Home/Mobile Analytics Software/Localytics
Updated on: May 15, 2021
What is Localytics ?
Localytics - Mobile Analytics Software
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86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Localytics

Best mobile analytics solution with AI.
(37 Ratings) Write Review

It is one of the best mobile marketing platform for better user engagement. It has engagement analysis feature using which you can track and analyze user behaviours in real-time. It also has dynamic user segmentation feature, which allows you to segment and group the users based on specifying criterias. In addition, you can connect with your customers easily by using its in-app messaging and push notification features. This software supports A/B testing and allows you to experiment by sending different messages to the users. It has an enhanced API support using which you can easily integrate this software into any third party applications.

Localytics Features Show All Features

Localytics Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number Boston, MA
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Category Mobile Analytics Software

Localytics Pricing

Pricing ModelQuotation Based
ENTERPRISE
Custom

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Disclaimer: The pricing details were last updated on 11/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Localytics FAQs

Localytics is Mobile Analytics Software. Localytics offers the following functionalities:

  • Funnel Analysis
  • A/B Testing
  • Retention Tracking
  • Push Notifications
  • Event Tracking

Learn more about Localytics features.

Localytics provides a custom pricing for their software.

Learn more about Localytics pricing.

No, Localytics does not offer a free plan.

Learn more about Localytics pricing.

No, Localytics does not provide API.

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Localytics Reviews

OVERALL RATING
3.8
Based on 37 Rating(s)
Rating Distribution
  • 22.2 %
  • 72.2 %
  • 0 %
  • 5.6 %
  • 0 %
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Source : g2crowd.com
(Reviewed on 29 October 2016)
push notifications tool

What do you like best?

its quite simple to send out messages to clients in app on phone

the preview and testing features are great

What do you dislike?

sometimes you need to refresh page for changes to take effect. save button is akwardly placed on page.

What business problems are you solving with the product? What benefits have you realized?

sending out timely and short communications to particular cohorts.

...more
Source : g2crowd.com
(Reviewed on 14 January 2016)
Analytics tracking targeted for mobile platform

What do you like best?

- Localytics makes few network calls. This is because localytics piles up all the data and makes calls based on the life cycle of the app.

- We can send push notifications and in-app messages to users and can limit this to certain percentage of the users.

- Provides powerful metrics to understand and analyze the user behavior which helps us predict the impact of any future features we would like to introduce.

- Affordable price.

- Immediate technical assistance in-case we need help.

What do you dislike?

- It takes some effort to integrate this into the app and to make it work

- Unpredictable time taken to make some calls making it harder to test.

- Used to take lot of time to see network calls, but this got better in recent updates.

Recommendations to others considering the product

- Integration is a little pain

- Be ready to spend some time as this may take some getting used to.

- Data not organized properly in the network call makes it hard to test.

What business problems are you solving with the product? What benefits have you realized?

- Tracking user metrics to analyze user behavior. This helps us to predict the impact of new features in-case we decide to introduce.

- Price issues with previous analytics platform.

- Too many network calls which causes the app to consume more data.

...more
User in EntertainmentSource : g2crowd.com
(Reviewed on 31 August 2019)
"Reliable analytics and app marketing tool"

What do you like best?

The ease of defining, sending and looking up events and event attributes

What do you dislike?

Lacks sophisticated query capabilties. For example the number of times user A performed event X in a certain time frame

Recommendations to others considering the product:

Plan your analytics strategy well before implementing it

What problems are you solving with the product? What benefits have you realized?

Getting a thorough understanding of our users’ behavior to improve the app user experience and improve our business metrics

...more
Source : g2crowd.com
(Reviewed on 28 April 2017)
Great and easy to use tool to monitor app user activity and measure performance

What do you like best?

Localytics has many functionalities that can be easily used once everything is set up. It is very fast for the tasks it accomplishes. Filters and ability to split data for certain attributes is great for reaching the information you need quickly. Events and funnels are great tools to analyze user behaviour. We are just starting to use engagement tools but they seem really good so far, especially Places feature.

What do you dislike?

Can't view Android and IOS apps combined. So, for a cumulative measurement of your app, you need to manually combine. Some collective data can be acquired via "query builder" but it is not nearly as effective as other tools of Localytics.

