Home/Heat Map Software/FullStory
Updated on: October 21, 2021

What is FullStory ?

FullStory - Heat Map Software
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96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

FullStory

Optimize your website with help of heatmaps
(193 Ratings) Write Review

Fullstory houses a host of features for detailed heatmap generation and other analytics. The first being the heatmaps, which is generated by tracking the user’s activity on your website. The heatmaps are generated with sprayed colours of different tones on various segments on your website, depending upon the level of interaction made. You can analyze the reports by filtering the results on the basis of filter like Top users, the device used, etc. Fullstory can also record the entire user session so that you never miss any detail of how user interaction. Alongside the user’s interaction, it also records and detects errors in JavaScript console logs. Concerning the user’s privacy, it prevents collecting of sensitive user's data like location, IP address and web domain. It also identifies error/dead clicks, bugs, and pop-ups that degrade the user’s experience. Minute details like rage click and thrashing mouse also taken into account by the software. Moreover, you can also export CSV userlist for your searches and segments. Lastly, you can share the reports with other team members using the ‘Collaborate’ feature.

FullStory Features Show All Features

FullStory Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number Atlanta, Georgia
Deployment SaaS/Web/Cloud Category Heat Map Software

FullStory Pricing

Pricing ModelFree Trial , Freemium , Quotation Based
Free
Free

Features

  • Sessions per month - 1,000
  • User Trends
  • Event Funnels
  • Engagement Heatmaps
  • Dev Tools
  • Co-browsing
  • Frustration Signals
  • Rage Grade
  • Session Replay
  • OmniSearch
  • User Segmentation
  • Integrations
  • Session Notes
  • Shareable Session Links
  • Exclude Sensitive Data
  • Restrict by IPS, User Agent, or Location
  • Consent API
  • Custom Events
  • FS.Identify API
  • Delete Users
Business
Custom

Features

  • Include Free plan, plus
  • Session Replay
  • OmniSearch
  • User Trends
  • Event Funnels
  • Engagement Heatmaps
  • Dev Tools
  • Frustration Signals
Enterprise
Custom

Features

  • Include Business plan, plus
  • Conversions
  • Data Export
  • Segment Alerts
  • Multi-org management
  • SAML Single Sign-on
  • Priority Support Queue
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Disclaimer: The pricing details were last updated on 25/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about FullStory pricing.

FullStory FAQs

FullStory is Heat Map Software. FullStory offers the following functionalities:

  • Session Recording
  • Filtered Results
  • Real-time View
  • Chat Integration
  • Funneling
  • Custom Targeting
  • JavaScript Error Detection
  • Form Testing
  • GDPR Compliance
  • Team Sharing

Learn more about FullStory features.

Yes, FullStory provides API.

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FullStory Reviews

OVERALL RATING
4.4
Based on 193 Rating(s)
Rating Distribution
  • 71.9 %
  • 23.7 %
  • 2.6 %
  • 0.9 %
  • 0.9 %
SHARE YOUR EXPERIENCE Write a Review
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User in Information Technology and Services
User in Information Technology and ServicesSource : g2crowd.com
(Reviewed on 28 July 2020) "Easy to Understand User Research"

What do you like best?

I like the categories that FullStory groups website interaction with, such as rage clicks and dead clicks. It makes it much easier to get a full picture of how my company’s website is doing and trends are easier to understand. The alerts feature is perfect for when I need to know if something is wrong or not performing as expected.

What do you dislike?

I would prefer if some categories were more specific, for example if alerts could be set based on the day of the week or a certain month, to help with gauging specific business needs.

Recommendations to others considering the product:

Heat maps are great!

What problems are you solving with the product? What benefits have you realized?

The only problems I’m having is that some of the categories are too broad for business needs, and I would like to be able to refine them farther (day of week). The benefits are being able to see real users interact with our website and the heat maps allow us to focus on the important parts of our website development.

...more
Administrator in Computer Software
Administrator in Computer SoftwareSource : g2crowd.com
(Reviewed on 21 July 2020) "Helpful and time saving"

What do you like best?

Our company saves time using Fullstory's session replay for bugs. Before Fullstory, we would have to recreate bugs, or assume what the error was. Now with session replay, we simply watch the users experience to identify the issues.

I like the data from our custom segments. I can easily create a segment to measure engagement, friction, and the overall UX of a specific page or function.

The zendesk integration is one of the biggest perks. We can easily see the users session within zendesk and choose the one to watch. often times the users cannot fully describe their issues, having the sessions to refer to have been a game changer for us.

