Home/Marketing Automation Software/Pardot
Updated on: March 28, 2020
What is Pardot ?
Pardot - Marketing Automation Software : SaaSworthy.com
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Pardot

B2B Marketing on Salesforce and Solutions
(3,478 Ratings) Write Review

Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales Alignment, ROI Reporting, and Artificial Intelligence capabilities. It allows users to build intelligent, data-driven programs for the exact customer experience users want. They can turn sales data into marketing action by triggering campaign activity off of CRM data. It also allows them to visually map out and test every asset and every touchpoint in their program to understand the customer experience better. Marketers can access insights with the exact metrics they need to understand campaign performance better and adapt quickly. Pardot also offers two solutions, one being Salesforce Engage, which allows users to build tailored campaigns with marketing-curated content. Its features include Engage Campaigns, Engage Reports, Engage for Gmail and Outlook, Engage Alerts and Engage for Salesforce Mobile. Pardot also provides B2B marketing analytics solutions with a rich dashboard and a mobile app.

Pardot Awards

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Pardot Features Show All Features

Pardot Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Atlanta, Georgia / 1-855-426-9213
Deployment SaaS/Web/Cloud Category Marketing Automation Software Email Marketing Software

Pardot Pricing

Pricing ModelFree Trial , Subscription
Growth
$1,250 /Month

Features

  • Up to 10000 contacts
  • Email Marketing
  • Forms: 50
  • Landing Pages: 50
  • Multivariate Landing Page Testing (Additional Cost)
  • Tracked Social Posts
  • Email Rendering and Preview Analysis (Additional Cost)
  • Advanced Dynamic Content (Additional Cost)
  • Automation Rules : 50
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring and Grading
  • Social Profiling and Lookups (Additional Cost)
  • Advanced Email Analytics (Additional Cost)
  • ROI Reporting
  • Competitor Monitoring: 10
  • SEO Keyword Monitoring: 100
  • Custom Fields
  • File Hosting: 100 MB
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • Eventbrite Integration
  • Google AdWords Integration (Additional Cost)
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • SSL Vanity Domains / Tracker Domains : 3
  • Fully customizable URLs
  • Salesforce Engage (Additional Cost)
Plus
$2,500 /Month

Features

  • Up to 10000 contacts
  • Includes features of Growth plan, plus
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Multivariate Landing Page Testing
  • Tracked Social Posts
  • Email Rendering and Preview Analysis
  • Email A/B Testing
  • Advanced Dynamic Content
  • Automation Rules: 100
  • Multiple scoring categories
  • Social Profiling and Lookups
  • Advanced Email Analytics
  • Competitor Monitoring: 25
  • SEO Keyword Monitoring: 250
  • Multi-touch attribution models
  • API Access - Calls per day: 25000
  • Custom Object Integration (Additional Cost)
  • File Hosting: 500 MB
  • Custom user roles and permissions (Additional Cost)
  • Google AdWords Integration
  • SSL Vanity Domains / Tracker Domains: 10
  • Dedicated IP Address (Additional Cost)
  • B2B Marketing Analytics
Advanced
$4,000 /Month

Features

  • Upto 10000 contacts
  • Includes features of Plus plan, plus
  • Automation Rules: 150
  • Competitor Monitoring: 100
  • SEO Keyword Monitoring: 1000
  • Einstein Lead Scoring
  • Einstein Behavior Scoring
  • Einstein Campaign Insights
  • API Access - Calls per day: 100000
  • Custom Object Integration
  • File Hosting: 10 GB
  • Custom user roles and permissions
  • SSL Vanity Domains / Tracker Domains: 20
  • Dedicated IP Address
  • Business Units: 2 included
  • Additional Business Units: $2000 per Unit per Month
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Pardot Pricing
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Disclaimer: The pricing details were last updated on 23/04/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Pardot FAQs

Pardot is Marketing Automation Software. Pardot offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about Pardot features.

The pricing for Pardot starts at $1250.00 per month. Pardot has 3 different plans:

  • Growth at $1250.00 per month.
  • Plus at $2500.00 per month.
  • Advanced at $4000.00 per month.

No, Pardot does not offer a free plan.

Learn more about Pardot pricing.

Yes, Pardot provides API.

Ask the Community View Community

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Pardot Reviews

OVERALL RATING
4
Based on 3,478 Rating(s)
Rating Distribution
  • 2408
  • 674
  • 213
  • 124
  • 59
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Administrator in Computer SoftwareSource : g2.com
(Reviewed on 06 February 2020)
"One of the Best Marketing Automation Tool"

What do you like best?

I like everything in pardot. Email Automation, Journey Builder, Various Integration options, etc.

