Home/Customer Advocacy SoftwareUpdated on: September 30, 2023

Customer Advocacy Software

Customer Advocacy Software, also known as referral marketing or advocacy marketing software, enables companies to collaborate with their customers to promote their content or products via the most valuable channels. It helps marketing, sales and success teams to create and manage referral programs in order to attract new customers, develop brand identity and engage loyal users. Customer advocacy software allows customer advocates to share evidence regarding customer’s experiences with the company’s product or services. It encourages companies to continue testing products and sharing feedback. Typical features offered by customer advocacy software include creating and monitoring customer referral programs, facilitating sharing of company’s content or marketing narratives by the users and rewarding them for doing so.

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Repshift - Customer Advocacy Software


A better way to enable customer advocacy
(1 Ratings)

Repshift pricing: Repshift Offers Custom plan.

What is Repshift and how does it work?

Repshift makes customer advocacy a team sport empowering people, automating workflows, and taking sales performance to the next level. They want real conversations with professionals who were once in their shoes, contemplating the same buying decisions. By working with Salesforce and other leading CRMs, they are able to offer a comprehensive customer advocacy solution. Use the power of your customer advocates to increase lead conversion rates, and reduce the average length of time it currently takes to close deals. show more

Forewards - Customer Advocacy Software


Referral Marketing Software
(1 Ratings)

What is Forewards and how does it work?

Forewards is uniquely designed for the needs of small to mid-sized eCommerce businesses. Grow your business by automatically asking every customer to tell their friends about you. Boost your store’s traffic by rewarding your loyal customers with coupons they can use and share with their friends. Check out this short video to see how easy setting up a refer a friend program is with Forewards. Sometimes you have to ask more than once Forewards triggers referral messages at the most impactful times in the customer journey to maximize your word of mouth. show more

Ambassador Referral Marketing - Customer Advocacy Software

Ambassador Referral Marketing

Referral Software Built for Marketers
(24 Ratings)

Ambassador Referral Marketing pricing: Ambassador Referral Marketing Offers Custom plan.

What is Ambassador Referral Marketing and how does it work?

Ambassador’s referral platform is built to help overcome the unique challenges facing your organization. Get more referrals, while keeping visitors on your site. Create a seamless, native, and most importantly, organic sharing experience right on your website. Bring your program to market quickly by leveraging smart segmentation, automating reward payouts, and utilizing our out-of-the-box eCommerce, CRM, and billing integrations. Keep your brand at the forefront of every interaction with complete white-labeling for a seamless referral program experience. show more

ERIN - Customer Advocacy Software


Smarter and Quicker Employee Referral Platform
(83 Ratings)

ERIN pricing: Starts at $500.0. Offers Free-forever and Custom plan.

What is ERIN and how does it work?

ERIN hopes to enhance and streamline employee referrals for businesses. It allows the customer's staff to manage their employee referral program and employees to make better referrals faster. It has Bonus tracking and smart referrals AI that suggests potential candidates among their contacts and sends notifications for quicker results. By utilising the workforce for referrals, recruitment costs are reduced significantly. They promote the customers' brand identity and culture by customising their mails and the ERIN portal. The product features automated emails, real-time notifications, participation incentives, ATS integrations, a Dashboard, Referral Management tools, and more. Users can add their contacts from their phone, LinkedIn, Gmail and Outlook account to suggest referrals. There is enough scope in the product for transparency and allows users to access data about referrals, hirings, and bonuses. The product also includes the app used by the staff to refer their contacts anytime, anywhere. show more

Chirpify - Customer Advocacy Software


The Engagement Loyalty Platform
(2 Ratings)

Chirpify pricing: Chirpify Offers Custom plan.

What is Chirpify and how does it work?

Chirpify is a fully-featured Customer Loyalty Management Software designed to serve SMEs, Startups. Create a new, or extend an existing, loyalty program to listen, respond, and reward for engagement, not just spend. Instantly respond with copy, content, and rewards over Twitter, Instagram, Facebook, and email from your brand’s handle. A better way to do sampling more qualified earned media and increased engagement in exchange for your product. Listen for activities and leverage CRM data to surprise and delight consumers with items and experiences. show more

Prefinery - Customer Advocacy Software


Grow your customers through unique referral programs
(22 Ratings)

Prefinery pricing: Starts at $49.0. Offers Free-forever and Custom plan.

What is Prefinery and how does it work?

