Salesforce Marketing Cloud Account Engagement (formerly Pardot)

About Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus.

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Pricing

Free Trial Not Available
Starts at $1250.00.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

89%
Momentum

65%
Popularity

65%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Business Hours, Online

Salesforce Marketing Cloud Account Engagement (formerly Pardot) Awards

# 16 Highly Rated Marketing Automation Software
Q1 2022

# 7 Fastest Growing Marketing Automation Software
Q1 2022

# 2 Most Popular Marketing Automation Software
Q1 2022

# 3 Most Popular Software Marketing Automation Software
Q2 2021

# 9 Highly Rated Marketing Automation Software
Q2 2021

# 7 Fastest Growing Marketing Automation Software
Q4 2019

# 2 Most Popular Marketing Automation Software
Q4 2019

# 3 Most Searched Marketing Automation Software
Q4 2019

Salesforce Marketing Cloud Account Engagement (formerly Pardot) Features

Show Feature Explanation

Show Missing Features

Marketing Automation Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Email Marketing Features

Mobile App

Helps your team to stay top on the business everywhere

Send Time Optimization

Helps to find the best sending time to engage with your customer

RSS to Email

Helps users to receive any new updates or the latest news from the website

Predesigned Email Templates

Provides a library of templates to build an email

Email Scheduling

Scheduling an email on a specific time or auto-responding to an action

Real-time Email Editor

Helps to view the email while editing at the same time

Document Library

Central repository to manage your assets like Images, PDF files, etc.,

List Segmentation

Segregates the customers into smaller groups enabling the user to send targeted emails

Drag and Drop Editor

Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

A/B Testing

Compares two versions of your website to see which one performs better

Template Management

Enables the user to create templates and modify and customise them later

Spam Check

Verifies the content of emails so that it doesn't end up in the spam folder

Mailing List Management

Segregates the customers into smaller groups enabling the user to send targeted emails

Event Triggered Email

Sends emails to targeted customers based on their activities

Drip Campaigns

Ability to send emails with respect to time or user actions

Click-through Tracking

Keeps a track of links in the email opened by the customer

Auto-Responders

Ability to send automated emails to the contacts subscribing to the list.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Instagram Ads

Has an inbuilt tool to set up an Instagram marketing campaign

Facebook Ads

Has an inbuilt tool to set up a Facebook marketing campaign

Google Remarketing Ads

Allows for retargeting your customers via Google Display Network to increase conversions

Abandoned Cart Email

Sends email to customers who have failed to check out their cart items

Delivery by Time Zone

Subscribers receive the email at the exact time they are in their timezone.

Sign Up Forms

Build sign up forms to allow website visitors to join your mailing list

Free Stock Photos

Provides a library of free stock photos for commercial use

Contact List Import

Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually

Click Map

Allows tracking user click activity and how they interact with email

Salesforce Marketing Cloud Account Engagement (formerly Pardot) Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Subscription )

Pricing Plans

Growth $1,250.00 $1,250.00 per month

Fuel growth with smarter marketing automation

Features

Up to 10,000 contacts
Lead Generation, Qualification, and Management
Email Marketing and Personalization

Plus $2,500.00 $2,500.00 per month

Dive deeper with marketing automation and analytics

Features

Up to 10,000 contacts
Includes features of Growth plan, plus
Advanced Automation, Personalization, and Qualification
Advanced Analytics and Reporting

Advanced $4,000.00 $4,000.00 per month

Power innovation with artificial intelligence and analytics

Features

Upto 10000 contacts
Includes features of Plus plan, plus
Business Units and Developer Sandboxes
Artificial Intelligence for Marketing and Sales

Premium $15,000.00 $15,000.00 per month

Enterprise ready features with predictive analytics and support

Features

Up to 75,000 contacts
Includes features of Advanced plan, plus
Predictive Analytics and Personalized Product Support

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 17/04/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Salesforce Marketing Cloud Account Engagement (formerly Pardot) Pricing

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Salesforce Marketing Cloud Account Engagement (formerly Pardot) Reviews

User Rating

3.9/5 (Based on 2,351 Ratings)

Rating Distribution

Excellent
30.7%
Very Good
42.2%
Average
18.1%
Poor
4.9%
Terrible
4%

User Sentiments

Seamless Salesforce Integration, Effective Email Marketing Automation, Intuitive Engagement Studio, Comprehensive Lead Scoring and Grading

Clunky Email Builder, Limited Reporting Capabilities, Inconsistent Salesforce Data Synchronization, Lackluster Customer Support

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Salesforce Marketing Cloud Account Engagement (formerly Pardot) Reviews

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Salesforce Marketing Cloud Account Engagement (formerly Pardot) Screenshots

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Salesforce Marketing Cloud Account Engagement (formerly Pardot) FAQs

What is Salesforce Marketing Cloud Account Engagement (formerly Pardot) used for?

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is Marketing Automation Software. Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers the following functionalities: