Home/Heat Map Software/Smartlook
Updated on: May 25, 2020
What is Smartlook ?
Smartlook - Heat Map Software : SaaSworthy.com
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95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Smartlook

Next generation web and mobile app analytics.
(72 Ratings) Write Review

It is an efficient web analytics tool to get an insider look about your products and services. It has visitor recording feature, which identifies your website visitors and tracks their conversations in order to collect their feedbacks. In addition, heatmap helps you to get superior UX insights and shows you where your visitors clicking on a web page. Using built-in tools of Smartlook, you can able to track all the events on your web pages. It also has conversion funnels that will indicate about massive drop between the steps in your funnel. Incorporating this software will help you to make better decisions to increase your revenue and retain your customers.

Smartlook Features Show All Features

Smartlook Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Czechia, Europe
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Category Heat Map Software UX Software Mobile Analytics Software

Smartlook Pricing

Pricing ModelFree Trial , Freemium , Subscription , Quotation Based
MONTHLY YEARLY
Free
Free

Features

  • Events : 2
  • Funnels : 1
  • Heatmaps : 3
  • Sessions per Month : 1500
  • Data history : 1 Month
Starter
$31 /Month
Billed Yearly

$40 per month billed 3 months once

Features

  • Always-on recording
  • Includes features of Free plan, plus
  • Events: 4
  • Heatmaps: Unlimited
  • Sessions/month: 7500
  • Data history: 1 month

Pricing based on number of sessions/month

Power
$79 /Month
Billed Yearly

Features

  • Includes features of Starter plan, plus
  • Events: Unlimited
  • Funnels: Unlimited
  • Heatmaps: Unlimited
  • Sessions/month: 25000
  • Data history: 1 month

Pricing based on number of sessions/month

Free (Native mobile app)
Free

Features

  • Recording platform: iOS plus Android
  • Events 2
  • Funnels 1
  • Always-on recording
  • Sessions per Month: 5000
  • Data history: 1 Month
Starter (Native mobile app)
$52 /Month
Billed Yearly

Features

  • Includes features of Free Mobile plan, plus
  • Sessions per Month: 25000
  • Data history: 1 Month
Power (Native mobile app)
$108 /Month
Billed Yearly

Features

  • Includes features of Starter Mobile plan, plus
  • Events: Unlimited
  • Funnels: Unlimited
  • Sessions per Month: 25000
  • Data history: 1 Month
Custom
Custom

Features

  • Recordings and heatmaps
  • Analytics
  • Data access
  • Administration and support
Screenshot of the Vendor Pricing Page
Smartlook Pricing
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Disclaimer: The pricing details were last updated on 12/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Smartlook FAQs

Smartlook is Heat Map Software. Smartlook offers the following functionalities:

  • A/B Testing
  • Session Recording
  • Filtered Results
  • Customer Feedback
  • Funneling
  • Optimization Tool
  • Custom Targeting
  • JavaScript Error Detection
  • Form Testing
  • GDPR Compliance
  • Team Sharing

Learn more about Smartlook features.

The pricing for Smartlook starts at $39.00 per month. Smartlook has 4 different plans:

  • Starter at $39.00 per month.
  • Starter (Native mobile app) at $66.00 per month.
  • Power at $99.00 per month.
  • Power (Native mobile app) at $135.00 per month.
    • Smartlook offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.

      Learn more about Smartlook pricing.

Yes, Smartlook offers a free plan.

Learn more about Smartlook pricing.

Yes, Smartlook provides API.

Ask the Community View Community

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Smartlook Reviews

OVERALL RATING
4.6
Based on 72 Rating(s)
Rating Distribution
  • 69
  • 1
  • 0
  • 1
  • 1
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Louis HagenSource : trustpilot.com
(Reviewed on 07 February 2020)
great help in evaluating user behavior…

great help in evaluating user behavior :)

...more
Louis SchietekatSource : trustradius.com
(Reviewed on 16 January 2020)
Great for startups!

Use Cases and Deployment Scope

Smartlook is used by me as the sole developer of our website and marketing campaigns. Since we are a startup company Smartlook is providing us invaluable insight as to how our users interact with our website, landing pages, and sales funnels. It has helped me identify website issues on specific screen sizes.

