Home/Marketing Automation Software/WebEngage vs MoEngageUpdated on: January 27, 2023

Compare WebEngage vs MoEngage

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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. Product and marketing practitioners across the globe design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. ..show more

MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users. ..show more

Features

Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Management A systemized and organized way of managing all your leads and their conversation.

Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.

Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mumbai, India / +91 22 6110 2400

San Francisco, California

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Solo
Custom

For businesses with up to 10k Monthly Active Users (MAU)

Features:

  • Basic analytics
  • Basic segmentation
  • Engage across all channels
  • Personalize using users & events
  • 5 journeys
  • Limited 3rd party integrations
  • Email only support
Band
Custom

For businesses with up to 50k Monthly Active Users (MAU)

Features

  • Includes features of Solo plan, plus
  • Rolling time-window segments
  • A/B testing of campaigns
  • Channel trends & insights
  • Cross-channel comparison
  • 10 journeys
  • Role-based access
  • Chat support
Choir
Custom

For businesses with up to 100k Monthly Active Users (MAU)

Features

  • Includes features of Band plan, plus
  • Advanced analytics
  • Frequency capping & DND
  • Personalize using 3rd party API data
  • Schedule reports
  • 20 journeys
  • API integration
  • Phone support
Orchestra
Custom

For businesses with more than 100k Monthly Active Users (MAU)

Features

  • Includes features of Choir plan, plus
  • Live view of segments & campaigns
  • Dynamic logic within campaigns
  • Data ingestion error detection
  • Custom reports
  • 100 journeys
  • Unlimited 3rd party integrations
  • Account manager
View Price Page
Starter
Custom

Perfect for small teams looking to scale customer engagement

Features

  • Behavioral Segmentation
  • Live 360° customer profiles
  • Push Notifications
  • In-app Messages
  • Email Campaigns
  • SMS Campaigns
  • Web Push
  • On-site Messaging
  • Campaign Analytics
  • Frequency Capping, DND & Throttling
  • Self-service Knowledge Base
  • API Access
  • Email Support
Growth
Custom

Essential for growing teams refining their engagement strategy

Features

  • Includes features of Starter plan, plus
  • Event Triggers
  • A/B, and Multivariate Testing
  • Geo-fencing
  • Dynamic Recommendation Platform
  • Flows: Cross-channel Journey Builder
  • Sherpa: AI-based Time, and Content Optimization
  • Push Amplification+
  • User Imports
  • Single Sign-on & 2FA
  • Localization
  • Connectors
  • Facebook Audiences
  • Named Account Manager
  • Email, and Push Delivery Advisory

Add-ons

  • Advanced Analytics
  • Open Analytics
  • Cards
  • Streams
  • Data Exports
  • Predictions
Enterprise
Custom

Ideal for large teams collaborating on customer experience

Features

  • Includes features of Growth plan, plus
  • Teams
  • Campaign Approval Flow
  • IP Whitelisting & Local Data Centers
  • Dynamic Product Messaging
  • Real-time Device Triggers & Exit Intent Push Notifications
  • Global Control Groups
  • Flow Path Optimization
  • Best Time to Send
  • Most Preferred Channel
  • Consulting Services, and Quarterly Business Reviews
  • Includes features of Add-ons
View Price Page

SCREENSHOTS

WebEngage Screenshots
View 3 screenshot(s)
MoEngage Screenshots
View 6 screenshot(s)

INTEGRATIONS

  • WordPress
  • Exotel
  • Infobip
  • Segment
  • Twilio Flex
  • MessageBird
  • SparkPost
  • SendGrid
  • Gupshup
  • Mixpanel
  • Branch
  • AppsFlyer
  • Plivo
  • Salesforce
  • GitHub
  • Branch
  • AppsFlyer
  • Segment
  • Adjust

ALTERNATIVES

Top alternatives to WebEngage

Mixpanel
Mixpanel
CleverTap
CleverTap
MoEngage
MoEngage
HubSpot CRM
HubSpot CRM
ActiveCampaign
ActiveCampaign

Top alternatives to MoEngage

Google Analytics
Google Analytics
HubSpot CRM
HubSpot CRM
Salesforce
Salesforce
Netcore
Netcore
OneSignal
OneSignal