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Showing 1 - 20 of 64 Products

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

StackAdapt logo
The Technology that Understands the Business of Agencies 4.8 Based on 755 Ratings
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What is StackAdapt and how does it work?

StackAdapt is a self-serve programmatic native advertising platform used by North America’s most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven native advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 100%
  • Momentum 76%
  • Popularity 93%

StackAdapt Pricing

  • Free Trial Not Available
  • StackAdapt Offers Custom plan.

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

The Trade Desk logo
Helping Businesses Deliver an Insightful and Relevant Ad Experience 4.4 Based on 157 Ratings
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What is The Trade Desk and how does it work?

The Trade Desk is a media-buying platform for ad buyers. It offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. Integration with inventory, major data, and publisher partners make sure maximum reach and enhances the decision-making capabilities. Enterprise APIs facilitate custom development on top of the cloud-based self-service platform and give users everything they need to build a personalized omnichannel solution. Also, open APIs make sure that users get more value from their first-party data. The Trade Desk’s varied targeting variables like temperatures, time of day, ad format, and supply source paves the way for impression-level bidding. Besides, bulk editing is possible to make quick changes to a campaign and geo-targeting feature facilitates the delivery of content based on specific locations. The platform’s transparency in reporting and measurement enables users to know how their campaigns are performing and what needs to be changed. 100% of the market-leading QPS can be accessed with the help of The Trade Desk.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 93%
  • Momentum 71%
  • Popularity 92%

The Trade Desk Pricing

  • Free Trial Not Available
  • The Trade Desk Offers Custom plan.

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Choozle logo
Liberate your display, video, and mobile advertising 4.3 Based on 207 Ratings
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What is Choozle and how does it work?

Choozle is a self-service digital advertising software platform with control at its core. Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 87%
  • Momentum 68%
  • Popularity 86%

Choozle Pricing

  • Free Trial Not Available
  • Starts at $99.0. Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adelphic logo
Convenient and simplified digital advertising 4.5 Based on 31 Ratings
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What is Adelphic and how does it work?

Adelphic is an enterprise-grade programmatic software that helps brands, agencies, and other large media buyers to engage with their clients/customers across numerous formats and devices like desktop, mobile, digital out of home, TV, audio, etc. The software provides its users with an intuitive platform where they can plan, measure, and execute their campaigns through a self-service platform. It enables marketers to plan, measure, and achieve their media campaigns without compromising on data transparency and scale. Users can target, forecast, and manage new segments by matching their customer data against several registered users through the software. Adelphic allows its users to use known identity attributes such as purchase history, demographics, and web browsing activity to define audience segments. The software enables its users to maintain the identities of one’s customers with the help of this fully integrated platform, which connects offline activities and various devices with real people allowing the users to seamlessly measure and execute campaigns. It is driven by first-party data that brings the accuracy of people-based targetting into program-based ad buying.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 98%
  • Reviews 79%
  • Momentum 68%
  • Popularity 81%

Adelphic Pricing

  • Free Trial Not Available
  • Starts at $3000.0.

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

dataxu logo
Manage all of your campaigns in one place, including OTT, linear TV, omnichannel, and more 4.1 Based on 106 Ratings
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What is dataxu and how does it work?

DataXu is the industry's number one programmatic media activation, marketing analytics, and data management solution. Dataxu's objective of assisting marketers in fully comprehending how marketing investments result in sales and successful client relationships has come to fruition. And we're delighted to say that Dataxu works with the world's leading agencies and companies to generate genuine results and demonstrate how marketing affects the bottom line. Dataxu was created in 2009 on the belief that data science could improve marketing. Not only are agencies and companies more efficient and profitable, but consumers are also more individualized and engaged. Dataxu assists marketers in bettering their advertising through the utilization of data. Their platform enables you to communicate with real people across all media, including television, and to capture customers' attention when and where it matters most. DataXu is laser-focused on assisting you and your team in overcoming difficult business obstacles by giving you the data-backed confidence you need to prove your accomplishments. Excellence, Collaboration, Innovation, Trust, Customer Obsession is important to DataXu.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 83%
  • Momentum 60%
  • Popularity 80%

dataxu Pricing

  • Free Trial Not Available
  • dataxu Offers Custom plan.

