Home/Marketing Automation Software/Braze
Updated on: September 16, 2021

What is Braze ?

Braze - Marketing Automation Software
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Braze

Your 360-degree customer view
(147 Ratings) Write Review

Braze is a customer platform designed for today's mobile world. The customer-relationship-management platform help leading brands to create the insights of customers who transmit and process historical, current and predictive data in an interactive feedback loop. This means that relevant information about relevant messaging features can be processed immediately via mobile and web devices. It is a marketing analysis and application automation software for mobile applications that focus on campaign management, promoting your business. Compatible with Android, Windows, iOS, and Unity, the company is equipped with a team dedicated to Braze Academy, a resource for automating integration, deployment, and marketing. The product is a platform that allows brands to humanize their relationships with their customers through technology. This leads to better experiences and improves customer loyalty, life expectancy and return on investment. The CRM software provides easy-to-use tools for loading and retrieving data from the platform. Detailed information about the level of events available in the currents program is also beneficial for entering your analytics system. The platform has standard reports and can pull another custom to meet your needs. This shows that Braze is indeed customer oriented. The Customer Relationship Management software is designed for today's on-demand customers who are always connected. Replacing decades of old databases and poorly integrated internal and external tools with live client views, offering a grand customer path development, optimized campaign, and more. Its amazing features include prolific customers including Urban Outfitters and Shutterfly; compatibility with the SDK configuration; analysis and market strategy and Amazon Kindle.

Braze Features Show All Features

Braze Technical details

Support 24/7 (Live rep) Business Hours Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number New York, NY - 10018
Deployment SaaS/Web/Cloud Category Marketing Automation Software

Braze Pricing

Pricing ModelQuotation Based
Braze
Custom

Features

  • Cross-Channel Messaging
  • Data Streaming & Sharing
  • Dynamic Segmentation
  • Journey Orchestration & Testing
  • Braze Success & Support
  • Single Sign-On (SSO) and Teams
  • Reporting & Analytics
  • Email, SMS & MMS
Disclaimer: The pricing details were last updated on 15/07/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Braze pricing.

Braze FAQs

Braze is Marketing Automation Software. Braze offers the following functionalities:

  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages

Learn more about Braze features.

Yes, Braze provides API.

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Braze Reviews

OVERALL RATING
4.4
Based on 147 Rating(s)
Rating Distribution
  • 62.1 %
  • 34.7 %
  • 3.2 %
  • 0 %
  • 0 %
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Tim S
Tim SSource : g2crowd.com
(Reviewed on 14 April 2020) "A Necessary User Engagement 🙌"

What do you like best?

The canvas feature is great for creating an automated flow of notifications for a cohort of users. It's simple and effective for engaging with your users.

What do you dislike?

There have been times where features that cause complications have been enabled that I do not remember enabling. This is a rare occurrence.

What problems are you solving with the product? What benefits have you realized?

User engagement and retention. Our Growth team has seen a significant increase in user retention through the use of Braze.

...more
Administrator in Music
Administrator in MusicSource : g2crowd.com
(Reviewed on 03 April 2020) "Very user friendly and great support team"

What do you like best?

Braze is very user friendly and has a support team that are always super helpful. Besides being happy with the overall platform, Braze LAB is super useful. There are so many possibilities within Braze for user engagement and it has opened up a whole new world of opportunities for testing new strategies and communication.

What do you dislike?

It can be a bit difficult to search within segments and campaigns

What problems are you solving with the product? What benefits have you realized?

Coming from a platform that didn't really meet our needs, Braze has opened up many more possibilities for targeting the right audience, retargeting, and using canvas as for onboarding, re-engage users have shown great results compared to capabilities we had on other platforms. It's easy to set up email campaigns on multiple languages using liquid and connected content.

...more
Rogerio M
Rogerio MSource : g2crowd.com
(Reviewed on 02 April 2020) "Poweful Tool"

What do you like best?

- The possibility to use multi-channel messaging in a single campaign set-up.

- Endless possibilities for template customizations.

- The Customer Support is awesome.

What do you dislike?

It's more a frustration than a dislike: It's not possible to bulk import multiple custom attributes into an audience, usually i need to insert them 1 by 1.

Recommendations to others considering the product:

If your CRM platform is giving you headache, i recommend you to test Braze.

What problems are you solving with the product? What benefits have you realized?

We increased the overall messaging engagement and are not able to use automated multi channel campaigns.

...more
User in Music
User in MusicSource : g2crowd.com
(Reviewed on 01 April 2020) "Great CRM Tool!"

What do you like best?

Braze is really easy to build campaigns in. When you are stuck they have LAB courses you can take to help acclimate you to the platform and their support team is very responsive.

What do you dislike?

This is more a word to the wise, but when setting up Braze make sure you have all the feeds in as soon as possible. This way you can start to test out all the different capabilities.

What problems are you solving with the product? What benefits have you realized?

We are able to automate communications to our different user groups which we were unable to do before. Braze has made this much easier to build out and continue to optimize.