What do you dislike?

It should provide detailed analytics. Also, make freely available for new learners.

What problems are you solving with the product? What benefits have you realized?

We basically use this product for marketing automation.

...more
Gabrielle SSource : g2.com
(Reviewed on 31 January 2020)
"Great promise, failed on execution"

What do you like best?

The UI is fairly easy to use, as were the email templates.

What do you dislike?

There were very significant limitations to the automation capabilities which resulted in our contacts being emailed multiple times within a few minutes.

Recommendations to others considering the product:

If you have specific requirements, make sure you get a demo down to the very details before you sign on.

What problems are you solving with the product? What benefits have you realized?

Expanding our marketing/bd team with automation capabilities.

...more
Lyza Swearingen LathamSource : trustradius.com
(Reviewed on 28 January 2020)
Pardot delivers a great UX and broad functionality

Use Cases and Deployment Scope

Almost 5 years ago, we implemented a stand-alone license of Pardot for the CenturyLink Hybrid Cloud and IT Solutions product portfolio. I was the primary administrator of the tool and was deeply involved in rolling it out to our site for activity tracking of all visitors, forms management, prospect auditing, list management, email marketing, event promotion, drip campaigns and critical customer notifications. My internal customers have been Product Managers, Lifecycle Management teams, Billing, Operations and Product Engineering. We made the decision not to integrate with Salesforce.com, which simplified the rollout but limited our ability to engage the sales force to drive product adoption. In retrospect, I think it would have been beneficial to invest in Salesforce integration, as we're now moving toward much broader use of the application across the enterprise.

Pros and Cons

  • Forms, particularly customized forms called "Form Handlers" in Pardot.
  • Email reporting. Great detail and insights.
Edit
  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.

Likelihood to Recommend

I found Pardot really powerful and versatile. We didn't use the Drip Automation feature as much as I would have liked, but that's just because we didn't have many use cases to justify it. We were able to build out a complex custom CSS for our email templates and appreciated the rendering capabilities that allowed us to preview how our CSS would display across all the most popular browsers and mobile platforms.
Read Lyza Swearingen Latham's full review

...more
Administrator in ChemicalsSource : g2.com
(Reviewed on 08 January 2020)
"Pardot for Marketing Automation"

What do you like best?

It's easy to resize photos within the tool (no need to size prior to uploading images). It's somewhat simple to go into the HTML to fix font or spacing errors when necessary.

What do you dislike?

You cannot send to one person or hand-select people to send to- everyone must be on the list which tends to create a lot of unnecessary lists. It's much easier to space things out correctly when on a larger screen (i.e. not while working from a laptop). Text and image justification is often wonky. Rendered examples of how emails will display on mobile are often wrong - I have to send multiple tests to determine what an email will truly look like on different mobile devices. Reports and analytics are minimal.

What problems are you solving with the product? What benefits have you realized?

We're able to communicate with hundreds of prospects at once, but it's really no different than using any other automation tool. I don't think there are necessarily benefits to having this specific tool.

...more
Mia CSource : g2.com
(Reviewed on 07 January 2020)
"Great tool for Marketing Automation and Reporting"

What do you like best?

It's user friendly and provide flexibility to get the job done, and product results!

What do you dislike?

Sometimes it's slow to generate an email report

What problems are you solving with the product? What benefits have you realized?

Pardot allow me to manage my day to day marketing operations including building and launching email campaigns, building segmented lists, reporting on campaign performance, track website conversions, and route qualified leads to the sales team.

...more
User in Information Technology and ServicesSource : g2.com
(Reviewed on 01 January 2020)
"Marketing Manager"

What do you like best?

email notifications and scoring system along side the direct connection to SFDC

What do you dislike?

Not enough through and valuable training sessions

What problems are you solving with the product? What benefits have you realized?

Helps managing the marketing campaigns and achieve better analysis

...more
Neal SweeneySource : trustradius.com
(Reviewed on 20 December 2019)
Pardot is a good marketing tool, but is not without shortcomings.

Use Cases and Deployment Scope

We use Pardot for email marketing, and sync with Salesforce. It is used by the entire marketing department across each locality. This included audience segmenting, email design, drip campaigns, custom redirects, etc. Pardot is how we are able to effectively send mass email communication utilizing templates and many automation tools.

Pros and Cons

  • Segmenting by one or two variables is simple and intuitive.
  • Changing email language is simple and quick.
Edit
  • Segmenting beyond two variables is not easy, or well-supported.
  • The UI and navigating through the platform can be time-consuming.