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

mediasmart logo
An exclusive marketing platform that ensures incremental growth of your business 4.6 Based on 86 Ratings
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What is mediasmart and how does it work?

mediasmart is a mobile marketing platform that helps businesses and marketing agencies to reach their target audiences all around the globe. The platform enables users to create new audiences based on customer’s location patterns and target them at the right time to drive maximum engagement. It also helps users to measure the real impact of Drive-To-Store campaigns by counting the total number of customers visiting a particular store. Users can even reach audiences on their Connected TV (CTV) devices besides synchronising campaign-related notifications on other devices. With mediasmart and its ad server, marketing agencies can measure the impact of App Marketing Campaigns delivered across multiple platforms. It also helps users to measure and optimise ad viewability rates in real-time, besides ensuring full protection on publisher spoofing at the same time. Further, mediasmart is compliant with GDPR and CCPA policies, helping out businesses with adequate process management and streamlining.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 90%
  • Reviews 86%
  • Momentum 66%
  • Popularity 80%

mediasmart Pricing

  • Free Trial Not Available
  • mediasmart Offers Custom plan.

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Bidtheatre logo
Activating program-based advertising 4.8 Based on 30 Ratings
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What is Bidtheatre and how does it work?

Bidtheatre is a DSP (demand side platform) that enables you to send messages throughout the marketing funnel using a single solution. This DSP allows you to execute precise advertising in local, national, and worldwide publications without having to deal with the complexities of different supplier relationships. Bidtheatre makes use of several ad formats across tablet, mobile, and desktop devices to discover and attract your potential audience in real time. To increase conversions, you can retarget your site visitors and to find new clientele, you can use lookalikes. You can integrate the BidTheatre API into your own applications to provide sophisticated and scalable media purchasing features. Users can use display, video, and mobility to engage their consumers on desktop, mobile, and tablet devices and choose from a number of options for focusing their purchase on the impressions that are most relevant to their KPIs. It also offers detailed data that provides you with immediate insight into your campaign's stats and target audiences. Additionally, you can find out how your campaigns are doing across your audiences, demographics, region, device kinds, and more.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 93%
  • Reviews 77%
  • Momentum 64%
  • Popularity 76%

Bidtheatre Pricing

  • Free Trial Available
  • Starts at $250.0. Offers Custom plan.

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hybrid Platform logo
Full-stack programmatic advertising ecosystem Write a Review
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What is Hybrid Platform and how does it work?

Introducing the Hybrid Platform is an efficient solution to combat challenges in programmatic advertising. This comprehensive stack of tools & services not only offers maximum efficiency but also allows for consistently high-performing results. They understand how operations can often become overwhelming, as agencies and brands today face multiple obstacles when it comes to programmatic advertising. That’s why this stack is designed to effortlessly address all associated issues. Every tool is built on an intuitive platform that ensures quick implementation and easy integration with others, allowing users the flexibility to maximize their reach without compromising on success. What sets us apart from the competition is the apt use of machine learning analytics and other advanced technologies. They provide a mix of strategies so their business always stays ahead in the ever-evolving digital landscape. Add in reliable support whenever needed, and they get an entire package targeted at bringing impeccable results each time. The Hybrid Platform eliminates common unnecessary investments that are often associated with these types of projects, so they can reap long-term benefits without adding more financial strain to the business plans. An investment worth making, pour effort into the right areas of optimization by supporting yourself with effective solutions across all channels for a successful presence online.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 96%
  • Reviews 60%
  • Momentum 67%
  • Popularity 81%

Hybrid Platform Pricing

  • Free Trial Not Available
  • Hybrid Platform Offers Custom plan.

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Basis logo
Programmatic Advertising Platform | Centro 4.6 Based on 271 Ratings
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What is Basis and how does it work?

Basis, is the first of its kind SaaS advertising solution unifying prgrammatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 82%
  • Momentum 62%
  • Popularity 81%

Basis Pricing

  • Free Trial Not Available
  • Basis Offers Custom plan.