...more
Administrator in Financial Services
Administrator in Financial ServicesSource : g2crowd.com
(Reviewed on 02 March 2020) "Braze is Wonderful"

What do you like best?

Braze is incredibly versatile and has some of the most dedicated representatives I've ever worked with. They are always willing to help you figure out issues, and connect you with engineers when you need more advanced questions answered.

Moreover, their system is built in such a versatile away that it allows marketers to do virtually whatever they want.

What do you dislike?

I wish that the Braze segmentation loaded a bit faster—sometimes it's easier to download a list than it is to preview it.

Recommendations to others considering the product:

Speak to sales representatives—they are super knowledgable and very helpful.

What problems are you solving with the product? What benefits have you realized?

Braze is solving so many problems for us that it is hard to pinpoint exactly one thing that is invaluable. Our marketing team would not be able to function without Braze—there would be no product markets without Braze.

...more
Administrator in Cosmetics
Administrator in CosmeticsSource : g2crowd.com
(Reviewed on 24 February 2020) "Intuitive interface and great support from the team"

What do you like best?

- Interface is easy to navigate

- Segments are easy to build/download

- Canvases are easy to set up

- Helpful tool to find information and tailor messages towards our customers with the integration of data from our internal systems

What do you dislike?

- Have had a few bugs where emails did not deploy correctly/on time

What problems are you solving with the product? What benefits have you realized?

- Segmentation - more reliable than some of our internal systems

- Reporting - easy to pull reporting and data from our campaigns

- Calendar - great tool for looking at email strategy holistically

- Canvases - minimal glitching for triggered emails as compared to our old system

...more
Administrator in Entertainment
Administrator in EntertainmentSource : g2crowd.com
(Reviewed on 28 January 2020) "Happy Braze Customer"

What do you like best?

CS team, platform UI, and integration tools

What do you dislike?

Reporting could be more robust and easy to export/visualize

What problems are you solving with the product? What benefits have you realized?

Driving retention and engagement across all user segments and Tubi platforms

...more
Mike S
Mike SSource : g2crowd.com
(Reviewed on 28 January 2020) "Extremely powerful and easy to use once setup correctly"

What do you like best?

The segmentation and personalization tools are extremely robust, but still easy to use, which is a combination that is hard to find in the marketing tool world. I found myself and our Email Marketing Manager being pleasantly surprised throughout our onboarding process when trying to do a task with a few clicks when in our previous email tool would require data analyst help.

What do you dislike?

This isn't really a problem with Braze itself, but in order to get to a place where usability is described as above, we iterated on our event process and attribution mapping many times. We had a team of engineers that worked on the implementation without input from the marketing and product side of the equation, so some of the setup was not usable from an end-user perspective. Again, totally on us but we are still seeing residual effects pop up in terms of the issues with our initial implementation.

Recommendations to others considering the product:

Braze is an important piece of our engagement marketing efforts, it is a great and easy tool to use.

What problems are you solving with the product? What benefits have you realized?

We run all of our customer communications through Braze. From onboarding to upsell campaigns, we are utilizing our event stream with Braze via Segment to create user journeys that are based on activity (or lack there of) vs time, which allows us to create more sophisticated and data driven journeys.

...more
User in Marketing and Advertising
User in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 28 January 2020) "Simple & easy to use"

What do you like best?

In addition to being easy to being an easy to use platform, I'm in love with their support. I love working with Kevin, one of the most enthusiastic people I've worked with. If it wasn't for their constant check-ins and follow ups, I would be lost.

The segmenting and sending a campaign is quick and easy. The fact that I can do push and email in the same section saves me so much time.

Organization is simple with tags. I can tag my on-going campaigns/newsletters and use those tags for segmenting.

A/B testing is easy to set up and schedule. Previously, I used to use Marketing Cloud and this is much more efficient for what I need.

What do you dislike?

For simple segmentation, this is perfect. But I'm curious how I can get more granular segmentation. In-product search function needs a bit of work.

What problems are you solving with the product? What benefits have you realized?

The benefit for me is the simplistic segmenting tool. I send an email and two push notifications daily. I need to be quick and efficient with my time.

Now that I'm more familiar with Braze I churn these out in half the time.

...more
Jon L
Jon LSource : g2crowd.com
(Reviewed on 28 January 2020) "Push Notification, In-App, Web Notification, Email, Geolocation All-In-One"

What do you like best?

Design your message once, personalize, and deploy to all channels, or only select channels all in a single campaign. Liquid coding makes personalization very powerful. Relatively short ramp-up period. Deep details on each user's behavior. Love the platform and love the support the team is able to provide. Can't imagine what could be better.

What do you dislike?

Learning Liquid isn't for everyone, but Braze provides support as needed for the less technical crowd. The Dev environment is sometimes difficult to use when using Dev apps but not used in most cases.

What problems are you solving with the product? What benefits have you realized?

We use Liquid to highly personalize messages for people who are looking to buy or sell a home based upon their Saved searches and Saved Listings and deliver a specific property link, or a link to specific types of homes that we believe the user is interested in.

...more
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What Is Customer Engagement?
Future Proofing your Marketing Automation: Build vs Buy

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