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About FullStory

Fullstory houses a host of features for detailed heatmap generation and other analytics. The first being the heatmaps, which is generated by tracking the user’s activity on your website. The heatmaps are generated with sprayed colours of different tones on various segments on your website, depending upon the level of interaction made. You can analyze the reports by filtering the results on the basis of filter like Top users, the device used, etc. Fullstory can also record the entire user session so that you never miss any detail of how user interaction. Alongside the user’s interaction, it also records and detects errors in JavaScript console logs. Concerning the user’s privacy, it prevents collecting of sensitive user's data like location, IP address and web domain. It also identifies error/dead clicks, bugs, and pop-ups that degrade the user’s experience. Minute details like rage click and thrashing mouse also taken into account by the software. Moreover, you can also export CSV userlist for your searches and segments. Lastly, you can share the reports with other team members using the ‘Collaborate’ feature.

Screenshots & Videos

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • Available

Modes of Support

  • Online

FullStory Features

Heat Map Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

Team Sharing

Used to share the heatmaps, recorded sessions and other analytics with your team for coordination

GDPR Compliance

Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Form Testing

Offers to check the performance of the forms and identify the fields negating visitor's interest

JavaScript Error Detection

Helps to detect any error in JavaScript that is resulting in bugs on the website

Custom Targeting

Offers to target a particular set of customers with a similar set of preferences and behaviors, thus bringing efficiency.


Helps to identify pages/parts of your website responsible for the drop of a potential customer

Chat Integration

Enables website manager to chat directly to the visitor in order to address his/her query

Real-time View

View real-time live interaction of visitors on the website

Filtered Results

Offers to filter the results based on regions, devices and other criteria.

Session Recording

Enables one to record remote access, support sessions, and meetings

Optimization Tool

Enables optimization of contents/elements of your website without using any third-party application

Customer Feedback

Helps the website owner to receive customer feedback directly from the website

A/B Testing

Compares two versions of your website to see which one performs better

FullStory Pricing

Free Trial


Pricing Options

Freemium ( Limited Features )

Premium Plans ( Quotation Based )

Pricing Plans

Screenshots of Vendor Pricing Page

Pricing screenshot
Disclaimer: The pricing details were last updated on 03/12/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about FullStory Pricing.

FullStory Alternatives

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FullStory Reviews

User Rating

4.6/5 (Based on 300 Ratings)

Ratings Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

  • Terrible


Do You Use FullStory?

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Review Summary

Overall, users praise FullStory's intuitive interface, ease of use, and ability to capture comprehensive user behavior data. They also appreciate its robust filtering and segmentation capabilities, which enable them to easily find and analyze specific user sessions. However, some users have reported occasional bugs and glitches, and a few have expressed concerns about the potential for data privacy issues. Additionally, some users have suggested improvements to the user interface and reporting features.


  • Detailed analytics and insights for websites and mobile apps.
  • Easy setup with automated session recording and heatmaps.
  • Seamless integration with other analytics tools and platforms.
  • AIpowered features for better data analysis and insights.


  • May require technical expertise for advanced features and customization.
  • Not suitable for small businesses due to pricing and feature complexity.
  • Limited customization options for heatmaps and session recordings.
  • Some users may experience a learning curve for the comprehensive feature set.

FullStory User Reviews

AI-Generated from the text of User Reviews

Videos on FullStory

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FullStory FAQs

What is FullStory used for?

FullStory is Heat Map Software. FullStory offers the following functionalities:

  • Team Sharing
  • GDPR Compliance
  • Form Testing
  • JavaScript Error Detection
  • Custom Targeting
  • Funneling
  • Chat Integration
  • Real-time View
  • Filtered Results
  • Session Recording

Learn more about FullStory features.

What are the top alternatives for FullStory?

Does FullStory provide API?

Yes, FullStory provides API.

FullStory Contact

Vendor Details

Atlanta, Georgia

Contact Details

Not available

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