88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is VWO Testing and how does it work?
Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers.
Read moreSW Score Breakdown
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Unbounce and how does it work?
Use Unbounce's landing page builder to create pages that effortlessly align with your brand and conversion goals without extensive technical expertise or hours of effort.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is VWO FullStack and how does it work?
WO FullStack, the enterprise-grade server-side testing product, you get the flexibility to experiment deep into your stack and build products that shoot up your business metrics. Without affecting performance. VWO FullStack, you can literally test anything. Be it the search algorithms or recommendation engine for your ecommerce store or subscription workflows for your SaaS business, VWO FullStack is built to help you execute even the most complex tests.
Read moreSW Score Breakdown
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Google Optimize and how does it work?
Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.
Read moreSW Score Breakdown
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Optimizely and how does it work?
Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising
Read moreSW Score Breakdown
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ThumbnailTest and how does it work?
Finding the perfect thumbnail and title can be difficult, but there is an easier way now – with thumbnails. Thumbnails allows professionals to quickly test different options and make sure their videos get the maximum amount of views. Every video has the potential to reach a new audience, and by testing different thumbnails and titles, users are guaranteed to see better results. Thumbnails makes it easy to create professional-grade thumbnails that stand out on YouTube, so every video receives its deserved attention. With improved engagement, visibility, and click-throughs, thumbnails provides an ideal solution for professionals who are looking for ways to get more views for their videos.
Read moreSW Score Breakdown
80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Maxymizely and how does it work?
An innovative web analytics software that provides A/B/N and Multivariate testing as well as general web analytics, traffic analytics and crash analytics in user friendly ways of integration. It optimizes the content layout with experiments and analyze the the device location, type, screen resolution etc. to find out which layout works well and which one requires modification. It also improves conversion rates of mobile and web-based applications, making it useful for the marketers and business owners. The significant features include targeting of audience, dividing campaign into segments, Funnel Analysis, Split Testing, Multivariate Testing, Test Scheduling and a Visual Editor.
Read moreSW Score Breakdown
81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Adobe Target and how does it work?
Adobe Target is a content testing, personalisation and automation solution for businesses to test their content and predict its performance in the market. It is a software that targets a customer and strikes them with the most relevant information or product description to generate more sales. Adobe Target uses A/B and multivariate tests to quickly understand and bring into action the best combinations of offers and layouts to attract customers. Users can create customised tests for a different type of users to see what they are looking for in a product. A/B test the whole experience, including images, user interface, copy, etc to provide the best possible experience. The software helps to personalise the customer based on gender, age, brand affinity or any profile data available on the site. Users can create their own parameters to personalise their customers across different stages of interaction.
Read moreSW Score Breakdown
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Convertize and how does it work?
Convertize offers software designed to simplify A/B testing and Nudge Marketing allowing users to implement them without any coding or statistical knowledge. A/B testing is a scientific method for comparing two versions of a webpage or a UI. Convertize provides the user with a visual editor, split URL testing capabilities, hybrid statistics, and A/B checklist. Autopilot feature uses algorithms to direct the traffic to the most persuasive pages. The software also allows for collaboration and is GDPR compliant. Users can also implement Nudge marketing employs social proof and uses tools such as priority notifications, order soon notifications, influencer notifications and more. The team of CRO and marketing experts rely on analysis and customer psychology offers CRO agency services. It first works with the users to understand the targeted customers. The team then conducts heat-mapping, session recording and segmentation procedures to make decisions driven by analysis and psychological data.
Read moreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Intellimize and how does it work?
Intellimize is a website personalization and conversion optimization tool, enabling companies to grow their business in an efficient manner. The software with its multiple business modules like, machine learning approach, at scale personalization and experimentation facilities, lets enterprises expand their reach in real-time. Organizations need to specify their web experience ideas and conversion goals to let the software select the best web experience for individual visitors from time to time. Further, a dedicated campaign optimization team, offers weekly suggestions and relevant advice to let enterprises achieve their set goals. Intellimize offers location-specific, day-wise, time-wise and traffic source-specific information to site visitors. Whether, brands are running ads, sending emails or optimizing search results the software will parse the URL parameters in an automated manner, enabling them to reuse the targeting they have already paid for. An AI-based system separates the software from others, enabling users to adjust website variations in a dynamic way, optimize goals besides modifying personalization variations.
