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Showing 21 - 40 of 326 Products

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

NapoleonCat logo
Take your social media marketing to new heights 4.8 Based on 94 Ratings
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What is NapoleonCat and how does it work?

NapoleonCat is a customer service solution that helps businesses to improve their social media marketing and scaling purposes. The platform allows users to interact with customers across multiple social media channels from a single place. It automatically handles inquiries, pre-sale conversations and improves the overall response rate. To generate social media marketing strategies, NapoleonCat leverages the collected data after analysing Facebook, Twitter, Instagram, YouTube and LinkedIn platforms. It identifies the top-performing content and chooses the best time to post them. The solution also monitors competitors and uses the data obtained by comparative analysis to improve marketing results. NapoleonCat comes with an easy, multi-user dashboard that is equipped with various tools to manage comments, messages and reviews to keep the engagement rates high. In build automation tools within the platform help users streamline their processes, save time and improve the quality of their customer services seamlessly.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 75%
  • Momentum 65%
  • Popularity 85%

NapoleonCat Pricing

  • Free Trial Available
  • Starts at $24.00. Offers Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Onlypult logo
Access all your social media accounts from a unified platform 4.7 Based on 335 Ratings
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What is Onlypult and how does it work?

Onlypult is a scheduled posting service for brands, agencies and businesses, enabling them to post content on different social media accounts, blogs and messengers in an efficient manner. It saves a lot of time by offering access to different apps, including Facebook, Instagram, Twitter, TikTok etc within a unified portal. Users can also monitor multiple accounts from a single window simultaneously without switching accounts. Business owners can allow their employees to publish various content without giving them the password. Users can even follow their competitors and get inspired by them. Onlypult monitors the volume and growth of followers. It keeps track of the time, which drives greater engagement levels and suggests the right time to publish posts with popular hashtags. The software can also be used to generate multiple links and micro landing pages to enhance sales and manage traffic. Onlypult is a useful tool for different companies, no matter if they are large or small, helping them promote their products and services and build strong relations with individual customers.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 84%
  • Momentum 63%
  • Popularity 80%

Onlypult Pricing

  • Free Trial Available
  • Starts at $17.50. Offers Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SOCi logo
A Clever Centralized Platform For Localized Marketing 4.6 Based on 1853 Ratings
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What is SOCi and how does it work?

SOCi is built to take care of the three important areas of localized social marketing. Through the platform, businesses can manage their local page presence across social and review sites, this enables overall brand visibility. It allows users to create, host, and share libraries of content with their locations. The tools provided allow users to publish content to thousands of local pages seamlessly. The solution gives teams the power to see what people are saying and respond quickly across all locations. It enables users to easily filter engagements using sentiment, source, and specific keywords. Users can pull up and manage reviews on every site using a single platform. With the competitive intelligence and insights feature, brands can identify, quantify, and even extract keyword trends that come up in comments and reviews at local and national levels. Businesses and brands can reach local audiences with localized social ads and targeted boosts. Users can maximize and drive local business growth using effective social marketing strategies.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 80%
  • Momentum 60%
  • Popularity 85%

SOCi Pricing

  • Free Trial Not Available
  • SOCi Offers Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

HeyOrca logo
Social Media Calendar for Digital Agencies 4.7 Based on 366 Ratings
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What is HeyOrca and how does it work?

HeyOrca is a niche tool for digital marketers and agencies that helps them in digital processes such as content planning, team collaboration, client approvals, direct publishing, and more. It empowers agencies to handle the digital channels of multiple clients at once. This reduces the reliance of companies on simple social media schedulers and provides them with a superior way to control their social media content. With an in-built focus on client approvals, digital marketing teams can significantly improve their turnaround times. With the Editorial Calendar, users can visualize posts with automated rendering, view and plan the content calendar, group disparate content pieces into high-level campaigns, and more. Every scheduled content piece can then be directly published to social media accounts such as Facebook, Twitter, Instagram, and LinkedIn. The associated analytics can then enable managers to understand their social media performance with dedicated social engagement breakdowns and multi-channel analytics.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 79%
  • Momentum 67%
  • Popularity 84%

HeyOrca Pricing

  • Free Trial Available
  • Starts at $50.15.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Hopper HQ logo
Instagram on a bigger screen: Hashtag Hooper 4.7 Based on 248 Ratings
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What is Hopper HQ and how does it work?

