CleverTap Pricing, Reviews and Features (March 2023)

CleverTap Features Show All Features

Mobile Analytics Features

Event TrackingEvent tracking is the process of gathering information about a lead's activities when they land on your website as well as a customer's interaction with your product. To capture visitor interaction and customer engagement, event monitoring software integrates with your website and product. However, most applications will intelligently monitor user behavior and chronologically organize their activity in a timeline to the appropriate record in the database.
Push NotificationsAllows you to send messages that pops-up on user's mobile device
Revenue TrackingTracks the revenue of income in your application
Retention TrackingTracks the user retention rate
Cohort AnalysisIdentifies relationship between characteristics of users and their behaviours
A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal
Funnel AnalysisHelps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Marketing Automation Features

Email Drip CampaignsEmail drip campaigns are series of automated emails sent to people who take a specific action. You may choose the number of emails to send and the rate at which they are sent for any given action. These emails can be customized by including information such as the recipient's name and detailed references to the action they took. For example, you might submit a drip campaign to someone who registers for your online course. You might also use abandoned cart emails to give a drip campaign to people who add an item to their online cart but don't buy it.
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.
Website Visitor TrackingWebsite visitor tracking is the process of identifying important website activity to generate leads and insight for sales and marketing teams. These solutions generate reports of companies and/or people that visit your company’s website.
Lead NurturingLead nurturing is the method of building and reinforcing relationships with customers at every point of the sales funnel. An effective lead nurturing program focuses marketing and communication strategies on listening to prospects' needs and providing the information and answers they need to create confidence, raise brand awareness, and sustain a link until the prospects are ready to buy.
Lead ManagementLead Management is the process of acquiring and managing leads (potential customers) until the point where they make a purchase. Lead management should not be confused with lead nurturing, which is a specific part of lead management that takes place towards the end of the process.
Landing PagesLanding pages are standalone web pages created for the purpose of promoting or advertising a marketing or advertising campaign. A landing page is a place where a visitor "lands" after clicking on a link in an email or advertising from Google, Bing, YouTube, Facebook, Instagram, Twitter, or other websites. Unlike web pages, which usually have several objectives and promote exploration, landing pages have a single objective, referred to as a call to action (or CTA).
Channel ManagementSocial media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Pinterest, YouTube, more.
Campaign SegmentationSocial media segmentation is breaking down your audience demographics within and between different social media platforms. It gives you an understanding of the different groups of people using various social media channels so you know which channels to employ to reach those groups.
Analytics (ROI Tracking)Analytics is the method of analyzing data in the database to discover valuable consumer insights that companies can act on. Software integrated with analytics become more intelligent in their understanding of customers, allowing you to make data-driven decisions.
Lead ScoringLead scoring is a methodology used by sales and marketing departments to rank leads, or prospective customers by assigning values to them based on their behaviour relating to products or services.

Web Analytics Features

Event TrackingEvent tracking is the process of gathering information about a lead's activities when they land on your website as well as a customer's interaction with your product. To capture visitor interaction and customer engagement, event monitoring software integrates with your website and product. However, most applications will intelligently monitor user behavior and chronologically organize their activity in a timeline to the appropriate record in the database.
Alert NotificationsAlert notifications are actionable and content-rich push notifications sent by a software. These notifications can be for anything from new leads to cases that have been ignored or discount requests.
Multiple Site ManagementHelps to analyze and track more than one websites
Report GenerationReport generation helps you to retrieve all of the data you need from the database and display it online or export it in a variety of formats.
Time on site TrackingTime on site tracking is a key metric for calculating user response that can be used in web pages and applications to assess users' time on site. It's a feature of web analytics that helps you better understand your users and business applications.
User Interaction TrackingCustomer interaction tracking is the process of collecting data about customer experiences at all levels of a company. A customer interaction tracking system not only keeps track of consumers who have purchased a product or service but also of potential customers and how they communicate with sales organizations in the future.
Goal TrackingAllows to track progress to reach business objectives
Conversion TrackingConversion tracking refers to the ability to link site interactions to metrics on who has interacted with your campaigns. You can calculate how often your ads contribute to real-world results, such as phone orders, bookings, and more, by tracking conversions.
Campaign ManagementCampaign management means identifying the strategies you will use to support your business goals, then designing, planning, testing, and monitoring the campaign, and analyzing the results along the way.
HeatmapsA heat map (or heatmap) is a graphical representation of data with color-coded values. Heatmaps make it easy to visualize and interpret complicated data at a glance. Heatmaps are a great way to see where visitors click, how far they scroll, and what they look at or miss on your website pages.

CleverTap Technical details

Support

24/7 (Live rep) Business Hours Online

Customer Type

Large Enterprises Medium Business Small Business

API

Location / Phone Number

Sunnyvale,US /+1 415-513-5756

Deployment

SaaS/Web/Cloud

Official Website

https://clevertap.com/

Category

Mobile Analytics Software Marketing Automation Software Web Analytics Software

CleverTap Pricing

Pricing ModelFree Trial , Subscription , Quotation Based

CleverTap for Startups

20,000 MAUs : ₹14,000 per Month + Taxes

Features

Engagement Campaigns
Omnichannel Journeys
Automated Segmentation
Advanced Analytics
Uninstall Tracking
Campaign A/B Testing

Based upon the Number of MAUs, the pricing plan varies.

CleverTap for Enterprises

Custom

More than 100K MAUs

Features

Complete Engagement Toolkit
Individualization at Scale
Automated & Predictive Segmentation

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Disclaimer: The pricing details were last updated on 15/07/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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