Supermetrics

About Supermetrics

Supermetrics is a performance management tool that offers solutions to bring all marketing metrics in one place. Relevant data sets can be pulled from several sources using integrations with Google Analytics, Google Ads, Facebook, Bing, Twitter, Linkedin, and other marketing platforms. Supermetrics for Google Sheets allows users to report, monitor effortlessly, and analyze in Google Sheets and provides all the metrics and dimensions users may need. Users can even automate manual data transfer and save time with automated reporting. Supermetrics for Google Data Studio lets users build world-class marketing reports and dashboards in Google Data Studio. Users can connect to PPC, SEO, social, analytics, and other marketing platforms and compare Google Ads, Facebook, Instagram, Twitter, Linkedin, and Bing campaigns in the same charts. Marketing reports can be created quickly using built-in templates. The software integrates with AdRoll, Stripe, Yandex, Metrica, MailChimp, Quora Ads, Optimizely, Searchmetrics, Criteo, Instagram, Pinterest, Reddit, Tumblr, Vimeo, VKontakte, and many more.

Screenshots & Videos

Supermetrics : Google Data Studio screenshot

Pricing

Free Trial Available
Starts at $19.0. Offers Free-forever and Custom plan.
View Detailed Pricing

Platforms Supported

Browser Based (Cloud)
Desktop App (Windows, Mac)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Business Hours, Online

Supermetrics Pricing

Free Trial

Available

No Credit Card Required, Get Started for Free

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription )

Pricing Plans

MONTHLY YEARLY

Hobby (Google Sheets) Free

Features

Number of Reports : Unlimited
Number of License Users : 1
Data Sources : Google Analytics
Maximum Rows per query : 100
Queries per day : 100
Support level : Access to KnowledgeBase

Pro (Google Sheets) $69.00 $88.32 per user / month

Features

Includes features of Hobby plan, plus
Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)
Scheduled refresh : Daily, Weekly, Monthly
Scheduled Emailing
Avoiding Google Analytics data sampling
Maximum Rows per Query : 1000000
Queries per day : 1500
Support Level : Email and Forum support

All Data Sources Includes:

Adform, Adobe Analytics, AdRoll, Amazon Ads (Vendor Central), Bing Ads, Bing Services, Bing Webmaster Tools, Custom JSON/CSV, Database, Google Ad Manager, Google Display and Video 360, Google Search Ads 360, Facebook Ads, Facebook Insights, Facebook Public Data, Google AdSense, Google Ads, Google Analytics, Google BigQuery, Google My Business, Google Search Console, Instagram Insights, Linkedin Ads, LinkedIn Company Pages, Linkedin URL Share Counts, MailChimp, Moz, Optimizely, Pinterest, Reddit, Searchmetrics, SEMrush Analytics, Stripe, Tumblr, Twitter Public Data, Twitter Ads, Vimeo, VKontakte, Yahoo Gemini, Yandex.Direct, Yandex.Metrica, YouTube.

Super Pro (Google Sheets) $149.00 $190.72 per user / month

Features

Includes features of Pro plan, plus
Data sources : All (excluding HubSpot Professional and Enterprise)
Scheduled Refresh : Hourly
Queries per Day : 3000

Enterprise (Google Sheets) Custom

Features

Includes features of Super Pro plan, plus
Number of license users : Multiple users or domain-wide license
Maximum Rows per Query : Customized
Queries per Day : Customized
Support Level : Premium support options

Hobby (Data Studio) Free

Features

Number of Reports : Unlimited
Number of Team Members1 : 1
Number of Ad Accounts per ad network2 : 3
Data Sources3 : Limited
Reporting Date Range : Last 10 Days
Support level : Community Forum

Note

1 You can add and remove team license users

2 Account restrictions concern Facebook Ads, Twitter Ads, Microsoft Advertising, LinkedIn Ads, Google Ads, Yahoo Gemini, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, Adform.

3 All data sources include: Ad Data + Google Analytics, Adobe Analytics, AdRoll, Adform, Microsoft Advertising, Custom JSON/CSV, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, Facebook Ads, Facebook Insights, Facebook Public Data, Google Analytics, Google Ads, Google My Business, Google Search Console, HubSpot, Instagram Insights, LinkedIn Ads, LinkedIn Company Pages, MailChimp, Moz, Pinterest, Quora Ads, Reddit, SEMrush, Stripe, Tumblr, Twitter Ads, Twitter Public Data, Vimeo, Yahoo Gemini, Yandex.Direct, Yandex.Metrica, YouTube. Limited data sources are: Facebook Ads, Twitter Ads, Microsoft Advertising, LinkedIn Ads, MailChimp, Google Analytics, Google Ads, Google Search Console, Yahoo Gemini.