Nowadays, Instagram is all the rage on the social media network, and Hopper HQ provides with all the tools required to manage social media marketing on Instagram. The best part about this software is that it is compatible with all popular mobile and desktop platforms, thus guaranteeing a hasslefree usage. It helps to schedule posts, reorder them and add them to your calendar. This software also provides a preview of the posts on your follower’s mobile. With Hooper HQ, unsaved posts can be saved as drafts and completed later on. Editing is an integral part of Instagram posts and Hooper HQ got you covered by providing a wide range of filters to choose from.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 75%
  • Momentum 65%
  • Popularity 83%

Hopper HQ Pricing

  • Free Trial Available
  • Starts at $16.00.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Tailwind logo
Smart Visual Marketing for Pinterest and Instagram 4.3 Based on 271 Ratings
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What is Tailwind and how does it work?

Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features such as Bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, and hashtag lists, users can save resources with quick turnaround times. They can then automatically optimize their social media posting schedules for times where engagement is the highest. And with eventual analytics and insights, users understand what is working and what’s not. The browser extension allows easy creation of posts and the Hashtag Finder suggest quick hashtags that enable users to reach wider audiences. Users can even mention specific dates and times to post content or add them to queues. They can also manage multiple Instagram and Pinterest accounts and share the tool’s access with their colleagues.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 85%
  • Momentum 60%
  • Popularity 86%

Tailwind Pricing

  • Free Trial Not Available
  • Starts at $14.99. Offers Free-forever plan.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Kontentino logo
Develop and manage your content with the best expert available 4.8 Based on 216 Ratings
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What is Kontentino and how does it work?

Kontentino is a useful platform designed for content developers to streamline and track their social media workflow. It cuts down on the huge consumption of time that would have otherwise been unavoidable with manual labour on social media management. Kontentino looks after the three major aspects of social media marketing and management, these include content creation, planning and organising posts, besides teamwork along with their approval. Content creation is not simply limited to attractive website content, but the kind that engages the audience and keeps them interested. This can range from social media write-ups, blog posts and advertisements, all in a single platform for team members to collaborate and explore together. Posts curated on Kontentino offer a live review at every step along with a final review before sending it for approval. An in-built calendar and organiser allows clients or rather, social media managers, to streamline and schedule posts according to time/demand and view them easily. Categorising of this sort also makes it easier to find out the required post instead of shuffling through hundreds of them.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 76%
  • Momentum 63%
  • Popularity 83%

Kontentino Pricing

  • Free Trial Available
  • Starts at $53.00. Offers Custom plan.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

RADAAR logo
Monitor social media activities using a power packed metrics 4.8 Based on 306 Ratings
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What is RADAAR and how does it work?

RADAAR is a top-graded social media management platform for agencies, brands and startups, enabling them to monitor performance levels of shared posts, engage with followers and publish content that stands out from the rest. Users no longer need to monitor multiple social media accounts one at a time, RADAAR is here to get them covered at once. Brands aiming to uplift the visibility rates of individual products can leverage the software to track down industry-specific terms and competitors as well. Further, members working together as a team can collaborate with their co-workers by sending invites and managing access levels. An integrated task manager deployed within the platform consists of Kanban boards, enabling users to organize, plan and manage activities as per convenience. Additionally, RADAAR with its exclusive features and compact metrics lets brands simplify their social media management facilities, streamline workflows and save business timings.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 74%
  • Momentum 66%
  • Popularity 83%

RADAAR Pricing

  • Free Trial Available
  • Starts at $7.99. Offers Custom plan.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

UberSocial logo
App for a user-friendly Twitter experience 3.9 Based on 24 Ratings
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What is UberSocial and how does it work?

UberSocial is a Twitter client app that helps Twitter users to stay up-to-date with their feed, compose tweets and see their notifications with a single click. Through this app, users can format their posts so that they look beautiful to their followers. There are various themes available that lets users customise the app in the way they want. UberSocial also comes with Photo Filters to make pictures attractive. Users can create an Inner Circle so that they don’t miss the posts and comments of the key people. Facebook News Feed feature and cross-posting are also available over UberSocial. Through this app, Twitter users can update their GTalk status, view conversation threads, manage multiple accounts and tweet over 140 characters. Location services including search and tagging are included in this app. Aside from that, profile editing, pull to refresh, saved searches, tweets near you, advanced search functionality, protected tweet mode for privacy, etc. are the other features of this app.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 86%
  • Momentum 61%
  • Popularity 82%

UberSocial Pricing

  • Free Trial Not Available

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Post Planner logo
Reach out to your audience base in the most simplistic way 3.7 Based on 129 Ratings
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What is Post Planner and how does it work?

