Home/Marketing Automation Software/Pardot
Updated on: October 28, 2020
What is Pardot ?
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Pardot

B2B Marketing on Salesforce and Solutions
(3,387 Ratings) Write Review

Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales Alignment, ROI Reporting, and Artificial Intelligence capabilities. It allows users to build intelligent, data-driven programs for the exact customer experience users want. They can turn sales data into marketing action by triggering campaign activity off of CRM data. It also allows them to visually map out and test every asset and every touchpoint in their program to understand the customer experience better. Marketers can access insights with the exact metrics they need to understand campaign performance better and adapt quickly. Pardot also offers two solutions, one being Salesforce Engage, which allows users to build tailored campaigns with marketing-curated content. Its features include Engage Campaigns, Engage Reports, Engage for Gmail and Outlook, Engage Alerts and Engage for Salesforce Mobile. Pardot also provides B2B marketing analytics solutions with a rich dashboard and a mobile app.

Pardot Awards

Fastest Growing
Most Popular
Most Searched

Pardot Features Show All Features

Pardot Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Atlanta, Georgia / 1-855-426-9213
Deployment SaaS/Web/Cloud Category Marketing Automation Software Email Marketing Software

Pardot Pricing

Pricing ModelFree Trial , Subscription
Growth
$1,250 /Month

Features

  • Up to 10000 contacts
  • Email Marketing
  • Forms: 50
  • Landing Pages: 50
  • Multivariate Landing Page Testing (Additional Cost)
  • Tracked Social Posts
  • Email Rendering and Preview Analysis (Additional Cost)
  • Advanced Dynamic Content (Additional Cost)
  • Automation Rules : 50
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring and Grading
  • Social Profiling and Lookups (Additional Cost)
  • Advanced Email Analytics (Additional Cost)
  • ROI Reporting
  • Competitor Monitoring: 10
  • SEO Keyword Monitoring: 100
  • Custom Fields
  • File Hosting: 100 MB
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • Eventbrite Integration
  • Google AdWords Integration (Additional Cost)
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • SSL Vanity Domains / Tracker Domains : 3
  • Fully customizable URLs
  • Salesforce Engage (Additional Cost)
Plus
$2,500 /Month

Features

  • Up to 10000 contacts
  • Includes features of Growth plan, plus
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Multivariate Landing Page Testing
  • Tracked Social Posts
  • Email Rendering and Preview Analysis
  • Email A/B Testing
  • Advanced Dynamic Content
  • Automation Rules: 100
  • Multiple scoring categories
  • Social Profiling and Lookups
  • Advanced Email Analytics
  • Competitor Monitoring: 25
  • SEO Keyword Monitoring: 250
  • Multi-touch attribution models
  • API Access - Calls per day: 25000
  • Custom Object Integration (Additional Cost)
  • File Hosting: 500 MB
  • Custom user roles and permissions (Additional Cost)
  • Google AdWords Integration
  • SSL Vanity Domains / Tracker Domains: 10
  • Dedicated IP Address (Additional Cost)
  • B2B Marketing Analytics
Advanced
$4,000 /Month

Features

  • Upto 10000 contacts
  • Includes features of Plus plan, plus
  • Automation Rules: 150
  • Competitor Monitoring: 100
  • SEO Keyword Monitoring: 1000
  • Einstein Lead Scoring
  • Einstein Behavior Scoring
  • Einstein Campaign Insights
  • API Access - Calls per day: 100000
  • Custom Object Integration
  • File Hosting: 10 GB
  • Custom user roles and permissions
  • SSL Vanity Domains / Tracker Domains: 20
  • Dedicated IP Address
  • Business Units: 2 included
  • Additional Business Units: $2000 per Unit per Month
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Disclaimer: The pricing details were last updated on 23/04/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Pardot FAQs

Pardot is Marketing Automation Software. Pardot offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about Pardot features.

