Browse Software
List Your Product
Loading...
Refine Results Clear All
Starting Price
  • (1)
  • (6)
Features
  • (18)
  • (14)
  • (14)
  • (12)
  • (10)
  • (9)
  • (9)
  • (7)
  • (6)
  • (6)
  • (6)
  • (4)
SW Score
  • (1)
  • (6)
  • (12)
Deployment
  • (21)
Customer Types
  • (1)
  • (1)
  • (18)
  • (21)
  • (20)
Pricing Model
  • (10)
  • (3)
  • (8)
  • (18)
Integrated With
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
Showing 1 - 20 of 21 Products

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Google Tag Manager logo
The most accessible and trusted Tag Management Software 4.6 Based on 510 Ratings
Visit Website + Add to Compare

What is Google Tag Manager and how does it work?

The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 100%
  • Momentum 69%
  • Popularity 70%

Google Tag Manager Pricing

  • Free Trial Not Available
  • Google Tag Manager Offers Free-forever and Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Tealium iQ logo
An Easy-to-use Tag Management System for Enterprises 4.5 Based on 283 Ratings
Visit Website + Add to Compare

What is Tealium iQ and how does it work?

Tealium IQ is a new age tag management system, which is powered by 1,000+ turnkey vendor integrations. It allows users to manage customer information across all platforms including mobile, web, and connected devices. Its integration system has more than 150 extensions, and data collection can be audited securely from all vendors. As it supports Do Not Track, it guarantees privacy and data protection. Additionally, it allows for standardization of data at the source and CMS as well as eCommerce libraries can be leveraged. Its in-built Universal Data Layer enables the creation of a roadmap where all marketing technologies can be united, and customer interactions are described. Even without the knowledge of coding, one can inject and manage data definitions due to its Data Layer API. Its most significant strength is speed as its global multi-CDN architecture delivers tags faster and sets the stage for continual high performance.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 89%
  • Reviews 93%
  • Momentum 63%
  • Popularity 89%

Tealium iQ Pricing

  • Free Trial Not Available
  • Tealium iQ Offers Custom plan.

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Launch by Adobe logo
Begin the standout experience with integrated tools 4.7 Based on 3 Ratings
Visit Website + Add to Compare

What is Launch by Adobe and how does it work?

The Adobe Launch Tag Management Software comes with a unified technology that is built on one platform, which enables the products to work together. It is built to deliver an exceptional user experience with interdependent technologies. It has a very powerful API to ensure that the deployment is done automatically and periodically. The data collected from both the mobile and web properties can be viewed and managed in one place that makes sure that the marketer has better control over the data. The solution also supports mobile-based web applications, enabling users to get over issues like slow performance and instantability. It is made to support mobile apps like from the third party as well. This third party support even extends to devices like Sony PlayStation, Xbox and Apple TV. And for the web page, the collection, management and distribution of data from the webpages can be done as a single-page application or even Ajax-heavy pages.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 93%
  • Reviews 83%
  • Momentum 62%
  • Popularity 63%

Launch by Adobe Pricing

  • Free Trial Not Available
  • Launch by Adobe Offers Custom plan.

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Qubit OpenTag logo
The most flexible enterprise tag manager on the market 4.3 Based on 16 Ratings
Visit Website + Add to Compare

What is Qubit OpenTag and how does it work?

Qubit Opentag provides an effortless tag deployment solution to the marketers to help them with optimizing the marketing channels and integrating third-party codes with minimal disruption. It has an extensive tag library along with the code versioning feature that makes reverting back to earlier versions possible in case anything goes wrong. Qubit Opentag also offers extensive customisability options, providing thousands of use cases to the developers. The Opentag CDN feature allows accessing containers via API, which means no extra burden on the speed and agility of the application. Also, if you work with multiple clients, Qubit offers a single sign on interface to manage all the client’s properties seamlessly. Qubit Opentag doesn’t disappoint when it comes to security as it offers two-factor authentication along with multiple permissions and privacy levels. Qubit Opentag is one among the best tag management software if you are looking for effortless and speedier deployment.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 85%
  • Reviews 85%
  • Momentum 60%
  • Popularity 83%

Qubit OpenTag Pricing

  • Free Trial Not Available
  • Qubit OpenTag Offers Custom plan.