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Bucksense logo
Make the best of the in-house marketing team with Bucksense 3.8 Based on 4 Ratings
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What is Bucksense and how does it work?

Bucksense is the perfect platform to consult for in-house marketing. It enhances the profitability of digital marketing and helps clients to regain their control over activities, budgets, data and plans. Bucksense helps its client organisations by combining the benefits of SEO and SEM, social display, content marketing and native advertising to mention a few. These are all brought together to curate multi-channel strategies for the brand or company in concern. Bucksense further enables its clients to centralise these strategies in a single platform. This eliminates the possibility of losing data which might have been a concern if multiple marketers were involved. Secondly, it enables clients to understand what their customers desire by tracking their web behaviour, habits and searches. Going multichannel helps the client organisation to stay aware of its customers even when the banner is gone. An interactive dashboard makes it convenient to track all the ongoing campaigns from one platform, while detailed reports and DSPs enable granular control of the expenditures.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 93%
  • Reviews 69%
  • Momentum 65%
  • Popularity 85%

Bucksense Pricing

  • Free Trial Not Available
  • Bucksense Offers Custom plan.

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Amazon DSP logo
Programmatically buy display and video ads 4.6 Based on 17 Ratings
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What is Amazon DSP and how does it work?

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display and video ads. Self-service and managed-service options are available with Amazon DSP. Self-service customers are in full control of their campaigns, and there are no management fees. The managed-service option is a great solution for companies that want access to Amazon DSP inventory with white glove service or those with limited programmatic experience.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 74%
  • Momentum 60%
  • Popularity 75%

Amazon DSP Pricing

  • Free Trial Not Available
  • Amazon DSP Offers Custom plan.

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Markopolo.ai logo
Automate Ad campaigns in Minutes 1 Based on 1 Ratings
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What is Markopolo.ai and how does it work?

Markopolo.ai software is an AI Marketing Assistant used to manage campaign planning and Ad spending optimization. The software offer tools to create copywriting for your ads and measure the returns on Ad Spending. Gain insights into campaigns to automate workflows. Marketers, Small and Medium companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 90%
  • Reviews 63%
  • Momentum 79%
  • Popularity 86%

Markopolo.ai Pricing

  • Free Trial Available
  • Starts at $83.0. Offers Custom plan.

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AdNabu logo
Create a Google Shopping feed with no efforts 4.8 Based on 14 Ratings
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What is AdNabu and how does it work?

Creating a Google Shopping Feed that has been approved and running successful Google Ads is a multi-step procedure. AdNabu allows you to create and validate a Google Merchant Center account. You may use AdNabu to automatically validate and claim your website. There will be no manual changes made to your website. The AdNabus software makes it simple to set up a Google Shopping feed and run Google Ads. All updates to your Shopify store are automatically retrieved and updated in the feed. Growing Shopify stores looking to boost sales with Google Ads while keeping their R.O.A.S. under control. The AdNabu software makes it simple to build a Google Shopping feed and run Google Ads. All updates to your Shopify store are automatically retrieved and updated in the feed. the most effective methods. Every product is given a score out of 100 by AdNabu. The score is based on a variety of Google Merchant Center variables that can help you improve your SEO, such as the duration of various feed attributes. The number of times a keyword appears in the title and description, as well as the image quality and size. For some Google Product Categories, promotions and discount prices are used, as well as recommended fields.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 92%
  • Reviews 74%
  • Momentum 70%
  • Popularity 75%

AdNabu Pricing

  • Free Trial Available
  • Starts at $83.25.

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Pocketmath logo
Bring programmatic solutions for advertisers, publishers and agencies 4.4 Based on 5 Ratings
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What is Pocketmath and how does it work?

