Home/Marketing Automation Software/Pardot
Updated on: September 25, 2021

What is Pardot ?

Pardot - Marketing Automation Software
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Pardot

B2B Marketing on Salesforce and Solutions
(3,396 Ratings) Write Review

Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales Alignment, ROI Reporting, and Artificial Intelligence capabilities. It allows users to build intelligent, data-driven programs for the exact customer experience users want. They can turn sales data into marketing action by triggering campaign activity off of CRM data. It also allows them to visually map out and test every asset and every touchpoint in their program to understand the customer experience better. Marketers can access insights with the exact metrics they need to understand campaign performance better and adapt quickly. Pardot also offers two solutions, one being Salesforce Engage, which allows users to build tailored campaigns with marketing-curated content. Its features include Engage Campaigns, Engage Reports, Engage for Gmail and Outlook, Engage Alerts and Engage for Salesforce Mobile. Pardot also provides B2B marketing analytics solutions with a rich dashboard and a mobile app.

Pardot Awards

Pardot Features Show All Features

Pardot Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Atlanta, Georgia / +1 800-667-6389
Deployment SaaS/Web/Cloud Category Marketing Automation Software Email Marketing Software

Pardot Pricing

Pricing ModelSubscription
Growth
$1,250 /Month

Features

  • Up to 10000 contacts
  • Email Marketing
  • Forms: 50
  • Landing Pages: 50
  • Multivariate Landing Page Testing (Additional Cost)
  • Tracked Social Posts
  • Advanced Dynamic Content (Additional Cost)
  • Automation Rules: 50
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring and Grading
  • Social Profiling and Lookups (Additional Cost)
  • Advanced Email Analytics (Additional Cost)
  • ROI Reporting
  • Competitor Monitoring: 10
  • SEO Keyword Monitoring: 100
  • Custom Fields
  • File Hosting: 100 MB
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • Eventbrite Integration
  • Google AdWords Integration (Additional Cost)
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • SSL Vanity Domains / Tracker Domains : 3
  • Fully customizable URLs
  • Salesforce Engage (Additional Cost)
Plus
$2,500 /Month

Features

  • Up to 10000 contacts
  • Includes features of Growth plan, plus
  • Forms
  • Landing Pages
  • Advanced Dynamic Content
  • Automation Rules: 100
  • Multiple scoring categories
  • Competitor Monitoring: 25
  • SEO Keyword Monitoring: 250
  • Advanced Email Analytics, Email Rendering, and Preview Analysis
  • Multi-touch attribution models
  • Engagement History Dashboards: 10
  • Custom Fields
  • File Hosting: 500 MB
  • API Access — Calls per day: 25K
  • Custom Object Integration: custom
Advanced
$4,000 /Month

Features

  • Upto 10000 contacts
  • Includes features of Plus plan, plus
  • Automation Rules: 150
  • Competitor Monitoring: 100
  • SEO Keyword Monitoring: 1000
  • Engagement History Dashboards: 20
  • Pardot Einstein
  • Predictive Lead Scoring
  • Behavior Scoring
  • Campaign Insights
  • Einstein Attribution
  • File Hosting: 10 GB
  • API Access — Calls per day: 100K
  • Custom Object Integration
  • Business Units: 2 included
  • Additional Business Units: $2,000/unit/month
  • Developer Sandbox for Pardot: 2 included
Premium
$15,000 /Month

Features

  • Up to 75,000 contacts
  • Includes features of Advanced plan, plus
  • Business Units: 5 included
  • Developer Sandbox for Pardot: 5 included
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Disclaimer: The pricing details were last updated on 23/04/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Pardot pricing.

Pardot FAQs

Pardot is Marketing Automation Software. Pardot offers the following functionalities:

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about Pardot features.

Yes, Pardot provides API.

Ask the Community View Community

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Pardot Reviews

OVERALL RATING
4.2
Based on 3,396 Rating(s)
Rating Distribution
  • 47.4 %
  • 33.8 %
  • 10.5 %
  • 5.1 %
  • 3.2 %
SHARE YOUR EXPERIENCE Write a Review
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Anish N
Anish NSource : g2crowd.com
(Reviewed on 29 September 2020) "Must have for your marketing automation"

What do you like best?

i love that you are able to fully plan an automated marketing strategy on this tool. You can choose to be as in depth as possible or let salesforce use its algorithms for you. I love how i can create custom emails to direct to our audience. By creating custom emails it allows me to really be able to target my audience which will help in increasing conversions.

What do you dislike?

The customisable ability could be a bit more in depth for those looking to create a genuine custom strategy. By being more in depth, it will allow a marketing expert to be able to tailor their strategy to be able to focus on each individual point allowing for the strategy to be unique and thus having the advantage over competitors.

Recommendations to others considering the product:

Great tool from a great company. Salesforce have been supporting business needs for many years and they know what they are doing. Ability to create custom marketing automation which will help save time and effort.

