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Updated on: May 13, 2021
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Demand Side Platform (DSP)

Demand Side Platform (DSP) is commonly used by advertisers, marketing teams, advertising agencies. The primary purpose is to buy the impressions on the suitable inventory and display them to users meeting target requirements at an optimal price. DSP enables the buyer of digital ads to buy mobile, search, and video ads from a marketplace online in real-time.Buyers get access to multiple Ad Exchanges, Ad Networks and SSP from a single interface enabling them to purchase media, video, mobile, and native ads in real-time. The buying process is automatic, making the trading less time-consuming, cumbersome, and much more profitable. DSPs incorporate many of the facets offered by advertising networks, such as lateral and vertical targeting and access to an extensive inventory, real-time bid on ads, conversion tracking, etc. This creates a unique single interface for advertisers to truly control and maximize the impact of their ads while ensuring optimal ROI.

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StackAdapt - Demand Side Platform (DSP)
98%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

StackAdapt

The Technology that Understands the Business of Agencies
(381 Ratings)

StackAdapt is a self-serve programmatic native advertising platform used by North America’s most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage... read more

The Trade Desk - Demand Side Platform (DSP)
96%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

The Trade Desk

Helping Businesses Deliver an Insightful and Relevant Ad Experience
(55 Ratings)

The Trade Desk is a media-buying platform for ad buyers. It offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. Integration with inventory, major data, and publisher partners make sure maximum reach and enhances... read more

Basis - Demand Side Platform (DSP)
94%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Basis

Programmatic Advertising Platform | Centro
(304 Ratings)

Basis, is the first of its kind SaaS advertising solution unifying prgrammatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy... read more

Choozle - Demand Side Platform (DSP)
94%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Choozle

Liberate your display, video, and mobile advertising
(240 Ratings)

Choozle is a self-service digital advertising software platform with control at its core. Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single,... read more

dataxu - Demand Side Platform (DSP)
88%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

dataxu

Real insights. Real growth. Real success.
(171 Ratings)

dataxu helps marketing and media professionals use data to improve their advertising. This software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.

Adzooma - Demand Side Platform (DSP)
87%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Adzooma

Manage and optimize ads with Adzooma
(30 Ratings)

Adzooma, a digital advertising platform, allows users to manage and optimize Facebook, Google, Microsoft Ads faster and gain a competitive advantage every time. This is a smarter and more effective way of advertising and enhancing customer base, thus bringing in more business profits. Users can use... read more

Bidtheatre - Demand Side Platform (DSP)
86%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Bidtheatre

One platform to deliver messages across the marketing funnel
(10 Ratings)

BidTheatre DSP lets you do precision advertising in local, national, and global publishers without dealing with logistics of multiple supply relations. Mass marketing needs reach. Access the ad spaces of millions of digital websites across Europe in open and private marketplaces. Engage your... read more

Pocketmath - Demand Side Platform (DSP)
85%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Pocketmath

Bring programmatic solutions for advertisers, publishers and agencies
(3 Ratings)

Pocketmath is the world’s largest mobile audience network that brings programmatic solutions for advertisers, agencies, and publishers. In the case of advertisers and marketers, this app exclusively allows users to reach out to a highly engaging audience and enter the fast-growing mobile app user... read more

AppNexus Programmable Platform - Demand Side Platform (DSP)
85%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

AppNexus Programmable Platform

Deliver better outcomes through our customizable DSP

Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business... read more

Bidtellect - Demand Side Platform (DSP)
85%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Bidtellect

Enhance brand marketing strategies and engage audiences
(1 Ratings)

Bidtellect, is the ideal performance platform for content-driven marketers. This software comes with a smart native programming technology, which gives marketers complete access to the most sophisticated web-based platform. Bidtellect enables users to access the vast ecosystem of Native inventory... read more

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List of Demand Side Platform (DSP)

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 4.7
96 4.4
94 4.5
94 4.1
88 3.8
87 4.2
86 4.8
85 4.3
85 NA
85 4.5

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