Home/Marketing Automation Software/MoEngage
Updated on: June 26, 2019
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MoEngage - Marketing Automation Software : SaaSworthy.com
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MoEngage

Intelligent marketing software to help drive conversions
★★★★★
★★★★★
(16 Ratings) Write Review

MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users.

MoEngage Features Show All Features

MoEngage Technical details

Support 24/7 (Live rep) Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Contact San Francisco, CA
Deployment SaaS/Web/Cloud Category Marketing Automation Software

MoEngage Pricing

Pricing ModelFreemium , Subscription
How much does MoEngage cost ?
MoEngage offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.
Starter (Mobile Marketing Cloud)
Free

Features

  • Upto 10000 MAUs
  • Behavioral Segmentation
  • Unlimited Push Notifications
  • Unlimited In-app Messages
  • Email Campaigns
  • SMS Campaigns
  • Self-service Knowledge Base
  • Standard Email Support
Premium (Mobile Marketing Cloud)
Custom

Features

  • Includes features of Starter plan, plus
  • Smart Triggers
  • Dynamic Multivariate (A/B) Testing
  • Acquisition Analytics
  • Uninstall Analytics
  • Email Reports and API Access
  • Priority Support
  • Integration and Onboarding Support

Contact the vendor to get the latest pricing detail.

Enterprise (Mobile Marketing Cloud)
Custom

Features

  • Includes features of Premium plan, plus
  • Sherpa
  • Flows (Customer Journey Builder)
  • Push Amplification
  • Connector Platform
  • Content API based Personalization
  • Dedicated Account Manager
  • Consulting Services

Contact the vendor to get the latest pricing detail.

Starter (Web Marketing Cloud)
Free

Features

  • Upto 2000 Subscribers
  • Unlimited Web Push Notifications
  • Email Campaigns
  • SMS Campaigns
  • HTTP plus HTTPS Support for Web Push
  • MoEngage Branding
  • Key Metrics
  • Notification Scheduling
  • Self-service Knowledge Base
Premium (Web Marketing Cloud)
Custom

Features

  • Includes features of Starter Plan, plus
  • No MoEngage Branding
  • Custom Domain
  • Behavioral Segmentation
  • Smart Triggers
  • Dynamic Multivariate (A/B) Testing
  • Email Reports and API Access
  • Email Support

Contact the vendor to get the latest pricing detail.

Enterprise (Web Marketing Cloud)
Custom

Features

  • Includes features of Premium plan, plus
  • Custom Web Push Subscription Prompts
  • Time Zone Specific Scheduling
  • Sherpa
  • Flows (Customer Journey Builder)
  • Content API based Personalization
  • Integration and Onboarding Support
  • Dedicated Account Manager
  • Consulting Services

Contact the vendor to get the latest pricing detail.

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Disclaimer: The pricing details were last updated on 21/12/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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MoEngage Reviews

OVERALL RATING
4.4
Based on 16 Rating(s)
Rating Distribution
  • 15
  • 1
  • 0
  • 0
  • 0
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Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 28 May 2019)
"Good tools to start but cannot handle more complex issues"

What do you like best?

MoEngage provides a good start for standard use cases but when trying to go deeper to integrate more complex use cases, MoEngage tends to stutter and fail to deliver the use cases.

What do you dislike?

MoEngage is not good enough in catering complex use cases as the company grows from basic usages to more customized ones. The customization is not even at the level of total customization.

Recommendations to others considering the product:

If you are looking to solve basic needs quick and fast, MoEngage would be the right solution but if you require something more, MoEngage might not be the best option for your problem

What problems are you solving with the product? What benefits have you realized?

basic automation and solving common use cases is quick with MoEngage but need to be wary on the scale and specific use cases that can be solved using MoEngage

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 06 February 2019)
Moengage!!!! A story to be written in Future...For sure.

Pros: Ease of doing is superb. It lets you do minimum and gain maximun.

Cons: some functionality still need to be improved like you cant use AND/OR condition simultaneously while creating a campaign.

Overall: Vast and superb. You can do anything with this product. Just need to play around a little bit on dashboard

...more
Jeeshan A.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 02 January 2019)
Review by OYO Rooms

Pros: The segmentation engine of Moengage is very powerful. It is easy to learn and design campaigns. The customer support team is also very helpful.

Cons: Every MA platform has certain drawbacks and needs to be tailored as per your requirement. Moengage has done away with most of the limitations we faced with subsequent product releases.

...more
Pranav K.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 31 December 2018)
Strong Execution capabilities

Pros: Robust Segmentation

Omni-channel Execution

Dynamic Product Sets

Cons: Delivery Rate can be better. Analytics can be better.

...more
virender r.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 14 December 2018)
Product Review

Pros: Segmentation, Good Filters, catalog manage, Recent views are more informatic.

Cons: Campaign template is not user friendly. Pls make it more user friendly.

...more
Verified ReviewerSource : capterra.com
★★★★★
★★★★★
(Reviewed on 12 December 2018)
Messaging made right!

Pros: Many aspects - Reachability to various types of devices, support to all the platforms we need, basic Messaging and Analytics possibilities, A/B Test Messaging and many others. The team is awesome who diligently have been closing all the gaps we found in feature set. Their approach is very positive and the quality with time have been satisfactory. There are competitive products with more features, but MoEngage approach to start with MVP and pick up our priorities first, shows the commitment needed for long term relationship.

Cons: Few parts of the usage needs basic product Engineering understanding which is often lacking in Marketing. The solution should abstract such flows such that the campaign definition to product mapping is agnostic to campaigner's engineering knowledge.

Overall: We are using MoEngage as single messaging platform for all of our products, to fill the gap of reaching user contextually, on time and convert them into our loyal user base. We have broad range of platforms and plan to experiment a lot around content, channel, etc to beat the indutry best of messaging. He have succeeded in the initial tests, got our benchmark and now want to go above and beyond in meeting our monetization and engagement goals.

...more
Iswara G.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 06 December 2018)
Moengage review

Pros: Ease of use, powerful feature, especially Flow

Cons: - Limitation on number of days I can send message after an event

Overall: I'm very satisfied with the product. We see considerable improvements across our user funnel.

...more
Dinesh Kumar K.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 04 December 2018)
Best in app marketing tool

Pros: Easy to use and highly configurable. Works on all platforms.

Cons: Nothing yet.may be they can add more features around retention

Overall: Have been using for the past 2 years and lot of improvements . We use push and inapp notifications . This is very easy to use. Any new tema member can easily get started with it.

...more
Stuart D.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 29 November 2018)
Thought leaders for cross-channel engagement

Pros: Personalisation is key in digital marketing and the level of depth of the technical capabilities the Moengage platform offers has been critical in our cross-channel activities. Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.

Cons: The tools are strong but the interface could use some development. It's not necessarily 'pretty' or too intuitive, and that's okay, because it works. But could use some improvements.

Overall: We selected Moengage as the expertise they could provide in the digital sphere really drew us. Their product innovation is second to none - they aren't just players in notifications, they are thought leaders. Their support and knowledge they provide, from our client manager to the free webinars they provide to get the most of the tools, are second to none. We look forward to many more years working together and growing on the impressive results we've achieved to date.

...more
SAURABH P.Source : capterra.com
★★★★★
★★★★★
(Reviewed on 19 November 2018)
Best tool for Marketing Automation

Pros: The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel.

Cons: While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months.

Overall: The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time. With Moengage in our application, we could do it in minutes. That's what Moengage became our saviour

...more
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About MoEngage
About MoEngage
MoEngage Web Push - Personalized, Targeted Push Notifications on Desktop and Mobile Web

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