YouTube is undoubtedly the second in command, after Google, to reign the social media platforms in the world. It has shown remarkable success since its launch and is considered one of the largest connective platforms for content makers and their viewers by large. More than a decade in the run, YouTube has only grown better in the entertainment business with time. It has given fast-rising popularity and a platform for turning profit overnight just by uploading videos on all aspects, ranging from Music and Gaming videos to DIY, Educational, and Devotional clippings, from Tech News to House-keeping ideas; there’s a variety galore. 

The content marketing industry is dominated by Video marketing today. According to SEM rush statistics, YouTube experienced a 4.9% growth rate in 2021. As per the studies it is estimated that the number of YouTube viewers is expected to hit 210 million in the US alone! Millions of users worldwide have made YouTube a leading online destination of videos, movies, and so on, subject to entertainment, making it globally successful. 

Top YouTube User Statistics in 2022

YouTube has around 122 million active users daily. Data states that 1 billion hours of content is watched worldwide every day. Although it is not found who exactly views the content, a percentage of how many viewers and of what age group or gender they are, can be detected by the YouTubers. More than 500 hours of new content is uploaded to YouTube every minute. 

Most Viewed Channel on YouTube 

The most viewed and subscribed channel, as of January 2022, is T-Series, an Indian Music video publisher with a subscriber count of 206 million. Operated by the entertainment company of the same name, the channel has held this renown since 14 April 2019 as of December 2021, T-series has reached almost 180 billion lifetime views of their videos, making them again the most viewed YouTube channel owner of all time. This was followed by Cocomelon-Nursery Rhymes, and this channel was viewed 118 billion times. 

Most Liked and Appreciated Video on YouTube 

Statistics state that Baby Shark Dance became the first YouTube video to surpass 10 billion views and likes in January 2022. This channel has managed to snatch the crown from the most-viewed YouTube video of all time and that is, Despacito, the former record holder till a year ago. 

Latest Craze On YouTube 

Gaming content is rising fast and is believed to have a share of 100 billion hours of content consumed globally. It has become a significant genre on YouTube, creating a natural symbiosis between watching others demonstrate their gaming prowess as well as engaging in self participation. In January 2022, Luis Fernando Flores Alvarado has ranked the most popular YouTube gaming channel with 44.3 million subscribers. Gaming continues to be a dominant pillar of entertainment online and YouTube has stated that it now has more than 40 million active gaming channels. The coronavirus Pandemic has contributed to the surge of gaming content which is likely to continue rising in the future. 

Highest Earning YouTuber 

The latest list of the top-earning YouTubers is headed by Jimmy Donaldson, popularly known as Mr. Beast. He earns himself a spot among the world’s highest-paid entertainers ever, earning approximately USD $54 million in 2021. He also took home the YouTube streamy Awards Creator of the year, 2021. 

User Engagement Stats 

When compared to other social media trends, such as Facebook, Twitter, Instagram.YouTube is reportedly high when it comes to user engagement. One billion hours of videos are consumed daily. Activation of users on this platform sums up to an estimated duration of 11 mins and 24 sec on average. 05 billion videos are so far shared, making it a repository of creative content.

Country Wise User Ratio 

How Many People Use YouTube in 2022? [New Data]
Source: BackLinko

YouTube is the most vibrant and varying entertainment zone, over 91 countries avail local versions of 80 different language options to choose from. 95% of the internet population are sharing this platform to showcase and consume creative skills all over the world. According to stats collected country-wise, it is evidently noticed that India tops the list of users summing up to almost 225 million active users every hour. The USA calls out for the second-largest position with a 247 million user base for the platform. Brazil, Japan, and Russia follow them apparently. 

