WebEngage vs MoEngage Comparison

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

WebEngage

Marketing Automation Software

4.6 541 user ratings

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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MoEngage

Marketing Automation Software

4.6 465 user ratings

Start Free Trial

Omnisend

Marketing Automation Software

4.7 1,010 user ratings

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Overview

Description	WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. Product and marketing practitioners across the globe design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. Read more	MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users. Read more	Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. Read more
Pricing Options	Free Trial Not Available WebEngage Offers Custom plan.	Free Trial Not Available MoEngage Offers Custom plan.	Free Trial Not Available Starts at $16.0. Offers Free-forever plan.
SW Score & Breakdown	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 80% Momentum 65% Popularity 90%	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 80% Momentum 66% Popularity 90%	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 86% Momentum 63% Popularity 87%
SaaSworthy Awards	# 9 Fastest Growing # 9 Most Popular	# 5 Fastest Growing # 8 Most Popular	# 3 Fastest Growing # 5 Most Popular

Features

Total Features	10 Features	10 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available

Reviews & Ratings

User Rating	4.6/5 541 user ratings	4.6/5 465 user ratings	4.7/5 1,010 user ratings
Ratings Distribution	Excellent 64.8% Very Good 32.4% Average 2.7% Poor 0.2% Terrible 0%	Excellent 65.6% Very Good 29% Average 2.4% Poor 3% Terrible 0%	Excellent 73.8% Very Good 22.8% Average 1.3% Poor 1% Terrible 1%
Review Summary	WebEngage is commonly praised for its user-friendly interface and ease of use, with users highlighting its intuitive design and seamless integration with other platforms. Many reviewers commend its robust analytics and reporting capabilities, allowing for in-depth customer insights and campaign performance tracking. Automation features like drip campaigns, segmentation, and personalized messaging receive positive feedback, enabling businesses to streamline their marketing and communication efforts. Several users appreciate WebEngage's ability to enhance customer engagement, leading to improved customer satisfaction and loyalty. However, some reviewers mention the need for better documentation and onboarding support, as well as occasional issues with data accuracy and reliability.	Reviewers praise the platform's user-friendly interface, customizable features, and robust analytics capabilities. Many users appreciate the ease of use and the ability to quickly create and deploy surveys. The segmentation and targeting options are also well-received, allowing users to deliver personalized messages to specific customer segments. Additionally, the platform's reporting and analytics features are lauded for providing valuable insights into customer behavior and campaign performance. However, some users have reported occasional technical glitches and integration challenges, and a few have expressed a desire for more advanced features and integrations.	Overall, users praise Omnisend's user-friendly interface, effective email marketing automation, and comprehensive reporting capabilities. They appreciate its drag-and-drop email editor, customizable templates, and segmentation options. The platform's ability to integrate with various e-commerce platforms and its strong customer support are also highlighted as strengths. However, some users mention occasional technical glitches and a need for more advanced features.
Pros & Cons	User-friendly interface and intuitive design Robust analytics and reporting capabilities Effective automation features for streamlined marketing Enhances customer engagement and loyalty Limited documentation and onboarding support Occasional issues with data accuracy and reliability	Intelligent AI algorithm for personalized recommendations User-friendly interface and customizable features Robust analytics capabilities for valuable insights Effective segmentation and targeting options Occasional technical glitches and integration challenges Limited advanced features and integrations	Not Available
	Read All User Reviews	Read All User Reviews	Read All User Reviews

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Pricing

Pricing Options	Free Trial Not Available WebEngage Offers Custom plan.	Free Trial Not Available MoEngage Offers Custom plan.	Free Trial Not Available Starts at $16.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	WebEngage Custom	Starter Custom Growth Custom Enterprise Custom	Free Free Standard $16.00 $16.00 per month Pro $59.00 $59.00 per month
	View Detailed Pricing	View Detailed Pricing	View Detailed Pricing

Alternatives

	MoEngage 4.6 Based on 465 Ratings WebEngage Vs MoEngage Hubspot Marketing Hub 4.7 Based on 3360 Ratings WebEngage Vs Hubspot Marketing Hub Contactspot WebEngage Vs Contactspot Elite Campaign 4.8 Based on 56 Ratings SALESmanago 4.6 Based on 594 Ratings WebEngage Vs SALESmanago	WebEngage 4.6 Based on 562 Ratings MoEngage Vs WebEngage Hubspot Marketing Hub 4.7 Based on 3360 Ratings MoEngage Vs Hubspot Marketing Hub Selligent 4.5 Based on 40 Ratings MoEngage Vs Selligent Mixpanel 4.4 Based on 1905 Ratings MoEngage Vs Mixpanel Adobe Marketo Engage 4.2 Based on 4161 Ratings MoEngage Vs Adobe Marketo Engage
	View All WebEngage Alternatives	View All MoEngage Alternatives

Screenshots & Videos

Screenshots	+ 2 More	+ 5 More	Not Available
Videos	+ 2 More	+ 3 More	+ 1 More

Vendor information

Company Details

Located in: Mumbai, India Founded in: 2011

Located in: San Francisco, California Founded in: 2019

Located in: London, United Kingdom Founded in: 2014

Contact Details

+91 22 6110 2400

https://webengage.com/

Not available

https://www.moengage.com/

Not available

https://www.omnisend.com/

Social Media Handles

Linkedin 45K

Twitter 5K

Facebook 12K

Instagram 3K

Youtube 6K

Linkedin 62K

Twitter 2K

Facebook 20K

Instagram 3K

Youtube 2K

Linkedin 9K

Twitter 2K

Facebook 5K

Instagram 4

Youtube 2K

FAQs

What are the key differences between WebEngage and MoEngage?

WebEngage focuses on user engagement and retention, while MoEngage offers a comprehensive marketing solution with a focus on data-driven engagement.

What are the alternative products to WebEngage?

The top alternatives to WebEngage are MoEngage, Hubspot Marketing Hub, Contactspot, Elite Campaign, and SALESmanago.

Which SaaS products can WebEngage integrate with?

WebEngage integrates with WordPress, Exotel, Infobip, Kaleyra, Segment, Twilio Flex, MessageBird, SparkPost, SendGrid, Gupshup, Mixpanel, Branch, AppsFlyer, Plivo, and Salesforce.

What are the key features of MoEngage?

MoEngage offers features such as analytics (ROI tracking), campaign segmentation, channel management, email drip campaigns, landing pages, lead management, lead nurturing, lead scoring, multivariate testing, and website visitor tracking.

What are the alternative products to MoEngage?

The top alternatives to MoEngage are WebEngage, Hubspot Marketing Hub, Selligent, Mixpanel, and Adobe Marketo Engage.