Home/Marketing Automation Software/Aritic PinPoint
Updated on: June 23, 2021
What is Aritic PinPoint ?
Aritic PinPoint - Marketing Automation Software
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87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Aritic PinPoint

Improve Sales with Marketing Automation
(69 Ratings) Write Review

A marketing automation platform for business development. Landing Pages and Leads Forms are created using templates. They can be customized using Drag and Drop editor and lead scoring system maintained. Segmentation of leads and drip email marketing and automate Lead management are some of the key features. Some of the advanced features for marketing are fingerprint tracking, designing lead forms, data-rich, related media attached and many more. A customer engagement platform for interaction with them, through mobile notifications, marketing messages, on-site widgets, facebook messenger.

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Aritic PinPoint Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Bangalore, India
Deployment SaaS/Web/Cloud Category Marketing Automation Software

Aritic PinPoint Pricing

Pricing ModelFree Trial , Subscription
Lite
$48 /Month

For 5000 Contacts :

$59 per Month billed Monthly

$48 per Month billed Annually

$41 per Month billed every 2 years

Perfect for marketing automation beginners

Features

  • Marketing Automation
  • 12x Free Emails per Contact
  • Push Notification Campaign
  • Lead Capture Forms
  • List Segmentation
  • Lead Scoring
  • Manage Email Campaigns
  • Send Newsletter
  • On-page Widgets
  • Responsive Landing Pages
  • Website tracking
  • Integrations
  • 1 Free User

Based upon the number of contacts the prixing plan varies, Contact the vendor to get the detailed pricing information.

Starter
$180 /Month

For 5000 Contacts :

$219 per Month billed Monthly

$180 per Month billed Annually

$153 per Month billed every 2 years

For growth focused businesses

Features

  • Includes features of Lite plan, plus
  • Multi-channel Drips
  • SMS campaigns (Powered by Twilio)
  • Engagement scoring
  • 1 on 1 SMS (Powered by Twilio)
  • Social Monitoring
  • Contact Marketing Stages
  • Marketing Messages
  • Read Mailbox
  • Lead source Analytics
  • Advanced Email Analytics
  • Facebook Custom Audience Sync
  • Lead Enrichment Integration
  • Marketing Asset Management
  • 2 Users Free

Based upon the number of contacts, the pricing varies. Contact the vendor to get the detailed pricing information.

Professional
$204 /Month

For 5000 Contacts :

$249 per Month billed Monthly

$204 per Month billed Annually

$174 /month billed every 2 years

Suitable for advance marketing professionals

Features

  • Includes features of Starter plan, plus
  • Marketing Messages
  • Progressive Profiling
  • Dynamic Content
  • Tasks & reminders
  • Dynamic Email Campaigns
  • Facebook Lead Ads Integration
  • Twitter Lead Ads Integration
  • Advance Campaign Analytics
  • Team Management
  • Kiosk Mode
  • Account Based Marketing
  • Custom dashboard
  • Custom reports
  • Chat support during office hour
  • 5 Users Free

Based upon the number of contacts, the pricing varies. Contact the vendor to get the detailed pricing information.

Enterprise
Custom

For business with high performance solution requirement

Starts from 1000 contacts

Features

  • Includes features of Professional plan, plus
  • RoI and Revenue Analysis
  • Ad Analytics
  • Enterprise Single Sign On
  • Lead Enrichment
  • Survey Forms
  • Event Venue Proximity Beacons
  • Mobile Apps Publishing
  • Audit Logs

Add-ons

  • Onsite Onboarding
  • Partner Inbound Success Training
  • Designated Campaign Support
  • Priority Access
  • Campaign Consulting
  • Developer support
  • Dedicated Account Rep
  • Uptime SLA

Contact the vendor to get the detailed pricing information.

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Disclaimer: The pricing details were last updated on 14/08/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Aritic PinPoint pricing.

