Localytics is Mobile Analytics Software. Localytics offers the following functionalities:
- Funnel Analysis
- A/B Testing
- Retention Tracking
- Push Notifications
- Event Tracking
Learn more about Localytics features.
It is one of the best mobile marketing platform for better user engagement. It has engagement analysis feature using which you can track and analyze user behaviours in real-time. It also has dynamic user segmentation feature, which allows you to segment and group the users based on specifying criterias. In addition, you can connect with your customers easily by using its in-app messaging and push notification features. This software supports A/B testing and allows you to experiment by sending different messages to the users. It has an enhanced API support using which you can easily integrate this software into any third party applications.
|Support||Business Hours Online||Customer Type||Large Enterprises Medium Business Small Business|
|API||NA||Location / Phone Number||Boston, MA|
|Deployment||SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows||Category||Mobile Analytics Software|
Disclaimer: The pricing details were last updated on 11/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
No, Localytics does not provide API.
its quite simple to send out messages to clients in app on phone
the preview and testing features are great
sometimes you need to refresh page for changes to take effect. save button is akwardly placed on page.
sending out timely and short communications to particular cohorts.
- Localytics makes few network calls. This is because localytics piles up all the data and makes calls based on the life cycle of the app.
- We can send push notifications and in-app messages to users and can limit this to certain percentage of the users.
- Provides powerful metrics to understand and analyze the user behavior which helps us predict the impact of any future features we would like to introduce.
- Affordable price.
- Immediate technical assistance in-case we need help.
- It takes some effort to integrate this into the app and to make it work
- Unpredictable time taken to make some calls making it harder to test.
- Used to take lot of time to see network calls, but this got better in recent updates.
- Integration is a little pain
- Be ready to spend some time as this may take some getting used to.
- Data not organized properly in the network call makes it hard to test.
- Tracking user metrics to analyze user behavior. This helps us to predict the impact of new features in-case we decide to introduce.
- Price issues with previous analytics platform.
- Too many network calls which causes the app to consume more data.
The ease of defining, sending and looking up events and event attributes
Lacks sophisticated query capabilties. For example the number of times user A performed event X in a certain time frame
Plan your analytics strategy well before implementing it
Getting a thorough understanding of our users’ behavior to improve the app user experience and improve our business metrics
Localytics has many functionalities that can be easily used once everything is set up. It is very fast for the tasks it accomplishes. Filters and ability to split data for certain attributes is great for reaching the information you need quickly. Events and funnels are great tools to analyze user behaviour. We are just starting to use engagement tools but they seem really good so far, especially Places feature.
Can't view Android and IOS apps combined. So, for a cumulative measurement of your app, you need to manually combine. Some collective data can be acquired via "query builder" but it is not nearly as effective as other tools of Localytics.
Performance Tracking for community management and user acquisiton campaigns. Localytics allows us to view and utilize the data easily and quickly.
The automated workflows feature is pretty good after the most recent upgrade. Looking forward to next version which will include in-app too on top of push.
Due to the fact that we have over 1000 apps the dashboard is extremely slow to load.
We are effectively managing to engage and retain app users.
Behavioral audience segmentation and marketing tools, user-friendliness of the dashboard.
Missing data features: raw data export flexibility, API export higher caps, more audience export options.
Push notfications, behavioral marketing, user-friendly data dashboards, audience export.
The set up process is smooth and quick.
A webinar about reporting would be helpful!
It's great to be able to serve in app messages to customers at various times throughout their journey. If they are in the search function of our app or if they aren't even within the app with a push notification.
I like that you can incorporate your funnel process into the platform with your analytics. You don't need a separate platform to integrate with because it's all in one place! I also love the attribution function. I feel sometimes it's hard to find out where a lead/visitor comes from but with Localytics it's easy to figure out.
I think it's a bit pricey. If you're a big company I think it's a great solution. But if you're a smaller company trying to grow by increasing your sales and streamlining the process, this may not be the best solution.
If you're a big company I think it's a great solution. But if you're a smaller company trying to grow by increasing your sales and streamlining the process, this may not be the best solution.
We wanted to get a better view of where our traffic was coming from and start a sales cycle and funnel process to make sure we were going after the best, ready to buy people.
Combined system for assessment of measuring, great section development and campaign implementation. It's convenient having one platform rather than multiple that you have to switch between
Nothing, everything is as It should be.
Creating a better app experience which leads to passionate users that ultimately drive engagement, loyalty and revenue.
I have been using Localytics for several years and we really like it. The interface is simple and built for marketers. Implementing it on a mobile app is pretty straightforward. I also feel that Localytics has a lot of room for potential, as they do a good job listening to their customers and are continually adding new features.
I wish the product had more integrations with other tools we are using, like our tag manager for our websites. Also, the reporting tool is not as robust as Adobe analytics other industry tool you might be used to.
In-app messaging and usage stats for our mobile apps
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