Lead generation has never been more essential in our fast-paced world. Many B2B organizations are struggling with responding promptly to opportunities thereby failing to generate leads. It can be frustrating when you are not getting any leads. This is where lead generation software steps in.
As the demand for leads has increased, the market for lead generation software has gotten more challenging to navigate. Therefore, we at SaaSworthy have put together a list of the 7 top lead generation software for you to choose from in 2021.
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What is lead generation software?
Lead generation is the act of generating customer interest in a product or service and nurturing it until the customer voluntarily shares their contact information or a lead. A top lead generation software is simply a piece of software that allows you to easily gather qualified leads without having to perform any coding yourself.
Companies in today’s world must generate leads through more channels than ever before. It expands the reach of your campaigns to other media platforms and assists in redirecting people back to your website. There are a variety of lead generation software in many categories, such as inbound, outbound, chatbots, email marketing, and so on.
Businesses utilize lead generation software to collect the contact information of website visitors and create a large lead database. Ultimately, lead generation software allows you to gather and convert more quality leads resulting in higher conversion rates and income.
7 top lead generation software to use in 2021
SaaSworthy has combined the 7 top lead generation software for you to leverage into a single article. Hence, your job of finding the best lead generation software has been simplified.
1. Leadfeeder
Leadfeeder is a live B2B lead generation software that assists businesses in generating more leads. Lead generation, website visitor tracking, account-based marketing, and sales prospecting are among the four major services it provides. It has over 45,000 users worldwide. Leadfeeder is SaaSworthy’s top choice if you are looking for free lead generation tools.
The various features of Leadfeeder include –
- It delivers qualifying leads to your linked CRM (Customer Relationship Management) or marketing automation system. Data from Leadfeeder can be sent to your CRM and vice versa.
- It removes bots, ISPs, and other redundant leads from the priority leads. It sends you an alert whenever your target company takes any action.
- Leadfeeder automates the whole lead generation and acquisition process. It also creates tailored sales pitches based on client data and tallies sales using marketing data.
- It aids in identifying the material that works best to engage visitors and then presents them with the appropriate information and services.
The limitations of Leadfeeder are –
- The data in the result can be mismatched at times.
- The user management of multiple users in one account can be made simpler.
2. LeadFuze
LeadFuze, established in 2014, is one of the top lead generation software. Salespeople, recruiters, and marketers use it to assist them in generating their ideal list of leads and prospects. It has more than 20,000 users from all over the world. LeadFuze can also be integrated with your CRM.
The various features of LeadFuze include –
- You can put your list building on automation, then sit back and watch as its AI assistant Fuzebot automatically adds fresh leads.
- Lead capture, contact discovery, lead nurturing, contact import/export, lead segmentation, lead scoring, and prospecting tools are some of the most important lead generation features of this software.
- You can also obtain extensive information on the produced leads, such as their talents, job history, and education.
- It gathers, matches, and validates real-time corporate information, mobile numbers, emails, social media handles, and more from over 500 million profiles and 10 million organizations.
The limitations of LeadFuze are –
- The pricing is very exorbitant in comparison to the features offered.
- The automation is limited to only a few areas, and some of the leads are very outdated.
3. LeadsBridge
LeadsBridge is a top lead generation software and also an iPaaS solution with over 18,400 users globally. It is an all-in-one lead management software that provides a range of tools for connecting all of your lead-generating sources. It is a Facebook lead advertising and automation solution for marketers in industries such as real estate, education, finserv, agencies, automotive, and retail.
The various features of LeadsBridge include –
- Using basic strategies, the software enables lead sync, online to offline tracking, audience targeting, and ecommerce sync.
- You can simply link your selected software with your advertising platform, effortlessly syncing data for your marketing workflows, with over 380 out-of-the-box integrations available at present.
- By automatically keeping the audience up to date with CRM, it makes the remarketing efforts more effective.
- LeadsBridge meets your integration requirements by concentrating on bridging gaps between advertising platforms and sales funnels and offering custom integrations based on your company’s requirements.
The limitations of LeadsBridge are –
- The initial setup and connection process can be tedious, and one would need assistance from the team.