What business problems are you solving with the product? What benefits have you realized?

Performance Tracking for community management and user acquisiton campaigns. Localytics allows us to view and utilize the data easily and quickly.

...more
Administrator in PublishingSource : g2crowd.com
(Reviewed on 24 September 2019)
"Great platform for mobile marketers"

What do you like best?

The automated workflows feature is pretty good after the most recent upgrade. Looking forward to next version which will include in-app too on top of push.

What do you dislike?

Due to the fact that we have over 1000 apps the dashboard is extremely slow to load.

What problems are you solving with the product? What benefits have you realized?

We are effectively managing to engage and retain app users.

...more
Administrator in PublishingSource : g2crowd.com
(Reviewed on 02 September 2019)
"Excellent for marketing teams, needs improvement on Data side"

What do you like best?

Behavioral audience segmentation and marketing tools, user-friendliness of the dashboard.

What do you dislike?

Missing data features: raw data export flexibility, API export higher caps, more audience export options.

What problems are you solving with the product? What benefits have you realized?

Push notfications, behavioral marketing, user-friendly data dashboards, audience export.

...more
Jacquelyn DSource : g2crowd.com
(Reviewed on 30 August 2019)
"Customer Service is quick and reliable "

What do you like best?

The set up process is smooth and quick.

What do you dislike?

A webinar about reporting would be helpful!

What problems are you solving with the product? What benefits have you realized?

It's great to be able to serve in app messages to customers at various times throughout their journey. If they are in the search function of our app or if they aren't even within the app with a push notification.

...more
Source : g2crowd.com
(Reviewed on 11 January 2018)
Good analytics platform

What do you like best?

I like that you can incorporate your funnel process into the platform with your analytics. You don't need a separate platform to integrate with because it's all in one place! I also love the attribution function. I feel sometimes it's hard to find out where a lead/visitor comes from but with Localytics it's easy to figure out.

What do you dislike?

I think it's a bit pricey. If you're a big company I think it's a great solution. But if you're a smaller company trying to grow by increasing your sales and streamlining the process, this may not be the best solution.

Recommendations to others considering the product

If you're a big company I think it's a great solution. But if you're a smaller company trying to grow by increasing your sales and streamlining the process, this may not be the best solution.

What business problems are you solving with the product? What benefits have you realized?

We wanted to get a better view of where our traffic was coming from and start a sales cycle and funnel process to make sure we were going after the best, ready to buy people.

...more
Source : g2crowd.com
(Reviewed on 11 January 2018)
Personalized pushing

What do you like best?

Combined system for assessment of measuring, great section development and campaign implementation. It's convenient having one platform rather than multiple that you have to switch between

What do you dislike?

Nothing, everything is as It should be.

What business problems are you solving with the product? What benefits have you realized?

Creating a better app experience which leads to passionate users that ultimately drive engagement, loyalty and revenue.

...more
Source : g2crowd.com
(Reviewed on 29 December 2017)
Mobile Messaging and App Analytics

What do you like best?

I have been using Localytics for several years and we really like it. The interface is simple and built for marketers. Implementing it on a mobile app is pretty straightforward. I also feel that Localytics has a lot of room for potential, as they do a good job listening to their customers and are continually adding new features.

What do you dislike?

I wish the product had more integrations with other tools we are using, like our tag manager for our websites. Also, the reporting tool is not as robust as Adobe analytics other industry tool you might be used to.

What business problems are you solving with the product? What benefits have you realized?

In-app messaging and usage stats for our mobile apps

...more
Read All Reviews

Videos on Localytics

Localytics Screenshots

Localytics Demo - Localytics
Localytics Demo - Localytics
Localytics Demo - Localytics
Localytics screenshot: Localytics - New Audience
Localytics screenshot: Localytics- Dashboard - Hourly usage
Localytics screenshot: Localytics- Dashboards
Localytics screenshot: Localytics - Analyse
Localytics Demo - Localytics
Localytics Demo - Localytics
Localytics Demo - Localytics
Localytics Demo - Localytics
Localytics screenshot: Localytics - New Audience
Localytics screenshot: Localytics- Dashboard - Hourly usage
Localytics screenshot: Localytics- Dashboards
Localytics screenshot: Localytics - Analyse

Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com