Post Planner is a social media scheduling platform that helps companies to find and schedule best performing content over social media to reach out to more audiences and increase engagement. This single platform can be used to schedule posts to the top five social media platforms, which includes Facebook, Instagram, LinkedIn, Pinterest and Twitter. It enables users to set their daily posting times, manage their calendar visually & shuffle, edit and pause posting plans anytime to schedule posts in the most effective way. Companies can even find viral content from Twitter, Facebook, RSS and Reddit so they always have something to post on their social media handles. Further, with Post Planner, users can segregate different categories of content and keep one type of social media feed in a single category. Along with that, the platform also provides users with the largest database of quotes and conversation-starters, where individuals can search quotes and also add them to their media posts.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 68%
  • Momentum 60%
  • Popularity 89%

Post Planner Pricing

  • Free Trial Available
  • Starts at $3.00.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Flick logo
Tailor Hashtags for Better Performance Write a Review
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What is Flick and how does it work?

Introducing Flick, the AI-powered social marketing platform that simplifies and streamlines the entire social media strategy. Creating compelling content is one of the biggest challenges for businesses on social media. Flick takes the hassle out of copywriting by providing with AI-generated suggestions for the captions, saving time and effort. With Flick's Scheduler feature, planning and publishing content becomes stress-free. Schedule posts in advance, ensuring a consistent presence on social media without having to constantly be online. Generate personalized hashtag suggestions based on the industry, niche, and target audience. Flick offers a reliable and easy-to-use Scheduler to plan, create, and publish social media content quickly and efficiently. Keep dominating the social media game with Flick.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 60%
  • Momentum 70%
  • Popularity 86%

Flick Pricing

  • Free Trial Available

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Predis.ai logo
AI-powered content strategy analysis to communicate effectively on social media. 4.8 Based on 37 Ratings
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What is Predis.ai and how does it work?

Predis.ai is an AI/ML-based tool that predicts the effectiveness of an Instagram post before it is published, allowing influencers and companies to improve their posts ex-ante by incorporating the AI's recommendations. These suggestions include publishing times and days, caption length, and image enhancements. Predis also recommends hashtags based on their target audience to help boost the reach of their content. Predis also allows them to conduct a thorough competitor analysis to determine the types of content that perform well for them. Predis is for them, whether they're a brand or an Instagram influencer. IG reach and engagement growth may be accelerated by optimizing posts and analyzing high-performing content from competitors. Predis also allows you to conduct a thorough competitor analysis to determine the types of content that perform well for them.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 96%
  • Reviews 70%
  • Momentum 74%
  • Popularity 84%

Predis.ai Pricing

  • Free Trial Available
  • Starts at $27.0. Offers Free-forever plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Hookle logo
All in one social media manager 5 Based on 1 Ratings
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What is Hookle and how does it work?

Hookle is a social media marketing app in their pocket. Made for busy entrepreneurs and small business owners, Hookle is a single tool that allows them to monitor, publish, and schedule updates across all of their social media accounts. Planning and scheduling social media updates efficiently saves time and allows them to focus on their everyday operations. Everyone can now utilize social media like a pro. Hookle allows them to post to all of their social media profiles at once, keeping their brand consistent across all platforms. Hookle is a social media planner program that helps them save time and stay focused on their daily tasks. Hookle makes social media planning simple by allowing them to schedule their posts to go live whenever they want. Hookle makes working in a social media team considerably easier and more productive. Multiple personnel can access their company's social media channels, allowing for a more flexible approach to social media teamwork and collaboration.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 77%
  • Momentum 65%
  • Popularity 79%

Hookle Pricing

  • Free Trial Available
  • Starts at $4.99. Offers Free-forever plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Sociality.io logo
Social Media Platform for Business 4.6 Based on 27 Ratings
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What is Sociality.io and how does it work?

Sociality.io software is an All-in-one social media management platform to meet requirements. The software offers tool to protect brand to manage content for the approval of people. Publish contents on Facebook, Instagram, Twitter, LinkedIn and YouTube at the same time. Collaborate with team to track content approvals, revision requests and made changes with the content log. Marketers, Small, Medium companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 74%
  • Momentum 61%
  • Popularity 80%

Sociality.io Pricing

  • Free Trial Available
  • Starts at $83.00. Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Missinglettr logo
Expand Social Presence in Smarter Way 4.5 Based on 49 Ratings
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What is Missinglettr and how does it work?

