Home/Mobile Analytics Software/Localytics
Updated on: May 25, 2020
What is Localytics ?
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Localytics

Best mobile analytics solution with AI.
(23 Ratings) Write Review

It is one of the best mobile marketing platform for better user engagement. It has engagement analysis feature using which you can track and analyze user behaviours in real-time. It also has dynamic user segmentation feature, which allows you to segment and group the users based on specifying criterias. In addition, you can connect with your customers easily by using its in-app messaging and push notification features. This software supports A/B testing and allows you to experiment by sending different messages to the users. It has an enhanced API support using which you can easily integrate this software into any third party applications.

Localytics Features Show All Features

Localytics Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number Boston, MA
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Category Mobile Analytics Software

Localytics Pricing

Pricing ModelQuotation Based
ENTERPRISE
Custom

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Localytics Pricing
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Disclaimer: The pricing details were last updated on 11/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Localytics FAQs

Localytics is Mobile Analytics Software. Localytics offers the following functionalities:

  • Funnel Analysis
  • A/B Testing
  • Retention Tracking
  • Push Notifications
  • Event Tracking

Learn more about Localytics features.

Localytics provides a custom pricing for their software.

Learn more about Localytics pricing.

No, Localytics does not offer a free plan.

Learn more about Localytics pricing.

No, Localytics does not provide API.

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Localytics Reviews

OVERALL RATING
3.8
Based on 23 Rating(s)
Rating Distribution
  • 13
  • 9
  • 1
  • 0
  • 0
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Verified UserSource : trustradius.com
(Reviewed on 16 April 2020)
The right solution for very specific businesses

Use Cases and Deployment Scope

Localytics is the platform we use for both our IOS and Android app. We primarily use it to send push notifications and manage our different audiences to trigger both push and email notifications. The usage data is used to monitor the growth of the app.

Pros and Cons

  • Push notifications
  • Flows
  • Audiences
Edit
  • Funnels
  • Navigation is confusing
  • Figuring out if events are firing correctly within the app

Likelihood to Recommend

For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
Read this authenticated review

...more
Administrator in PublishingSource : g2crowd.com
(Reviewed on 24 September 2019)
"Great platform for mobile marketers"

What do you like best?

The automated workflows feature is pretty good after the most recent upgrade. Looking forward to next version which will include in-app too on top of push.

What do you dislike?

Due to the fact that we have over 1000 apps the dashboard is extremely slow to load.

What problems are you solving with the product? What benefits have you realized?

We are effectively managing to engage and retain app users.

...more
Administrator in PublishingSource : g2crowd.com
(Reviewed on 02 September 2019)
"Excellent for marketing teams, needs improvement on Data side"

What do you like best?

Behavioral audience segmentation and marketing tools, user-friendliness of the dashboard.

What do you dislike?

Missing data features: raw data export flexibility, API export higher caps, more audience export options.

What problems are you solving with the product? What benefits have you realized?

Push notfications, behavioral marketing, user-friendly data dashboards, audience export.

...more
Administrator in TelecommunicationsSource : g2crowd.com
(Reviewed on 01 September 2019)
"Clean, intuitive and helpful platform"

What do you like best?

How quickly I can build complex segmentation queries, which pull in various factors (e.g. time window, events and event properties) and that I can manipulate the metric displayed (e.g. cumulative, average, per user or per session, etc).

What do you dislike?

Sometimes it is not possible to aggregate views across Android and iOS platforms. I have not understood when it possible to do and when it is not. Also that unique user count is by unique devices and not a more intricate cross-property measurement that follows individual human users. Moreover, struggling that we don't have coverage on our desktop app!

Recommendations to others considering the product:

More of a recommendation to others considering any analytics platform: consider which business questions you seek to answer, and then evaluate how capable the platform is in answering them.

What problems are you solving with the product? What benefits have you realized?

Helping PMs make data-informed decisions with their products. Thanks to Localytics we have a better sense of how our product is being used.

...more
User in EntertainmentSource : g2crowd.com
(Reviewed on 31 August 2019)
"Reliable analytics and app marketing tool"

What do you like best?

The ease of defining, sending and looking up events and event attributes

What do you dislike?

Lacks sophisticated query capabilties. For example the number of times user A performed event X in a certain time frame

Recommendations to others considering the product:

Plan your analytics strategy well before implementing it

What problems are you solving with the product? What benefits have you realized?

