Home/Marketing Automation Software/BrazeUpdated on: June 7, 2023

OVERVIEW
FEATURES
TECHNICAL DETAILS
PRICING
ALTERNATIVES
REVIEWS
VIDEOS
MORE
- Screenshots
- Slides
- Faq
- Articles
- Related

Get Buyer Checklist Start Free Trial

View Gallery

COMPARE

Braze

Your 360-degree customer view

(280 Ratings) Write Review

What is Braze and how does it work? Braze is a customer platform designed for today's mobile world. The customer-relationship-management platform help leading brands to create the insights of customers who transmit and process historical, current and predictive data in an interactive feedback loop. This means that relevant information about relevant messaging features can be processed immediately via mobile and web devices. It is a marketing analysis and application automation software for mobile applications that focus on campaign management, promoting your business. Compatible with Android, Windows, iOS, and Unity, the company is equipped with a team dedicated to Braze Academy, a resource for automating integration, deployment, and marketing. The product is a platform that allows brands to humanize their relationships with their customers through technology. This leads to better experiences and improves customer loyalty, life expectancy and return on investment. The CRM software provides easy-to-use tools for loading and retrieving data from the platform. Detailed information about the level of events available in the currents program is also beneficial for entering your analytics system. The platform has standard reports and can pull another custom to meet your needs. This shows that Braze is indeed customer oriented. The Customer Relationship Management software is designed for today's on-demand customers who are always connected. Replacing decades of old databases and poorly integrated internal and external tools with live client views, offering a grand customer path development, optimized campaign, and more. Its amazing features include prolific customers including Urban Outfitters and Shutterfly; compatibility with the SDK configuration; analysis and market strategy and Amazon Kindle.

FOLLOWERS 16,817 1,615 2,080

Braze Features Show All Features

Marketing Automation Features

Landing PagesLanding pages are standalone web pages created for the purpose of promoting or advertising a marketing or advertising campaign. A landing page is a place where a visitor "lands" after clicking on a link in an email or advertising from Google, Bing, YouTube, Facebook, Instagram, Twitter, or other websites. Unlike web pages, which usually have several objectives and promote exploration, landing pages have a single objective, referred to as a call to action (or CTA).
Email Drip CampaignsEmail drip campaigns are series of automated emails sent to people who take a specific action. You may choose the number of emails to send and the rate at which they are sent for any given action. These emails can be customized by including information such as the recipient's name and detailed references to the action they took. For example, you might submit a drip campaign to someone who registers for your online course. You might also use abandoned cart emails to give a drip campaign to people who add an item to their online cart but don't buy it.
Channel ManagementSocial media management is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Pinterest, YouTube, more.
Campaign SegmentationSocial media segmentation is breaking down your audience demographics within and between different social media platforms. It gives you an understanding of the different groups of people using various social media channels so you know which channels to employ to reach those groups.
Analytics (ROI Tracking)Analytics is the method of analyzing data in the database to discover valuable consumer insights that companies can act on. Software integrated with analytics become more intelligent in their understanding of customers, allowing you to make data-driven decisions.
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.
Website Visitor TrackingWebsite visitor tracking is the process of identifying important website activity to generate leads and insight for sales and marketing teams. These solutions generate reports of companies and/or people that visit your company’s website.
Lead NurturingLead nurturing is the method of building and reinforcing relationships with customers at every point of the sales funnel. An effective lead nurturing program focuses marketing and communication strategies on listening to prospects' needs and providing the information and answers they need to create confidence, raise brand awareness, and sustain a link until the prospects are ready to buy.
Lead ManagementLead Management is the process of acquiring and managing leads (potential customers) until the point where they make a purchase. Lead management should not be confused with lead nurturing, which is a specific part of lead management that takes place towards the end of the process.
Lead ScoringLead scoring is a methodology used by sales and marketing departments to rank leads, or prospective customers by assigning values to them based on their behaviour relating to products or services.

Braze Technical details

Support	24/7 (Live rep) Business Hours	Customer Type	Large Enterprises Medium Business Small Business
API		Location / Phone Number	New York, NY - 10018
Deployment	SaaS/Web/Cloud	Official Website	https://www.braze.com/
Deployment	SaaS/Web/Cloud	Category	Marketing Automation Software

Braze Pricing

Pricing ModelQuotation Based

Braze

Custom

Features

Cross-Channel Messaging
Data Streaming & Sharing
Dynamic Segmentation
Journey Orchestration & Testing
Braze Success & Support
Single Sign-On (SSO) and Teams
Reporting & Analytics
Email, SMS & MMS

Disclaimer: The pricing details were last updated on 15/07/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Braze pricing.

Braze Alternatives Braze Alternatives

Braze Reviews

OVERALL RATING 4.5 Based on 280 Rating(s)

Rating Distribution

Excellent 0 %
Very Good 0 %
Average 0 %
Poor 0 %
Terrible 0 %

SHARE YOUR EXPERIENCE Write a Review

Read All Reviews

Videos on Braze

Braze Screenshots

screenshots

Braze Slides

What Is Customer Engagement?

Braze FAQs

Q. What is Braze used for?

Braze is Marketing Automation Software. Braze offers the following functionalities:

Landing Pages
Email Drip Campaigns
Channel Management
Campaign Segmentation
Analytics (ROI Tracking)
Multivariate Testing

Learn more about Braze features.

Q. What are the top alternatives for Braze?

Here`s a list of the best alternatives for Braze:

Q. Does Braze provide API?

Yes, Braze provides API.

Articles on Braze

SaaS Weekly Roundup SaaS weekly roundup #42: LegalZoom acquires Revv, Shibumi raises $30million, and more The previous week wasn’t as busy in the world of SaaS, but that doesn’t mean there... read more

SaaS Weekly Roundup SaaS weekly roundup #47: Braze raises $520million in IPO, Podium reaches $3billion valuation, and more Welcome to SaaS weekly roundup, your one-stop place for all things SaaS in the last week. This week... read more

Write a Review for Braze

Software buyers need your help! Product reviews help the rest of us make great decisions.

Rate This Software *

Review Title *

Comments *

Thank you for your Review!

Your review has gone for moderation and will be published soon.

OK, GREAT

Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com

Name*

Email*

Phone number*

Company Name

Message

Braze

Braze Features Show All Features

Marketing Automation Features

Braze Technical details

Braze Pricing

Braze Alternatives Braze Alternatives

Braze Reviews

Videos on Braze

Braze Screenshots

Braze Slides

Braze FAQs

Articles on Braze

Braze Also Belongs to

Disclaimer