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About Hotjar

Hotjar aims to help businesses better understand customer behaviour on the user website front end using a plethora of tools such as heatmaps, visitor recordings, conversion funnels, feedback and surveys. Heatmaps help users understand what customers want, care about and do on their websites by visually representing their clicks, taps and scrolling behaviour, which are often considered the strongest indicators of visitor motivation and desire. It enables users to see recordings of real visitor behaviour on the website. Conversion funnels allow them to figure out where their potential clients are dropping off. Hotjar provides detailed page-wise data and presents it in a visual, simpler, and intuitive format. Another feature, form analysis allows them to Improve online form completion rates by monitoring which fields take too long to fill, which are left blank, and the reasons visitors abandon a form and a page. Lastly, Hotjar makes it possible to recruit test visitors for user research and testing directly from the website.

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Screenshots & Videos

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)
  • Mobile App (Android, iOS)

Organization Types Supported

  • All (Small, Medium, Large)
  • Freelancers

API Support

  • NA

Modes of Support

  • Online

Hotjar Features

Heat Map Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

Form Testing

Offers to check the performance of the forms and identify the fields negating visitor's interest

JavaScript Error Detection

Helps to detect any error in JavaScript that is resulting in bugs on the website


Helps to identify pages/parts of your website responsible for the drop of a potential customer

Customer Feedback

Helps the website owner to receive customer feedback directly from the website

Filtered Results

Offers to filter the results based on regions, devices and other criteria.

Session Recording

Enables one to record remote access, support sessions, and meetings

Team Sharing

Used to share the heatmaps, recorded sessions and other analytics with your team for coordination

GDPR Compliance

Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Custom Targeting

Offers to target a particular set of customers with a similar set of preferences and behaviors, thus bringing efficiency.

Optimization Tool

Enables optimization of contents/elements of your website without using any third-party application

Chat Integration

Enables website manager to chat directly to the visitor in order to address his/her query

Real-time View

View real-time live interaction of visitors on the website

A/B Testing

Compares two versions of your website to see which one performs better
Hotjar Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription )

Pricing Plans

Screenshots of Vendor Pricing Page

Pricing screenshot
Disclaimer: The pricing details were last updated on 02/12/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Hotjar Pricing.

Hotjar Alternatives

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Hotjar Reviews

User Rating

4.4/5 (Based on 1,743 Ratings)

Rating Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

  • Terrible


User Sentiments

Session Recordings, Heatmaps, Ease of Use, Actionable Insights

Limited Free Plan, Data Storage Limitations, Pricing, Limited Integrations

Do You Use Hotjar?

Write a Review

Review Summary

Hotjar's user reviews reveal both positive and negative experiences. Many users find the heatmaps and session recordings features valuable for understanding user behavior and identifying pain points. They appreciate the easy-to-use interface and the ability to quickly set up and customize surveys. However, some users report challenges with the pricing structure and the accuracy of the data collected. Additionally, a few users have expressed concerns about the impact Hotjar may have on their website's performance and security. Overall, Hotjar appears to be a popular tool with a range of features that can provide insights into user behavior, but users should carefully consider their specific needs and budget before committing to a subscription.


  • Comprehensive heatmaps and session recordings provide valuable insights into user behavior.
  • Easytouse interface and intuitive navigation make it accessible to users of all skill levels.
  • Advanced features like conversion funnels and feedback polls help optimize website performance.
  • Robust analytics and reporting capabilities enable datadriven decisionmaking.


  • Some users may find the pricing structure to be expensive, especially for smaller businesses.
  • Limited integrations with thirdparty tools and platforms may hinder seamless data sharing.
  • Occasional technical glitches and bugs can disrupt the user experience.
  • Customer support response times may vary, impacting the efficiency of issue resolution.

Hotjar Reviews

AI-Generated from the text of User Reviews

Videos on Hotjar

Hotjar Screenshots

Hotjar FAQs

What is Hotjar used for?

Hotjar is Heat Map Software. Hotjar offers the following functionalities:

  • Form Testing
  • JavaScript Error Detection
  • Funneling
  • Customer Feedback
  • Filtered Results
  • Session Recording

Learn more about Hotjar features.

What are the top alternatives for Hotjar?

Does Hotjar provide API?

No, Hotjar does not provide API.

Hotjar Contact

Vendor Details

Malta, Europe

Contact Details

+1 (855) 464-6788

Social Media Handles

Hotjar Integrations


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