Home/Marketing Automation Software/Zoho MarketingHub
Updated on: October 18, 2021

What is Zoho MarketingHub ?

Zoho MarketingHub

Popular Automation Software for Business Marketing Activities
(20 Ratings) Write Review

Zoho MarketingHub has been rebranded to Zoho Marketing Automation. Check Zoho Marketing Automation

Zoho MarketingHub is an all-in-one marketing automation software used to automate marketing activities across multiple channels. The software offers tools to Capture leads, nurture and qualify them in minutes. Measure the activity of your audiences and can analyze the effectiveness of your campaigns. Generate reports with channel attribution to monitor the metrics to achieve business goals. It integrates with OneDrive, Zoho CRM, and more. Marketers, Small, Medium companies make use of the software.

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Zoho MarketingHub Features Show All Features

Zoho MarketingHub Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Pleasanton, CA - 94588 / +1 (888) 900-9646
Deployment SaaS/Web/Cloud Category Marketing Automation Software

Zoho MarketingHub Pricing

Pricing ModelFree Trial , Subscription
MONTHLY YEARLY
Standard
$23 /Month
Billed Yearly

Features

  • 1000 leads per month
  • Unlimited automated emails
  • Number of visitors = 2 * lead count
  • Touchpoints
  • Complete lead management
  • Website behavior tracking
  • Website goals and events
  • Basic pre-built journey templates
  • Basic lead journeys with reports
  • Custom journey goals
  • Lead path tracing in journeys
  • Lead scoring
  • SMS marketing
  • Marketing planner
  • Survey campaigns
  • Webinar promotions
  • Event promotions
  • E-commerce marketing

Add-Ons :

  • Website visitors - Starts at $35 for 25000 Visitors (Billed yearly) or Starts at $34 for 25000 Visitors (Billed monthly)
  • Bulk emails - Starts at $6 for 5000 emails
Premium​
$46 /Month
Billed Yearly

Features

  • Includes features of Standard plan, plus
  • Smart pop-ups and OnSpot forms
  • Website missed goals
  • Site purchase abandonment
  • Web application tracking
  • Alias domains and IP filtering
  • Lead attribution reports
  • Custom lead tags
  • Lead stage classification
  • Advanced pre-built journey templates
  • Advanced journeys with reports
  • ROI measurement
  • Multi-product management
  • Product cross-sell and up-sell
  • URL shortening with custom domains
  • Smart links and App links
  • E-commerce journeys and workflows
  • Store abandonment notifications
  • Inbox previews
  • Email signature campaigns
  • Includes features of Add-ons
Screenshot of the Vendor Pricing Page
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Disclaimer: The pricing details were last updated on 19/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Zoho MarketingHub pricing.

Zoho MarketingHub FAQs

Zoho MarketingHub is Marketing Automation Software. Zoho MarketingHub offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about Zoho MarketingHub features.

Yes, Zoho MarketingHub provides API.

Ask the Community View Community

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Zoho MarketingHub Reviews

OVERALL RATING
3.7
Based on 20 Rating(s)
Rating Distribution
  • 42.9 %
  • 28.6 %
  • 14.3 %
  • 0 %
  • 14.3 %
SHARE YOUR EXPERIENCE Write a Review
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Filter by Source
Fredrick R
Fredrick RSource : g2crowd.com
(Reviewed on 16 July 2020) "Use it daily"

What do you like best?

Ease of use. Integration and functionality.

What do you dislike?

Difficult to navigate sometimes. They constantly change format.

What problems are you solving with the product? What benefits have you realized?

Unlimited automated emails; Touchpoints; Complete lead management

...more
Krystle P
Krystle PSource : g2crowd.com
(Reviewed on 02 May 2020) "Hub Review"

What do you like best?

I like its integration between other apps and platforms. Also how it allows you to follow the customer journey

What do you dislike?

I would like if it could do more accounts

What problems are you solving with the product? What benefits have you realized?

Understanding customer behavior. What they do, when they do it and how long they stay on a particular page etc

...more
Agency in Marketing and Advertising
Agency in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 01 March 2020) "Productive overall"

What do you like best?

Efficiency increment for our portfolio management.

What do you dislike?

Nothing to be declared so far everything seems ok.

What problems are you solving with the product? What benefits have you realized?

Marketing management got better

...more
Source : g2crowd.com
(Reviewed on 16 June 2019) "Excelente App de Zoho Marketing Hub"

What do you like best?

Esta nueva app, es maravilloso se enlaza muy bien con los formulario de clientes para el marketing y asi poder brindarle lo mejor a nuestros clientes con esta aplicación

What do you dislike?

Por lo momentos todo va muy bien, es muy facil de configurar.!!

What problems are you solving with the product? What benefits have you realized?

En nuestra empresa nos ha ayudado a llevar las estadísticas de todos los visitantes que entran en nuestra web, nos ayuda así poder enviarles contenido a medida de lo que ellos han buscado para mejorar su experiencia con nosotros.

...more
Source : g2crowd.com
(Reviewed on 25 May 2019) "An All-in-One solution for all your Marketing needs."

What do you like best?

I love that this is an all-in-one solution to marketing, website integration, emails, customer journeys, surveys, plus so much more! It really connects all the dots between the Zoho apps used in marketing to fully nurture leads. It opened up a whole new world for me and my team so we can automate more, and keep us focused on the bigger tasks we deal with day-to-day.

What do you dislike?

This app has a lot of layers and integrations giving it a big learning curve. It took me a while to figure out and manage, but thankfully the Zoho team has been helpful with one-on-one sessions and their webinar series.

