What do you like best?
The strong SFDC CRM integration is most helpful in helping get the right conversation in front of the right people at the right time. We can do a lot of simple customization to get some powerful behaviors out of the tool. Being able to have sales set conversation points on the account, and Pardot can send to those talk points. Having Pardot pay attention to SFDC Cases and stop marketing to people who have open cases so we don't leave a bad impression to people trying to get help. So helpful in managing that customer experience.
What do you dislike?
The Pardot API is different from the SFDC API functionalities, so it can be a bit of a challenge for a SFDC API person to get proficient with the Pardot API. The API roadmap suggests that this will be resolved in upcoming releases, so things are good.
Recommendations to others considering the product:
The tool is really moving forward in becoming more and more integrated "on platform" with SFDC CRM. This tight, fast integration makes it work in almost a seemless fashion. There is very little that I have not been able to get done with Pardot compared to the other MAS offerings - it may look different, but we can get it done.
What problems are you solving with the product? What benefits have you realized?
Managing the conversation topics marketing has with prospects and orchestrating the talk points with add on tools such as Drift. Collection all the touchpoints and logging them into the SFDC CRM for analytics and reporting so we can get a solid ROI of marketing activities and initiatives.