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Updated on: June 17, 2019
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Tag Management Software

Digital marketing has taken a massive leap over the last five years. With the increasing and diverse needs for marketers worldwide, it has become mandatory to develop a system that facilitates technology implementation and maintenance, with no dependency on IT. The tag management caters to maintaining, and monitoring of marketing tags integrated into digital properties and usually provided by a third-party vendor. It simplifies the entire process to implement, support, and sunset the growing number of tag implementations employed by an organization, by consolidating them on the websites or mobile apps. A tag management software assists businesses in deploying, updating, and removing any tag on their digital portal just with a single click of a button. Organizations can customize, govern their data, implement privacy controls, and even opt for technical support with this software and use them for tracking, analysis, reporting, and advertising.

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Tealium iQ - Tag Management Software : SaaSworthy.com
30%

Tealium iQ

The World’s Leading Enterprise Tag Management Solution
★★★★★
★★★★★
( 79 Ratings)

Tealium iQ enables organizations to control and manage their customer data and MarTech vendors across web, mobile, IoT and connected devices. Equipped with an ecosystem of over 1000 turnkey vendor integrations offered via tags and APIs, you can easily deploy and manage vendor tags, test new... read more

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Tag Defender - Tag Management Software : SaaSworthy.com
30%

Tag Defender

A Tag Management safety net for you

Tag Defender doesn’t act like a Tag Management software in itself but is an integration with any of the existing TMS solution an enterprise might be using. Being a product of HubScan, Tag Defender is meant to adjust the definitions of the tags, along with the triggers and variables. It was... read more

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Qubit OpenTag - Tag Management Software : SaaSworthy.com
30%

Qubit OpenTag

The most flexible enterprise tag manager on the market

Qubit Opentag provides an effortless tag deployment solution to the marketers to help them with optimizing the marketing channels and integrating third-party codes with minimal disruption. It has an extensive tag library along with the code versioning feature that makes reverting back to earlier... read more

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Google Tag Manager - Tag Management Software : SaaSworthy.com
30%

Google Tag Manager

The most accessible and trusted Tag Management Software
★★★★★
★★★★★
( 38 Ratings)

The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide... read more

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TagCommander - Tag Management Software : SaaSworthy.com
30%

TagCommander

Made to redefine all standards of the Tag Management system

The TagCommander TMS makes any digital entity to be more agile in order to survive in the dynamic world of Martech and Adtech. It has a very tight privacy outlook with CNIL controls and also the GDPR directive. The data collection is done on both the mobile and web versions while being regulative... read more

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List of Tag Management Software

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
30 4.5
30 NA
30 NA
30 4.6
30 NA

Buyer's Guide on Tag Management Software

A Tag Management Software enforces workflow and processes by managing and maintaining tags from a single application. It has various distinct benefits which can let you plan your future marketing campaigns smartly. However, choosing the right TMS requires a little bit of homework to ensure you select the proper integration to meet all the needs of your organization.

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