A/B or split testing is the process of dividing web traffic among multiple versions of a webpage and evaluating which version performs best at achieving a desiredoutcome, such as free trial signups or purchases. The testing process helps to optimize a website/apps’s ability to convert visitors into leads or customers, and can help companies increase revenue without spending more money to acquire traffic.
Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web... read more
A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley... read more
Kameleoon software is an AI-driven personalization and A/B testing platform for optimizing conversion for digital product owners and marketers. The software offers messages and content in real-time for each visitor. Segment customers to gain insights of every visitor. It integrates with Crazy Egg,... read more
SplitMetrics software is a platform used to test every element on all of the user's journey. Understand users interact with each element of your app page and can collect product feedback with fully customizable surveys and subscription popup forms. Collaborate with your team to share test results... read more
Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where... read more
Convert’s tool is one of the only enterprise solutions that store no personal data in the default setting, and uses only first-party cookies for accurate visitor tracking. ConversionXL studies show that they are one of the fastest testing tools out there. Yet they have beaten the blink that skews... read more
Omniconvert is a conversion optimization tool that empowers users to improve the ROI of the campaign of their digital businesses. The company also offers a team of experts for anyone who is looking for niche advice on how to improve their campaigns. Users can add surveys to their websites while... read more
SiteSpect is a fast optimization platform that enables its users to grow businesses to test the changes made to the website. The software evades JavaScript tags and provides its users with higher conversion and faster site performance. The rare architecture of the software does not show any impact... read more
Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile... read more
Webtrends Optimize is a powerful, enterprise-grade experimentation platform with a suite of website optimization tools to enhance your visitors' digital experience. Full access to all features is available, as standard, to all users. That means no paywall features, no tiers, and no upgrades needed.... read more
PRODUCT NAME | SW SCORE (OUT OF 100) | AGGREGATED RATINGS (OUT OF 5) |
---|---|---|
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98 | 4.3 |
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95 | 4.5 |
|
93 | 4.8 |
|
90 | 4 |
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90 | 4.2 |
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89 | 4.6 |
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89 | 4.5 |
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89 | 4.3 |
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88 | 4.4 |
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88 | 4.9 |