It is one of the best mobile marketing platform for better user engagement. It has engagement analysis feature using which you can track and analyze user behaviours in real-time. It also has dynamic user segmentation feature, which allows you to segment and group the users based on specifying criterias. In addition, you can connect with your customers easily by using its in-app messaging and push notification features. This software supports A/B testing and allows you to experiment by sending different messages to the users. It has an enhanced API support using which you can easily integrate this software into any third party applications.
|Support||Business Hours Online||Customer Type||Large Enterprises Medium Business Small Business|
|API||NA||Location / Phone Number||Boston, MA|
|Deployment||SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows||Category||Mobile Analytics Software|
Disclaimer: The pricing details were last updated on 11/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Good dashboard to view metrics. Customizeable views as per business needs
Integration issues. It is not as easy to integrate compared to GA and other tools
Give a good view of the business and helps take effective business decisions
Localytics is a fantastic tool for everything ranging from acquisition tracking to engagement cohorts to retention and reactivation. Not only does it function as a great dashboard for all cross-platform user data but also allows for actions on the outcome of this data in the form of campaigns of different kinds (App Push, Email, etc.)
The pricing structure is in skilled right for both small and large enterprise customers. The tagging system could be a little bit better. Most importantly their reporting can be a little bit more robust because when you’re pulling data on the backend you really need this type of information to do you dated day executions.
As the day continues to be the forefront in any industry, this product allows you to self, in to help predict future patterns of your business. No matter if you’re a small business or large enterprise customer, you would be able to benefit from this product. Their customer service is also very good, which makes for Rullan great partnership.
Do you thing is being able to pull the deed it and see behavioral patterns on the back end. This helps with setting up the strategy for our goals leading to the new fiscal year.
It has a very simple interface it is easy to use and easy to teach non-technical members of the team. It’s fairly easy to take in the information and to be able to access the information. The visualization capabilities were very good as well.
The thing I would like to see with the product is the capabilities for more correlations. The amount available does restrict the type of analytics that could be done with the data. Also if you were able to easily export it to an Excel document, Rather than manually doing everything.
If you’re looking to scale your business, and properly plan for the future of your business and market research being imperative, then this is the right solution for you. Also having a very hopeful customer success team helps you understand the tool and the results that you’re getting within the software. At the end of the day did an analytics are becoming imperative for marketing teams, and if you’re trying to move in that direction with data driven results I do recommend this product.
It is a great job with measuring content consumption and engagement. This is very imperative because you’re able to scale across both small and large enterprise companies. It is also great for publisher applications.
I like that you can incorporate your funnel process into the platform with your analytics. You don't need a separate platform to integrate with because it's all in one place! I also love the attribution function. I feel sometimes it's hard to find out where a lead/visitor comes from but with Localytics it's easy to figure out.
I think it's a bit pricey. If you're a big company I think it's a great solution. But if you're a smaller company trying to grow by increasing your sales and streamlining the process, this may not be the best solution.
If you're a big company I think it's a great solution. But if you're a smaller company trying to grow by increasing your sales and streamlining the process, this may not be the best solution.
We wanted to get a better view of where our traffic was coming from and start a sales cycle and funnel process to make sure we were going after the best, ready to buy people.
Combined system for assessment of measuring, great section development and campaign implementation. It's convenient having one platform rather than multiple that you have to switch between
Nothing, everything is as It should be.
Creating a better app experience which leads to passionate users that ultimately drive engagement, loyalty and revenue.
I have been using Localytics for several years and we really like it. The interface is simple and built for marketers. Implementing it on a mobile app is pretty straightforward. I also feel that Localytics has a lot of room for potential, as they do a good job listening to their customers and are continually adding new features.
I wish the product had more integrations with other tools we are using, like our tag manager for our websites. Also, the reporting tool is not as robust as Adobe analytics other industry tool you might be used to.
In-app messaging and usage stats for our mobile apps
The in-app (pop-ups) feature are great to show important messages to users of your app.
A lot of features are hidden behind a paywall and event tracking is not optimised.
- Reaching users (in-apps and pushes)
- Analysing business metrics
Localytics has many functionalities that can be easily used once everything is set up. It is very fast for the tasks it accomplishes. Filters and ability to split data for certain attributes is great for reaching the information you need quickly. Events and funnels are great tools to analyze user behaviour. We are just starting to use engagement tools but they seem really good so far, especially Places feature.
Can't view Android and IOS apps combined. So, for a cumulative measurement of your app, you need to manually combine. Some collective data can be acquired via "query builder" but it is not nearly as effective as other tools of Localytics.
Performance Tracking for community management and user acquisiton campaigns. Localytics allows us to view and utilize the data easily and quickly.
Single integrated solution for tracking app analytics and doing in-app messaging and push notification campaigns.
Simple to integrate
Test mode makes testing in-app messaging pretty straightforward.
Difficult to extract data by user (we send it up, but can only work with it via the raw data)
App analytics, In-App marketing campaigns
Integrated system for measurement, segment development and campaign execution. One platform versus having to bounce around and import / export data between systems.
Mobile analytics measurement, building segments off of behaviour and the ability to act on those segments from one platform.