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Ensighten Manage logo
Enterprise digital market management solutions 4 Based on 10 Ratings
Visit Website + Add to Compare

What is Ensighten Manage and how does it work?

Ensighten is the global cybersecurity software that provides clients with complete protection from data loss and hacking while also enhancing web performances. It unifies customers across brands and domains to provide complete security and data security. It creates a foundation for a content strategy as well as manage tags. Vendor management and data security can be managed through an interactive interface. Standardizing and unifying of data sources to generate greater ROI is provided by a tag layer manager. It lets users engage more and thereby generate leads based on activity and unify the web and app data. It also offers third-party detailed analysis in real-time regarding the behavior of users. The tags which are not GDPR and CCPA compliant can be easily known from the dashboard and audits of the software and prevented from getting leaked to unwanted commodities Ensighten Pulse helps in collecting data from customers through different advertising modes and the data collected is used in the generation of customer insight while building robust profiles.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 87%
  • Reviews 74%
  • Momentum 62%
  • Popularity 84%

Ensighten Manage Pricing

  • Free Trial Available
  • Ensighten Manage Offers Custom plan.

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Magic Pixel logo
Unleash The Power Of First-Party Data Write a Review
Visit Website + Add to Compare

What is Magic Pixel and how does it work?

Client-side tagging or server-side tagging, get started, and track every customer move. First-party data collection through Web & Mobile App tagging avoiding AdBlockers, Firefox ETP & Safari ITP. Inbuilt features to enable CCPA and GDPR compliance by protecting user privacy during data collection.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 60%
  • Momentum 60%
  • Popularity 73%

Magic Pixel Pricing

  • Free Trial Not Available
  • Magic Pixel Offers Custom plan.

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Crownpeak TagControl logo
Gather data from websites for effective campaigns in digital marketing Write a Review
Visit Website + Add to Compare

What is Crownpeak TagControl and how does it work?

Crownpeak is a tag control website to generate leads for websites for promotion and filter out the unnecessary ones which can pose a security threat. TagControl lets the promotion of digital marketing campaigns by collecting data from martech tool addition but also exposes the risk of unknown vendor access. The piggyback tags which gather data and lets the partners of marketing vendor accessibility can pose a security hazard as well and hence, TagControl lets users have a detailed list of proprietory vendors from which one can easily find out who has access and who hasn’t. The unnecessary tags can be eliminated by the user when it’s detected. Trackermap feature inbuilt in the software lets you know who has access to your tags. Users are enabled with blocking or whitelist option to any third-party access to your tags. Mostly, every tag is GDPR and CCPA compliant hence it is end-to-end encrypted but still sometimes additional tags may remain hidden within coding and that can slow down the experience.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 94%
  • Reviews 60%
  • Momentum 61%
  • Popularity 81%

Crownpeak TagControl Pricing

  • Free Trial Available
  • Crownpeak TagControl Offers Custom plan.

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

DataTrue logo
Better data to make better decisions Write a Review
Visit Website + Add to Compare

What is DataTrue and how does it work?

DataTrue is a data monitoring platform that helps its users to manage their tag operations and validate the quality of the data collected by them. The software provides its users with quality and useful information along with the assurance to make the right decisions at the right time. Users can monitor, audit, and validate the data collected by them with assistance from the software. The software offers its users with enterprise solutions that enable them to test behind firewalls and run regression tests before the deployment. With Data True, one can quickly audit and validate the data collected from his/her websites. DataTrue enables its users to monitor critical user paths and generate alerts while receiving comprehensive reports. Users are offered seamless configuration support by the software to help them configure and run tests. The software collects all essential data despite the tagging errors, missing tags or other familiar complications. Users are no longer required to spend time on cleaning data before analyzing as the software takes care of the process.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 87%
  • Reviews 60%
  • Momentum 64%
  • Popularity 77%

DataTrue Pricing

  • Free Trial Not Available
  • Starts at $999.00. Offers Custom plan.