Aritic PinPoint FAQs

Aritic PinPoint is Marketing Automation Software. Aritic PinPoint offers the following functionalities:

  • Lead Scoring
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Learn more about Aritic PinPoint features.

Yes, Aritic PinPoint provides API.

Ask the Community View Community

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Aritic PinPoint Reviews

OVERALL RATING
4.8
Based on 69 Rating(s)
Rating Distribution
  • 96.2 %
  • 3.8 %
  • 0 %
  • 0 %
  • 0 %
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Mark DSource : g2crowd.com
(Reviewed on 05 May 2019)
"Not at all good for a B2B small and medium enterprise"

What do you like best?

We liked the push notification campaign building that we clubbed with our email and social campaigns. Also, Facebook custom ad audience sync is good.

What do you dislike?

It says it is designed for enterprise but honestly, it is not. It is very complicated and too much advanced to suit our needs. We did a few campaigns but then we did not find most of the features applicable to our needs.

Recommendations to others considering the product:

I will say this tool is better for large companies only. For small companies like ours, where we run on budget, this tool is complicated and pretty costly. Also the customer support team is not that helpful in customizing features.

What problems are you solving with the product? What benefits have you realized?

Not much of our business problems were resolved. Yes we did a few drip automation campaigns but that's not worth the amount we sent. Only thing we liked is the add-on for transactional messages on Aritic Mail. But availing all the services at once is really really costly.

...more
Source : g2crowd.com
(Reviewed on 05 May 2019)
"Not at all good for a B2B small and medium enterprise"

What do you like best?

We liked the push notification campaign building that we clubbed with our email and social campaigns. Also, Facebook custom ad audience sync is good.

What do you dislike?

It says it is designed for enterprise but honestly, it is not. It is very complicated and too much advanced to suit our needs. We did a few campaigns but then we did not find most of the features applicable to our needs.

Recommendations to others considering the product:

I will say this tool is better for large companies only. For small companies like ours, where we run on budget, this tool is complicated and pretty costly. Also the customer support team is not that helpful in customizing features.

What problems are you solving with the product? What benefits have you realized?

Not much of our business problems were resolved. Yes we did a few drip automation campaigns but that's not worth the amount we sent. Only thing we liked is the add-on for transactional messages on Aritic Mail. But availing all the services at once is really really costly.

...more
Source : g2crowd.com
(Reviewed on 02 May 2019)
"Easy drag and drop template builders are a winner"

What do you like best?

Aritic PinPoint has simple template builders. All you need to do is drag and drop the elements into the builder and customize your campaign template. Be it emails or landing pages or SMS or social media campaigns, the template builders or "studios" as they say it in the tool, are amazing. It is neat and organized and you will find everything at an easy access.

What do you dislike?

I found the customer support team to be a little laid-back. I had to connect four times before I got to speak with an expert for a few technical issues that I faced while setting up the tool. Yes, you will need help of the support team if you are not very conversant with all the technical setups, especially for email sending and landing page tracking JavaScript code.

Recommendations to others considering the product:

I will recommend this tool to all my peers. Features like predictive lead scoring, anonymous lead nurturing, competitor analysis and SEO tracking, and behavior-based campaign building are the heart-and-soul of this tool.

What problems are you solving with the product? What benefits have you realized?

We were in search of a tool that will cater not just to our present needs but also for our future plans. We plan to implement ABM strategy and Aritic PinPoint has so many amazing features for that. Also, we are looking forward to start our webinar series, which is going to be easy on Aritic PInPoint thanks to their integration with webinar tools. We are yet to start our push notification campaigns for mobile users. Its just amazing that Aritic PinPoint has it as well.

...more
Source : g2crowd.com
(Reviewed on 02 May 2019)
"Account-based marketing is damn amazing"

What do you like best?

As an agency catering to enterprise clients, Account-based marketing is something that we thrive on. Aritic PinPoint's account-based scoring has helped us in delivering relevant campaigns to our clients. We identified the most prefered channel for communication, and was available for any tuchpoint. We have our accounts grouped properly which helps us in running relevant campaigns and tracking the progress of each account. Since each account has more than 2 decision-makers, we have each contact segmented based on priority to offer more clarity to our sales and marketing teams.

