Hey Oliver is marketing automation software that integrates effortlessly with your website, enabling you to create personalised campaigns, monitor user interaction, and increase lead conversion. A cloud-based marketing automation tool called Hey Oliver enables marketing organisations to improve lead conversion and target particular customers with tailored messages. To assist organisations in nurturing and capturing leads, the platform provides capabilities like 360-degree visitor tracking, real-time chat, email marketing, drip campaigns, segmentation, real-time notifications, event tracking, lead scoring, cross-device tracking, and more. Utilizing inbound marketing, email marketing, push notifications, and real-time chat, Hey Oliver enables businesses to automatically target both new and known visitors. Businesses may use Hey Oliver to track visitor travels across many domains and sites, learn about their interests, preferences, and behaviour, and then target them with content and marketing campaigns that are specifically tailored to their needs. Campaigns can be personalised to particular user segments by using characteristics like geolocation, age, demography, behaviour, and more. Smart targeting, visitor profiling, and in-the-moment behavioural data can all be used to increase conversion rates. By providing features like live chat, integrated FAQs, and a configurable client interface, the Hey Oliver platform also assists with customer assistance.