CleverTap

Amalgamation of Data science and the ability to extract data faster. Real Time updation of metrics and campaign automation capabilities are the best in the industry. Innovation of newer mediums to reach out to the customers is brilliant. Ability to be agile and efficient are the best factors in the team's DNA

Web MAUs need to be derived and hence you need to resort to another channel to compute the same. At times, the team is not accessible on calls but always does provide a solution across all boards in a jiffy

Real Time Fastest Data processing, New feature implementation, ease of Use & Data that can be actioned upon - should consider CleverTap

Reading and comprehending data - easy actionable insights via touchpoints across mobile & web. Easily configurable 3rd party touchpoints. Comprehensive remarketing capabilities is the best benefit

CleverTap has an excellent user interface which is easy to understand for almost everyone. Over and above it has advanced features which make the life of marketeers easy and reduce the dependency on analytics.

It becomes slightly slow while handling very high traffic

Explore more features on the dashboard

We use it for engaging with audience to make users aware of new content, high intensity live events and sustaining engagement. The major benefit is it is a very nimble platform which let's marketeers segment their user base reducing dependency on analysts. There are multiple use cases to be able to

The CleverTap platform lets you do app analytics at incredible speeds, provides ready answers, and engage with your users via push notifications, in-app messages, emails or web notifications. It helps you figure what are users doing in your app and website

Evening is awesome, I can't say any drawbacks

There are many customers stop using our app and the new customers who is start using our app also was very less. That time we connected clevertap and they given solutions and we tried it. We got the results within few days. Many of our old customers are came back and we got a huge number of new users

I used this product for my own personal webapp and mobile app. My DAU and MAU have been on the rise and I was essentially impressed with the functionality of "FLOWS"

To be able to see the breaking points in the user experience and create a plusher experience was my top requirement.

To top it all, I created multiple user journeys and now am mapping just the user behavior.

Additionally, Funnels, Pivots and the newly launched Intent based segmentation are also something that people like me who are looking to generate revenue would highly use before our campaigns.

It is a little hard to choose for I dislike. Dislike is too strong a word but I guess, they can train people in companies to use the product. I mentioned that once and ever since they have started this "CleverTap Confluence" where they come to cities in person and do a full length product walkthrough, business cases pitch.

As my business s very new and recent

- User Engagement is a key aspect

- It is followed by User retention

- Marketing Automation

The Journeys have definitely helped in saving a lot of my time. For engagement I have a great variety of channels to sue from but I only use Web Push and Mobile Push as of now. For retention I am mostly relying on their Analytics stack which is proving to be very beneficial as they create insights out of user data and most of the time these insights could surpass the human eye.

Custom dashboard is one of the very useful feature where multiple users of the platform can create their own dashboard based on their KPIs and monitor the important metrics of the app.

Although the product has all the necessary feature, something that needs attention and improvement is the user navigation flow section.

App and cross platform analytics, ability to create user segments based on past and live behavior.

CleverTap delivers what it promises. They do the things that they do best internally and partner with the best companies out there for the rest providing the end user a fantastic mobile marketing & retention solution. The best part about using CleverTap is the post-purchase customer success team is always there to help you out. They've pointed me in the correct direction countless # of times.

The product team keeps rolling out new features & improvements every month so I'm confident that the product will keep improving. Few of the recent most features like intent based segmentation are really helpful.

The Product's visual design could be improved a little

CleverTap's integrations with other softwares are super helpful

I'm engaging my users thereby helping my business improve its retention efforts (More than 30% improvements)

1. The ability to transform collected data into valuable susceptible segments which that can be directly targeted using the RFM technique available.

2. The analytics leg of the tool on top a campaign engine helps glean good inputs about consumer behaviour/business trends.

While this can be an issue pertinent to the sector I work for (Telecom), the raw files that I download using my primary key gets merged which essentially translates to manual cleaning of atleast 10% of the file.

If multiple numbers are aligned to one email ID on seperate devices (corporate consumers), I can still segregate them but, if multiple profiles are created using one phone, it's a mess.

Must use.

But, best wielded when use completely.

All integrations should be made from an omnichannel perspective.

1. Reduction of dropouts during our signature journeys (Bill payment/Recharges)

2. Ploughback of lost revenue through reminders/drop messages

3. Increase in retention(%) of consumers -- Reduction in churn