Likelihood to Recommend

When I need to create very specific segments, Pardot is not the easiest to use. It takes a long and convoluted process to be able to segment to the degree I like to.
But if your PII data is not too sophisticated and you are focused on being able to send mass emails, Pardot it great. Particularly if you would like to do A/B testing.
Read Neal Sweeney's full review

...more
Verified UserSource : trustradius.com
(Reviewed on 20 December 2019)
Pardot Pairs Perfectly with Salesforce

Use Cases and Deployment Scope

We use Pardot as part of our Salesforce CRM to handle all of the marketing automation needs we have (like email marketing, social, and web forms) and our pipeline tracking as well as the lead qualification process our business development team needs to ensure the right people are being sent to our sales teams to unearth opportunities and close deals.

Pros and Cons

  • Integrates wonderfully with Salesforce.
  • Adds important insights to your existing CRM data.
  • Can customize easily to fit your needs.
  • Strong customer support.
Edit
  • Doesn't integrate too well with other data third-party apps.
  • Too many features are only available at higher levels.
  • Doesn't have as robust an email integration tool like HubSpot.

Likelihood to Recommend

Pardot is likely your first choice—if you are working with Salesforce— for your CRM needs. The two are built to coexist so many Salesforce clients are steered to Pardot. As far as cost and functionality, it remains very close to competitors like HubSpot where marketing automation is the main focus.
Read this authenticated review

...more
Tim HSource : g2.com
(Reviewed on 13 December 2019)
"Legacy system. Should I stay or should I go."

What do you like best?

Pardot covers the basic needs of our marketing team and allows us to orchestrate the basic blocking and tackling needed each day.

As a Salesforce shop, the integration with Salesforce and the ability to keep all of our tools and systems aligned has been good in theory and supported consistency overall.

I am a huge fan of the visual engagement studio builder and the ability it gives our team to create unique nurture campaigns.

What do you dislike?

Pardot seems to be behind the curve on many features.

Pardot does not support an ABM strategy.

Pardot does not support customizations to its standard reporting of lead flow and therefore all of my marketing reports are built within Salesforce and we disregard many of the standard pardot reports making that part of the tool meaningless.

The Pardot support team has not been very helpful in solving challenges as they arise and we have had longstanding challenges go unresolved for months at a time.

Recommendations to others considering the product:

Have a clear understanding of how you want to segment, engage and track your prospects before jumping into this tool. Be very clear in what channels and strategies you want to execute upon. Pardot is a rather simple tool and needs to be developed to support the growing needs of high growth marketing organizations.

What problems are you solving with the product? What benefits have you realized?

Pardot helps us engage with our prospects and customers in a meaningful way, we utilize the platform to orchestrate email campaigns and drive growth for our business. The integration with Salesforce is helpful in allowing our Sales organization to also have visibility into a prospect's engagement.

Pardot (as our marketing automation platform) is a vital aspect of any B2B marketing organization and the tool is foundational in our team's workflow.

The ability to segment leads and build audiences.

The overall connectivity of Pardot to other systems and the ability to use Pardot as a window inside of Salesforce has allowed my team to work from a more streamlined workspace inside of salesforce.

...more
Verified UserSource : trustradius.com
(Reviewed on 11 December 2019)
Excellent impact analytics and lead generation tool

Use Cases and Deployment Scope

Bepress uses a Pardot integration with Salesforce CRM to manage email campaigns and measure impact. With marketing campaigns spanning dozens of market segments, and with the task of managing each falling on one coordinator, it's essential to have software that tracks the efficacy of messages to specific segments. It's just not possible for the human memory alone to do this, but with Pardot we could track opens and links within specific campaigns, allowing us to hone our message to specific audiences based on past results.

Pros and Cons

  • Market segmentation.
  • Impact analysis.
Edit
  • UI can be somewhat complex.
  • Requires careful attention to naming syntax when creating new campaigns etc.

Likelihood to Recommend

Any business entity using Salesforce to manage email campaigns to more than a half dozen market segments would benefit from Pardot, assuming there is buy-in from stakeholders to implement insights derived from impact analysis. We were able to attenuate our subject lines, hyperlinks, message text, and so forth based on numbers from previous messages and saw improvement across the board by acting on these insights!
Read this authenticated review

...more
Read All Reviews

Videos on Pardot

Lead Qualification: Salesforce Pardot Demo
Lead Qualification: Salesforce Pardot Demo
Salesforce Pardot: Inbound Marketing Demo
Salesforce Pardot: How Pardot Works with Salesforce

Pardot Screenshots

Sales Cloud Lightning
Automations
Testing Emails
Dashboard
Sales Cloud Lightning
Sales Cloud Lightning
Automations
Testing Emails
Dashboard

Articles on Pardot

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