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Tag Inspector logo
Tag administration made simple Write a Review
Visit Website + Add to Compare

What is Tag Inspector and how does it work?

Tag Inspector is an easy-to-use tag administration platform that guarantees that all of your digital assets gather data in a consistent, compliant, and efficient manner. It enables you to gain unprecedented insight into all of your loaded tags and the data each is gathered with a tag library of over 2,500 distinct platforms. Tag Inspector is a single location where you can see all tags loaded on all websites, regardless of user authorization. It allows you to monitor, establish, and audit your tag governance program for all of your worldwide websites. You can define the requirements for all tag loading and data layer components in your data architecture. You can gain the insight you need to audit and manage comprehensive and accurate data gathering throughout your entire digital environment with native application compatibility. Users can rapidly identify and address compliance concerns with Tag Inspector’s compliance and privacy module. You can gain complete insight into which tags are slowing down your site and by how much with Tag Inspector's Performance Analysis. Additionally, the platform provides real-time warnings when anything erroneous occurs.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 85%
  • Reviews 60%
  • Momentum 62%
  • Popularity 81%

Tag Inspector Pricing

  • Free Trial Not Available
  • Starts at $8400.00. Offers Free-forever plan.

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

TagCommander logo
Made to redefine all standards of the Tag Management system 5 Based on 3 Ratings
Visit Website + Add to Compare

What is TagCommander and how does it work?

The TagCommander TMS makes any digital entity to be more agile in order to survive in the dynamic world of Martech and Adtech. It has a very tight privacy outlook with CNIL controls and also the GDPR directive. The data collection is done on both the mobile and web versions while being regulative with the privacy of the customers. The TagCommander also offers a complete assessment of the load time for each of the tags used. It also monitors the tag plans constantly in order to measure the quality of the tagging of the online property. But that is not it, keeping an eye on the quality, it notifies about any possible malfunction, besides coming with a correction measure. It has a library of over 800 pre-configured solutions and optimised governance. There is also no single-point failure that could possibly affect the availability of your website.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 84%
  • Reviews 64%
  • Momentum 63%
  • Popularity 85%

TagCommander Pricing

  • Free Trial Not Available
  • TagCommander Offers Custom plan.

75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Tagmate logo
Implement and Migrate Tags Write a Review
Visit Website + Add to Compare

What is Tagmate and how does it work?

Tagmate syncs with GTM account seamlessly to give a smooth implementation and migration experience for analytics and marketing tags. Tagmate saves development time and improves first party data quality by automating setup of analytics & marketing tags on the website with 24/7 monitoring.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 73%
  • Reviews 60%
  • Momentum 64%
  • Popularity 75%

Tagmate Pricing

  • Free Trial Available
  • Tagmate Offers Custom plan.

75% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

FlashCloud logo
Data Driven Intelligence and Engagement Software Write a Review
Visit Website + Add to Compare

What is FlashCloud and how does it work?

FlashCloud Intelligence is an innovative platform designed to help businesses succeed through data-driven intelligence and engagement. The powerful solutions are powered by the world's most advanced corporate data engine, allowing to provide custom solutions for any company no matter the industry or function.This platform allows to create and optimize go-to-market strategy for accelerated growth, increased agility, and improved efficiency. Harness the power of FlashCloud Intelligence to discover, engage, and enable.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 75%
  • Reviews 60%
  • Momentum 60%
  • Popularity 76%

FlashCloud Pricing

  • Free Trial Available
  • Starts at $500.00. Offers Free-forever and Custom plan.