The pricing for Pardot starts at $1250.00 per month. Pardot has 3 different plans:

  • Growth at $1250.00 per month.
  • Plus at $2500.00 per month.
  • Advanced at $4000.00 per month.

No, Pardot does not offer a free plan.

Learn more about Pardot pricing.

Yes, Pardot provides API.

Ask the Community View Community

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Pardot Reviews

OVERALL RATING
4.2
Based on 3,387 Rating(s)
Rating Distribution
  • 47.6 %
  • 33.8 %
  • 10.6 %
  • 4.9 %
  • 3.1 %
SHARE YOUR EXPERIENCE Write a Review
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Administrator in E-LearningSource : g2crowd.com
(Reviewed on 13 August 2020)
"Working in Pardot has changed my entire career for the better"

What do you like best?

Very extensive sorting and filtering through their many different tools make it easy to make updates or even target specific prospects. Review collected by and hosted on G2.com.

What do you dislike?

They seem to focus heavily on releasing the newest and shiniest updates instead of updating some of the smaller issues that already exist in the software. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Pardot is a great tool for B2B Marketing but you will need someone who can be an expert in the tool to fully utilize the software like most Marketing Automation software. It is especially an excellent tool if you already have Salesforce as your CRM as Pardot is owned by Salesforce and the two integrate very well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

All of our top of the funnel lead management happens in Pardot as well as identifying Marketing Qualified leads to pass along to our teams. You can use Pardot in unique ways to work with you and your company and what you need. Review collected by and hosted on G2.com.

...more
Administrator in Computer SoftwareSource : g2crowd.com
(Reviewed on 30 July 2020)
"Easy email marketing through Pardot"

What do you like best?

I like that Pardot is integrated seamlessly with Salesforce and just has a straightforward UI that's usually pretty easy to figure out. Most of the time when I set up a campaign in Pardot, I get to enjoy the "set it and forget it" mentality because I trust the system to keep my custom campaigns running even without actively paying attention to them. It makes lead nurturing a lot easier and more straightforward. Review collected by and hosted on G2.com.

What do you dislike?

I wish there was better support for using the program. Whenever I can't figure things out I feel like I end up digging around in help articles 5ever before I find an answer. I wish there was better support for using the program. That said, the support community is pretty active and if you're willing to invest the time and energy into digging up the right resources you can probably find the answer that you're looking for. It's just not that straightforward and in the event that you do need to talk to a real person to get some help, it's pretty much impossible to connect with someone. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Maybe evaluate other options as well first? Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It's just the tool we use for email marketing. It helps us automate things that would otherwise be a pain to do manually. I haven't used any alternative platforms so I'm not entirely sure I can speak to how it holds up to competitors, but for our basic email marketing automation needs it definitely gets the job done. Review collected by and hosted on G2.com.

...more
Administrator in Information Technology and ServicesSource : g2crowd.com
(Reviewed on 08 July 2020)
"Great Marketing Automation Tool"

What do you like best?

I really like Pardot Lightning version and it's seamlessness integration with our CRM. It also gives us the opportunity to run reports based on the performance of our email campaigns directly in our CRM. We have been working on customizing the lead and contact layouts in Salesforce so that it also includes all of our Pardot fields where our Sales Team can see in more detail their leads and contacts engagement with our different marketing activities. We are able to integrate all the information we have in our CRM with our Marketing Automation tool. This allow us to filter, target and customize our campaigns using our database information. Review collected by and hosted on G2.com.

What do you dislike?

I wish we had more option to design landing pages without having to have coding/HTML experience. I think it could also improve with a more user friendly calendar option for the different marketing activities so we can use it to manage all of our projects in one place. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I think it's a great marketing automation tool for medium/large businesses who are looking to take their marketing to another level. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We can now build marketing campaigns integrated with elements from our CRM, notify our Sales Rep of our leads engagement and we have endless options of building automation processes for Marketing and Sales. We have made improvements on the collaboration between marketing and sales by using Pardot integration with our CRM for both of the teams to clearly see all of our leads/contacts engagement. Review collected by and hosted on G2.com.