What do you dislike?

Fullstory almost does TOO much. One can get lost in a data rabbit hole. It is hard to identify who the users are.

Search function can be improved. I often cannot find users I know have sessions recorded.

Dissecting data by month, day, etc. can be improved. It was difficult to get year end totals. More filters would be helpful.

You need to have a high level of software knowledge to use Fullstory. It is not easy to use, and the demos are not personable enough. It would be helpful if the agents took time to understand what our business does, and show us how Fullsotry can help our specific needs.

I do not like the setup of this survey. It provides the questions in small bunches, should be able to see the entire survey and the requirements for a attributed/complete review. My input may be useless at this point because I am just typing to get the required word count.

Recommendations to others considering the product:

Make sure you have a developer on staff or someone with high level of tech savyness.

Know what you are trying to uncover. You can get lost in a rabbit hole. Have an understanding of your company's goals and KPIs.

understand the nuances or the data and how it is tracked. It took my company a year to get this right.

Get as much help/support as you can from the Fullstory team. They are always available for demos, but beware, it always leads to a sales pitch. Be sure about what you need and what you don;t need. may take a while to figure it out.

view data often, and record your metrics outside of fullstory as the data changes by the second.

What problems are you solving with the product? What benefits have you realized?

saving time by easily identifying friction with session replay and custom segments.

Marketing funnels are now being utilized by my company. Allows us to see if the user is doing what we want them to do, or if our flow needs to be updated.

Allows us to understand where traffic is coming from and where our focus needs to be driven.

Provides valuable consumer insight without having to ask the consumer.

More data than we had previously allowed us to see what our users where doing and using the most. This allowed us to prioritize upgrades/projects.

...more
Administrator in Marketing and Advertising
Administrator in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 15 May 2020) "Invaluable tool for our product and marketing teams"

What do you like best?

Analytics tools can give you data, but numbers don't always tell the whole story. Having the ability to watch user journeys through our app or through certain features has given our team valuable insights to identify UX issues that we wouldn't be able to see by just looking at data. The ability for the UX or support teams to easily share those sessions with our dev teams has also improved our ability to either redesign or debug issues in the app much quicker.

FullStory is a critical piece of any new feature launch. As soon as we deploy, we can see issues that help us identify opportunities for improvement as we continue to test and iterate.

The ability to create custom segments is also very helpful and easy to set up using the powerful filtering tools.

What do you dislike?

We are on an enterprise plan with multiple workspaces and the seat licensing structure is somewhat costly if you have users that need access to multiple workspaces.

What problems are you solving with the product? What benefits have you realized?

Our primary use case for FullStory is to address UX issues for our app. It gives our design and product management teams immediate feedback on the ease-of-use for our app and its features that we can't get from statistical data.

...more
Brent M
Brent MSource : g2crowd.com
(Reviewed on 02 April 2020) "Brilliant product analytics tool"

What do you like best?

The most beautiful and intuitive UI to help a Support and Product staff understand how customers are using your website.

What do you dislike?

Nothing - it's just brilliant at what it does.

Recommendations to others considering the product:

Do it - it'll change your life.

What problems are you solving with the product? What benefits have you realized?

We understand the issues users have with our software and can both guide them and debug issues quickly and easily. It's a qualitative app and is the perfect complement to something like Mixpanel or Amplitude, which are focused more on the quantitative aspect of product usage.

...more
User in Computer Software
User in Computer SoftwareSource : g2crowd.com
(Reviewed on 21 March 2020) "Great tool for developers"

What do you like best?

It is easy to use and tells me the 'full story' of what my users are doing on my website.

What do you dislike?

There is nothing that I dislike, really.

Recommendations to others considering the product:

If you have a lot of users of your website and there are complex interfaces then FullStory is a valuable tool.

What problems are you solving with the product? What benefits have you realized?

I have not had any problems with FullStory. The main benefit is that I have seen how my users actually interact with the interfaces I build, and where they run into problems.

...more
User in Internet
User in InternetSource : g2crowd.com
(Reviewed on 05 March 2020) "Don't be a Fool! know the whole story"

What do you like best?

I can literally know what happened, or is happenING in real time. It allows me to truly know what went wrong in a Customer's shopping session and not have to rely on their perception of a problem.

What do you dislike?

Sometimes the IP and cookie searches aren't accurate; Due to privacy issues, I can't see a full rendering of the Checkout experience, which can hinder my ability to more appropriately assessa troubled session. THis can especially be a problem in real-time

What problems are you solving with the product? What benefits have you realized?

