It is one of the best mobile marketing platform for better user engagement. It has engagement analysis feature using which you can track and analyze user behaviours in real-time. It also has dynamic user segmentation feature, which allows you to segment and group the users based on specifying criterias. In addition, you can connect with your customers easily by using its in-app messaging and push notification features. This software supports A/B testing and allows you to experiment by sending different messages to the users. It has an enhanced API support using which you can easily integrate this software into any third party applications.
|Support||Business Hours Online||Customer Type||Large Enterprises Medium Business Small Business|
|Deployment||SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows||Category||Mobile Analytics Software|
Disclaimer: The pricing details were last updated on 11/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Pros: It's stunningly simple to generate excellent usage reports with a few well placed tags. It has allowed us to really understand application usage and make real decisions based on these reports.
Cons: My only grief is that time-based measurements (e.g. how long does X take) only show min, max, and mean options for event splitting. Adding a 'median' option would solve all my problems.
Pros: I really enjoy running a/b tests and having the ability to optimize testing variables for the duration of tests...I found this capability to be one of the stronger features in the program.
Cons: It is not always straightforward in being able to view cumulative results of mobile campaigns in one area within the main dashboard...gathering this information can be time consuming and manual.
Overall: As I've been using it regularly for close to a year, I've been able to automate a lot of reporting and campaign optimization processes that have helped see into our data at a more granular level.
Pros: Great tool to log and analyze metrics for web and mobile features.
A lot of flexibility defining user profiles and attributes that allow us to automatically contact users directly from their service, according to how they're using different features and how the defined attributes and profiles are being recorded.
Cons: Not much to complain about. My experience with them has been great for the most part.
We've had some issues updating their SDK to which they couldn't offer a lot of help, but apart from that things are running smoothly
Pros: The sales and customer service teams are excellent and have been available to support us deeply
Cons: Nothing specific. Maybe the only thing they could improve could be the initial integration, which took a bit of time to be implemented
Pros: It is an extremely powerful tool, far more complete than any other we tried in the market
Cons: Price can increase quickly with the increase in the number of users
Pros: We used Localytics as mobile app management tool, tired of having several tools doing the same thing
Cons: The price is high. It provides a lot, but it is suitable only for business well-tested and able to benefit fully from all the services provided
Good dashboard to view metrics. Customizeable views as per business needs
Integration issues. It is not as easy to integrate compared to GA and other tools
Give a good view of the business and helps take effective business decisions
Pros: Super user friendly and clear interface. Very nice customer service to help you to learn all the main functionalities upfront.
Cons: Quite frankly - the price. It's pretty expensive so far that you start to have a minimum amount of data. With lower prices in the startup phase could be a lot more attractive as value proposition.
Localytics is a fantastic tool for everything ranging from acquisition tracking to engagement cohorts to retention and reactivation. Not only does it function as a great dashboard for all cross-platform user data but also allows for actions on the outcome of this data in the form of campaigns of different kinds (App Push, Email, etc.)
The pricing structure is in skilled right for both small and large enterprise customers. The tagging system could be a little bit better. Most importantly their reporting can be a little bit more robust because when you’re pulling data on the backend you really need this type of information to do you dated day executions.
As the day continues to be the forefront in any industry, this product allows you to self, in to help predict future patterns of your business. No matter if you’re a small business or large enterprise customer, you would be able to benefit from this product. Their customer service is also very good, which makes for Rullan great partnership.
Do you thing is being able to pull the deed it and see behavioral patterns on the back end. This helps with setting up the strategy for our goals leading to the new fiscal year.
It has a very simple interface it is easy to use and easy to teach non-technical members of the team. It’s fairly easy to take in the information and to be able to access the information. The visualization capabilities were very good as well.
The thing I would like to see with the product is the capabilities for more correlations. The amount available does restrict the type of analytics that could be done with the data. Also if you were able to easily export it to an Excel document, Rather than manually doing everything.
If you’re looking to scale your business, and properly plan for the future of your business and market research being imperative, then this is the right solution for you. Also having a very hopeful customer success team helps you understand the tool and the results that you’re getting within the software. At the end of the day did an analytics are becoming imperative for marketing teams, and if you’re trying to move in that direction with data driven results I do recommend this product.
It is a great job with measuring content consumption and engagement. This is very imperative because you’re able to scale across both small and large enterprise companies. It is also great for publisher applications.