What problems are you solving with the product? What benefits have you realized?

The main problem solving area we are improving on is being able to gain new leads and attracting new customers to our website. We do this by using all the tools in Pardot which can really help get our digital ads out there. By doing this it helps raise awareness for our brand. By having Pardot doing all the automation for us, its system is able to learn and choose the best places to display where it thinks we will get highest rate of conversion.

...more
Swapnil C
Swapnil CSource : g2crowd.com
(Reviewed on 27 September 2020) "Very Good for Marketing Automation"

What do you like best?

Email Automation, Marketing Automation with custom strategies.

What do you dislike?

None. Some time laggy. Slow while loading dashboards

Recommendations to others considering the product:

Now.. keep going

What problems are you solving with the product? What benefits have you realized?

Business KPI with Good Dashboards

...more
Administrator in E-Learning
Administrator in E-LearningSource : g2crowd.com
(Reviewed on 13 August 2020) "Working in Pardot has changed my entire career for the better"

What do you like best?

Very extensive sorting and filtering through their many different tools make it easy to make updates or even target specific prospects.

What do you dislike?

They seem to focus heavily on releasing the newest and shiniest updates instead of updating some of the smaller issues that already exist in the software.

Recommendations to others considering the product:

Pardot is a great tool for B2B Marketing but you will need someone who can be an expert in the tool to fully utilize the software like most Marketing Automation software. It is especially an excellent tool if you already have Salesforce as your CRM as Pardot is owned by Salesforce and the two integrate very well.

What problems are you solving with the product? What benefits have you realized?

All of our top of the funnel lead management happens in Pardot as well as identifying Marketing Qualified leads to pass along to our teams. You can use Pardot in unique ways to work with you and your company and what you need.

...more
Administrator in Computer Software
Administrator in Computer SoftwareSource : g2crowd.com
(Reviewed on 30 July 2020) "Easy email marketing through Pardot"

What do you like best?

I like that Pardot is integrated seamlessly with Salesforce and just has a straightforward UI that's usually pretty easy to figure out. Most of the time when I set up a campaign in Pardot, I get to enjoy the "set it and forget it" mentality because I trust the system to keep my custom campaigns running even without actively paying attention to them. It makes lead nurturing a lot easier and more straightforward.

What do you dislike?

I wish there was better support for using the program. Whenever I can't figure things out I feel like I end up digging around in help articles 5ever before I find an answer. I wish there was better support for using the program. That said, the support community is pretty active and if you're willing to invest the time and energy into digging up the right resources you can probably find the answer that you're looking for. It's just not that straightforward and in the event that you do need to talk to a real person to get some help, it's pretty much impossible to connect with someone.

Recommendations to others considering the product:

Maybe evaluate other options as well first?

What problems are you solving with the product? What benefits have you realized?

It's just the tool we use for email marketing. It helps us automate things that would otherwise be a pain to do manually. I haven't used any alternative platforms so I'm not entirely sure I can speak to how it holds up to competitors, but for our basic email marketing automation needs it definitely gets the job done.

...more
Administrator in Information Technology and Services
Administrator in Information Technology and ServicesSource : g2crowd.com
(Reviewed on 08 July 2020) "Great Marketing Automation Tool"

What do you like best?

I really like Pardot Lightning version and it's seamlessness integration with our CRM. It also gives us the opportunity to run reports based on the performance of our email campaigns directly in our CRM. We have been working on customizing the lead and contact layouts in Salesforce so that it also includes all of our Pardot fields where our Sales Team can see in more detail their leads and contacts engagement with our different marketing activities. We are able to integrate all the information we have in our CRM with our Marketing Automation tool. This allow us to filter, target and customize our campaigns using our database information.

What do you dislike?

I wish we had more option to design landing pages without having to have coding/HTML experience. I think it could also improve with a more user friendly calendar option for the different marketing activities so we can use it to manage all of our projects in one place.

Recommendations to others considering the product:

I think it's a great marketing automation tool for medium/large businesses who are looking to take their marketing to another level.

What problems are you solving with the product? What benefits have you realized?

We can now build marketing campaigns integrated with elements from our CRM, notify our Sales Rep of our leads engagement and we have endless options of building automation processes for Marketing and Sales. We have made improvements on the collaboration between marketing and sales by using Pardot integration with our CRM for both of the teams to clearly see all of our leads/contacts engagement.

...more
Eric W
Eric WSource : g2crowd.com
(Reviewed on 30 June 2020) "Excellent marketing automation platform"

What do you like best?

Pardot has empowered us to work together as sales and marketing team in our organization. It has enabled us to reach potential customers giving them an opportunity to build trust on our products. Presence of features like email marketing and lead nurturing has enabled our team members to reach more clients increasing our sales.

What do you dislike?

I have nothing to dislike about this platform. It has really helped our company as far as marketing is concerned.