Missinglettr is a platform that automatically turns the blog posts of the user into engaging social media campaigns. The software helps its users to schedule engaging contents of an entire year in minutes, hence enabling users to drive more traffic to their blog. Users can update the templates used to create the content of their campaigns in order to reflect their writing style or local language. One can use the software to schedule templates by creating their own schedules based on the duration and post frequency. Missinglettr enables its users to optionally choose to have their campaigns reviewed by clients or anyone else they want to invite. The software enables its users to repurpose their social campaigns by having their blog posts re-published on Medium. Users can shorten the URL of their campaigns with goo.gl, bir.ly, PixelMe, replug or Short.CM. One can customize their campaign images and take control of their social brand presence and stand out in the competitive market.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 75%
  • Momentum 62%
  • Popularity 78%

Missinglettr Pricing

  • Free Trial Available
  • Starts at $7.00. Offers Free-forever and Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

dlvr.it logo
Auto Post to All Social Networks 3.6 Based on 14 Ratings
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What is dlvr.it and how does it work?

dlvr.it is a social media scheduler that provides publishers, bloggers and brands with a medium to syndicate contents and to increase their reach on the social media channels. The tools included in the software makes it easier to manage and measure the flow of contents where ever the targetted audience is. The software publishes the media, blogs and all rest contents of the user to the social channels, ensuring the targetted audience of the user sees the contents instantly. dlvr.it uses RSS to send out contents to the social media channels of the users. With the help of the RSS feature of Sniply, the user can link Sniply links with the feeds to enable them to use Snips just like one would normally share using the application. All the user has to do is find RSS feeds for their blogs or sites and plug those into Sniply. Sniply then provides output feeds which can be plugged into dlvr.it as new sources. The software also helps to schedule social media posts in bulk and import and schedule of the best items into their social media queue.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 66%
  • Momentum 64%
  • Popularity 82%

dlvr.it Pricing

  • Free Trial Available
  • Starts at $8.29. Offers Free-forever plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

socialflow by piano logo
Boost your business revenue with SocialFlow 4.3 Based on 54 Ratings
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What is socialflow by piano and how does it work?

socialflow by piano helps publishers extract more revenues from their most appreciated content on social media channels. Its inbuilt technology allows small to large businesses to contribute to multiple revenue streams. socialflow with its algorithms slots contents into windows of consumer attention. Furthermore, the platform ensures optimising workflow, improving security and consolidating reporting across tons of social media spaces. The teams who use this system range in size from a few employees to more than a thousand. Trusted by the world’s leading companies, RetentionStreamTM is a powerful reminder engine of socialflow that leverages one of the best social content to dramatically reduce paying subscriber churn. Further, the ContentEngine surfaces the best-performing and most relevant content, from thousands of social media posts. It is a known fact that Facebook, Instagram and Twitter are attracting big advertiser dollars. This revenue-generating platform with such a strong pull of the mentioned social media channels ensures brand safety and performance.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 80%
  • Momentum 60%
  • Popularity 82%

socialflow by piano Pricing

  • Free Trial Not Available
  • socialflow by piano Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Hellowoofy logo
A Social-Media Marketing Platform to Grow Your Audience Effortlessly 4.8 Based on 11 Ratings
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What is Hellowoofy and how does it work?

HelloWoofy is a powerful social media marketing platform that helps users connect with customers and grow their audience using digital science tools. This platform makes users work efficiently by generating brand authentic content from URLs, RSS feeds, and other sources they provide. The tool consists of a dynamic engine that blocks unwanted and damaging content from being posted. It makes relevant content suggestions on the basis of the previous content posted using its AI-technology and creating new content from its vast library of resources. It has a compliance engine that prevents irrelevant, unwanted, and damaging content to be posted from the user's profile. The Voice Assist feature allows users to create content, command their campaigns, and navigate the platform using their voice. The platform also offers team collaboration functions with features like set permissions, receive feedback, and share feedback, which leads to the smooth execution of campaigns for a team. Hellowoofy can be integrated with Hootsuite to further enhance the way content is created and curated on social media platforms.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 75%
  • Momentum 61%
  • Popularity 83%

Hellowoofy Pricing

  • Free Trial Not Available
  • Starts at $49.00.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Gain logo
Easily collaborate and market contents on Social Media 4.6 Based on 36 Ratings
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What is Gain and how does it work?