Prefinery is a comprehensive referral marketing software that helps businesses to boost their leads through various referral programs. It is a customer acquisition platform for brands, helping them make individuals aware of their new product launches. The platform provides accurate solutions for running a pre-launch waitlist campaign. Whether the company is launching a SaaS app or a mobile app, it offers the most secure, customisable and reliable solution on the market. The platform also provides an easy way to launch a refer-a-friend program for Saas or a Mobile app. It integrates easily with companies’ existing websites or favourite landing page providers, including Instapage, WordPress, Squarespace, Webflow and many more. Prefinery also offers closed beta programs to test the market performance of each product. The platform helps to generate and deliver unique invitation codes with just a simple click. Lastly, Prefinery can also be used to create a viral waiting list for video game launches that rewards people on referring to their friends. show more

TrafficManager - Customer Advocacy Software


The perfect solution for all advertisement traffic-related issues
(11 Ratings)

TrafficManager pricing: TrafficManager Offers Custom plan.

What is TrafficManager and how does it work?

TrafficManager is a performance and marketing management software for all types of desktop and mobile advertising agencies. Users can build their network for online marketing with the software’s Cloud AD serving feature. The software offers complete solutions for all types of Media buyers, advertisers, and other media-related agencies or networks. It features a simple and user-friendly setup for its users to get themselves connected with it. The software also comes with an active Affiliate Manager dashboard which enables users to monitor their team activities. One can even track and optimize campaigns by easily split testing the offers and landing pages. It also has an affiliate exclusion filter, with which one can blacklist some affiliates from specific advertisements or campaigns. The best feature of TrafficManager is it protects against fraud with its real-time fraud scoring feature. The software also promises to provide the best customer support and is available 7 days a week. show more

InviteReferrals - Customer Advocacy Software


Enable prominent business growth by completing real-time referral cycles
(1 Ratings)

InviteReferrals pricing: Starts at $79.0. Offers Custom plan.

What is InviteReferrals and how does it work?

InviteReferrals is the best referral software for mobile apps. It helps businesses to grow and acquire new customers through referral marketing. Trusted by more than 20,000 customers, many renowned brands have tasted the success of referral marketing through InviteReferrals software. Its usage is pretty simple. Customers need to invite friends through the referral program, and friends need to accept the invite and install the app. This referral software then sends coupons to the referrer over email for driving a referral install. The Referral Program Widgets adapt themselves automatically according to the platform like a tablet, desktop or mobile. Moreover, this software also features an intuitive customer referral program analytics which includes invites filtered by several referral channels. It tracks every step of the program, from shares to clicks to successful conversions. InviteReferrals also provides an editor that helps with a complete referral campaign designing and execution. InviteReferrals promises to deliver 65% new business and offers 16% higher lifetime value. show more

Zuberance - Customer Advocacy Software


Experience the best brand advocacy and ambassador management platform
(14 Ratings)

Zuberance pricing: Zuberance Offers Custom plan.

What is Zuberance and how does it work?

Zuberance contains a panel of advocates and ambassador marketing experts. It is one of the most preferred and revered word-of-mouth marketing companies, providing a lot of tools for proper advocacy along with reviews and stories that are entirely authentic and reliable. Zuberance also makes it easier to generate ample lead referrals, most of which undergo successful and rather profitable conversions. The questions posed by prospective leads are all answered by direct brand advocates and client security is something that is quintessentially taken care of. Further, the performances are tracked in real-time, offering brands a real-time idea of how their advocacy is performing and being accepted by the immediate audience. Advocates, initially, are identified and contacted through surveys and email replies that also includes social listening and direct engagement. And are then given multiple options to mobilise client brands through positive reviews, positive content, referrals and even communities. Zuberance then analyses and optimises the collective performance with ample suggestions for improvising the campaigns. show more

Perkville - Customer Advocacy Software


Accurate reward and referral structuring solution
(17 Ratings)

Perkville pricing: Perkville Offers Custom plan.

What is Perkville and how does it work?

Perkville is an all-in-one referral and reward management solution for brands, associated with multiple business sectors. Users can leverage the portal to generate custom reward services for their clients, which will also bring out the uniqueness of their business. They can set multiple earning rules like referring friends, taking classes or posting on social media sites to get the process rolling. Moreover, Perkville with its intuitive point redemption facility lets brands offer rewards, specific to their business, generate single-use and multi-use coupon codes and add in rewards from other companies as well. A flexible location-based hierarchy system deployed by the software lets businesses organize location-specific management and reporting tasks. Admins can even specify fixed locations eligible for certain kinds of reward programs and promotions. Rewards subjected to attacks by cybercriminals or hackers are offered enhanced protection. An integrated IP restriction feature stops managers and admins from accessing the software offsite. show more

Influitive - Customer Advocacy Software


Get customer-driven growth with Influitive
(560 Ratings)

Influitive pricing: Influitive Offers Custom plan.

What is Influitive and how does it work?