Pros and Cons

  • Smartlook has an awesome funnel visualization tool which is much easier to set up compared to Facebook and Google Analytics.
  • Smartlook incorporates great filtering functionality to group your recordings for east processing.
  • The free trial is loaded with functionality.
Edit
  • Privacy issues with other countries are unclear (especially in Europe).
  • Even though recordings are only kept for 30 days it would be useful if the old recording info is still available such as date and time.
  • The assistant pop-ups are useful sometimes and annoying sometimes. It would like to be able to enable/disable them.

Likelihood to Recommend

Smartlook is well suited for any new website to understand how new users interact with the different aspects of the website. I guess it would not be appropriate to use Smartlook on specific websites where privacy issues would block or severely limit the recording of most of the user activities.
Read Louis Schietekat's full review

...more
Pablo López MayayoSource : trustradius.com
(Reviewed on 31 December 2019)
Useful, first-hand behaviour insights

Use Cases and Deployment Scope

It's used by the Marketing and Design Department in order to store and analyse data about our online store user experience.

Pros and Cons

  • Easy-to-use, Integrate and interpretate
  • Clear examples of UX fixes
Edit
  • Reduced storage needed for our data
  • Amount of time required to analyse

Likelihood to Recommend

It's an appropriate tool for discovering issues in the UX of your site and for finding technical errors in specific cases. You can see how people navigate through your website, uses your tools, perceive your buttons, etc.
It was really useful when we found a UX issue. We were concerned about abandoned carts, and Smartlook helped us see the journey of our clients and try to improve our website to make it more appealing.

It's not useful if you want to see aggregated data, because the use of video takes too much time to watch & analyze all the individual cases. It would take too long in order to create aggregated data from the viewing sessions.
Read Pablo López Mayayo's full review

...more
Verified UserSource : trustradius.com
(Reviewed on 05 December 2019)
Loving Smartlook - smart choice!

Use Cases and Deployment Scope

We are using Smartlook for heatmaps and user recordings to make better decisions for our web users - to help guide them in the right direction and get them the information they are looking for quickly.

Pros and Cons

  • Super gorgeous user interface
  • Excellent feature-set that is easy to navigate
  • Awesome automated support that drips you the information you need when you need it to get the most out of the platform
Edit
  • I do wish the price was a bit lower

Likelihood to Recommend

Well suited for eCommerce companies who are spending on inbound traffic. One recording can show quite a bit to change up conversions based on poor interactions.
Read this authenticated review

...more
Verified UserSource : trustradius.com
(Reviewed on 19 November 2019)
My Review of Smartlook

Use Cases and Deployment Scope

We are using Smartlook in our marketing department to make decisions across the whole organization. We are currently utilizing Smartlook on our landing page site to gain insight how users are navigating our website to make sure they are seeing the important content and taking the actions we intended. We are also using Smartlook to see the referring URLs to know which marketing tactics are working.

Pros and Cons

  • It shows the referring URL that clients used to get to our website.
  • It's useful to see where users are navigating to on our website and use that information to make adjustments or improvements.
  • It's helpful to be able to see if users are coming back multiple times to our website.
Edit
  • It would be nice to be able to categorize or sort the recordings into sections, such as "Improvements, Useful Interactions, Positive Experience" etc. - so the information could be easily sorted out & used.
  • I would like to flag recordings so I could review them again, or make notes on them.
  • It seems to take awhile for the recordings to load, especially when you click ahead in the recording.

Likelihood to Recommend

It is useful when you are trying to learn where you can make improvements on your website or to see how users interact with different elements. It's especially useful when used on a marketing website where you have specific call-to-action you want users to act on. I don't think it would be as useful or appropriate on websites where there isn't any action you want the users to take.
Read this authenticated review

...more
Jaroslav PešekSource : trustradius.com
(Reviewed on 18 November 2019)
Smartlook - Love at the first smart sight

Use Cases and Deployment Scope

It is used only in our department. I am the only person who works with Samrtlook in our company. We have started a new project with a new website and we need to know how people interact with it. So far I am satisfied and I am willing to use it in the future.

Pros and Cons

  • Heatmaps - so far I have not created one but I worked with them before.
  • Recording of a customers' website journey.
Edit
  • I can not see any.

