What is Mad Mimi and how does it work?
Mad Mimi is an email marketing solution that enables organizations to create, share, and track engaging emails for their drip marketing. With a clean UI, enterprises can create focussed, appealing, mobile-friendly email templates and clone or save the particulars for future reference. With the software, enterprises can segment and manage automated suppression of bounce, unsubscribes, and other non-responsive lists of contacts. Salesforce can add recipients within the system individually, through CSV files or directly paste them from spreadsheets. Automation facility within Mad Mimi, recognizes duplicate or non-responsive entries and deletes them from the list. Organizations can customize the web forms provided by the software and embed them on their company website. Moreover, detailed analytics offered by the software facilitates a unified view of the open, click, and forwarded links, helping out enterprises map individual marketing outreach. Salesforce also gets access to pie charts and targeted information to analyse customer reaction on triggered promotions. With multiple authentication tools, including DKIP, sender ID, SPF records, feedback loops, etc., business houses can manage best practices in data sharing. In addition, Mad Mimi provides SSL encryption, similar to the mechanism used by large e-commerce business houses and banks.