The essentials of mobile app attribution: A guide from start to finish
This guide covers everything you need to know about how app tracking works. Find an overview of the economics of mobile marketing, an explanation of the tech behind it, and a review of key concepts behind the theory of attribution. Get comfortable with the mechanics of how it's done, and how to reliably track your own mobile ad campaigns.
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Mobile Gaming Benchmarks 2018
Adjust’s mobile gaming benchmark report is here. Dig into a deep set of data to uncover the trends of app gaming, and find out what sets the best apart from the rest. This ebook will show you Gaming performance across three key metrics, How paid vs. organic performance differs, How your gaming app compares to the competition.
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Beginner’s Guide To Data-Driven Email Marketing
Get started with data-driven email marketing and supercharge conversions from the first email sent. This whitepaper helps you to learn to converting users through emails is an art which they turned into science for you to implement. It doesn’t stop at Open and Click Rates – Understanding the real metrics that email marketers should map to get an oversight of success of a campaign. Find the checklist inside.
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Attribution in Online Marketing
In Web Analytics attribution in online marketing, the process which credits conversion to the correct activity (or combination of activities), has been one of the hottest topics in recent years. This white paper deals with topics such as the main challenges of attribution in online marketing, Different possible approaches, how to segment conversions, the challenges of communication faced by analysts.
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The Mobile Marketing Metrics That Matter to CMOs
This guide will help you focus on the metrics that matter to your CMO, tie campaign results back to relevant business goals, and create smart marketing strategies that drive company growth. It helps to understand the best ways to present marketing progress to your CMO and executive team.
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