Home/Mobile Analytics Software/Localytics
Updated on: July 16, 2019
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Localytics - Mobile Analytics Software : SaaSworthy.com
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Best mobile analytics solution with AI.
(21 Ratings) Write Review

It is one of the best mobile marketing platform for better user engagement. It has engagement analysis feature using which you can track and analyze user behaviours in real-time. It also has dynamic user segmentation feature, which allows you to segment and group the users based on specifying criterias. In addition, you can connect with your customers easily by using its in-app messaging and push notification features. This software supports A/B testing and allows you to experiment by sending different messages to the users. It has an enhanced API support using which you can easily integrate this software into any third party applications.

Localytics Features Show All Features

Localytics Technical details

Support Business Hours Online Customer Type Large Enterprises Medium Business Small Business
API NA Contact Boston, MA
Deployment SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Category Mobile Analytics Software

Localytics Pricing

Pricing ModelQuotation Based
How much does Localytics cost ?
Localytics provides a custom pricing for their software.

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Disclaimer: The pricing details were last updated on 11/04/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Localytics Reviews

Based on 21 Rating(s)
Rating Distribution
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Verified ReviewerSource : capterra.com
(Reviewed on 16 April 2019)
Has really let us shine

Pros: It's stunningly simple to generate excellent usage reports with a few well placed tags. It has allowed us to really understand application usage and make real decisions based on these reports.

Cons: My only grief is that time-based measurements (e.g. how long does X take) only show min, max, and mean options for event splitting. Adding a 'median' option would solve all my problems.

Verified ReviewerSource : capterra.com
(Reviewed on 31 March 2019)
Versatile and intuitive program

Pros: I really enjoy running a/b tests and having the ability to optimize testing variables for the duration of tests...I found this capability to be one of the stronger features in the program.

Cons: It is not always straightforward in being able to view cumulative results of mobile campaigns in one area within the main dashboard...gathering this information can be time consuming and manual.

Overall: As I've been using it regularly for close to a year, I've been able to automate a lot of reporting and campaign optimization processes that have helped see into our data at a more granular level.

Ashi A.Source : capterra.com
(Reviewed on 22 January 2019)
Great for logging and analyzing analytics along with managing communications with users

Pros: Great tool to log and analyze metrics for web and mobile features.

A lot of flexibility defining user profiles and attributes that allow us to automatically contact users directly from their service, according to how they're using different features and how the defined attributes and profiles are being recorded.

Cons: Not much to complain about. My experience with them has been great for the most part.

We've had some issues updating their SDK to which they couldn't offer a lot of help, but apart from that things are running smoothly

Giovanni M.Source : capterra.com
(Reviewed on 30 September 2018)
Very complete tool for acquisition and engagement

Pros: The sales and customer service teams are excellent and have been available to support us deeply

Cons: Nothing specific. Maybe the only thing they could improve could be the initial integration, which took a bit of time to be implemented

Susanna D.Source : capterra.com
(Reviewed on 14 September 2018)
Very complete tool covering detailed analytics

Pros: It is an extremely powerful tool, far more complete than any other we tried in the market

Cons: Price can increase quickly with the increase in the number of users

Verified ReviewerSource : capterra.com
(Reviewed on 30 August 2018)
An extended toolkit for managing all the needs of a mobile app

Pros: We used Localytics as mobile app management tool, tired of having several tools doing the same thing

Cons: The price is high. It provides a lot, but it is suitable only for business well-tested and able to benefit fully from all the services provided

Source : g2crowd.com
(Reviewed on 28 March 2018)
Good tool for analytics

What do you like best?

Good dashboard to view metrics. Customizeable views as per business needs

What do you dislike?

Integration issues. It is not as easy to integrate compared to GA and other tools

What business problems are you solving with the product? What benefits have you realized?

Give a good view of the business and helps take effective business decisions

Verified ReviewerSource : capterra.com
(Reviewed on 26 March 2018)
Probably the most complete service to track your app/website analytics

Pros: Super user friendly and clear interface. Very nice customer service to help you to learn all the main functionalities upfront.

Cons: Quite frankly - the price. It's pretty expensive so far that you start to have a minimum amount of data. With lower prices in the startup phase could be a lot more attractive as value proposition.

Source : g2crowd.com
(Reviewed on 14 January 2018)
Localytics Review

What do you like best?

Localytics is a fantastic tool for everything ranging from acquisition tracking to engagement cohorts to retention and reactivation. Not only does it function as a great dashboard for all cross-platform user data but also allows for actions on the outcome of this data in the form of campaigns of different kinds (App Push, Email, etc.)

What do you dislike?

The pricing structure is in skilled right for both small and large enterprise customers. The tagging system could be a little bit better. Most importantly their reporting can be a little bit more robust because when you’re pulling data on the backend you really need this type of information to do you dated day executions.

Recommendations to others considering the product

As the day continues to be the forefront in any industry, this product allows you to self, in to help predict future patterns of your business. No matter if you’re a small business or large enterprise customer, you would be able to benefit from this product. Their customer service is also very good, which makes for Rullan great partnership.

What business problems are you solving with the product? What benefits have you realized?

Do you thing is being able to pull the deed it and see behavioral patterns on the back end. This helps with setting up the strategy for our goals leading to the new fiscal year.

Source : g2crowd.com
(Reviewed on 12 January 2018)
Localytics, Reviewed

What do you like best?

It has a very simple interface it is easy to use and easy to teach non-technical members of the team. It’s fairly easy to take in the information and to be able to access the information. The visualization capabilities were very good as well.

What do you dislike?

The thing I would like to see with the product is the capabilities for more correlations. The amount available does restrict the type of analytics that could be done with the data. Also if you were able to easily export it to an Excel document, Rather than manually doing everything.

Recommendations to others considering the product

If you’re looking to scale your business, and properly plan for the future of your business and market research being imperative, then this is the right solution for you. Also having a very hopeful customer success team helps you understand the tool and the results that you’re getting within the software. At the end of the day did an analytics are becoming imperative for marketing teams, and if you’re trying to move in that direction with data driven results I do recommend this product.

What business problems are you solving with the product? What benefits have you realized?

It is a great job with measuring content consumption and engagement. This is very imperative because you’re able to scale across both small and large enterprise companies. It is also great for publisher applications.

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Localytics Screenshots

Localytics Demo - Localytics
Localytics Demo - Localytics
Localytics Demo - Localytics
Localytics screenshot: Localytics - New Audience
Localytics screenshot: Localytics- Dashboard - Hourly usage
Localytics screenshot: Localytics- Dashboards
Localytics screenshot: Localytics - Analyse
Localytics Demo - Localytics
Localytics Demo - Localytics
Localytics Demo - Localytics
Localytics Demo - Localytics
Localytics screenshot: Localytics - New Audience
Localytics screenshot: Localytics- Dashboard - Hourly usage
Localytics screenshot: Localytics- Dashboards
Localytics screenshot: Localytics - Analyse