Influitive is a customer-advocacy software assisting in customer marketing that is developed specifically for B2B marketers. It makes it very simple for anybody to launch a company advocacy campaign that makes it ideal for both big and small businesses. Influitive can help B2B marketers capture customer enthusiasm and use it to improve marketing and sales efforts. It enables businesses to develop meaningful consumer connections, encouraging loyalty, trust, and collaboration in the quest for innovation. This software simplifies interaction and reporting by providing detailed onboarding and assistance. The content may be distributed via a variety of social media platforms, as well as by email in Influitive. Influitive is the greatest customer advocacy software, and it greatly helps you in developing your business by focusing on your customers. Their advocacy platform and a team of specialists assist the world's most successful firms in igniting, and any business should utilize it to expand via their most valuable asset, the customer. They offer a free trial version, very interactive customer assistance, and a wide range of premium plan options to opt from. show more

Antavo - Customer Advocacy Software


Loyalty management platform
(2 Ratings)

Antavo pricing: Antavo Offers Custom plan.

What is Antavo and how does it work?

Antavo delivers a comprehensive loyalty program technology for omnichannel and eCommerce, combined with next-gen in-store functionalities. Drive any business KPI you need. Build a loyal community, increase your social media presence, and even discover brand advocates. In addition to strong eCommerce capabilities, Antavo offers a variety of in-store technologies, including the Mobile Wallet and the Loyalty Experience Kiosk. Share your values and establish long-lasting brand love by rewarding customers for recycling, interacting with your products, writing reviews, or referring friends. show more

Referral SaaSquatch - Customer Advocacy Software

Referral SaaSquatch

Promotions, referrals and loyalty program management made seamless
(36 Ratings)

Referral SaaSquatch pricing: Starts at $1250.0. Offers Custom plan.

What is Referral SaaSquatch and how does it work?

Referral SaaSquatch is a loyalty, referrals and rewards management platform that companies use to reward their brand advocates, build loyal communities and enhance revenue growth. At this platform, companies can create, monitor and segregate intuitive loyalty programs to turn their best customers into long-term advocates. In addition, companies can also create individualised loyalty programs based on customers’ behaviour and purchase history. Robust insights and detailed analytics offered by Referral SaaSquatch, showcases individual loyalty programs that have been proven beneficial. These analytics can also be used to detect intuitive channels and locations suitable for creating effective marketing strategies. Also, stringent privacy policies abided by Referral SaaSquatch helps companies to keep their referral, partner and other loyalty programs completely safe and compliant, throughout. Moreover, GDPR, SOC 2 and EU Privacy Commission compliance mechanism followed by the same greatly reduces all chances of fraud and data loss in an efficient manner. show more

Braze - Customer Advocacy Software


Your 360-degree customer view
(183 Ratings)

Braze pricing: Braze Offers Custom plan.

What is Braze and how does it work?

Braze is a customer platform designed for today's mobile world. The customer-relationship-management platform help leading brands to create the insights of customers who transmit and process historical, current and predictive data in an interactive feedback loop. This means that relevant information about relevant messaging features can be processed immediately via mobile and web devices. It is a marketing analysis and application automation software for mobile applications that focus on campaign management, promoting your business. Compatible with Android, Windows, iOS, and Unity, the company is equipped with a team dedicated to Braze Academy, a resource for automating integration, deployment, and marketing. The product is a platform that allows brands to humanize their relationships with their customers through technology. This leads to better experiences and improves customer loyalty, life expectancy and return on investment. The CRM software provides easy-to-use tools for loading and retrieving data from the platform. Detailed information about the level of events available in the currents program is also beneficial for entering your analytics system. The platform has standard reports and can pull another custom to meet your needs. This shows that Braze is indeed customer oriented. The Customer Relationship Management software is designed for today's on-demand customers who are always connected. Replacing decades of old databases and poorly integrated internal and external tools with live client views, offering a grand customer path development, optimized campaign, and more. Its amazing features include prolific customers including Urban Outfitters and Shutterfly; compatibility with the SDK configuration; analysis and market strategy and Amazon Kindle. show more

Extole - Customer Advocacy Software


An Innovative Referral Marketing Platform To Help Brands Create And Manage Their Refer-A-Friend Programs
(10 Ratings)

Extole pricing: Extole Offers Custom plan.

What is Extole and how does it work?

Extole is an effective online marketing platform that enables brands and businesses to get new customers through loyalty and referral programs and grow their business. The platform helps to identify and engage with advocates online and offline with creative and relevant rewards. The tool comes with pre-built sharing and referral templates including visual editing of the end-to-end referral content for an on-brand experience. It comes with personalized share codes and incentives to present efficient and attractive offers to the customers. The streamlined referral experience on the platform makes it easy for consumers to share. Users can handle multiple types of rewards, both internal and external. It allows brands to give rewards with coupons, gift cards, loyalty points, and much more with the help of an automatic reward engine. Businesses and brands can delight their customers with the tested reward offers and provide support for international rewards as well. The tool allows brands to customize rewards for each campaign and to track which incentive works better. show more

Wooly Platform - Customer Advocacy Software

Wooly Platform

A customer advocacy software.
(17 Ratings)

Wooly Platform pricing: Wooly Platform Offers Custom plan.

