Beginner’s Guide To Data-Driven Email Marketing

This guide covers everything you need to know about how app tracking works. Find an overview of the economics of mobile marketing, an explanation of the tech behind it, and a review of key concepts behind the theory of attribution. Get comfortable with the mechanics of how it's done, and how to reliably track your own mobile ad campaigns.

Adjust’s mobile gaming benchmark report is here. Dig into a deep set of data to uncover the trends of app gaming, and find out what sets the best apart from the rest. This ebook will show you Gaming performance across three key metrics, How paid vs. organic performance differs, How your gaming app compares to the competition.

In Web Analytics attribution in online marketing, the process which credits conversion to the correct activity (or combination of activities), has been one of the hottest topics in recent years. This white paper deals with topics such as the main challenges of attribution in online marketing, Different possible approaches, how to segment conversions, the challenges of communication faced by analysts.

This guide will help you focus on the metrics that matter to your CMO, tie campaign results back to relevant business goals, and create smart marketing strategies that drive company growth. It helps to understand the best ways to present marketing progress to your CMO and executive team.

Project management methodologies are like roadmaps, guiding your team from project kickoff to the finish line. But what makes one approach better than another? And with so many options, how do you know which methodology is right for your project? This ebook helps you to learn the fundamentals of popular project management methodologies.

These principles serve as a blueprint for how businesses can develop a culture of excellence. This report examines the state of these principles in business today, how workers feel about them, and the barriers to implement them.

Creative teams are responsible for some of the most iconic and influential images in modern history. They give life to products, elevate brands, and create experiences that make a lasting impact on audiences around the world. This report highlights Wrike's most interesting and unexpected findings across in-house teams, agencies, managers, and individual contributors.

It’s difficult to define what a “good” project manager is these days. Every organization defines the role, and often the title, differently. Project managers are needed in many industries. As a PM, you might work on small or large teams with job duties that range from budget and timeline only to everything you can think of under the operational sun.

This ebook will guide you through all of the Key Performance Indicators (KPIs) available to help you measure the success of your strategy. Though this should give you a clear overview of Instagram analytics and KPIs, not every KPI will be relevant to you – it all depends on your overall mission, or what you want to achieve with your Instagram account.

In this comparison study, undertaken by a Global System Integrator on behalf of a large US multinational, Provar and Selenium are put to the test across many Salesforce test automation activities, including test authoring and debugging, execution, maintenance and integration capabilities, using a set of standard Salesforce test scenarios.

Ensure your projects are set up for success with this latest guide, Project Management: Planning Your Web Design Workflow — the first in a series of ebooks dedicated to helping you grow your business and manage projects more efficiently.

The Zendesk User's Guide describes how to set up, manage, and customize your help desk. It is intended for Zendesk account owners and administrators, and also agents with access permissions to the administrative features of Zendesk.

Whether you want to enhance collaboration in your organization or document yourself on recent collaboration software trends, the enterprise collaboration space may appear daunting. Today, tens of vendors populate this space, from high-end enterprise platforms to more niche players, from broad solutions to specialized, contextualized collaboration tools.

It’s difficult to define what makes a “good” project manager. Every organization defines the role and the title differently. However, project managers are needed in almost all industries. In this guide, TeamGantt will share tips on project planning, managing scope and expectations, and more.