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Digital marketing has taken a massive leap over the last five years. With the increasing and diverse needs for marketers worldwide, it has become mandatory to develop a system that facilitates technology implementation and maintenance, with no dependency on IT. The tag management caters to maintaining, and monitoring of marketing tags integrated into digital properties and usually provided by a third-party vendor. It simplifies the entire process to implement, support, and sunset the growing number of tag implementations employed by an organization, by consolidating them on the websites or mobile apps. A tag management software assists businesses in deploying, updating, and removing any tag on their digital portal just with a single click of a button. Organizations can customize, govern their data, implement privacy controls, and even opt for technical support with this software and use them for tracking, analysis, reporting, and advertising.
Tealium iQ pricing: Tealium iQ Offers Custom plan.
Tealium IQ is a new age tag management system, which is powered by 1,000+ turnkey vendor integrations. It allows users to manage customer information across all platforms including mobile, web, and connected devices. Its integration system has more than 150 extensions, and data collection can be... read more
Google Tag Manager pricing: Google Tag Manager Offers Free-forever and Custom plan.
The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide... read more
Crownpeak TagControl pricing: Crownpeak TagControl Offers Custom plan.
Crownpeak is a tag control website to generate leads for websites for promotion and filter out the unnecessary ones which can pose a security threat. TagControl lets the promotion of digital marketing campaigns by collecting data from martech tool addition but also exposes the risk of unknown... read more
Ensighten Manage pricing: Ensighten Manage Offers Custom plan.
Ensighten is the global cybersecurity software that provides clients with complete protection from data loss and hacking while also enhancing web performances. It unifies customers across brands and domains to provide complete security and data security. It creates a foundation for a content... read more
DataTrue pricing: Starts at $999.0. Offers Custom plan.
DataTrue is a data monitoring platform that helps its users to manage their tag operations and validate the quality of the data collected by them. The software provides its users with quality and useful information along with the assurance to make the right decisions at the right time. Users can... read more
Qubit OpenTag pricing: Qubit OpenTag Offers Custom plan.
Qubit Opentag provides an effortless tag deployment solution to the marketers to help them with optimizing the marketing channels and integrating third-party codes with minimal disruption. It has an extensive tag library along with the code versioning feature that makes reverting back to earlier... read more
TagCommander pricing: TagCommander Offers Custom plan.
The TagCommander TMS makes any digital entity to be more agile in order to survive in the dynamic world of Martech and Adtech. It has a very tight privacy outlook with CNIL controls and also the GDPR directive. The data collection is done on both the mobile and web versions while being regulative... read more
Launch by Adobe pricing: Launch by Adobe Offers Custom plan.
The Adobe Launch Tag Management Software comes with a unified technology that is built on one platform, which enables the products to work together. It is built to deliver an exceptional user experience with interdependent technologies. It has a very powerful API to ensure that the deployment is... read more
Tag Defender pricing: Tag Defender Offers Custom plan.
Tag Defender doesn’t act like a Tag Management software in itself but is an integration with any of the existing TMS solution an enterprise might be using. Being a product of HubScan, Tag Defender is meant to adjust the definitions of the tags, along with the triggers and variables. It was... read more
AnyTrack pricing: Starts at $50.0. Offers Free-forever plan.
AnyTrack is a powerful tool that instantly, tracks and syncs any conversion data source with your favorite analytics platforms (Google Analytics, Facebook Pixel and more). By combining conversion data with your analytics account, AnyTrack gives you a 360-degree picture of how to improve your... read more
| PRODUCT NAME | SW SCORE (OUT OF 100) | AGGREGATED RATINGS (OUT OF 5) |
|---|---|---|
 |
98 | 4.2 |
 |
93 | 4.5 |
 |
86 | NA |
 |
85 | 3.7 |
 |
82 | NA |
 |
82 | 3.6 |
 |
82 | 5 |
 |
82 | 4.5 |
 |
81 | NA |
 |
75 | 5 |
A Tag Management Software enforces workflow and processes by managing and maintaining tags from a single application. It has various distinct benefits which can let you plan your future marketing campaigns smartly. However, choosing the right TMS requires a little bit of homework to ensure you select the proper integration to meet all the needs of your organization.
