Home/Mobile Analytics Software/Downloads/Beginner’s Guide To Data-Driven Email MarketingUpdated on: February 26, 2024

Beginner’s Guide To Data-Driven Email Marketing

by CleverTap

Get started with data-driven email marketing and supercharge conversions from the first email sent. This whitepaper helps you to learn to converting users through emails is an art which they turned into science for you to implement. It doesn’t stop at Open and Click Rates – Understanding the real metrics that email marketers should map to get an oversight of success of a campaign. Find the checklist inside.

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What's Inside

     Table of Contents

  • Introduction

              - Evolution of email marketing

  • About Email Marketing

              - Astounding Statistics that Support Relevance
              - Importance of Good Email Marketing

  • Getting Started With Sending Emails

              - Understanding Sender Reputation Score

  • Email Marketing Lifecycle
  • Who Are You Sending Emails To

             - How to Collect Emails
             - Segmentation
             - Cleaning the Lists

  • What Are You Sending In Those Emails

            - How Content can be a Game Changer
            - Are your emails Mobile Optimized?

  • How Are These Emails Being Sent

            - Deliverables: How to Send Emails that are Opened, Read, and Clicked

  • Data-Driven Conversions

           - Introduction
           - Strategy
           - How to push MQLs to SQLs

  • Mapping Success
  • Sewing it back together with Automation

           - How Marketing Automation works with Email Marketing
           - Impact of using automation
           - How CleverTap can Help

  • Conclusion
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