Marketing/Business Statistics 

ZINE Influencer Marketing Blog | Youtube statistics infographic
Source: Zine

YouTube has always been the wellspring of entertaining content, but it’s also skating its claim as an essential tool for marketers. In fact, 55% of marketers use YouTube as a part of their marketing strategy. As of now, more than 2 billion active users worldwide surf the platform on a daily basis and it is so extensive that it can be accessed in eighty different languages. It has helped improve the overall brand presence. YouTube marketing can be an intimidating tool for brands. It can involve a mix of tactics, including creating organic promotional videos 

• Working with influencers 

• Advertising on the platform 

YouTube influencers, called ‘creators’ are growing every year. A 50% year-over-year growth in the number of creators earning over $10,000 per year, and a 40% increase in those earning over $100,000, have been reported by YouTube. While new social platforms like Tiktok in 2021, keep popping up all the time and become the hot place for advertising, YouTube still remains a high-performing channel for all brands. Almost half of all brands who use influencer marketing will use YouTube. It has generated $19.7 billion in revenue as of January 2021. Many businesses have prioritized YouTube as their content strategy as it gives them a huge response in their connection with their audience to add value that can lead to sales and profits.

Futuristic Benefits 

The Corona pandemic has taught the world ideas to learn, how to do new things, and benefit from their strategies, and YouTube statistics are here to validate this. Many of the ‘beginners’ saw an increase in views of their videos by 50% and this definitely gives a boost to businesses to take a chance and create an entry-level in whatever they hold expertise in. There can be no better time than now, to get started with fresh innovative ideas in creative fields, especially with YouTube as a platform. 

Summing Up YouTube Statistics 

● As per statistics till January 2021, YouTube generated $19.7 billion in revenue

● After Google, YouTube has been the second-largest search engine, and more than 2.3 billion people use YouTube once a month globally. ● The most subscribed channel is T-Series (186 million subscribers) on YouTube, and Ryan’s World with 29 million subscribers generated the most revenue in 2020. 

● YouTube Premium and YouTube Music, put together, have more than 50 million subscribers around the world in 2021. 

● The second most popular social media platform is YouTube. ● People watch over a billion hours of video that generate billions of views in a single day. 

● The age group of 15-35 have been the most YouTube users. 

● More than 70% of people watch YouTube from mobile devices. YouTube accounts for around 25% of global mobile traffic. 

● The length of an average video on YouTube is 12 minutes. 

● 77% of users watch comedy on YouTube. 

● Apple Inc has been the biggest advertiser on YouTube in 2020 having spent $237.15 million. 

● It is estimated that India has 225 million YouTube users in 2021. ● YouTube is the most popular online platform in the US with 74% of adults using it. 

● Children aged 11 or under watch YouTube videos which 80% of parents in the US have confirmed.

● OTT (Over the Top) watchers consuming YouTube content is 94.5%. ● 16.4% of YouTube traffic comes from the US, 9.2% from India, and 4.8% from Japan. 

● An estimated 100 billion hours were spent watching gaming content by viewers in 2020 on YouTube. 

● 72% of people spent on fitness content on YouTube in 2020. ● YouTube is the most popular social platform for research purposes among B2B decision-makers with 50.9% of users. 

● There are more than a hundred local versions of YouTube in over 80 languages. 

● Of the top 100 searches on YouTube, 20% are related to music. ● 6% of Google’s ad revenues are created from YouTube. 

● YouTube is the second most popular platform for influencer marketing. 

It is definitely a powerful field of expression, wherein, as a content maker you can showcase your ideas and reach out to billions of viewers all over the world. Business on this platform has shown competition all along but viewers at the same time, have been supportive with their appreciative comments and likes, and subscriptions. YouTube has also been an easy learning platform for millions of people as this is the most innovative field to allow communication in a free-flowing double-ended pattern. It will help to connect with each other globally in more unique manners. Although it might seem to be a trying time initially with a lot many hurdles to face, it always becomes rewarding when you stick to the difficult period with patience. You can look forward to YouTube as it can help your brand in building a strong online presence.

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Snigdha Biswas is a seasoned professional with 12 years of experience in Content Development, Content Marketing and SEO across SaaS, Tech, Media, Entertainment, and News categories. She crafts impactful campaigns, adapts to market trends, develops content strategies, optimizes websites, and leverages data analytics. With a track record of driving organic growth and brand visibility, Snigdha's passion for storytelling and analytical mindset drive conversions and build brand loyalty. She is a trusted advisor, helping businesses achieve growth objectives through strategic thinking and collaboration in the competitive digital landscape.