Gain is a content marketing, planning and collaborating software. With it, users can easily streamline their content and get them easily approved by their clients. There is no need for setting up any special passwords for the clients. Clients can approve the content, preview it from any device and can even leave feedback on it. As a user of the software, one can send reminders to his/her client for signing off on their work. The user can easily upload any content created by the team to which he/she belongs. The software also has the accommodation to keep the brand-specific files together for easy previewing and approval. The software is easily connectable to Google Drive, Dropbox, One Drive and more. Gain stores the client-related data safely within these cloud platforms. It is a scalable software where one can easily add many clients or team members. As an admin, one can also decide who will approve the content and schedule them to get posted on social media once they are approved. Gain allows direct publication on Instagram and other social media platforms.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 72%
  • Momentum 65%
  • Popularity 79%

Gain Pricing

  • Free Trial Available
  • Starts at $99.00.

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Socialinsider logo
Social Media Competitor Analysis and Reporting Tool 4.6 Based on 66 Ratings
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What is Socialinsider and how does it work?

Socialinsider is a competitor analysis tool for social media managers and digital agencies who want to execute quick and efficient competitive benchmarking. The tool delivers in-depth information for any social media profile via advanced analytics that drives engagement, better content strategy, automate report generation, and manages the dashboard from a single location. Users can also conduct comprehensive competitor analysis across major social media platforms such as Facebook, Instagram, Twitter, and Youtube. Consequently, users have the option to benchmark their channels against top competitors, influencers, and other major industry players. With head-to-head social media comparison, users can create and share branded reports with their clients for any social media profile. The delivery of reports can also be automated to land in the client’s inbox. And with advanced analytics, relevant social media KPIs can be tracked to check which content performs better across different social media channels.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 96%
  • Reviews 70%
  • Momentum 63%
  • Popularity 84%

Socialinsider Pricing

  • Free Trial Available
  • Starts at $83.00. Offers Custom plan.

Pricing Insights for Social Media Management Software

  • The Average Cost of a basic Social Media Management Software plan is $15 per month.

  • 62% of Social Media Management Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 31% offer a Freemium Model Allows users to access basic features at no cost..

List of Social Media Management Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
NapoleonCat NapoleonCat 91 4.8
Onlypult Onlypult 91 4.7
SOCi SOCi 91 4.6
HeyOrca HeyOrca 91 4.7
Hopper HQ Hopper HQ 91 4.7
Tailwind Tailwind 91 4.3
Kontentino Kontentino 90 4.8
RADAAR RADAAR 90 4.8
UberSocial UberSocial 90 3.9
Post Planner Post Planner 90 3.7

Overview

In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.

What is Social Media Management Software?

Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.

Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.

Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.

Why Use Social Media Management Software?

We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:

Managing more than one account

It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.

Always stay up-to-date

When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.

Monitor keywords for optimal results and leads

Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.

Real-time engagement

As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.

But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.

Top Features of a Social Media Management Software

While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:

Scheduling Posts

Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.

Adaptability

One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.

Promoting and advertising

Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.

Get familiar with your followers

Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.

Top Use Cases for Social Media Management Software

As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:

Industry-level use cases

Marketing Industry

As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.

Hospitality Industry

With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.

Fashion Industry

If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.

Advertising Industry

We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.

Entertainment Industry

Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.

Functional-level use cases

Customer experience

Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.

Brand Image

Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.

Optimizing marketing

Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.

Generation of revenue

Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.

Innovation

Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.

Buying considerations - Detailed Buying Guide of Social Media Marketing Software

If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:

Adaptability

When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.

Available analytics

Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.

Management of campaigns

Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.

User-friendly

Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.

Making the final decision - Choosing the right Social Media Management Software

Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.

Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.

Features

Typical Features

Social Media Monitoring

Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online

Posts Scheduling

Schedules your posts beforehand to post contents timely even in your absence

Multi-User Collaboration

Allows multiple users to work on one project to ensure effective team work

Multi-Account Management

Facilitates the usage of multiple social media account for a wider reach

Customer Engagement

Enables the brand to maintain contact with their potential customers

Brand Tracking

Helps to know the position of your brand on the social media network

Auto Publishing

Publishes scheduled posts as and when they become relevant

Analytics (Social Media)

Helps you analyse performance based on reaction to posts

Content Management

Helps you to create and customize your contents to make user and SEO friendly

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