...more
Eric WSource : g2crowd.com
(Reviewed on 30 June 2020)
"Excellent marketing automation platform"

What do you like best?

Pardot has empowered us to work together as sales and marketing team in our organization. It has enabled us to reach potential customers giving them an opportunity to build trust on our products. Presence of features like email marketing and lead nurturing has enabled our team members to reach more clients increasing our sales. Review collected by and hosted on G2.com.

What do you dislike?

I have nothing to dislike about this platform. It has really helped our company as far as marketing is concerned. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I highly recommend the use of this tool to any organization for its effectiveness in marketing. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It has helped us in automating marketing. We are now able to reach large number of potential customers and make more sales. Clients can reach reach to us more easily and raise concerns pertaining our products. Review collected by and hosted on G2.com.

...more
Mike CSource : g2crowd.com
(Reviewed on 11 May 2020)
"Great tool out of the box and great integration with SFDC allowing for customization."

What do you like best?

The strong SFDC CRM integration is most helpful in helping get the right conversation in front of the right people at the right time. We can do a lot of simple customization to get some powerful behaviors out of the tool. Being able to have sales set conversation points on the account, and Pardot can send to those talk points. Having Pardot pay attention to SFDC Cases and stop marketing to people who have open cases so we don't leave a bad impression to people trying to get help. So helpful in managing that customer experience. Review collected by and hosted on G2.com.

What do you dislike?

The Pardot API is different from the SFDC API functionalities, so it can be a bit of a challenge for a SFDC API person to get proficient with the Pardot API. The API roadmap suggests that this will be resolved in upcoming releases, so things are good. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The tool is really moving forward in becoming more and more integrated "on platform" with SFDC CRM. This tight, fast integration makes it work in almost a seemless fashion. There is very little that I have not been able to get done with Pardot compared to the other MAS offerings - it may look different, but we can get it done. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Managing the conversation topics marketing has with prospects and orchestrating the talk points with add on tools such as Drift. Collection all the touchpoints and logging them into the SFDC CRM for analytics and reporting so we can get a solid ROI of marketing activities and initiatives. Review collected by and hosted on G2.com.

...more
Mia CSource : g2crowd.com
(Reviewed on 07 January 2020)
"Great tool for Marketing Automation and Reporting"

What do you like best?

It's user friendly and provide flexibility to get the job done, and product results!

What do you dislike?

Sometimes it's slow to generate an email report

What problems are you solving with the product? What benefits have you realized?

Pardot allow me to manage my day to day marketing operations including building and launching email campaigns, building segmented lists, reporting on campaign performance, track website conversions, and route qualified leads to the sales team.

...more
User in Higher EducationSource : g2crowd.com
(Reviewed on 06 December 2019)
"Pardot is user friendly, intuitive and has enough bells and whistles"

What do you like best?

The lead scoring capabilities and automations based on score or form completion are very easy to set up. Creating forms and integrating form handlers is super simple. Developing emails with WYSIWYG or dropping in your own HTML works great too. One of my favorite features is how you can see the audience total size, and then see it change once you add your exclusion or suppression list. Many email service providers do not show you this and it makes clicking "Send" a little less anxiety-inducing.

What do you dislike?

I don't like the out of the box reporting. In order to see total email performance over time (on a chart/linegraph) I need to export to excel and create my own visualizations. I wish Pardot had this built into to the software like a MailChimp does.

What problems are you solving with the product? What benefits have you realized?

We're integrating forms on our landing pages for events, request info and other contact forms. We've integrated on our own Drupal pages as well as with InstaPage. The setup is extremely simple and intuitive. We send automated email nurtures based on form completions and also do lead scoring based on website visits, actions, downloads, or email opens, etc. We have saved our sales team so much time and stress - they no longer need to monitor form submits, they know the leads are getting timely emails and the right content at the right time.

...more
Agency in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 03 December 2019)
"A versatile marketing automation solution. "

What do you like best?