Customer Service issues both during real-time calls, and to assess and "bucket Customer Surveys. We can also know what bugs need more work or a higher level of priority.

...more
Darrel H
Darrel HSource : g2crowd.com
(Reviewed on 29 January 2020) "An amazing tool for visitor behavior insight"

What do you like best?

FullStory gives more than a glimpse into customer and prospect behavior. It can be used to identify site issues, identify user errors, and observe patterns of browsing among products. It's like a DVR of user visits, a window into what they saw and did. You can even see "rage clicks" at a glance to find frustrating pages (slow load time or buttons with issues, etc.) The ability to tie in with an Intercom account means that on visitor chats, you can easily click into that user's FullStory sessions to review how they got to needing to chat with you. The playback interface is intuitive and the ability to automatically skip inactive time saves us a lot of time in reviewing activity.

What do you dislike?

User interface is generally good but once in a while seems like it doesn't reset a search parameter when I want it to. Not a major or consistent problem though. Some more granular filtering on who to and not to record would be nice. Excluding countries is possible, but more detailed options could be helpful.

Recommendations to others considering the product:

Use any free trial or startup plan available. You'll be hooked!

What problems are you solving with the product? What benefits have you realized?

We've identified users unable to check-out because of their own error, seen how mobile users' interact with the site, learned the occasional browse path that leads to an abyss, and overall have a much better understanding of user behavior on the site now. The fact that you can see their mouse/cursor point at specific items and then see their choice to continue or abandon has value in understand what may be driving their decision making process.

...more
Alex S
Alex SSource : g2crowd.com
(Reviewed on 15 January 2020) "Amazing onboarding and support experience"

What do you like best?

We have been using the free version for a while and it's been of great value. We're now undergoing a trial of certain Enterprise features to try and increased the value to the business. We had to engage with technical support about a particular issue and the experience was just amazing compared to other big and market leader vendors. Outstanding customer experience from our perspective and their responsiveness is unmatched. The pixel-perfect screen recording generation is something that other tools could potentially offer, but the FullStory's privacy-first approach is world class and the PII masking is something that no one else is doing. Any business would be able to tag the data elements on a specific web page to be masked and they would be visually blurred during screen playback. Another powerful feature is the ability to add extended metadata to the session (like identifying the logged user, adding the products that were added to a shopping cart, etc).

What do you dislike?

Nothing so far but will amend this review if something come up.

Recommendations to others considering the product:

Give FullStory a try. No other solutions match what they are currently offering and most of the features come out-of-the-box with not even the slight configuration effort.

What problems are you solving with the product? What benefits have you realized?

We are trying to measure if our investments on UX/CX are paying off by meshing Digital Analytics data with traditional transactional and relational data that is already available on our data lake and data warehouse. We're still far from the end of the journey but the value perceived is of immense help to achieve the currently expected business outcomes.

...more
Wes N
Wes NSource : g2crowd.com
(Reviewed on 14 January 2020) "Full Story makes it so easy to see how users use our app"

What do you like best?

The Rage Click and the Session Replay features are perfect. You can see exactly where users are getting stuck and fix it immediately. Know who is getting stuck is also great as you can reach out to them and help them.

What do you dislike?

I haven't yet come across anything I dislike.

Recommendations to others considering the product:

If you want to build great experiences for your users, you need FullStory.

What problems are you solving with the product? What benefits have you realized?

Being a UX Designer (Team of one), I need to see exactly how users are moving through our app. Watching the user interactions and seeing how they complete each flow is instrumental in building a great experience. FullStory has been wonderful.

...more
Administrator in Financial Services
Administrator in Financial ServicesSource : g2crowd.com
(Reviewed on 18 December 2019) "Giving more than just session recording!"

What do you like best?

Compared to other basic session recorders, Fullstory provides easy to implement and easy to use access to the behavior of our users. With more than recording, Fullstory can provide context for us to be able to use this tool for debugging, customer service viewing to help users who may be lost, identifying feedback and qualitative research for our design and product teams, and the launch of Conversions is the best!

What do you dislike?

Native mobile is still new but not a dislike but more so being patient.

What problems are you solving with the product? What benefits have you realized?

Are our users reading content on the page? Do they even care about legal text? What about how long it takes a user to find what they are supposed to do? We aren’t getting clicks on that CTA, why? And then opposite- people keep clicking on that image, do they think that’s clickable when it’s not? All of those questions can be answered to help us understand more than the data we get from our event tracking

...more
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Disclaimer

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