Pocketmath is the world’s largest mobile audience network that brings programmatic solutions for advertisers, agencies, and publishers. In the case of advertisers and marketers, this app exclusively allows users to reach out to a highly engaging audience and enter the fast-growing mobile app user marketplace. The software also offers unprecedented data to the marketers and advertisers and provides assistance with audience targeting. Moreover, agencies and consultants get to access quality data, drive high performance and get instant feedback on the same. Finally, with publishers and app owners, one can monetize highly engaging users, get real-time control on media inventory, etc. Pocketmath offers its users all the tools they need to find the right set of consumers and delivers content and promotions they desire. Through a user-friendly mobile app, this software becomes an efficient audience marketplace for all the publishers and mobile marketers of the world. With the tools provided by this application, one can find the right consumer and deliver content and promotions seamlessly.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 72%
  • Momentum 60%
  • Popularity 78%

Pocketmath Pricing

  • Free Trial Available
  • Pocketmath Offers Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adzooma logo
Manage and optimize ads with Adzooma 4.2 Based on 43 Ratings
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What is Adzooma and how does it work?

Adzooma, a digital advertising platform, allows users to manage and optimize Facebook, Google, Microsoft Ads faster and gain a competitive advantage every time. This is a smarter and more effective way of advertising and enhancing customer base, thus bringing in more business profits. Users can use this unique advertising platform to help businesses of any size win. One can either work individually or have the entire team access the software. Moreover, Adzooma analyzes the accounts around the clock. In fact, it uses machine learning techniques to improve the overall performances, which lets one stay in control, focus on different advertising strategies and win more customers. The software brings in all the tools that one needs to make paid advertising faster and effective in every way. It optimizes performances and boosts ROI, automates routine tasks and saves time. Next, it manages multiple accounts from one place, requests features via the feedback portal, runs reports that showcase the expected results, fixes all problems, and lastly highlights new opportunities to scale campaigns successfully. To get going with Adzooma, one simply needs to link his/her accounts and begin optimizing.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 85%
  • Reviews 89%
  • Momentum 62%
  • Popularity 85%

Adzooma Pricing

  • Free Trial Not Available
  • Starts at $49.0. Offers Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Admedo logo
simplifying programmatic media buying Write a Review
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What is Admedo and how does it work?

Your agency should have a programmatic offering that’s market-leading. Get all the features, service, and professional advice needed to develop a business model that both reflects your unique programmatic positioning and gives you leverage in a competitive marketplace. Stop wasting time and money on the wrong tech stack - They know your business is one of a kind. As the only fully customizable DSP, Their solutions fit snugly to your resource, strategy, and budget. Add transparent insights, and your ability to make better decisions will lead to greater efficiency and ROI.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 96%
  • Reviews 60%
  • Momentum 64%
  • Popularity 78%

Admedo Pricing

  • Free Trial Not Available
  • Admedo Offers Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AdQuick Programmatic logo
Create targeted marketing campaigns with ease Write a Review
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What is AdQuick Programmatic and how does it work?

AdQuick Programmatic is a robust demand-side platform that helps businesses to build effective marketing campaigns in no time. With its multiple SSP integrations, the software offers unique access to many out-of-home inventories. Advanced analytics provided by the same, ensure campaigns to get the right kind of exposures to the web, mobile and other outlets. Also, a wide network of location pings helps to target ideal customers besides monitoring the movement of custom audiences against screens. In addition, AdQuick Programmatic comes with a super-fast map that can load over 250K units at one go. Thus eliminating the need to individually scan each geographic location. Users can simply pan across the whole map to view their applied filters. Also, real-time filters made available by the same can be used based on separate categories like CPM, geography, venue type, screen type and more. AdQuick Programmatic allows setting up and launching specific plans swiftly across the web and devices. Thus, optimising brick and mortar conversions in an instant. Also, it comes with an accessible interface and expert advice portal without requiring any additional cost.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 89%
  • Reviews 83%
  • Momentum 65%
  • Popularity 82%

AdQuick Programmatic Pricing

  • Free Trial Not Available
  • AdQuick Programmatic Offers Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AppNexus Programmable Platform logo
Deliver better outcomes through our customizable DSP Write a Review
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What is AppNexus Programmable Platform and how does it work?

Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business outcomes. Improve conversions or brand awareness by leveraging sophisticated targeting and optimization strategies.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 71%
  • Momentum 62%
  • Popularity 85%

AppNexus Programmable Platform Pricing

  • Free Trial Not Available
  • AppNexus Programmable Platform Offers Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

illumin logo
Make journeys make sense 4.4 Based on 59 Ratings
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What is illumin and how does it work?

Introducing illumin the revolutionary journey advertising platform for the modern marketer. illumin brings media planning and buying together in one interactive and intuitive interface, giving them the power to maximize the reach of their campaigns across multiple platforms. With illumin, the advertiser is given access to a self-serve journey buying platform with a set of rich analytics and reporting tools for tracking the impact of their campaigns. In addition, they have the ability to create dynamic creative experiences tailored to particular audiences, as well as A/B testing features for further optimizing their campaigns. Through the use of illumin's powerful AI-driven technologies, the advertiser has a comprehensive picture of their campaign performance in one place. By allowing marketers to make decisions faster, based on real-time insights, illumin guarantees better optimization of campaigns and more successful results. Whether they're a professional marketer or just starting out in the industry, illumin is the perfect tool to make their advertising journey a smooth and efficient one. With illumin, they have the power to maximize their reach and hone in on the perfect audiences to deliver winning campaigns with real impact.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 80%
  • Reviews 76%
  • Momentum 69%
  • Popularity 85%

illumin Pricing

  • Free Trial Not Available
  • illumin Offers Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Platform.io logo
Build Better Experiences with DSP 4 Based on 1 Ratings
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What is Platform.io and how does it work?

Platform.io is an Customizable white-label DSP used to build profitable advertising operations. The software offers tools to customize the brand with logos, icons, and favicons of your choice. Collaborate with your team to manage accounts with access controls and monitor campaigns in real time. Make flexible payment terms for specific user types to automate business workflows.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 90%
  • Reviews 82%
  • Momentum 64%
  • Popularity 70%

Platform.io Pricing

  • Free Trial Not Available
  • Platform.io Offers Custom plan.

Buyer's Guide Read Buyer's Guide

Typical Features

  • Allows you to serve different versions of a page to a different set of audience Audience Targeting
  • Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Brand Safety and Fraud Protection
  • Sends instant status reports about the task with customer feedback Reporting
  • +8 more

Unique Features

  • Provides you a single interface for creating and managing campaigns on different channels. Omnichannel Campaign Management
  • Uses AI and machine learning to maximize a campaign's performance AI Optimization
  • Provides PMP deals which let you bid on impressions that might not yet be available in open bidding Private Marketplace
  • +1 more

Prices

15% software offer free trial

3% software offer freemium model

Software in Spotlight

Pricing Insights for Demand-Side Platforms (DSP)

  • The Average Cost of a basic Demand-Side Platforms (DSP) plan is $174 per month.

  • 15% of Demand-Side Platforms (DSP) offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 3% offer a Freemium Model Allows users to access basic features at no cost..

List of Demand-Side Platforms (DSP)

PRODUCT NAME SW SCORE AGGREGATED RATINGS
StackAdapt StackAdapt 98 4.8
The Trade Desk The Trade Desk 92 4.4
Choozle Choozle 92 4.3
Adelphic Adelphic 89 4.5
dataxu dataxu 88 4.1
mediasmart mediasmart 87 4.6
Bidtheatre Bidtheatre 87 4.8
Hybrid Platform Hybrid Platform 87 0
Basis Basis 87 4.6
Bucksense Bucksense 87 3.8

Articles on Demand-Side Platforms (DSP)

Overview

Demand-side Platform (DSP) is commonly used by advertisers, marketing teams, and advertising agencies. The primary purpose is to buy the impressions on the suitable inventory and display them to users meeting target requirements at an optimal price. DSP enables the buyer of digital ads to buy mobile, search, and video ads from a marketplace online in real time. Buyers can access multiple Ad Exchanges, Ad Networks, and SSP from a single interface, enabling them to purchase media, video, mobile, and native ads in real-time. The automatic buying process makes trading less time-consuming, cumbersome, and much more profitable. DSPs incorporate many of the facets offered by advertising networks, such as lateral and vertical targeting and access to an extensive inventory, real-time bids on ads, conversion tracking, etc. This creates a unique single interface for advertisers to truly control and maximize the impact of their ads while ensuring optimal ROI.

