Localytics and CleverTap are the best mobile analytics software in terms of user segmentation.
CleverTap will help you to build powerful mobile engagement strategies. Using this platform, you can easily collect, analyze and act on customer insights in real-time. It has funnels to identify the conversion blockers that minimizes your user conversion rate. It also has retention cohorts to measure user retention and business metrics. In addition, you can visualize the navigation flow of your users. You can run predefined campaigns for increasing user retention and can run scheduled campaigns based on user behaviour. It allows you to send personalized messages to your users. Moreover, it has effective user segmentation to group your users based on their activity and location.
| Support | 24/7 (Live rep) Business Hours Online | Customer Type | Large Enterprises Medium Business Small Business |
| API | Contact | Sunnyvale,US /+1 415-513-5756 | |
| Deployment | SaaS/Web/Cloud | Category | Mobile Analytics Software Marketing Automation Software Web Analytics Software |
Disclaimer: The pricing details were last updated on 11/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Pros: Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price.
Cons: It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.
What are the best aspects of this product?
I like that it provides me with valuable data about users and there are lots of options to sort the user base and filtering actions. This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.
What aspects are problematic or could work better?
It can be hard to understand what some numbers mean within the system and what it measures. It would be great if they could add more explanation.
What specific problems in your company were solved by this product?
We can keep track of users’ actions on our website and to track the performance of our campaigns. Also, we are able to target users through push notifications.
Are you a current user of this product?
Yes
What are the best aspects of this product?
I’m using this software for 3 years. We tried other providers so we can send push notifications through the app but the whole process overloaded the user-base during important releases. As soon as we starte dusing this solution we’re impressed of its powerful infrastucture and it helped us to handle our load and realtime notifications to all our users. We are using it to schedule and send huge campaigns in few moments. Its customer support team is one of the best it is highly helpful and they are open to new ideas and suggestions.
What aspects are problematic or could work better?
There is nothing to dislike about this system.
What specific problems in your company were solved by this product?
It helps us to automate the notifications engine.
Are you a current user of this product?
Yes
What are the best aspects of this product?
CleverTap offers great funnel analysis and retention cohorts. I like that it allows us to assess and gain detailed insight from the beginning to the end of customer journey. Also, profiles are automatically generated for every user by pulling out data directly from their app visits and actions. The other good thing is that marketing campaigns can be targeted based on the activity log of every user and user group. In addition, it personalizes campaigns with customer name, behavior and location.
What aspects are problematic or could work better?
There is nothing I can dislike about this system, it does the job perfectly.
What specific problems in your company were solved by this product?
It helps us with engagement activities, campaigns, to keep track of customer life cycle and to track data.
Are you a current user of this product?
Yes
Pros: 1. It's probably the best tool out there for App User Analytics. It provides highly insightful data with User Funnels, User Retention cohorts, User flows, Pivots for various levels (screens) etc... that help understand In-App user behaviour. 2. It also tracks Uninstalls trends though not in a highly insightful way. And, it provides an option to win back Uninstalled users with Clever campaigns, esp. with Facebook Remarketing Ads. 3. Journeys, Clever campaigns & triggered campaigns make it a good tool for User Engagement too. 4. It offers all the features one would need from an App Analytics cum Engagement tool such as personalization of messages, A/B testing, User segmentation, both triggered & scheduled mutli-channel & cross-channel engagement etc...
Cons: 1. It's price is on the higher end for lean & small startups. 2. It doesn't give Uninstalls data segmented by source, medium, device, last screen etc.... Such data will be highly useful to plug Uninstalls.
What are the best aspects of this product?
I like that it provides me with valuable data about users and there are lots of options to sort the user base and filtering actions. This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.
What aspects are problematic or could work better?
It can be hard to understand what some numbers mean within the system and what it measures. It would be great if they could add more explanation.
What specific problems in your company were solved by this product?
We can keep track of users’ actions on our website and to track the performance of our campaigns. Also, we are able to target users through push notifications.
Are you a current user of this product?
Yes
Life saver for company work! It helped in a variety of contexts and situations. Recommend specifically for those that need mobile app statistics and assistance. It’s helpful in collecting data and personalizing push notifications.
Although initially it could appear costly to some companies, if you use mobile apps, it does pay for itself after several uses.
It’s a good product if your company used an app!
It helps our Mobil app presence and personalize our push notification system. Plus, it’s easy to help with anlyzing mobile app data.
It is easy to use as well as optimized for fhe acquisition of sales profitibility when dealing with large corporations
Its a little limited for a sales tool that has been usedul dor my company
Getting the maximum amount of sales growth for clientele
Great features for the analytics and engagement. They have a very good customer service team, which is always attentive to the needs of the customers as well. It's very easy to set up. The best feature in my opinion is that is the ease with which I can look into the user timeline of app events to identify problems.
The layout and some of the dashboard features are not very well defined. I also feel that it is a little too expensive for the features provided.
I would recommend checking this out and incorporating this with the other staff and larger team members.
I have used this for user tracking, managing projects and teamwork. It si very helpful for intuitive work and helps me keep track of my student's class activities.
What are the best aspects of this product?
I’m using this software for 3 years. We tried other providers so we can send push notifications through the app but the whole process overloaded the user-base during important releases. As soon as we starte dusing this solution we’re impressed of its powerful infrastucture and it helped us to handle our load and realtime notifications to all our users. We are using it to schedule and send huge campaigns in few moments. Its customer support team is one of the best it is highly helpful and they are open to new ideas and suggestions.
What aspects are problematic or could work better?
There is nothing to dislike about this system.
What specific problems in your company were solved by this product?
It helps us to automate the notifications engine.
Are you a current user of this product?
Yes
Localytics and CleverTap are the best mobile analytics software in terms of user segmentation.
The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com