Likelihood to Recommend

I really like recording customer's walkthroughs of our website. It helps us improve not only the website but we suddenly realize the advantages of our product which need to be communicated more.
Read Jaroslav Pešek's full review

...more
Nikol BurešováSource : trustradius.com
(Reviewed on 16 November 2019)
Get smarter with Smartlook

Use Cases and Deployment Scope

Smartlook is used by our marketing department and website developers. Thanks to Smartlook, we get important data that help us make our website more user-friendly for potential adopters of our animals. Also, fundraising strategy has become more efficient. Furthermore, we use the data to increase the sales in our online charity shop.

Pros and Cons

  • Heatmaps help you better understand how end-users use your website. Thanks to the data provided by Smartlook, you can adjust your website and make it more user-friendly.
  • Smartlook has fantastic funnels which help you analyse your data and understand them.
  • Records. You can just sit back and watch how the end-user used your website, where exactly they clicked etc.
Edit
  • In general, we are VERY HAPPY with Smartlook. It has everything a beginner needs.
  • Could use a mobile application perhaps?

Likelihood to Recommend

Smartlook is best suited for websites where the end-user is expected to do something - read articles, shop, use an app. It is less suited for heatmaps of a mobile device.
Read Nikol Burešová's full review

...more
Verified UserSource : trustradius.com
(Reviewed on 13 November 2019)
A valuable resource for digital marketers

Use Cases and Deployment Scope

It's being used to track and evaluate user behavior on a website. The hope is to collect and analyze the data to see where the gaps, trouble spots and positives are on the website in order to help fulfill marketing and agency goals. It is being used by one person and then presented to a team.

Pros and Cons

  • Recordings are very thorough.
  • Heat maps are especially useful.
  • The scrolling overview is useful.
Edit
  • Funnels were a little difficult to understand.
  • Events were OK.

Likelihood to Recommend

It is well suited for anyone that is involved or in charge of website activity and performance. Having this option is a useful tool to see what people are clicking on, which can help understand if users are finding what they are searching for. Or, they help reveal what is popular on a website.
Read this authenticated review

...more
Verified UserSource : trustradius.com
(Reviewed on 12 November 2019)
Great product to help improve on-page conversions!

Use Cases and Deployment Scope

I use Smartlook with all of my clients' websites to help inform our digital marketing planning and progress toward goals. A common issue we use Smartlook to address is how to increase on-page conversions. We use the heat map tool and recorded user stories to see how users are interacting with the site to improve conversion navigation.

Pros and Cons

  • Heat mapping.
  • User story logging (videos of what users are doing on-page).
  • Very small learning curve on set-up and use.
  • Easily integrates with Google Tag Manager.
Edit
  • Certain sites seem to block the heat mapping tool—especially around clicks.
  • Data Studio integration for heat maps.
  • It would be great if the heat map could index the entire site instead of entering each page one-by-one.

Likelihood to Recommend

We use Smartlook primarily with customers who are interested in increasing on-page conversions and/or improving navigations toward certain goals. This is especially useful for our e-commerce customers. When we onboard new customers, it's also a great tool that goes above and beyond the traditional analytics most firms use - it helps set us apart.
Read this authenticated review

...more
Verified UserSource : trustradius.com
(Reviewed on 12 November 2019)
Perfect for online shops!

Use Cases and Deployment Scope

I currently use it to see how people interact with the website and spot any bugs.

Pros and Cons

  • Easy to see sessions.
  • Good interface.
  • Intuitive.
Edit
  • Setting up funnels can be a bit complicated.

Likelihood to Recommend

It is perfect for ecommerce stores. I think it can work for just about any type of site, but I really like it for online shops.
Read this authenticated review

...more
Read All Reviews

Videos on Smartlook

Smartlook - Get an insider look
Smartlook - Get an insider look
Smartlook - Funnels
Smartlook - Event tracking made simple

Smartlook Screenshots

Platform type
Choose an occupation
Type in your business name
Installation
Deploying the code snippet
Adding more websites
Switching between different websites
Inviting users
Platform type
Platform type
Choose an occupation
Type in your business name
Installation
Deploying the code snippet
Adding more websites
Switching between different websites
Inviting users

Customers

Miele
O2
Conrad
Kiwi.com

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