4 Cross-platform data blending: Blend data from multiple sources in one table or chart using our Ad Data + Google Analytics connector. E.g. compare Google Ads, Microsoft Advertising and Facebook Ads costs in one table.

Individual Connector (Data Studio) $39.00 $49.92 per month

Features

Includes features of Hobby plan, plus
Data sources3 : 1 of your choice (excluding Ad Data + GA, AdRoll, Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot, Instagram Insights)
Reporting Date Range : Unlimited
Support Level : Email and forum support
Connectors : Ad Data + Google Analytics, Microsoft Advertising, Facebook Ads, Facebook Insights, Google Analytics, Google Ads, Instagram Insights, HubSpot, Facebook Public Data, LinkedIn Ads, Twitter Ads

Pro (Data Studio) $99.00 $126.72 per month

Features

Includes features of Individual Connector plan, plus
Number of team members1 : 3
Number of ad accounts per ad network2 : 20
Data Sources3 : All data sources (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360), HubSpot Professional and Enterprise
Cross-platform data blending4

Super Pro (Data Studio) $299.00 $382.72 per month

Features

Includes features of Pro plan, plus
Number of team members1 : 5
Number of ad accounts per ad network2 : 100
Data sources3 : All

Pro (Excel) $99.00 $126.72 per user / month

Features

Number of Reports : Unlimited
Number of License Users : 1
Data Sources : Bing Webmaster Tools, Facebook Ads, Facebook Insights, Facebook Public Data, Google AdSense, Google Ads, Google Analytics, Google My Business, Google Search Console, HubSpot Starter, Instagram Insights, LinkedIn Company Pages, MailChimp, Microsoft Advertising, Pinterest Public Data, Quora Ads, Reddit Public Data, Stripe, Twitter Ads, Twitter Public Data, Vimeo Public Data, VKontakte Public Data, Yandex.Direct, Yandex.Metrica,YouTube
Scheduled refresh : Weekly, Monthly
Avoiding Google Analytics data sampling
Support level : Email and Forum

Super Pro (Excel) $199.00 $254.70 per user / month

Features

Includes features of Pro plan, plus
Data Sources : Adform, AdRoll, Criteo, LinkedIn Ads, Yahoo Gemini
Scheduled Refresh : Daily
Scheduled Emailing

Enterprise (Excel) Custom

Features

Includes features of Super Pro plan, plus
Number of license users : Multiple users or domain-wide license
Data Sources : Google Ad Manager, Google Campaign Manager, Google Display and Video 360, GoogleSearch Ads 360, HubSpot Professional and Enterprise, Optimizely
Scheduled Refresh : Hourly
Support Level : Premium support options

Supermetrics Uploader $39.00 $39.00 per month

1. Microsoft Advertising, Microsoft Advertising, Yahoo Gemini

5 Daily Uploads : $39 per Month
20 Daily Uploads : $79 per Month
200 Daily Uploads : $179 per Month

2. CSV File Uploads

100 Uploads : $99 (License period 1 year)
200 Uploads : $195 (License period 1 year)
500 Uploads : $395 (License period 1 year)

Supermetrics BigQuery Custom

Features

Powerful analytics on demand
Advanced and blazing fast data blending
Full ownership of all historical data
Unparalleled robustness and speed for Data Studio

Supermetrics API Custom

Features

Pull all your marketing metrics into one place
Have full control of your data
Superior scalability and reliability compared to spreadsheets
Build API queries as if using our Sheets add-on

Legacy Products $19.00 $19.00 per month

1. Supermetrics Data Grabber : Starting at $19 per Month

Turns Excel into a full marketing reporting system for PPC, SEO, social and web analytics.

2. Supermetrics Functions : Starting at $29.99 per Month

The most flexible way of getting your marketing metrics into Excel and Google Sheets.

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 23/01/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Supermetrics Reviews

User Rating

4.5/5 (Based on 777 Ratings)

Rating Distribution

Excellent
61.8%
Very Good
31.9%
Average
3.1%
Poor
1%
Terrible
2.2%

User Sentiments

Ease of Use, Extensive Integrations, Automated Reporting, Time-Saving Functionality

Occasional System Errors, Slow Loading Times, Limited Data Availability, Confusing Pricing Structure

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Review Summary

Users generally praise Supermetrics for its user-friendly interface and seamless integration with various data sources. Reviewers find it particularly useful for data analysis and reporting, highlighting its time-saving capabilities and the accuracy of the data it provides. Additionally, the customer support is often mentioned as being responsive and helpful. While some users express concerns about the pricing and occasional bugs, the majority agree that Supermetrics is a powerful tool that simplifies data integration and analysis processes.