaigns
Web Push
On-site Messaging
Campaign Analytics
Frequency Capping, DND & Throttling
Self-service Knowledge Base
API Access
Email Support

Growth

Custom

Essential for growing teams refining their engagement strategy

Features

Includes features of Starter plan, plus
Event Triggers
A/B, and Multivariate Testing
Geo-fencing
Dynamic Recommendation Platform
Flows: Cross-channel Journey Builder
Sherpa: AI-based Time, and Content Optimization
Push Amplification+
User Imports
Single Sign-on & 2FA
Localization
Connectors
Facebook Audiences
Named Account Manager
Email, and Push Delivery Advisory

Add-ons

Advanced Analytics
Open Analytics
Cards
Streams
Data Exports
Predictions

Enterprise

Custom

Ideal for large teams collaborating on customer experience

Features

Includes features of Growth plan, plus
Teams
Campaign Approval Flow
IP Whitelisting & Local Data Centers
Dynamic Product Messaging
Real-time Device Triggers & Exit Intent Push Notifications
Global Control Groups
Flow Path Optimization
Best Time to Send
Most Preferred Channel
Consulting Services, and Quarterly Business Reviews
Includes features of Add-ons

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Disclaimer: The pricing details were last updated on 21/02/2022 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about MoEngage pricing.

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MoEngage Reviews

OVERALL RATING 4.3 Based on 155 Rating(s)

Rating Distribution

Excellent 68.8 %
Very Good 27.7 %
Average 3.5 %
Poor 0 %
Terrible 0 %

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Videos on MoEngage

Introduction to MoEngage Analytics

MoEngage Screenshots

MoEngage : Campaign Performance screenshot

Funnel Actionable

MoEngage FAQs

Q. What is MoEngage used for?

MoEngage is an intelligent Customer Engagement Platform that brings Product Analytics and Marketing Automation Software under one roof for data-driven engagement. MoEngage offers the following functionalities:

Website Visitor Tracking
Lead Nurturing
Lead Management
Landing Pages
Email Drip Campaigns
Channel Management
Campaign Segmentation
Analytics (ROI Tracking)
Multivariate Testing
Lead Scoring

Learn more about MoEngage features.

Q. What are the top alternatives for MoEngage?

Here`s a list of the best alternatives for MoEngage:

Q. Does MoEngage provide API?

Yes, MoEngage provides API.

Articles on MoEngage

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