- The options to sync with your CRM are limited.
4. Lead Forensics
Lead Forensics, founded in 2009, is a B2B lead generation software and currently serves over 60,000 customers globally. Its primary function is to help organizations identify their website visitors who visit anonymously and convert them into leads. It has a team of nearly 700 SaaS professionals.
The various features of Lead Forensics include –
- Lead Forensics determines who your visitors are, where they came from, what they are looking at, and where they are in your sales funnel.
- LeadForensics analyses the IP address of the visitor to determine which firms are seeing your website even if they do not complete your enquiry form.
- Lead Forensics delivers all of the information needed to initiate productive, appropriate, and meaningful interactions with your website visitors in real-time.
- It allows you to interact with prospects while they are on your website. With its auto-assign leads and multi-criteria lead score, users get a competitive advantage in the market.
The limitations of Lead Forensics are –
- It is an expensive option when compared to similar software.
- The search feature can be clumsy and can take longer than expected to show results.
5. Intercom
Intercom is a top lead generation software that helps you in gaining leads using chatbots and real-time interactions. Intercom allows you to improve customer interaction by providing tailored, messenger-based experiences throughout the customer lifecycle. More than 25,000 businesses around the world use Intercom for lead generation, among other purposes.
The various features of Intercom include –
- It guides chats based on the potential customer’s behaviors and the size and requirements of their organization and assigns the lead to a suitable salesperson.
- Its chatbots and other interactive features enable you to approach website visitors and greet them with customized messages automatically.
- Its integration with services such as Clearbit Reveal and Marketo also allows you to find, obtain, and nurture leads straight from the dashboard of Intercom.
- You can automate email campaigns to generate leads and keep current clients. It enables you to conduct real-time chats and follow-ups while also making high-quality leads and loyal consumers a priority.
The limitations of Intercom are –
- The automation feature has some limits to its abilities.
- Beginners can find it challenging to navigate through the heavy UI.
6. HubSpot
HubSpot is a cloud-based lead generation software and is one of the pioneers in the industry. It has over 78,700 users in more than 120 countries. Small businesses can make use of the free version, while the paid versions can be used by large businesses. Hence, HubSpot is undoubtedly one of the best free lead generation tools in the market.
The various features of HubSpot include –
- It assists in sorting and filtering lead information depending on region, company size, and the number of visitors.
- It follows prospects from the engagement stage of the customer’s journey through the closure stage. It provides a high-level picture of where leads are coming from and where they are going after that.
- It is intended to attract leads and nurture them with useful content and inbound best standards, all with the click of a button.
- HubSpot also assists you with the creation of mobile-friendly forms, banners, pop-ups, and slide-ins to convert website visitors into leads.
The limitations of HubSpot are –
- The user interface gets changed with every update.
- It lacks advanced reporting and metrics.
7. OptinMonster
OptinMonster is a top lead generation software and an email opt-in solution that assists you in converting visitors to your site into clients. It provides over 100 templates for generating leads, increasing email subscribers, and lowering cart abandonment rates. It is suitable for bloggers, marketing agencies, e-commerce websites, and small companies
The various features of OptinMonster include –
- It offers pre-designed and configurable lead acquisition forms, as well as onsite retargeting and customization. It also sends welcome emails to new leads to spark their interest.
- OptinMonster’s conversion tactics are built on behavioral automation. This enables you to track customer activity and market your offer to the appropriate customers at the right moment.
- You can also use real-time split testing to see which layouts, headlines, and content work better. This will assist you in converting more leads into lifetime customers.
- OptinMonster also provides advanced traffic redirection, which allows you to automatically redirect website traffic to critical pages on your site.
The limitations of OptinMonster are –
- It has a steep learning curve and needs time to get familiar with.
- The reporting and analytics feature needs improvements.
Conclusion
With these best lead generation software, you can boost your lead generation strategy. We hope this article provided you some insight regarding the various top lead generation software available in the market. Go through the various features and limitations of each lead generation software and select one which is best tailored to your needs.
If you want to learn more about such interesting software to help your business grow, visit SaaSworthy blog.
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