What is Wooly Platform and how does it work?

Wooly is a cloud-based marketing management tool that enables businesses to communicate with customers on social media platforms like Facebook, Instagram, and Twitter to raise brand awareness. It enables you to form partnerships with your most dependable clients to raise awareness and increase sales. Wooly allows you to launch advocacy campaigns, generate captivating content, write reviews, and more to encourage your consumers to express their brand affinity. You may learn who all these people are and what they're saying about your business, allowing you to start creating stronger relationships and achieving tangible outcomes. It enables you to do more with your affiliated athletes, influencers, and sports marketing partners, from established stars to up-and-comers. You can easily empower super-users and customers to become brand advocates and influencers. Ambassadors are far more effective at driving traffic and purchases than ads and search engines because they adore your brand. Ambassador marketing is a far more cost-effective method than traditional digital advertising, with a higher return on investment. show more

Swagbucks - Customer Advocacy Software


Paid Online Surveys and Free Gift Cards
(26,803 Ratings)

Swagbucks pricing: Swagbucks Offers Custom plan.

What is Swagbucks and how does it work?

Swagbucks is the fun rewards program that gives you free gift cards and cash for the everyday things you already do online. Shop online, watch entertaining videos, search the web, answer surveys, and find great deals to earn points. Redeem your points for free gift cards to your favorite retailers like Amazon or Walmart, to name a few, or get cashback from PayPal. Watch entertaining videos and get free gift cards. Get free cards for playing games! You can earn SB points when you make in-game purchases through partners at GSN, or play original free games and earn randomly. show more

ReferralCandy - Customer Advocacy Software


Affiliate marketing tool for digital stores
(58 Ratings)

ReferralCandy pricing: Starts at $49.0.

What is ReferralCandy and how does it work?

ReferralCandy affiliate marketing software helps online stores or e-commerce sites to run their referral program, in an efficient way. This is an e-commerce store plugin and is very easy to use and setup. The software extends its support to an array of platforms. It comes packed with powerful analytic tools to help users take better informed decisions. No need to seek the help of developers for customizing the referral program according to your needs or preference. Reports can be generated on the campaign performance. ReferralCandy is backed with excellent technical support and brilliant customer service. Users can easily do multi-level tracking using it. show more

Friendbuy - Customer Advocacy Software


Ensures effective customer acquisition
(3 Ratings)

Friendbuy pricing: Starts at $249.0. Offers Custom plan.

What is Friendbuy and how does it work?

Friendbuy is an intuitive referral marketing platform that accelerates customer acquisition and loyalty for the world’s most innovative brands. Referrals are the best channels for dynamic business growth including the highest LTV and lowest CPA. The platform’s refer-a-friend programs, offer unsurpassed ROI, expanding their reach and transforming customers into loyal and engaged brand advocates. Growth marketers use this platform to refine user experience and boost revenue by rapidly testing and validating the factors that drive their customers to purchase and share. Friendbuy understands the importance of an interconnected ecosystem of marketing and automation tools. Once integrated, the team of Friendbuy makes it possible to connect it into data warehouses, subscription billing platforms, and business intelligence. Also, its best-in-class Customer Success and Onboarding Experts think out-of-the-box to get growth marketers going with best-practice implementations, run high-performing campaigns and referral contests. Friendbuy’s robust reporting and analytics suite reveal metrics that matter. Not only this referral marketing platform works with billion-dollar brands but also with startups. show more

Mention Me - Customer Advocacy Software

Mention Me

Engage customers and maximise lifetime value
(15 Ratings)

Mention Me pricing: Mention Me Offers Custom plan.

What is Mention Me and how does it work?

Mention Me is a referral marketing solution that aims to help medium to large businesses acquire new customers through refer-a-friend programs. Furthermore, there is a feature that is unique to the referral marketing platform. This feature is called “Name Sharing.” In this feature, a customer or a buyer of a particular product online shares a marketing offer, using his or her name, with a friend. This feature of Mention Me is also known as word-of-mouth marketing, which helps users acquire new customers and nurture loyal customers through capturing real-world conversations. show more

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List of Customer Advocacy Software

Repshift 5
Forewards 5
Ambassador Referral Marketing 4.9
ERIN 4.9
Chirpify 4.8
Prefinery 4.7
TrafficManager 4.7
InviteReferrals 4.5
Zuberance 4.5
Perkville 4.5

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