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This guide will help you focus on the metrics that matter to your CMO, tie campaign results back to relevant business goals, and create smart marketing strategies that drive company growth. It helps to understand the best ways to present marketing progress to your CMO and executive team.
Table of Contents
Introduction: The Data Your CMO Wants
From Marketing Strategy to Business Strategy
Turning Campaign Data Into Actionable Insights
Avoiding Vanity Metrics
Focusing on Results
Minimizing the Cost of Failure
Marketing Metrics Checklist