Recommendations to others considering the product:

Use the trial and see if it's something you can fully utilize.

What problems are you solving with the product? What benefits have you realized?

I'm now able to have an intelligent customer journey that is fully automated with text messaging, emails, CRM talkback, tagging and really just opening up a whole new world for how we communicate to our leads and buyers. Smart Pop-ups for my website is a problem solved. I like that the embedded code from Marketing Hub on my website keeps things very easy so I don't have to utilize third-party plugins from Wordpress. Make changes in Hub and refresh my website and boom! it's live.

Tying in all of the apps and features solved my biggest dilemma since starting with Zoho. As a small team of employees, this allows us to operate as if we were a massively large scaled company. You would think we were a team of 100+ people. :-

...more
Richard L
Richard LSource : g2crowd.com
(Reviewed on 25 May 2019) "An All-in-One solution for all your Marketing needs."

What do you like best?

I love that this is an all-in-one solution to marketing, website integration, emails, customer journeys, surveys, plus so much more! It really connects all the dots between the Zoho apps used in marketing to fully nurture leads. It opened up a whole new world for me and my team so we can automate more, and keep us focused on the bigger tasks we deal with day-to-day.

What do you dislike?

This app has a lot of layers and integrations giving it a big learning curve. It took me a while to figure out and manage, but thankfully the Zoho team has been helpful with one-on-one sessions and their webinar series.

Recommendations to others considering the product:

Use the trial and see if it's something you can fully utilize.

What problems are you solving with the product? What benefits have you realized?

I'm now able to have an intelligent customer journey that is fully automated with text messaging, emails, CRM talkback, tagging and really just opening up a whole new world for how we communicate to our leads and buyers. Smart Pop-ups for my website is a problem solved. I like that the embedded code from Marketing Hub on my website keeps things very easy so I don't have to utilize third-party plugins from Wordpress. Make changes in Hub and refresh my website and boom! it's live.

Tying in all of the apps and features solved my biggest dilemma since starting with Zoho. As a small team of employees, this allows us to operate as if we were a massively large scaled company. You would think we were a team of 100+ people. :-)

...more
Rick P
Rick PSource : g2crowd.com
(Reviewed on 21 May 2019) "If there's another, more powerful marketing companion, I'd like to try it out"

What do you like best?

Incredibly extensive toolset for creating and managing leads but more importantly for outlining, documenting, and tracking the entire process from lead generation to sales follow-ups, all packaged in a well-designed user-friendly package.

This is Zoho's newest product, I believe, and easily its most mature. This can be seen most prominently by allowing easy integration with already existing enterprise web apps.

What do you dislike?

There's some duplication of setup, particularly in syncing services. A clear onboarding process would be helpful, despite the clean and accessible dashboard.

No integration with Zoho's own forms app? Or am I missing something?

What problems are you solving with the product? What benefits have you realized?

Up till now, I'd yet to discover a marketing hub with bleeding-edge ability to integrate with existing web apps and to bring all the possible tools together in one dashboard. A seemingly impossible task Zoho has done with aplomb.

...more
Source : g2crowd.com
(Reviewed on 21 May 2019) "If there's another, more powerful marketing companion, I'd like to try it out"

What do you like best?

Incredibly extensive toolset for creating and managing leads but more importantly for outlining, documenting, and tracking the entire process from lead generation to sales follow-ups, all packaged in a well-designed user-friendly package.

This is Zoho's newest product, I believe, and easily its most mature. This can be seen most prominently by allowing easy integration with already existing enterprise web apps.

What do you dislike?

There's some duplication of setup, particularly in syncing services. A clear onboarding process would be helpful, despite the clean and accessible dashboard.

No integration with Zoho's own forms app? Or am I missing something?

What problems are you solving with the product? What benefits have you realized?

Up till now, I'd yet to discover a marketing hub with bleeding-edge ability to integrate with existing web apps and to bring all the possible tools together in one dashboard. A seemingly impossible task Zoho has done with aplomb.

...more
User in Financial Services
User in Financial ServicesSource : g2crowd.com
(Reviewed on 06 June 2019) "Easy to integrate powerful communication platform"

What do you like best?

Zoho MarketingHub allows to easily collect marketing analytics and reach out to target audience.

What do you dislike?

Zoho MarketingHub can improve by providing direct/API access to collected data.

Recommendations to others considering the product:

Come up with a requirements-based test-use scenarios to use during your selection process.

What problems are you solving with the product? What benefits have you realized?

Analyzing web site visitor's experience, interaction, and conversion rates.

...more
Source : g2crowd.com
(Reviewed on 06 June 2019) "Easy to integrate powerful communication platform"

What do you like best?

Zoho MarketingHub allows to easily collect marketing analytics and reach out to target audience.

What do you dislike?

Zoho MarketingHub can improve by providing direct/API access to collected data.

Recommendations to others considering the product:

Come up with a requirements-based test-use scenarios to use during your selection process.

What problems are you solving with the product? What benefits have you realized?

Analyzing web site visitor's experience, interaction, and conversion rates.

...more
Read All Reviews

Videos on Zoho MarketingHub

Overview of Zoho MarketingHub, the all-in-one marketing automation software
Overview of Zoho MarketingHub, the all-in-one marketing automation software
Personalized lead-to-customer journeys using Zoho MarketingHub
How to create smart pop-ups | Zoho MarketingHub
How to engage leads with surveys | Zoho MarketingHub

Zoho MarketingHub Screenshots

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The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com