What do you like best?
I love that the platform is always evolving, I feel like I'm constantly learning and growing right along with Oktopost.
What do you dislike?
It's not so much a broad dislike of the platform, it's actually hard for me to focus on a negative; but, if I had to pick something, I think it would have to be the lack of individual message "tags" for better sorting ability. Currently, I'm trying to find a way to organize my messages (by idea) within a campaign. Sometimes I can have a whole bunch of messages under 1 campaign that all having to do with an overarching theme, but the messages could be structured differently or promote different things such as whitepapers about that theme, or maybe our micro sites, or specific products that all fit under that theme. It'd be nice to go into a campaign, say "I know I want to promote our whitepapers for this theme more this month" and then be able to sort the message bank to show me just the messages that I've tagged as having to do with promoting our whitepapers. Then, I could use the auto-poster function and so on. Again it's nit-picky but it's something I've been hoping can be implemented.
Recommendations to others considering the product:
It probably goes without saying but it's very good to have a good, communicative relationship with your account manager. I'm constantly asking questions, providing feedback, and getting the latest information on Oktopost updates through both email and phone conversations. It helps me to never feel like I'm left to figure out things on my own regarding Oktopost or social media management in general.
What problems are you solving with the product? What benefits have you realized?
The auto-poster function in Oktopost is a lifesaver, I can't event begin to imagine having to individually select EACH message and the date AND time to post them. But, aside from just saving time, Oktopost is a great overall social media management tool, it helps a lot with my reporting each month... having so many different specific engagements being tracked really helps us to understand where our time is best spent.