MoEngage

About MoEngage

MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users.

Screenshots & Videos

Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

81%
Momentum

69%
Popularity

91%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

24/7 (Live rep), Business Hours, Online

MoEngage Awards

# 5 Fastest Growing Software Marketing Automation Software
Q2 2023

# 8 Most Popular Software Marketing Automation Software
Q2 2023

# 12 Highly Rated Marketing Automation Software
Q1 2022

# 5 Fastest Growing Marketing Automation Software
Q1 2022

# 12 Most Popular Marketing Automation Software
Q1 2022

# 6 Fastest Growing Marketing Automation Software
Q4 2019

MoEngage Features

Show Feature Explanation

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

MoEngage Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Starter Custom

Features

Behavioral Segmentation
Monthly Tracked Users (MTUs): 10,000
Push Notifications
Email Campaigns
In-app Messages
SMS Campaigns
Web Push
On-site Messaging
Messaging Controls
- Frequency Capping, DND & Throttling
- Personalized Campaign Previews
Personalization
- User Attributes
Reporting
- Campaign Analytics
- Schedule Campaign Report Exports
Role-based Access
Data Management
Self-serve Knowledge Base
Standard Email Support

Growth Custom

Features

Includes features of Starter plan, plus
Import offline segments
Import offline user data
Localization
Cards (Add-on)
Facebook Audience
Web Personalization
WhatsApp (Add-on)
Connectors: Google Ads
Connectors: Webhooks
Analytics (Add-On)
- Behavioral Trends
- Funnel Analysis
- Retention Cohorts
- User Frequency Distribution
- Revenue Analysis
- Pre-defined Dashboards
- Custom Dashboards
- User Path Analysis
- Aquisition Analytics
- Uninstall Analytics
- Predictive Segmentation
- Actionable Analytics
- Custom Segment Analysis
- Source & Session Analytics
- Open Analytics
Messaging Controls
- Preference Management Center
- Push Templates
- Email Device Previews
Event Triggers
Location Triggers
Flows: Omni Channel Journey Builder
Optimization
- A/B and Multivariate Testing in Campaigns & Flows
- Campaign Control Groups
- Sherpa: AI-based Time & Content Optimization
- Push Amplification+
- Predictions (Add-on)
Personalization
- Dynamic Recommendations Platform
Partner Ecosystem
- Attribution Partners
- Customer Data Platform
- Analytics Software
- Typeform Surveys
Single Sign-On
2FA
Support
- Named Account Manager
- Email and Push Delivery Advisory

Enterprise Custom

Features

Includes features of Growth plan, plus
App Exit Intent Push Notifications
Offline Trigger Push Notifications
Flow Path Optimization
Global Control Group
Best Time to Send
Most Preferred Channel
Dynamic Product Messaging
Campaign Approval Workflow
Teams
Consulting Services and Quarterly Business Reviews

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 17/04/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about MoEngage Pricing

MoEngage Alternatives

View All MoEngage Alternatives

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sponsored

Hubspot Marketing Hub Solve Your CRM Functions For Free read more

4.7 3,560 user ratings

Book Free Demo

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

WebEngage Application with enterprise grade capabilities read more

4.6 544 user ratings

Get Personalized Support MoEngage Vs WebEngage

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mixpanel Powerful tool with enhanced funnel feature. read more

4.4 1,843 user ratings

Get Personalized Support MoEngage Vs Mixpanel

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Selligent Enhance your customer engagement levels with accurately planned mar... read more

4.5 40 user ratings

Get Personalized Support MoEngage Vs Selligent

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Marketo Engage Make the complex buyer journey simple read more

4.2 3,614 user ratings

Get Personalized Support MoEngage Vs Adobe Marketo Engage

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

EngageBay An Advanced Marketing and Sales Automation Software read more

4.8 907 user ratings

Get Personalized Support MoEngage Vs EngageBay

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Netcore Full stack growth platform for marketers read more

4.7 25 user ratings

Get Personalized Support MoEngage Vs Netcore

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Right On Interactive Customer Lifecycle Marketing software read more

4.7 43 user ratings

Get Personalized Support MoEngage Vs Right On Interactive

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Salesforce Marketin... B2B Marketing on Salesforce and Solutions read more

3.9 2,348 user ratings

Get Personalized Support MoEngage Vs Salesforce Marketing Cloud Account Engagement (formerly Pardot)

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SAS Marketing Autom... There'll be more campaigns. Better outcomes read more

4.6 14 user ratings

Get Personalized Support MoEngage Vs SAS Marketing Automation

74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Capillary Engage Plus Personalised Engagement & Campaign Automation read more

Get Personalized Support MoEngage Vs Capillary Engage Plus

MoEngage Reviews

User Rating

4.6/5 (Based on 469 Ratings)

Rating Distribution

Excellent
65.9%
Very Good
28.8%
Average
2.3%
Poor
3%
Terrible
0%

User Sentiments

Easy to Use Interface, Extensive Analytics & Reporting, Excellent Customer Support, Multi-Channel Marketing Capabilities

Occasional Technical Issues & Bugs, Complex Integration Process, Limited Customization Options, Data Discrepancies in Reporting

Do You Use MoEngage?

Write a Review

Review Summary

Users praised the platform's user-friendly interface, ease of use, and comprehensive features. Reviewers found the segmentation and targeting capabilities particularly useful, while others lauded the ability to create personalized campaigns and track customer engagement. The platform's reporting and analytics capabilities were also well-received, with users appreciating the ability to measure campaign performance and gain insights into customer behavior. However, some users mentioned occasional bugs and glitches, and a few expressed concerns about the cost of the platform.

Pros

Easytouse platform with an intuitive interface.
Efficient campaign management with automation features.
Advanced analytics and reporting capabilities for datadriven insights.
Ability to create personalized and targeted campaigns.

Cons

Limited integration options with certain thirdparty applications.
Occasional performance issues and slow loading times.
Limited customization options for some campaign elements.
Steep learning curve for new users requiring training or documentation.

MoEngage Reviews

AI-Generated from the text of User Reviews

Did you find this information valuable?

YES NO

Videos on MoEngage

Introduction to M...

MoEngage Demo

How to create a U...

Using the MoEngag...

MoEngage Screenshots

Funnel Actionable

Segmentation

RFM Campaign Message

Drag and Drop Email

Flow screenshot

Campaign Performa...

MoEngage FAQs

What is MoEngage used for?

MoEngage is an intelligent Customer Engagement Platform that brings Product Analytics and Marketing Automation Software under one roof for data-driven engagement. MoEngage offers the following functionalities: