Hootsuite vs Sprout Social Comparison

Remove All

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hootsuite

Social Media Management Software

4 6,016 user ratings

View Details

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sprout Social

Social Media Management Software

4.3 3,816 user ratings

Visit Website

Later

Social Media Management Software

4.2 971 user ratings

Visit Website

Sociamonials

Social Media Management Software

4.6 149 user ratings

Lifetime Deal 🚀

Overview

Description	Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. It includes other useful software features also like reputation management features, social media marketing features and social media monitoring features. Hootsuite supports multi-user collaboration. With this software, users can easily share engagement streams with your team. Users can better control multiple communication channels with this highly collaborative platform. Read more	Sprout Social is an all-in-one social media management platform that enables businesses to unlock the full potential of social media. The software not just helps in marketing strategy but also in various area of the business. It streamlines and scales social engagement to increase visibility, improve responsiveness and boost efficiency. Sprout Social also simplifies and strengthens social media publishing by scheduling content and posts it at the right time to gain more engagement. A notable feature of Sprout Social includes strategic decision-making, which uses social media analytics that saves time and speeds up the data collection process. It also analyses audience responses and generates strategies accordingly. Sprout Social helps the user to spend less time on manual tasks and more on connecting with their audiences. There are agents available on this platform that offer tailor-made solutions to scale business. The software is appropriate for enterprises, agencies, advocacy, small businesses and customer care agencies. Read more	Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more	Sociamonials is a social media management tool that helps users to increase revenue from leading social media platforms including Facebook, Instagram, Twitter, Linkedin, and Youtube. Users can create their own custom business metrics and the tool will create a pixel code to install on their websites. This gives users the ability to track whatever matters to them the most, including traffic, leads, and revenue. Hence, Sociamonials helps users save on costs and time by letting them track real business metrics in real time. Additionally, users can also create easy to customise campaigns including types such as refer-a-friend, coupon sharing, sweepstakes, photo and video contests, and video testimonials. But, the best feature is the tool’s ability to automatically add prospects into the new social CRM. Read more
Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $249.00. Offers Custom plan.	Free Trial Available Starts at $16.67. Offers Custom plan.	Free Trial Available Starts at $19.00. Offers Custom plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 95% Momentum 67% Popularity 97%	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 88% Momentum 65% Popularity 90%	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 89% Momentum 76% Popularity 94%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 95% Reviews 74% Momentum 62% Popularity 75%
SaaSworthy Awards	# 2 Most Worthy # 1 Highly Rated	# 7 Highly Rated # 14 Most Popular	# 3 Most Worthy # 2 Highly Rated	# 13 Fastest Growing

Features

Total Features	9 Features	9 Features	9 Features	8 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 5 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available	Available

Reviews & Ratings

User Rating	4/5 6,016 user ratings	4.3/5 3,816 user ratings	4.2/5 971 user ratings	4.6/5 149 user ratings
Rating Distribution	Excellent 41.1% Very Good 38.5% Average 10.8% Poor 3.1% Terrible 6.5%	Excellent 50.3% Very Good 35.2% Average 9.8% Poor 2.8% Terrible 1.9%	Excellent 60.9% Very Good 20.6% Average 6.6% Poor 3% Terrible 9%	Excellent 64.4% Very Good 28.9% Average 6% Poor 0.7% Terrible 0%
User Sentiments	Easy Scheduling, Comprehensive Analytics, Comprehensive Dashboard, Extensive Integrations Unreliable Instagram Integration, Inconsistent Customer Support, Inaccurate Instagram Analytics, Limited Instagram Functionality	Robust Reporting, Ease of Scheduling, User Friendly Interface, Extensive Integrations Inconsistent Instagram Integration, Limited LinkedIn Functionality, Occasional Post Failures, High Cost Per Additional User	User-Friendly Interface, Visual Content Scheduling, Comprehensive Instagram Analytics, Linkin.bio Feature Limited Functionality on Free Plan, Inconsistent Auto-Publishing, Limited Customer Support Accessibility, Lack of LinkedIn Integration	Not Available
Review Summary	Users praise Hootsuite's user-friendly interface, comprehensive social media management capabilities, and robust analytics. They appreciate its ability to schedule posts, track engagement, and monitor multiple social media accounts from a single platform. However, some users have reported occasional technical issues and a learning curve associated with setting up and using the tool. Additionally, some users have expressed concerns about the cost of the software, particularly for small businesses or individuals with limited budgets.	Reviews of Sprout Social highlight its user-friendly interface, robust scheduling tools, and comprehensive analytics as key strengths. Users appreciate the platform's intuitive design, which makes it easy to navigate and manage social media accounts. The scheduling features are praised for their flexibility and the ability to plan and publish content in advance. Additionally, the detailed analytics and reporting capabilities provide valuable insights into social media performance. However, some users mention occasional glitches and limitations in customization as areas for improvement. Overall, Sprout Social receives positive feedback for its user-friendly interface, scheduling tools, and analytics, making it a popular choice for businesses seeking a comprehensive social media management solution.	Users praise Later's ease of use, time-saving features, and comprehensive analytics. They appreciate the user-friendly interface, drag-and-drop functionality, and ability to schedule posts in advance. The visual content calendar and post preview features are also well-received. Additionally, users commend Later's customer support, finding them responsive and helpful. However, some users have experienced occasional technical glitches and have expressed a desire for more advanced features such as A/B testing and more detailed analytics.	Not Available
	Read All User Reviews	Read All User Reviews	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $249.00. Offers Custom plan.	Free Trial Available Starts at $16.67. Offers Custom plan.	Free Trial Available Starts at $19.00. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Professional Others Team Others Business Others Enterprise Custom	Standard $249.00 $249.00 per month Professional $399.00 $399.00 per month Advanced $499.00 $499.00 per month Enterprise Custom	Starter $16.67 $25.00 per month Growth $30.00 $45.00 per month Advanced $53.33 $80.00 per month Agency $133.33 $200.00 per month Enterprise Custom	Social Pro $19.00 $19.00 per month Social and Campaigns $49.00 $49.00 per month Business $149.00 $149.00 per month Enterprise Custom
	View Detailed Pricing	View Detailed Pricing	View Detailed Pricing	View Detailed Pricing

Alternatives

	Zoho Social 4.6 Based on 5704 Ratings Hootsuite Vs Zoho Social Sprout Social 4.3 Based on 3816 Ratings Hootsuite Vs Sprout Social Zoho Cliq 4.6 Based on 284 Ratings SocialHub 4.3 Based on 21 Ratings Hootsuite Vs SocialHub Zoho Connect 4.5 Based on 174 Ratings	CloudSocial 5 Based on 1 Ratings Sprout Social Vs CloudSocial SocialHub 4.3 Based on 21 Ratings Sprout Social Vs SocialHub Hootsuite 4 Based on 6016 Ratings Sprout Social Vs Hootsuite SendPilot 4.1 Based on 24 Ratings Sprout Social Vs SendPilot Ultimate SMM Sprout Social Vs Ultimate SMM
	View All Hootsuite Alternatives	View All Sprout Social Alternatives