Beginner’s Guide To Data-Driven Email Marketing

     Table of Contents

• Introduction

              - Evolution of email marketing

• About Email Marketing

              - Astounding Statistics that Support Relevance
              - Importance of Good Email Marketing

• Getting Started With Sending Emails

              - Understanding Sender Reputation Score

• Email Marketing Lifecycle

• Who Are You Sending Emails To

             - How to Collect Emails
             - Segmentation
             - Cleaning the Lists

• What Are You Sending In Those Emails

            - How Content can be a Game Changer
            - Are your emails Mobile Optimized?

• How Are These Emails Being Sent

            - Deliverables: How to Send Emails that are Opened, Read, and Clicked

• Data-Driven Conversions

           - Introduction
           - Strategy
           - How to push MQLs to SQLs

• Mapping Success

• Sewing it back together with Automation

           - How Marketing Automation works with Email Marketing
           - Impact of using automation
           - How CleverTap can Help

• Conclusion