What do you dislike?

Understanding all the features and using it real-time can be little overwhelming at first but once you have passed the initial hiccup, its all robust and smooth. I will suggest taking the demo and product tour. Their support team is very cooperative and will guide you through all the features. They infact will tell you which features will benefit you most if you tell them your end-goal.

Recommendations to others considering the product:

If you are looking to nurture enterprise clients, this is the best tool in market. It has all automation features, ABM, and social media marketing in one place. Also, Aritic PinPoint comes directly integrated with Aritic CRM. Apart from this, bidirectional integration with Salesforce and native integrtaion with Zoho and Microsoft Dynamics is an added bonus. Not just this, their integrtaion with popular plugins, tools, websites, CRMs and CMS has tied our marketing and sales activities together.

What problems are you solving with the product? What benefits have you realized?

Our main problem was in our earlier marketing automation tool, we were unable to nurture anonymous visitors. Also, in some cases we wanted to turn off tracking cookies because at enterprise levels, sometimes you need to customize how you are nurturing. All these were not possible in our previous tool. Add to this, we badly needed to implement ABM strategy for which we had to buy a separate ABM tool, until we found Aritic PinPoint. We bought the enterprise plan after reading several reveiws and also taking a demo. It has drastcially helped us in retaining our clients and reducing client complaints. We are now driving happy client conversions better, what with detailed reports, omnichannel marketing and ABM.

...more
Source : g2crowd.com
(Reviewed on 01 May 2019)
"SEO and Competitor tracking is very very useful"

What do you like best?

I can monitor my competitors and their SEO strategies. I can do keyword analysis based on competitor research. Along with that, I am also tracking my backlinks, my Google rank out of 100 by tracking my website page speed score. I am also monitoring my mobile and desktop versions to understand my page score real-time. Add to this, I am also able to analze my MOZ rank with Aritic PinPoint.

What do you dislike?

Nothing as of now. Each feature is very minute and goes in deep with detailed reporting and engaging dashboards.

Recommendations to others considering the product:

This is an amazing tool for an B2B business. You can do competitor analysis which is a great bonus with all the automation campaigns, multichannel drips, and sales CRM integration. I will say, Aritic PinPoint comes like a complete package. Highly recommended.

What problems are you solving with the product? What benefits have you realized?

My team is able to work on improving our search engine rankings which will definitely help us in driving more leads to our website and mobile apps. Since we can use targeting ads for anonymous lead nurturing, competitor analysis comes as a bonus because now we are able to hit the right kind of keywords, short and long ones as well as LSI keywords.

...more
Source : g2crowd.com
(Reviewed on 01 May 2019)
"Human-approach to lead nurturing is done right in Aritic PinPoint"

What do you like best?

We are using Progressive profiling in our lead nurturing strategy and believe me, it has worked so well for us. We have forms that are behavior-based and smartly designed that make our visitors stay, and get converted

What do you dislike?

As of now, we are satisfied with the tool and its huge feature-list, although we haven't impelemented every single feature as of yet.

Recommendations to others considering the product:

If you are looking for a marketing automation tool that offers a human-touch to your marketing messages, then I will recommend Aritic PinPoint. It is GDPR-compliant which means even if you want you cannot do unsolicited marketing.

What problems are you solving with the product? What benefits have you realized?

We wanted to increase our website conversions. While talking to the support team of Aritic PinPoint, they suggested turning on the progressive profiling feature while building our forms and also in our existing forms. We got a demo on how to add fields and set up the conditions that will show auto-filled fields to a returning visitor and also ask for information gradually. We learnt that this technique is applicable throughout the lead journey. Upon implementing, we saw our visitor retention rate going up, and also the returning visitors' signing up rate also improved. We were able to capture more and more lead information which in turn helped in creating relevant campaigns and activities.