I’m a huge fan of the flexibility Pardot gives users in developing custom marketing automation solutions. There are often multiple paths that can be taken to meet project requirements, which makes my work easier. On top of that, the user community is hands down the most helpful resource available, and perhaps Pardot's biggest asset.

What do you dislike?

There are some minor functionality tweaks I would make, but holistically speaking, sometimes I wish more emphasis was made on adding some longtime requested features.

Recommendations to others considering the product:

A Pardot implementation is the most important variable in determining success versus failure. It's essential to hire someone in-house who has experience or lean on an agency partner for help. I've had to go in and clean up accounts that we're not implemented correctly and know the value of doing it right the first time.

What problems are you solving with the product? What benefits have you realized?

I'm helping clients increase their marketing efficiencies and automating their entire prospect funnel. Instead of piecing together multiple tools to reach my required outcome, I'm able to do almost everything directly within Pardot.

...more
Mike CSource : g2crowd.com
(Reviewed on 03 December 2019)
"Great tool out of the box and great integration with SFDC allowing for customization."

What do you like best?

The strong SFDC CRM integration is most helpful in helping get the right conversation in front of the right people at the right time. We can do a lot of simple customization to get some powerful behaviors out of the tool. Being able to have sales set conversation points on the account, and Pardot can send to those talk points. Having Pardot pay attention to SFDC Cases and stop marketing to people who have open cases so we don't leave a bad impression to people trying to get help. So helpful in managing that customer experience.

What do you dislike?

The Pardot API is different from the SFDC API functionalities, so it can be a bit of a challenge for a SFDC API person to get proficient with the Pardot API. The API roadmap suggests that this will be resolved in upcoming releases, so things are good.

Recommendations to others considering the product:

The tool is really moving forward in becoming more and more integrated "on platform" with SFDC CRM. This tight, fast integration makes it work in almost a seemless fashion. There is very little that I have not been able to get done with Pardot compared to the other MAS offerings - it may look different, but we can get it done.

What problems are you solving with the product? What benefits have you realized?

Managing the conversation topics marketing has with prospects and orchestrating the talk points with add on tools such as Drift. Collection all the touchpoints and logging them into the SFDC CRM for analytics and reporting so we can get a solid ROI of marketing activities and initiatives.

...more
Jacqueline FSource : g2crowd.com
(Reviewed on 03 December 2019)
"Works well for many organizations"

What do you like best?

Pardot is so closely aligned to Salesforce now, making it my top suggestion for organizations who use Salesforce and are looking to improve their marketing and marketing automation tools. Reporting on Campaigns, attribution, and general ROI is easier and more intuitive than any other platforms I've used.

What do you dislike?

Pardot features are still primarily B2B, meaning any organization (I work primarily with nonprofits using Pardot) who isn't strictly B2B has to think creatively on how to use the tool best. I'm hoping they will open their feature set up with tools that are more flexible- like SMS or more integrations.

Recommendations to others considering the product:

If you're using Salesforce, consider your current Marketing strategy, team, and budget before purchasing Pardot. If you're exhausted your current mass email tool and you are looking for better integration with Salesforce and/or improved reporting, now is probably the right time to be looking at Pardot.

What problems are you solving with the product? What benefits have you realized?

Pardot is wonderful for finding the right audience at the right time and targeting them with communication (from emails to sales calls). You can easily segment and report back on your efforts as well- so any organization who is strategic can begin to improve and refine their marketing efforts.

...more
Read All Reviews

Videos on Pardot

Lead Qualification: Salesforce Pardot Demo
Lead Qualification: Salesforce Pardot Demo
Salesforce Pardot: Inbound Marketing Demo
Salesforce Pardot: How Pardot Works with Salesforce

Pardot Screenshots

Sales Cloud Lightning
Automations
Testing Emails
Dashboard
Sales Cloud Lightning
Sales Cloud Lightning
Automations
Testing Emails
Dashboard

Articles on Pardot

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