74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

AnyTrack logo
Data-driven marketing made easy 4.7 Based on 3 Ratings
Visit Website + Add to Compare

What is AnyTrack and how does it work?

any track is a futuristic conversion tracking and attribution monitoring platform enabling marketers to utilize automation and create data-driven marketing strategies in a seamless manner. Marketers can easily depend on the particular to track multiple processes within lead generation funnels, manage opt-in and direct sales across all domains and affiliate networks or offline conversions. Moreover, AnyTrack also helps businesses monitor their entire customer journeys through e-commerce funnels and use data generated to enhance sales delivery. Through marketing automation and orchestration techniques, users can introduce data-driven marketing strategies across platforms like Google and Facebook ads, for wider promotions and real-time customer engagement. Beyond this, marketers can also track engagements generated on or off business blogs to gauge customer interests and optimize sales accordingly. With offline conversions, AnyTrack allows marketers to monitor their entire sales funnels across marketing stacks even when conversions happen offline. The platform also delivers seamless integration with external applications like Zapier, Pepperjam, Cake, Shopify, etc.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 66%
  • Reviews 64%
  • Momentum 64%
  • Popularity 82%

AnyTrack Pricing

  • Free Trial Available
  • Starts at $50.00. Offers Free-forever plan.

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Tag Governance logo
Optimized tag management and governance Write a Review
Visit Website + Add to Compare

What is Tag Governance and how does it work?

Blue Triangle Tag Governance is a tag management platform that analyzes the performance, placement, and loading order of third party tags of the user and calculates their costs to the speed and revenue of the site of the user. The software enables users to track their tag analytics in real-time so that the user can optimize their performance and placement on the fly as even the slightest delay can hurt their digital experience. It enables rapid implementation as the JavaScript tag of the software is easy to add to the website of the user since it does not load in the head and weighs less than 11kB; it would not impact the performance. Blue Triangle allows users to discover how slow tags are changing their revenue, exit rate, and conversion rate. Users can see how their tags load to actual users with real user monitoring and utilize synthetic monitoring in order to ensure 24/7 site and tag availability.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 82%
  • Reviews 60%
  • Momentum 61%
  • Popularity 60%

Tag Governance Pricing

  • Free Trial Available
  • Starts at $1200.00. Offers Custom plan.

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Addingwell logo
Get the best tagging servers for the GTM server-side on Addingwell Write a Review
Visit Website + Add to Compare

What is Addingwell and how does it work?

Addingwell is the best provider of tagging servers and infrastructure that is used to deliver fast and fully managed tagging servers for a GTM server-side. This keeps cookies safe and unaffected from Safari ITP’s. It also helps to improve website performance and provides better security for visitors' data. Addingwell provides all the tools to make managing tagging servers effortless. The platform built several servers and multi zones to provide the best closure for visitors to a website. It makes it easy to manage the GTM server with no code implementation and helps to build an easy setup. The uptime and response statistics are shared on the dashboard to maintain privacy. Also, It works ten times faster than other providers. Furthermore, Addingwell provides a free trial of 14 days to new accounts with 24/7 support. With Facebook CAPI, one can get the most out of social ads for websites.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 73%
  • Reviews 60%
  • Momentum 63%
  • Popularity 71%

Addingwell Pricing

  • Free Trial Available

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Tag Defender logo
A Tag Management safety net for you Write a Review
Visit Website + Add to Compare

What is Tag Defender and how does it work?

Tag Defender doesn’t act like a Tag Management software in itself but is an integration with any of the existing TMS solution an enterprise might be using. Being a product of HubScan, Tag Defender is meant to adjust the definitions of the tags, along with the triggers and variables. It was developed with the primary focus on the Google Tag Manager and has a very robust API that makes communication with the existing tag management easier. The Tag Defender examines the data layer on the site dynamically and works behind replacing any missing or defective data layer, adhering to the native tagging rules. The Tag Defender is like the ultimate backbone SaaS platform to any digital marketing and analytics practices. It saves a lot of valuable time and brings back the business processes in daily activities. It is regulary expanding support for other popular Tag Management APIs.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 77%
  • Reviews 60%
  • Momentum 62%
  • Popularity 73%

Tag Defender Pricing

  • Free Trial Not Available
  • Tag Defender Offers Custom plan.