What is DSP Software?

Demand-side platforms or DSP Software are pivotal tools in the digital advertising ecosystem. It acts as a centralized platform that enables advertisers and agencies to efficiently purchase and manage online ad inventories across various ad exchanges in real time.

Why Use DSP Software?

  • Efficient Ad Buying: DSP software streamlines the process of buying ad impressions across multiple channels, ensuring cost-effective and targeted campaigns.
  • Real-Time Bidding (RTB): DSPs leverage RTB technology, allowing advertisers to bid on ad impressions in real time, optimizing the chances of reaching the target audience.
  • Data-Driven Decision Making: Harnessing data analytics, DSPs enable advertisers to make informed decisions by providing insights into campaign performance and audience behavior.
  • Multi-Channel Campaign Management: DSPs support campaigns across various digital channels, including display, video, mobile, and social media, offering a comprehensive advertising solution.

Top Features of DSP Software

  • Audience Targeting: Robust audience targeting capabilities for precise ad delivery to the intended audience.
  • Real-Time Bidding: Comprehensive bidding mechanism to facilitate ad impressions in real-time auctions.
  • Inventory Management: Efficient management of ad inventory across multiple platforms and channels.
  • Ad Fraud Prevention: Advanced mechanisms to detect and prevent ad fraud, ensuring ad spend is used effectively.

Top Use Cases for DSP Software

  • Industry Level Use-Cases:
    • E-commerce: DSPs enable e-commerce businesses to target specific demographics and retarget potential customers effectively.
    • Travel and Hospitality: The travel industry utilizes DSPs to reach potential travelers with personalized and timely promotions.
    • Automotive: DSPs help automotive companies promote new models and reach audiences based on interests and behaviors.
  • Functional-Level Use Cases:
    • Dynamic Ad Personalization: DSPs support the creation of personalized and dynamic ads based on user behavior and preferences.
    • Cross-Device Targeting: Advertisers can leverage DSPs for seamless targeting across various devices, ensuring a consistent user experience.
    • Campaign Optimization: DSPs aid in optimizing campaigns in real-time, allocating budget to high-performing channels and demographics.

Buying Considerations for Demand-side Platform

  • Integration Capabilities: Ensure the DSP can integrate seamlessly with your existing advertising technology stack.
  • Data Privacy and Security: Prioritize DSPs that adhere to stringent data privacy regulations and offer robust security measures.
  • Scalability: Choose a DSP that can scale with your growing advertising needs and evolving business requirements.
  • Usability and Interface: Conduct a trial to assess the user interface and overall usability, ensuring it aligns with your team's workflow.

Making the Final Decision - Choosing the Right DSP Software

In conclusion, DSP software is a pivotal tool for advertisers aiming to optimize their digital ad campaigns. With many features and use cases, selecting the suitable DSP requires thoroughly evaluating your business needs, integration capabilities, and scalability. Try different platforms and choose a DSP that aligns with your advertising goals and overall business strategy. By doing so, you'll enhance your digital advertising efforts and drive meaningful results.

Features

Typical Features

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection

Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Reporting

Sends instant status reports about the task with customer feedback

Real-time Bidding

Facilitates buying & selling of ad impressions in real-time auctions

Creative Management

Supports a wide range of creative formats such as rich media, expandables, video, etc.

Mobile Advertising

Allows for ads to be placed and tracked in mobile apps

Geo Targeting

Targeting based on location, city, timezone, and country

Budget Management

Analyzing financial information to ensure all operations are within budget

Contextual Targeting

Targeting based on content on the site

Retargeting

Ability to retarget previous impressions to your site across the web

Demographic Targeting

Targeting based on age, gender, marital status, income, education

Unique Features

Omnichannel Campaign Management

Provides you a single interface for creating and managing campaigns on different channels.

AI Optimization

Uses AI and machine learning to maximize a campaign's performance

Private Marketplace

Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Frequency Capping

Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

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