...more
Source : g2crowd.com
(Reviewed on 01 May 2019)
"Detailed reports are the key to success afterall"

What do you like best?

The reports and analytics are by far the best I've seen and used. They are behavior-based, real-time and valuable insights that helps in designing automation campaigns better.

What do you dislike?

The campaign builder may look a little intimidating if you are not aware of what "conditions" to add or what "decisions" to tag while building it. I will suggest going over their help docs for those who find it confusing.

Recommendations to others considering the product:

Insights are our base when it comes to sales and marketing, and Aritic PinPoint has this perfectly synced. Whatever campaigns you run, whether single-channel or multi-channel drips, you have analytics and reports for each activity. Highly recommended.

What problems are you solving with the product? What benefits have you realized?

Like I said, it helped us dig in deep into our automation campaigns, enabled our sales team, and soon we were having conversion rates going up. It is not a drastic spike but that it is headed north is enough for our business to stay stable and keep improving.

...more
Source : g2crowd.com
(Reviewed on 01 May 2019)
"Comprehensive tool with equally comprehensive help docs"

What do you like best?

The tool may seem overwhelming when you start for the first time but their help docs will save you. Each feature is explained with images and real-time videos.

What do you dislike?

Very comprehensive in nature. A beginner will not be able to handle this. Aritic PinPoint is probably more suitable for experience marketers who know what they are doing

Recommendations to others considering the product:

I will recommend it to those who do advanced automation campaigns like push notifications and kiosk mode nurturing.

What problems are you solving with the product? What benefits have you realized?

Our website traffic has increased ever since we've started building more and more assets and landing pages on Aritic PinPoint. SInce every template is device responsive, we no more have complaints from our users that an email or content did not load or was not properly aligned.

...more
Source : g2crowd.com
(Reviewed on 26 April 2019)
"Email Deliverability"

What do you like best?

This helps increase our email deliverability ensuring our emails get delivered to our prospects on time. This has increased our marketing ROI. It has a nice user interface and their customer support is nice. We have improved lead generation and increased business revenue since our messages are seen on time by our prospect. It's a nice marketing tool. Its analytics gives detailed reports for visualization.

What do you dislike?

Nothing to dislike, the solution is really helpful. No dislikes.

Recommendations to others considering the product:

Improve email deliverability and improve your business.

What problems are you solving with the product? What benefits have you realized?

We get our emails delivered on time. This has increased sales for us.

...more
Matthew AultmanSource : financesonline.com
(Reviewed on 22 January 2019)
Power-packed comprehensive marketing automation tool

PROS & CONS

What are the best aspects of this product?

Aritic PinPoint is an absolute powerhouse when it comes to customer tracking and anonymous visitor nurturing. I use Aritic PinPoint to nurture my anonymous visitors and convert them into leads. Their retargeting ad system is superb and works really well when you are trying to do only inbound marketing. The kiosk mode nurturing is also a great addition when you don't want to use cookies to track user behavior.

What aspects are problematic or could work better?

Aritic PinPoint is has so many features, some very minute and some too detailed. Sometimes it takes me more time to understand the complexity of this product. Otherwise, this tool has the best of everything put together in one place, like they say an integrated solution.

What features/services would you like to see in future versions of this product?

I strongly recommend any B2B business to try Aritic PinPoint for its anonymous lead nurturing features, and 360-degree lead profiling and management options.

What specific problems in your company were solved by this product?

My main concern was to properly segment my customer base as well as continue my lead acquisition practices. Thanks to dynamic segmentation in Aritic PinPoint, now I focus more on improving my practices and strategies. To implement and get desired results, i have this tool with me. Adding here - Their bidirectional Salesforce integration has been a boon for me. [PS: You should check their integration list.]

Are you a current user of this product?

No

...more
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Aritic PinPoint Screenshots

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Aritic PinPoint Integration

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Disclaimer

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