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About Adobe Campaign

Adobe Campaign is a cross-channel marketing software that empowers business houses to plan, coordinate, and execute dynamic campaigns as per their customers’ requirements via mobile, email, offline channels, and more. With this platform, users can improve their email marketing facilities by leveraging contextually relevant and personalized messages. Powered by Adobe Sensei, the platform is capable of analyzing email opening rates, send timings and more. Enterprises find this software useful to gather customer data from different resources and use them for their upcoming marketing campaigns. Users can seamlessly drive, test, and automate their campaigns across every channel with ease. They can also make use of the Adobe Analytics integration to identify valuable audiences in real-time and trigger relevant messages. Moreover, multilingual emails, offer management, campaign reporting, data connectors, customer profiles, audience segmentation, preference centers, etc., are some of the other highlighted and beneficial features offered by the software.

Screenshots & Videos

Client Console
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Pricing

Platforms Supported

  • Browser Based (Cloud)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • NA

Modes of Support

  • 24/7 (Live rep), Online

Adobe Campaign Features

Campaign Management

Allows user to analyze and track marketing campaigns

A/B Testing

Compares two versions of your website to see which one performs better

Drip Campaigns

Sends regular emails to customers to maintain contact

Email Marketing

Helps to do email marketing and customizes emails to make a good impression to audiences

Reporting (Analytics)

Helps to get insightful reports and task performance analytics to measure the task monitoring outcomes

Lead Segmentation

Leads are categorized by name, site behavior, campaign parameters, geo-location, etc.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Adobe Campaign Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Disclaimer: The pricing details were last updated on 19/01/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Adobe Campaign Pricing.

Adobe Campaign Alternatives

View All Adobe Campaign Alternatives

Adobe Campaign Reviews

User Rating

4.1/5 (Based on 570 Ratings)

Ratings Distribution

  • Excellent

    43.5%
  • Very Good

    42.1%
  • Average

    11.1%
  • Poor

    1.9%
  • Terrible

    1.4%

Do You Use Adobe Campaign?

Write a Review

Review Summary

Many users praise Adobe Campaign for its robust email marketing capabilities, personalization features, and ability to automate marketing campaigns. They also appreciate its strong analytics and reporting functionality. However, some users have found it challenging to use due to its complexity and high learning curve. Additionally, some reviewers mentioned that its pricing can be expensive for small businesses.

Pros

  • Powerful marketing automation capabilities.
  • Robust reporting and analytics features.
  • Integrates with Adobe Experience Cloud and other Adobe products.

Cons

  • Steep learning curve for new users.
  • Expensive compared to other marketing automation solutions.
  • Lacks some advanced features found in competing products.

Adobe Campaign User Reviews

AI-Generated from the text of User Reviews

Videos on Adobe Campaign

Adobe Campaign Screenshots

Adobe Campaign FAQs

What is Adobe Campaign used for?

Adobe Campaign offers the following functionalities:

  • Campaign Management
  • A/B Testing
  • Drip Campaigns
  • Email Marketing
  • Reporting (Analytics)
  • Lead Segmentation
  • Channel Management

Learn more about Adobe Campaign features.

Does Adobe Campaign provide API?

No, Adobe Campaign does not provide API.

Adobe Campaign Contact

Vendor Details

San Jose, California

Contact Details

Not available

https://www.adobe.com/marketing/campaign.html

Social Media Handles

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