Recommendations to others considering the product:

I highly recommend the use of this tool to any organization for its effectiveness in marketing.

What problems are you solving with the product? What benefits have you realized?

It has helped us in automating marketing. We are now able to reach large number of potential customers and make more sales. Clients can reach reach to us more easily and raise concerns pertaining our products.

...more
Mike C
Mike CSource : g2crowd.com
(Reviewed on 11 May 2020) "Great tool out of the box and great integration with SFDC allowing for customization."

What do you like best?

The strong SFDC CRM integration is most helpful in helping get the right conversation in front of the right people at the right time. We can do a lot of simple customization to get some powerful behaviors out of the tool. Being able to have sales set conversation points on the account, and Pardot can send to those talk points. Having Pardot pay attention to SFDC Cases and stop marketing to people who have open cases so we don't leave a bad impression to people trying to get help. So helpful in managing that customer experience.

What do you dislike?

The Pardot API is different from the SFDC API functionalities, so it can be a bit of a challenge for a SFDC API person to get proficient with the Pardot API. The API roadmap suggests that this will be resolved in upcoming releases, so things are good.

Recommendations to others considering the product:

The tool is really moving forward in becoming more and more integrated "on platform" with SFDC CRM. This tight, fast integration makes it work in almost a seemless fashion. There is very little that I have not been able to get done with Pardot compared to the other MAS offerings - it may look different, but we can get it done.

What problems are you solving with the product? What benefits have you realized?

Managing the conversation topics marketing has with prospects and orchestrating the talk points with add on tools such as Drift. Collection all the touchpoints and logging them into the SFDC CRM for analytics and reporting so we can get a solid ROI of marketing activities and initiatives.

...more
Mia C
Mia CSource : g2crowd.com
(Reviewed on 07 January 2020) "Great tool for Marketing Automation and Reporting"

What do you like best?

It's user friendly and provide flexibility to get the job done, and product results!

What do you dislike?

Sometimes it's slow to generate an email report

What problems are you solving with the product? What benefits have you realized?

Pardot allow me to manage my day to day marketing operations including building and launching email campaigns, building segmented lists, reporting on campaign performance, track website conversions, and route qualified leads to the sales team.

...more
User in Higher Education
User in Higher EducationSource : g2crowd.com
(Reviewed on 06 December 2019) "Pardot is user friendly, intuitive and has enough bells and whistles"

What do you like best?

The lead scoring capabilities and automations based on score or form completion are very easy to set up. Creating forms and integrating form handlers is super simple. Developing emails with WYSIWYG or dropping in your own HTML works great too. One of my favorite features is how you can see the audience total size, and then see it change once you add your exclusion or suppression list. Many email service providers do not show you this and it makes clicking "Send" a little less anxiety-inducing.

What do you dislike?

I don't like the out of the box reporting. In order to see total email performance over time (on a chart/linegraph) I need to export to excel and create my own visualizations. I wish Pardot had this built into to the software like a MailChimp does.

What problems are you solving with the product? What benefits have you realized?

We're integrating forms on our landing pages for events, request info and other contact forms. We've integrated on our own Drupal pages as well as with InstaPage. The setup is extremely simple and intuitive. We send automated email nurtures based on form completions and also do lead scoring based on website visits, actions, downloads, or email opens, etc. We have saved our sales team so much time and stress - they no longer need to monitor form submits, they know the leads are getting timely emails and the right content at the right time.

...more
Agency in Marketing and Advertising
Agency in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 03 December 2019) "A versatile marketing automation solution. "

What do you like best?

I’m a huge fan of the flexibility Pardot gives users in developing custom marketing automation solutions. There are often multiple paths that can be taken to meet project requirements, which makes my work easier. On top of that, the user community is hands down the most helpful resource available, and perhaps Pardot's biggest asset.

What do you dislike?

There are some minor functionality tweaks I would make, but holistically speaking, sometimes I wish more emphasis was made on adding some longtime requested features.

Recommendations to others considering the product:

A Pardot implementation is the most important variable in determining success versus failure. It's essential to hire someone in-house who has experience or lean on an agency partner for help. I've had to go in and clean up accounts that we're not implemented correctly and know the value of doing it right the first time.

What problems are you solving with the product? What benefits have you realized?

I'm helping clients increase their marketing efficiencies and automating their entire prospect funnel. Instead of piecing together multiple tools to reach my required outcome, I'm able to do almost everything directly within Pardot.

...more
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Videos on Pardot

Lead Qualification: Salesforce Pardot Demo
Lead Qualification: Salesforce Pardot Demo
Salesforce Pardot: Inbound Marketing Demo
Salesforce Pardot: How Pardot Works with Salesforce

Pardot Screenshots

Automations
Testing Emails
Dashboard
Automations
Automations
Testing Emails
Dashboard

Articles on Pardot

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