72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Scopa Tagging Platform logo
Shoppable Product Tags Write a Review
Visit Website + Add to Compare

What is Scopa Tagging Platform and how does it work?

If they are looking for ways to increase revenue from website, consider using product tagging. Scopa's interactive shoppable tags can help drive more high-intent traffic to content, resulting in more revenue and tailored analytics.Ongoing shoppable tag marketing strategy and management services are available if need additional assistance. With a dedicated account Content Strategist, they will get guidance, support, and fulfillment.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 76%
  • Reviews 60%
  • Momentum 60%
  • Popularity 65%

Scopa Tagging Platform Pricing

  • Free Trial Available
  • Starts at $35.00.

70% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Frontitude logo
A unified platform for teams to collaborate for making product UX designs. Write a Review
Visit Website + Add to Compare

What is Frontitude and how does it work?

Frontitude offers a single workspace for UX and product teams to collaborate and work on all the aspects of a product’s UX designs. It helps to manage all the UX copies on a centralized platform. Teams can use tools like advanced search, tagging, version control, etc to pick, edit, and finalize a UX anytime. The software brings a power collaboration feature that eliminates the need for using email and other messaging tools to work together on a UX designing project. Team members can submit texts easily for approval, check edits done to them, and control versions easily. It also assists in maintaining consistency by allowing users to search and filter UX copies across the product screens. This helps to have an overview of the current look and feel and whether the new UX is in coherence with the existing elements or not. Users can also use tags to categorize UX copies into several components like modals, forms, error messages, etc, so as to ensure consistency throughout the product page. The changes made to a design can be previewed in exactly the same manner in which it would be displayed after being finalized.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 70%
  • Reviews 60%
  • Momentum 60%
  • Popularity 73%

Frontitude Pricing

  • Free Trial Not Available
  • Frontitude Offers Custom plan.

70% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Scale8 logo
Simple Tag Management Write a Review
Visit Website + Add to Compare

What is Scale8 and how does it work?

A hosted GDPR, CCPA and PECR compliant Tag Manager solution combined with a privacy-friendly analytics product. This tag manager offers multi-environment configuration, immutable revisions, live previews, advanced action distributions, server-to-server* integrations and so much more. They also support own custom domain. A fast, simple and privacy-friendly alternative to Google Tag Manager and Google Analytics

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 73%
  • Reviews 60%
  • Momentum 60%
  • Popularity 62%

Scale8 Pricing

  • Free Trial Available
  • Starts at $10.00.

70% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Monita logo
Online data not a problem Write a Review
Visit Website + Add to Compare

What is Monita and how does it work?

Monita is real time data monitoring enterprise ensuring in success of online data collection. Tag auditing solutions can take you through stimulated scenarios Monita notifies the about anything in detail via mail slack of any tag failures or anomalies on your website.Monita software builder by using simple if this that logic and makes it easy to use. Monita proactively notifies you if there’s some issue detected. Monita is useful for both large as well as medium business enterprises. It see through customers eyes In Monita the tag audits only the what they are told to, it keeps privacy on their priority list.Monita has 5 different stacks for the enterprises through which they can integrate themselves with that is Adobe launch- launch gives customers simple way to deloy and manage all of the analytics, marketing relevant to customer services. Tealium – it’s a web interface that is used to manage your tags without edit your page code. Slack – it brings everything right the people, information and tools. Google big query and google tag manager- its multi cloud data warehouse and tag management allows you to update measurement codes.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 68%
  • Reviews 60%
  • Momentum 64%
  • Popularity 65%

Monita Pricing

  • Free Trial Not Available
  • Monita Offers Custom plan.

