CleverTap

I love that Clevertap enables me to reach users from the start of the funnel through registration and then engagement and retention.

First, there are no downsides to using Clevertap. Even when our campaigns or journeys are not a success we have learned something about our users and can make the necessary adjustments. The one challenge is while learning how to use Clevertap you need to understand the thought process of the development team.

Successfully moving people through registration. Bringing back users who have not used the app in a while. New user on-boarding. Rewarding users for engagement.

O Clevertap é muito útil quando se trata de descobrir insights profundos sobre clientes que, de outra forma, seriam difíceis de analisar. A interface do usuário apenas fala com você e você não precisa ser um cientista de dados ou um profissional de marketing para entender o que está acontecendo. Com o seu recurso de teste AB, a CT também nos permitiu fazer muitas experiências rápidas em tempo real. Eu encanta

O gerenciamento de perfis múltiplos poderia melhorar, acho que não gosto do fato de que a CT de alguma forma nos limita na criação de workframes HTML totalmente equipados, mas tenho certeza de que isso seria resolvido com a introdução de JavaScript e JQuery. Línguas como espanhol, italiano e francês, pelo menos.

Mapeie seus requisitos e qual nível de integração atenderia bem a essas necessidades. Defina os eventos que você deseja acompanhar desde o início para uma integração suave Centralize os dados do cliente em uma única ferramenta. Centralize seus dados de clientes em uma ferramenta.

Com o CleverTap, podemos configurar notificações por push direcionadas, o que nos ajudou a melhorar as CTRs e a descartar drasticamente as desinstalações do aplicativo. Nós estamos olhando para reduzir as perdas de clientes em pontos-chave de embarque com o Clevertap RFM é uma característica muito boa. Em palavras simples, CT tem afetado o crescimento da Truecaller Pay imensamente.

The strong segmentation of users through RFM and IBS tools and the ability to engage with them

from the platform itself.

Limited flexibility in creating graphs to track performance on a daily or weekly basis.

We are driving engagement and retention through the notifications platform and the segmentation tools. We have grown 10x over the last 10 months and CleverTap had an important role to play in this.

Best part of Clevertap is user analysis. We've used other tool as well but never found in-depth analysis in such simply manner. Also its easy to target particular segment users through that.

Mulitple profile management could get better.

Our biggest problem was retention & first time conversion. Clevertap helped us understanding such user behaviour with the app and target them through segmentation.

We use CleverTap on a day to day basis. Almost all our engagement campaigns are sent using CleverTap. Their customer service team is by far the best I have worked with.

Overall the product is very user friendly and with help from customer success, we’re able to solve for most of our use cases.

CleverTap support is also a great resource and they will take the time and energy to help you set up the account.We use CleverTap primarily used for mobile app analytics and engagement optimisation. It has been a great tool to understand user behaviour for new features and make changes to the app accordingly.

CleverTap es un paseo para el Mobile Marketing y datos analíticos obtenido de dicha ramificación. La característica que es mi favorita –a pesar de que posee muchas- es la capacidad de analizar la data y detectar anomalías en túneles lo cual permite hacer ajustes a cada producto a fin de continuar en el camino deseado y proyectar las metas esperadas. Además, es capaz de procesar larga data asociada a cada producto por el cual es utilizado. Por ello, permite la implementación constante de actualización ajustadas a un mercado que varía con muchísima rapidez. ¡Me encanta!

El proceso de implementación es un poco tedioso y engorroso, puesto que no es una herramienta para ser utilizada por cualquier tipo de usuario con niveles básicos de conocimiento tecnológico. Sería necesario una inducción y/o entrenamiento para aprovechar cada función adecuadamente. Asimismo, las alertas a destiempo pueden ser un problema para arreglar errores generales en cada producto.

La única recomendación que puedo ofrecer es que inviertan en entrenamiento o capaciten a un usuario maestro a fin de personalizar adecuadamente CleverTap para que haga exactamente lo que cada compañía necesita acorde a sus objetivos y al motivo por el cual invirtió en esta herramienta.

El mayor beneficio que aportó a nuestra compañía esta increíble herramienta fue arrojar datos importantes del seguimiento del comportamiento de nuestros usuarios lo cual nos permitió adaptarnos a las nuevas tendencias y visualizar tanto como proyectarnos a futuro.

Es una de las mejores herramientas de Mobile marketing que he utilizado en un largo periodo de tiempo. La característica que más utilizamos en mi compañía y la más resaltante considero que es la capacidad de lanzar campañas única y exclusivamente a raíz de los análisis arrojados del procesamiento de datos online y offline de los usuarios.

Cuando se utilizan datos pesados y archivos grandes, el procesamiento de flujogramas puede ser un poco lento y tedioso, haciendo que los procesos se retrasen un poco. En mi opinión, no es nada por lo cual descartar esta herramienta.

Mi mayor recomendación sería considerar implementar este producto e invertir un poco en entrenamiento para aprovechar cada una de sus características y la capacidad de personalizarlo, tanto de acuerdo a la situación y a la lectura de analíticos como al cronograma ya establecido del comercio.

Nosotros utilizamos esta herramienta para monitorear datos de los usuarios que acceden a nuestras campañas y lanzarlas acorde a los análisis obtenidos a partir del registro y orden de dichos datos. El programa lo hace relativamente fácil y, una vez implementado por completo, es bastante fácil de usar.

I like the fact that Clevertap is comprehensive in its offering both as an analytics solution and customer engagement. So all stake holders right from product / engineering / marketing to leadership end up being users of Clevertap.

To harness the true capabilities of the product - Clevertap requires marketing and tech to partner and work together for a proper implementation. So it isn't exactly a trivial project.

Map your requirements and what level of integration would serve these needs well.

We are looking to reduce customer drop-offs at key on-boarding points with Clevertap. We can see this can be largely automated using Clevertap. For our product team Clevertap opens up a lot of insights on how users are using our product and where the drop-offs are happening.

We also like to reach out to our global customers with different messaging for different countries. That is easy with Clevertap. We also have the ability to target users depending on their status with us. So different customers get different messaging depending on where they are in their usage of our product.

Our users end up being from both web and mobile app, so having a combined profile and view of what these users are doing is very helpful to us. Clevertap does that well.

The Smart Campaigns feature is awesome. With that feature, you can just set up push campaigns once and forget about sending push messages to new users, the platform will do it for you. You can set triggers, so once a user does something specific, he will receive an automated message.

The only "but" we found on Clevertap is that their dashboard is only available in English. They should add more languages like Spanish, Italian and French at least.

You should definitely give Clevertap a try. It will make your life easier. Even if you think at first that the pricing is high, you will realize that it is much cheaper than having one or two full time employees doing all the work.

Because of the huge volume of apps and users that Mobincube has, it used to be imposible to take care of sending customized push messages to all of them in order to keep a good level of loyalty. With Clevertap and its smart campaigns, we just need to configure those campaigns once and then new users will start receiving messages as a reaction of their actions.

CleverTap's support makes me love this tool because every question I have, I can reach out to them and their responsiveness if perfect: fast and very explanatory and educative.

Sometimes using the tool itself could be a little challenging since I don't have any technical background.

Reaching out to users in a very timely manner.