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Demand Side Platform (DSP) is commonly used by advertisers, marketing teams, advertising agencies. The primary purpose is to buy the impressions on the suitable inventory and display them to users meeting target requirements at an optimal price. DSP enables the buyer of digital ads to buy mobile, search, and video ads from a marketplace online in real-time.Buyers get access to multiple Ad Exchanges, Ad Networks and SSP from a single interface enabling them to purchase media, video, mobile, and native ads in real-time. The buying process is automatic, making the trading less time-consuming, cumbersome, and much more profitable. DSPs incorporate many of the facets offered by advertising networks, such as lateral and vertical targeting and access to an extensive inventory, real-time bid on ads, conversion tracking, etc. This creates a unique single interface for advertisers to truly control and maximize the impact of their ads while ensuring optimal ROI.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage... read more
StackAdapt is a self-serve programmatic native advertising platform used by North America’s most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage... read more
dataxu helps marketing and media professionals use data to improve their advertising. This software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
Basis, is the first of its kind SaaS advertising solution unifying prgrammatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy... read more
Choozle is a self-service digital advertising software platform with control at its core. Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single,... read more
Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display and video ads. Self-service and managed-service options are available with Amazon DSP. Self-service customers are in full control of their campaigns, and there are no management fees. The managed-service... read more
Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business... read more
MediaMath’s TerminalOne Marketing OS™ activates data, automates execution, and optimizes interactions across all addressable media – delivering greater performance, transparency, and control to all marketers and a better experience to every consumer. Their technology determines in real-time... read more
Peak 226 is an innovative Performance-Based DSP with real-time AI capabilities. Peak 226 is an innovative Results-Driven DSP, enabling programmatic buying for both display and video on CPV, CPC & CPM at minimum risk for the advertiser. An AI-driven algorithm with an accelerated learn rate that... read more
| PRODUCT NAME | SW SCORE (OUT OF 100) | AGGREGATED RATINGS (OUT OF 5) |
|---|---|---|
 |
98 | 4.4 |
 |
93 | 4.7 |
 |
91 | 3.8 |
 |
86 | 4.4 |
 |
84 | 4.2 |
 |
76 | 4.3 |
 |
63 | NA |
 |
41 | 3.9 |
 |
30 | 5 |
