Home/Marketing Automation Software/ActiveCampaign vs Salesforce Marketing Cloud Account Engagement (formerly Pardot)Updated on: April 19, 2024

Compare ActiveCampaign vs Salesforce Marketing Cloud Account Engagement (formerly Pardot)

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Omnisend
Omnisend Marketing Automation Software (1410 Ratings)
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Omnisend

Omnisend

Marketing Automation Software (1410 Ratings)
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Overview

Summary

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations. ..show more

Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus. ..show more

Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. ..show more

Features

Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Management A systemized and organized way of managing all your leads and their conversation.

Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.

Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Chicago, Illinois / +1 800-357-0402

Atlanta, Georgia / +1 800-667-6389

London, United Kingdom

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Lite
$29 /User/Month

For solopreneurs who need their marketing to run effortlessly

Features

  • Email Marketing & Marketing Automation
  • 24/7 Chat & Email Support
  • Inline Forms
  • Site & Event Tracking
  • API & Webhooks
Plus
$49 /Month

3 Users

For small teams focused on crafting excellent experiences across the customer lifecycle

Features

  • Includes features of Lite plan, plus
  • Landing Pages
  • Facebook Custom Audiences & Lead Ads
  • Lead Scoring
  • Pop-Up & Modal Forms
  • Conditional Content
  • WooCommerce, Shopify & BigCommerce Integrations
Professional
$149 /Month

5 Users

For teams that want to experiment and optimize their marketing efforts

Features

  • Includes features of Plus plan, plus
  • Predictive Sending
  • Split Automations
  • Salesforce Integration
  • Microsoft Dynamics 365 Integration
  • Site Messages
  • Attribution Reporting
  • Conversions
  • Accounts
Enterprise
Custom

10 Users

For growing teams in larger orgs looking to personalize their marketing at scale

Features

  • Includes features of Pro plan, plus
  • Custom Reporting
  • Custom Objects
  • Single Sign-On
  • Uptime SLA
  • HIPAA Support
  • Custom Mailserver Domain
  • Unlimited Email Testing
View Price Page
Growth
$1250 /Month

Fuel growth with smarter marketing automation

Features

  • Up to 10,000 contacts
  • Lead Generation, Qualification, and Management
  • Email Marketing and Personalization
Plus
$2500 /Month

Dive deeper with marketing automation and analytics

Features

  • Up to 10,000 contacts
  • Includes features of Growth plan, plus
  • Advanced Automation, Personalization, and Qualification
  • Advanced Analytics and Reporting
Advanced
$4000 /Month

Power innovation with artificial intelligence and analytics

Features

  • Upto 10000 contacts
  • Includes features of Plus plan, plus
  • Business Units and Developer Sandboxes
  • Artificial Intelligence for Marketing and Sales
Premium
$15000 /Month

Enterprise ready features with predictive analytics and support

Features

  • Up to 75,000 contacts
  • Includes features of Advanced plan, plus
  • Predictive Analytics and Personalized Product Support
View Price Page
Free
Free

Features

  • Reach up to 250 contacts (Unlimited contact list size)
  • 500 emails per month
  • Up to 60 SMS
  • Up to 500 Web Push
  • Professional Looking Email Templates
  • Pre-built Automation & Workflows
  • Popups & Signup Forms
  • Unlimited segmentation
  • Sales & performance reports
  • A/B testing
  • 24/7 email & live chat support
Standard
$16 /Month

Features

  • Reach up to 500 contacts (Based on the contact list size provided above)
  • 6,000 emails per month
  • Up to 60 SMS (One-off $1 in free SMS sends | Monthly SMS plans available)
  • Unlimited Web Push
  • Includes features of Free plan, plus
  • Customer success manager from $400
Pro
$59 /Month

Features

  • Reach up to 500 contacts (Based on the contact list size provided above)
  • Unlimited emails
  • Up to 3,933 SMS per Month (Free monthly SMS worth the price of the plan)
  • Unlimited Web Push
  • Includes features of Standard plan, plus
  • Advanced reporting
  • Customer success manager from $400
  • 24/7 Priority Support
View Price Page

SCREENSHOTS

ActiveCampaign Screenshots
View 7 screenshot(s)
Salesforce Marketing Cloud Account Engagement (formerly Pardot) Screenshots
View 2 screenshot(s)
Omnisend Screenshots

INTEGRATIONS

  • Instapage
  • Jotform
  • Gleam
  • Zoho Creator
  • Insightly
  • ClickFunnels
  • OptimizePress
  • Basecamp
  • AccountingSuite
  • PayPal
  • FogBugz
  • Zapier
  • Capsule
  • Workbook
  • BigContacts
  • Litmus
  • Google Calendar
  • Vimeo Livestream
  • GotoMeeting
  • LessAccounting
  • Pipeliner CRM
  • Formstack
  • Quick Base
  • SamCart
  • Help Scout
  • FreeAgent
  • Wistia
  • Evernote
  • Qualaroo
  • Formdesk
  • Vision Helpdesk
  • Citrix Podio
  • BriteVerify
  • Olark
  • Recurly
  • Dropbox Business
  • Asana
  • OptinMonster
  • Justuno
  • iFormBuilder
  • BigCommerce
  • MoonClerk
  • SuperSaaS
  • Typeform
  • SurveyMonkey
  • Harvest
  • Formitize
  • Freshbooks
  • Eventbrite
  • Xero
  • WordPress
  • Jumplead
  • Joomla
  • Freshdesk
  • MongoDB
  • Drupal
  • MySQL
  • Gravity Forms
  • Clevertim CRM
  • Zoho Invoice
  • Nimble
  • Leadpages
  • OnePageCRM
  • Unbounce
  • GoToWebinar
  • Close
  • Acuity Scheduling
  • Zoho CRM
  • WooCommerce
  • Google Analytics
  • LiveChat
  • Salesforce
  • Mojo Helpdesk
  • Reamaze
  • Shopify
  • Pipedrive CRM
  • ChargeOver
  • GoToTraining
  • UserVoice
  • Quote Roller
  • Olark
  • Wistia
  • Google Analytics
  • Twilio Flex
  • Bitly
  • UserVoice
  • Eventbrite
  • Gorgias
  • Justuno
  • BigCommerce
  • LoyaltyLion
  • Volusion
  • OpenCart
  • PrestaShop
  • Easyship
  • ReCharge
  • Yotpo
  • WooCommerce
  • Shopify Plus
  • AfterShip Returns Center
  • CartHook
  • Shopify
  • Zapier
  • Tidio Chat

ALTERNATIVES

Top alternatives to ActiveCampaign

MailerLite
MailerLite
Constant Contact
Constant Contact
Klaviyo
Klaviyo
ConvertKit
ConvertKit
HubSpot CRM
HubSpot CRM

Top alternatives to Salesforce Marketing Cloud Account Engagement (formerly Pardot)

ActiveCampaign
ActiveCampaign
Constant Contact
Constant Contact
Outreach
Outreach
MailChimp
MailChimp
Oracle Eloqua
Oracle Eloqua