Home/Marketing Automation Software/Pardot
Updated on: September 30, 2022
Pardot - Marketing Automation Software
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Pardot

B2B Marketing on Salesforce and Solutions
(3,184 Ratings) Write Review

What is Pardot and how does it work?

Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales Alignment, ROI Reporting, and Artificial Intelligence capabilities. It allows users to build intelligent, data-driven programs for the exact customer experience users want. They can turn sales data into marketing action by triggering campaign activity off of CRM data. It also allows them to visually map out and test every asset and every touchpoint in their program to understand the customer experience better. Marketers can access insights with the exact metrics they need to understand campaign performance better and adapt quickly. Pardot also offers two solutions, one being Salesforce Engage, which allows users to build tailored campaigns with marketing-curated content. Its features include Engage Campaigns, Engage Reports, Engage for Gmail and Outlook, Engage Alerts and Engage for Salesforce Mobile. Pardot also provides B2B marketing analytics solutions with a rich dashboard and a mobile app.

Pardot Awards

Pardot Features Show All Features

Pardot Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Atlanta, Georgia / +1 800-667-6389
Deployment SaaS/Web/Cloud Official Website https://www.pardot.com/
Category Marketing Automation Software Email Marketing Software

Pardot Pricing

Pricing ModelSubscription
Growth
$1,250 /Month

Fuel growth with smarter marketing automation

Features

  • Up to 10000 contacts
  • Unlimited Email Marketing
  • Forms: 50
  • Landing Pages: 50
  • Integrated Marketing Calendar
  • Multivariate Landing Page Testing
  • Tracked Social Posts
  • Email A/B Testing
  • Advanced Dynamic Content (Additional Cost)
  • Automation Rules: 50
  • Merge Fields
  • Engagement Programs
  • Lead Nurturing
  • Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • Competitor Monitoring : 10
  • SEO Keyword Monitoring : 100
  • Advanced Email Analytics, Email Rendering, and Preview Analysis (Additional Cost)
  • Engagement History Dashboards : 5
  • Custom Fields
  • File Hosting : 100 MB
  • User Forum
  • Live Best Practice Calls and Office Hours
  • User Management
  • bit.ly Pro Connector
  • EventBrite Integration
  • Google AdWords Integration (Additional Cost)
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • Pardot Setup Assistant
  • SSL Vanity Domains / Tracker Domains : 3
  • Fully customizable URLs
  • Premier Plus (Additional Cost)
Plus
$2,500 /Month

Dive deeper with marketing automation and analytics

Features

  • Up to 10000 contacts
  • Includes features of Growth plan, plus
  • Forms
  • Landing Pages
  • Advanced Dynamic Content
  • Automation Rules: 100
  • Multiple scoring categories
  • Competitor Monitoring: 25
  • SEO Keyword Monitoring: 250
  • Advanced Email Analytics, Email Rendering, and Preview Analysis
  • Multi-touch attribution models
  • Engagement History Dashboards: 10
  • File Hosting: 500 MB
  • API Access — Calls per day: 25K
  • Custom Object Integration (Additional Cost)
  • Custom user roles and permissions (Additional Cost)
  • Google AdWords Integration
  • SSL Vanity Domains / Tracker Domains : 10
  • Dedicated IP Address (Additional Cost)
  • B2B Marketing Analytics
  • B2B Marketing Analytics Plus (Additional Cost)
Advanced
$4,000 /Month

Power innovation with artificial intelligence and analytics

Features

  • Upto 10000 contacts
  • Includes features of Plus plan, plus
  • Automation Rules: 150
  • Competitor Monitoring: 100
  • SEO Keyword Monitoring: 1000
  • Engagement History Dashboards: 20
  • Pardot Einstein
  • Predictive Lead Scoring
  • Behavior Scoring
  • Campaign Insights
  • Einstein Attribution
  • File Hosting: 10 GB
  • API Access — Calls per day: 100K
  • Custom Object Integration
  • Custom user roles and permissions
  • SSL Vanity Domains / Tracker Domains : 20
  • Business Units : 2 included
  • Additional Business Units: $2,000/unit/month
  • Developer Sandbox for Pardot: 2 included
Premium
$15,000 /Month

Enterprise ready features with predictive analytics and support

Features

  • Up to 75,000 contacts
  • Includes features of Advanced plan, plus
  • Business Units: 5 included
  • Developer Sandbox for Pardot: 5 included
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Disclaimer: The pricing details were last updated on 21/02/2022 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Pardot pricing.

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Pardot Reviews

OVERALL RATING
4.1
Based on 3,184 Rating(s)
Rating Distribution
  • 48.1 %
  • 33.8 %
  • 10.5 %
  • 5 %
  • 3.3 %
SHARE YOUR EXPERIENCE Write a Review
Read All Reviews

Videos on Pardot

Lead Qualification: Salesforce Pardot Demo
Lead Qualification: Salesforce Pardot Demo
Salesforce Pardot: Inbound Marketing Demo
Salesforce Pardot: How Pardot Works with Salesforce

Pardot Screenshots

Automations
Testing Emails
Dashboard
Automations
Automations
Testing Emails
Dashboard

Pardot FAQs

Pardot is Marketing Automation Software. Pardot offers the following functionalities:

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring

Learn more about Pardot features.

Yes, Pardot provides API.

Articles on Pardot

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Customers

Sequoia Financial Group
Sequoia Financial Group
ENGIE Cofely
ENGIE Cofely
InsideView
InsideView
ModularWalls
ModularWalls
Phononic
Phononic
VMware
VMware

Pardot Integration

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Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com