Home/Mobile Analytics Software
Updated on: November 20, 2018
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Mobile Analytics Software

Mobile analytics software will capture data from multiple channels such as mobile apps and mobile websites using which you can monitor and improve your user engagement, retention and conversion rate in real-time. It analyzes the data and identifies the unique users and their behaviors in the application. Incorporating this software will allow you to build campaigns and can send customized notifications to your consumer. Besides, you can even segment your consumers to send targeted notifications and messages to them, and this will drastically improve the user conversion rate for your business. Mobile Analytics is akin to the conventional analytics that's used on desktop browsers, but offer additional capabilities to track behaviours and nuances that are native to mobile devices such as swipe, touch, zoom etc., 

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CleverTap
98%
CleverTap Intelligent marketing platform for long-term growth.
★★★★★
★★★★★
( 36 Ratings)

CleverTap will help you to build powerful mobile engagement strategies. Using this platform, you can easily collect, analyze and act on customer insights in real-time. It has funnels to identify the conversion blockers that minimizes your user conversion rate. It also has retention cohorts to... read more

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Google Analytics
98%
Google Analytics An all-in-one web analytics tool.
★★★★★
★★★★★
( 850 Ratings)

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers... read more

I Use this
Adjust
93%
Adjust Unifies all marketing activities in one platform.
★★★★★
★★★★★
( 10 Ratings)

It is a mobile measurement company that gives you better customer insights. It has attribution feature using which you can track all marketing channels to measure your campaigns. Comprehensive in-app analytics tool of this software will help you to discover user behaviours and KPIs in real-time.... read more

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AT Internet
85%
AT Internet An affordable mobile analytics solution.
★★★★★
★★★★★
( 11 Ratings)

Get the right data in the right format to drive your business by using AT Internet. It has built-in tools for web and application tagging using which you can collect more trustworthy data. It has comprehensive tag audits which verifies and boosts the quality of the data. In addition, you can... read more

I Use this
Amplitude
97%
Amplitude World’s leading mobile analytics platform.
★★★★★
★★★★★
( 94 Ratings)

It is an efficient mobile analytics tool which will help you to maximize your mobile business. It provides cross-platform analytics to analyze user behaviours across web and mobile platforms. This software has real-time analytics tools that will help you to discover data insights quickly. It has... read more

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Localytics
93%
Localytics Best mobile analytics solution with AI.
★★★★★
★★★★★
( 18 Ratings)

It is one of the best mobile marketing platform for better user engagement. It has engagement analysis feature using which you can track and analyze user behaviours in real-time. It also has dynamic user segmentation feature, which allows you to segment and group the users based on specifying... read more

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Leanplum
93%
Leanplum A quick and cost effective mobile analytics tool.
★★★★★
★★★★★
( 13 Ratings)

It is a powerful mobile analytics platform which helps you to build long-term customer relationship. It will allow you to manage campaigns in multiple messaging channels and it has optimization assistance which will improve the effectiveness of every campaigns. In addition, it has impact clarity... read more

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Inapptics
65%
Inapptics Helps your business to grow.

Inapptics will help you to extract actionable insights in order to improve your application. Using screenflow feature, you can analyze the entire user flows in your application. It has heatmaps that will help you to discover the best performing area in your application. In addition, it will catch... read more

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Skylight
60%
Skylight Turn your data into actionable insights.

Helps you to effectively diagnose your applications. It will notify you about repeated queries which minimizes the performance of your application. It will allow you to view response times in order to discover slowdowns that impacts the performance. Along this, you can filter fastest and slowest... read more

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AdGyde
57%
AdGyde An user-friendly tool for behavioral tracking.

Analyze, learn and enhance your customer engagement in real-time. This software allows you to track your app install campaigns by using campaign tracking feature. You can also track your user behaviour for particular time period by deploying session tracking. It has cohort analysis using which you... read more

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List of Mobile Analytics Software

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 4.6
98 4.6
93 4.6
85 4.5
97 4.4
93 4.1
93 3.8
65 NA
60 NA
57 NA

Buyer's Guide on Mobile Analytics Software

A quick look at vital factors that you need to consider while purchasing a mobile analytics software.

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Download white papers and ebooks on Mobile Analytics Software View All Downloads

by CleverTap
Beginner’s Guide To Data-Driven Email Marketing
Get started with data-driven email marketing and supercharge conversions from the first email sent. This whitepaper...
read more
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by Adjust
The essentials of mobile app attribution: A guide from start to finish
This guide covers everything you need to know about how app tracking works. Find an overview of the economics of mobile...
read more
DOWNLOAD
by Adjust
Mobile Gaming Benchmarks 2018
Adjust’s mobile gaming benchmark report is here. Dig into a deep set of data to uncover the trends of app gaming, and...
read more
DOWNLOAD
by Jacques Warren
Attribution in Online Marketing
In Web Analytics attribution in online marketing, the process which credits conversion to the correct activity (or...
read more
DOWNLOAD
by CleverTap
The Mobile Marketing Metrics That Matter to CMOs
This guide will help you focus on the metrics that matter to your CMO, tie campaign results back to relevant business...
read more
DOWNLOAD

Questions on Mobile Analytics Software

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Do these software have a trial version?

A
Answered by Ajay Nath | 6 months ago

Yes. Most of the mobile analytics software have a trial version that you must try before purchasing to be able to make an informed decision.

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Which mobile analytics software has an easy user interface?

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Answered by Dhatri Rai | 6 months ago

AdGyde is the most user-friendly mobile analytics software.

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What is the use of dashboard in mobile analytics software?

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Answered by Chiman Pillai | 6 months ago

Availability of dashboard will provide a detailed view of key performance metrics happening in your application.

 

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Does any of these software have API support?

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Answered by Amit Malhotra | 6 months ago

Yes. Most of the mobile analytics software has API support that delivers seamless integration with many third-party applications. 

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Which is the best mobile analytics software in terms of efficient user segmentation?

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Answered by Anu Pal | 6 months ago

Localytics and CleverTap are the best mobile analytics software in terms of user segmentation.

 

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Which mobile analytics software is good for small businesses?

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Answered by Meghana Gavde | 6 months ago

AdGyde and AT Internet are cost-effective software which are very much suitable for small businesses.

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Which is the best mobile analytics software in terms of performance?

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Answered by Dulal Shah | 6 months ago

Amplitude is the best software in terms of performance.

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