What are the best aspects of this product?
We had a very talented vendor helping us out, so the process of exporting to this tool has been relatively smooth. I am amazed at how well this tool integrates with the rest of our software, and how smoothly things have progressed from there.
What aspects are problematic or could work better?
I want the process of merging contact to be more user-friendly and simple. It works out well when you're just working with two or three contacts, but it can get tedious when you're working with 10 or more. It's so time-consuming to have to do multiple rounds of merging when it is more than 10 contacts and I feel that time could have been better used doing something else. If they do something about this in future versions I would appreciate it.
What specific problems in your company were solved by this product?
Thanks to this tool, we've been able to target our audience and monitor our campaigns effectively so we've ended up with more donations than before. We've been able to monitor and study successful campaigns, on top of being able to specifically target audiences in terms of certificate programs versus programming versus academics.
Are you a current user of this product?