CleverTap

About CleverTap

CleverTap is the only integrated analytics and engagement platform built to solve retention. Create more meaningful relationships with customers whether you have just launched an app, or have millions of MAUs, to increase customer retention and lifetime value. With CleverTap, brands can remove the hassle and cost of integrating and maintaining multiple platforms to analyze, segment, and engage users across mobile and web.

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Pricing

Free Trial Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

95%
Momentum

82%
Popularity

96%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

24/7 (Live rep), Business Hours, Online

CleverTap Features

Show Feature Explanation

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Mobile Analytics Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Event Tracking

Identifies the important events happening in your application

Push Notifications

Allows you to send messages that pops-up on user's mobile device

Revenue Tracking

Tracks the revenue of income in your application

Retention Tracking

Tracks the user retention rate

Cohort Analysis

Identifies relationship between characteristics of users and their behaviours

A/B Testing

Compares two versions of your website to see which one performs better

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Marketing Automation Features

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Web Analytics Features

Event Tracking

Identifies the important events happening in your application

Alert Notifications

Alerts the user when predefined criteria is met

Multiple Site Management

Helps to analyze and track more than one websites

Report Generation

Gathers data and generates reports as PDF file.

Time on site Tracking

Tracks the time that a visitor spends on your website

User Interaction Tracking

Identifies and tracks the visitors interaction on your websites

Goal Tracking

Allows to track progress to reach business objectives

Conversion Tracking

Enables user to track customer conversion rate

Campaign Management

Allows a user to analyze and track marketing campaigns across multichannel efforts

Heatmaps

Heatmaps show where users have clicked on a page

CleverTap Pricing

Free Trial

Available

Pricing Options

Premium Plans ( Subscription / Quotation Based )

Pricing Plans

CleverTap for Startups Others

20,000 MAUs : ₹14,000 per Month + Taxes

Features

Engagement Campaigns
Omnichannel Journeys
Automated Segmentation
Advanced Analytics
Uninstall Tracking
Campaign A/B Testing

Based upon the Number of MAUs, the pricing plan varies.

CleverTap for Enterprises Custom

More than 100K MAUs

Features

Complete Engagement Toolkit
Individualization at Scale
Automated & Predictive Segmentation

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 15/07/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about CleverTap Pricing

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CleverTap Reviews

User Rating

4.7/5 (Based on 498 Ratings)

Rating Distribution

Excellent
73.9%
Very Good
23.3%
Average
2.2%
Poor
0.2%
Terrible
0.4%

User Sentiments

User-Friendly Interface, Powerful Segmentation, Extensive Analytics Features, Excellent Customer Support

High Pricing, Occasional System Errors, Slow Loading Times, Limited Customization Options

Do You Use CleverTap?

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Review Summary

Overall, CleverTap garners positive feedback from users who appreciate its user-friendly interface, comprehensive analytics capabilities, and effective segmentation and targeting features. Many reviewers mention that the platform's automation capabilities help streamline marketing campaigns and save time. Additionally, its ability to track user behavior and engagement metrics is highly valued. However, some users have expressed concerns regarding the complexity of the platform, particularly during the initial setup phase. Furthermore, its pricing model has been cited as a potential drawback for some users.

Pros

Enhanced customer engagement through personalized messaging and targeted campaigns.
Access to robust analytics and reporting for datadriven decisionmaking.
Easy integration with existing marketing and CRM systems.
Scalable platform capable of handling large volumes of data and users.

Cons

Initial setup and configuration can be complex and timeconsuming.
Some users have reported occasional technical glitches and bugs.
Pricing may be a concern for small businesses with limited budgets.
May require additional resources for customization and advanced implementations.