Buyer's Guide Read Buyer's Guide

Typical Features

  • Allows integration with other analytical tools or has it inbuilt Analytics
  • Offers a repository of pre-configured tags for online properties Tag Library
  • Enables data protection by keeping the tags privacy compliant Data Privacy
  • +9 more

Prices

47% software offer free trial

14% software offer freemium model

Software in Spotlight

Pricing Insights for Tag Management Software

  • The Average Cost of a basic Tag Management Software plan is $99 per month.

  • 47% of Tag Management Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 14% offer a Freemium Model Allows users to access basic features at no cost..

List of Tag Management Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
Google Tag Manager Google Tag Manager 98 4.6
Tealium iQ Tealium iQ 91 4.5
Launch by Adobe Launch by Adobe 84 4.7
Qubit OpenTag Qubit OpenTag 84 4.3
Ensighten Manage Ensighten Manage 84 4
Magic Pixel Magic Pixel 83 0
Crownpeak TagControl Crownpeak TagControl 82 0
DataTrue DataTrue 82 0
Tag Inspector Tag Inspector 81 0
TagCommander TagCommander 79 5

Overview

Digital marketing has taken a massive leap over the last five years. With the increasing and diverse needs for marketers worldwide, it has become mandatory to develop a system that facilitates technology implementation and maintenance, with no dependency on IT. The tag management caters to maintaining, and monitoring of marketing tags integrated into digital properties and usually provided by a third-party vendor. It simplifies the entire process to implement, support, and sunset the growing number of tag implementations employed by an organization, by consolidating them on the websites or mobile apps. A tag management software assists businesses in deploying, updating, and removing any tag on their digital portal just with a single click of a button. Organizations can customize, govern their data, implement privacy controls, and even opt for technical support with this software and use them for tracking, analysis, reporting, and advertising.

A Tag Management Software enforces workflow and processes by managing and maintaining tags from a single application. It has various distinct benefits which can let you plan your future marketing campaigns smartly. However, choosing the right TMS requires a little bit of homework to ensure you select the proper integration to meet all the needs of your organization.

  • Scalability: Make sure the features of the software you have selected cater to the needs of the nature of your business and even has a scope of customization and expansion for future endeavors. The software should be such that it can permit advanced tagging at a later stage when your business grows and gets bigger globally.
  • Reliability: The underlying infrastructure of a Tag Management Software is managed either by an on-premise server or through cloud-based service. In case the former is being used, make sure you consider the total cost of ownership. In the example of the latter being used, inquire about the availability and the performance track record of the cloud.
  • Attribution: Opt for affiliate networks that demand payment only when they can deliver an incremental purchase to your business, which in turn means that you would not have to pay for clicks on your website, but only for real-time conversions.
  • Performance: The software you choose should use the latest methods of loading tags on the web page so that you benefit from increased performance and better data quality.

Features

Typical Features

Analytics

Allows integration with other analytical tools or has it inbuilt

Tag Library

Offers a repository of pre-configured tags for online properties

Data Privacy

Enables data protection by keeping the tags privacy compliant

Simple Deployment

Makes the deployment and firing of new tags very simple

Native App Support

Supports tag management on native applications

Version Control

It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.

Mobile App Support

Supports tag management on mobile applications remotely

Tag Blacklist

Enables the user to restrict a type of tag to be deployed on a site

Turnkey Integration

Pre-built tags that are available without scripting and coding

Custom JavaScript Tags

Create custom Javascript tags to collect data about how a user interacts with your site

Preview Mode

Preview the actual firing of tags and triggers before deploying to live site

Tag Pause

Enables the user to pause tags temporarily

We understand SaaS better

SaaSworthy helps stakeholders choose the right SaaS platform based on detailed product information, unbiased reviews, SW score and recommendations from the active community.

icon

Buyers

Looking for the right SaaS

We can help you choose the best SaaS for your specific requirements. Our in-house experts will assist you with their hand-picked recommendations.

icon

Makers

Want more customers?

Our experts will research about your product and list it on SaaSworthy for FREE.

Get Listed