Getting a thorough understanding of our users’ behavior to improve the app user experience and improve our business metrics

...more
Jacquelyn DSource : g2crowd.com
(Reviewed on 30 August 2019)
"Customer Service is quick and reliable "

What do you like best?

The set up process is smooth and quick.

What do you dislike?

A webinar about reporting would be helpful!

What problems are you solving with the product? What benefits have you realized?

It's great to be able to serve in app messages to customers at various times throughout their journey. If they are in the search function of our app or if they aren't even within the app with a push notification.

...more
Kyle CampbellSource : trustradius.com
(Reviewed on 17 October 2018)
Simple self-service analytics

Use Cases and Deployment Scope

We only use Localytic's analytic product within a number of our games. Their web interface provides an analytics self-service interface which allows product teams to answer many of their questions on their own without the need for SQL. This also allows them to refine their questions before they come to the data team with requests for more in-depth analyses.
One complaint is that Localytics has positioned their products more for e-commerce and other non-gaming apps. As a result, their SDK support has been lacking for our use in mobile gaming.

Pros and Cons

  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline
Edit
  • Unity SDK plugin support is severely lacking
  • Mobile gaming apps do not seem to be a priority for their business
  • Development focus in the last couple of years has been on their marketing product over their analytics product

Likelihood to Recommend

It is a great product for a smaller team to integrate into their app to start getting some in-depth analytics. The web interface is a great analytics tool without the need for writing SQL. Lack of Unity support makes it a lesser choice for mobile gaming. Like many third-party products, once data needs become substantial, the business will likely outgrow Localytics and will move towards an in-house solution.
Read Kyle Campbell's full review

...more
Kyle CampbellSource : trustradius.com
(Reviewed on 17 October 2018)
Simple self-service analytics

Use Cases and Deployment Scope

We only use Localytic's analytic product within a number of our games. Their web interface provides an analytics self-service interface which allows product teams to answer many of their questions on their own without the need for SQL. This also allows them to refine their questions before they come to the data team with requests for more in-depth analyses.
One complaint is that Localytics has positioned their products more for e-commerce and other non-gaming apps. As a result, their SDK support has been lacking for our use in mobile gaming.

Pros and Cons

  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline
Edit
  • Unity SDK plugin support is severely lacking
  • Mobile gaming apps do not seem to be a priority for their business
  • Development focus in the last couple of years has been on their marketing product over their analytics product

Likelihood to Recommend

It is a great product for a smaller team to integrate into their app to start getting some in-depth analytics. The web interface is a great analytics tool without the need for writing SQL. Lack of Unity support makes it a lesser choice for mobile gaming. Like many third-party products, once data needs become substantial, the business will likely outgrow Localytics and will move towards an in-house solution.
Read Kyle Campbell's full review

...more
Source : g2crowd.com
(Reviewed on 28 March 2018)
Good tool for analytics

What do you like best?

Good dashboard to view metrics. Customizeable views as per business needs

What do you dislike?

Integration issues. It is not as easy to integrate compared to GA and other tools

What business problems are you solving with the product? What benefits have you realized?

Give a good view of the business and helps take effective business decisions

...more
User in Information Technology and ServicesSource : g2crowd.com
(Reviewed on 28 March 2018)
"Good tool for analytics"

What do you like best?

Good dashboard to view metrics. Customizeable views as per business needs

What do you dislike?

Integration issues. It is not as easy to integrate compared to GA and other tools

What problems are you solving with the product? What benefits have you realized?

Give a good view of the business and helps take effective business decisions

...more
Read All Reviews

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Localytics Screenshots

Localytics Demo - Localytics
Localytics Demo - Localytics
Localytics Demo - Localytics
Localytics screenshot: Localytics - New Audience
Localytics screenshot: Localytics- Dashboard - Hourly usage
Localytics screenshot: Localytics- Dashboards
Localytics screenshot: Localytics - Analyse
Localytics Demo - Localytics
Localytics Demo - Localytics
Localytics Demo - Localytics
Localytics Demo - Localytics
Localytics screenshot: Localytics - New Audience
Localytics screenshot: Localytics- Dashboard - Hourly usage
Localytics screenshot: Localytics- Dashboards
Localytics screenshot: Localytics - Analyse