Read moreSW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is WEVO and how does it work?
As a customer experience software, WEVO helps its users with website optimisation and concept designs helping out businesses improve their customer engagement levels in real-time. WEVO’s sophisticated AI model accompanied by a compact design and loaded features enable users to diagnose, compare and improve their web pages thoughtfully. As an intuitive testing software, WEVO assists its users in pinpointing the reasons behind low customer engagement rates based on detailed insights into customer needs and expectations. Moreover, precision diagnostic metrics present within the same are capable of measuring the success rate of individual websites by scoring the key elements on five major parameters- Variable, Trusted, Inspiring, Intuitive, and Satisfying. Furthermore, the software even provides meaningful insight into audience likes and the lack of conversion rates. Businesses can trust WEVO with specific elements and content-wise feedback accompanied by specific filters and search terms.
Read moreSW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is StoreMaven and how does it work?
StoreMaven is an app-store optimisation software utilised to keep track of the testing process and strategy to create better products. To enhance conversion rates, create app store assets with precise design briefs based on best practises and current trends.With a personalised dashboard to track the progress and changes across the board during testing, you can engage your audience and obtain valuable information. The software is used by designers, marketers, and small and medium businesses.It has vast variety of unique features – Implement a robust organic user acquisition strategy. Discover which messages result in the most conversions from Browse and Search visitors. Concept testing, the opportunity to adjust your app while it's still being developed. One of their most beneficial features is their product page planning assistance: From auditing to research and hypotheses to ready-to-use design briefs for your new product pages. Find out which App Store creative components are the most important and utilise their full potential.Using their chrome-extension you can review your Appstore or google play page right from your browser. Monitor competitor’s pages and adjust appearance for global users.
Read moreSW Score Breakdown
80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Juggler.dev and how does it work?
Juggler.dev is a A/B testing software used to create your first AB tests in minutes. The software offers tools to add script and send results to our system. Create your first A/B test now and set the goal page. Startups, Solo-entrepreneurs make use of the software.
Read moreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is UseItBetter and how does it work?
Integrated workflow for analysts, marketers, and web developers working together on Conversion Rate Optimisation. Automatically track everything users do without wasting time on tracking implementation. Find out why your customers drop out from the funnel with exploratory analytics. Prioritize discovered problems using quantitative analytics. A/B test solutions, personalize the experience, and offer incentives.
Read moreSW Score Breakdown
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Thrive Optimize and how does it work?
Landing Page A/B Tests Made Simple. Launch Tests Faster, More Often and for Crazy Cheap With Thrive Optimize. In the real life split test I showed with you above, trusting the “experts” would have cost us thousands of new email subscribers over the life of our landing page. But because we assumed ignorance and actually tested our video landing page hypothesis against a text variation.
Read moreSW Score Breakdown
79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Dual Kind and how does it work?
Dual Kind software is a platform used to grow your projects and applications by testing new variations of functionality. Measure the statistical analysis to increase conversion rates for the different variations in your experiments. The software offers an built-in API for every functionality. Small and Medium companies make use of the software.
Read moreSW Score Breakdown
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Cline and how does it work?
Cline is an A/B testing solution designed to empower marketing teams to optimize content and maximize conversions with ease and efficiency. Unlike many overly complex testing tools on the market, Cline offers an intuitive user interface that does not require any prior experience or training to use effectively. At just 8KB, Cline's lightweight script is substantially smaller than the industry average, resulting in faster load times as well as SEO and UX benefits. Core functionalities include the ability to quickly set up and run A/B tests and split tests on content and creatives in order to iterate and improve performance. An optional AI-powered content generation feature allows users to harness artificial intelligence to effortlessly create new variants to test against existing copy and layouts. This makes it simple for professionals to experiment with different messaging and creative approaches to engage audiences. With its focus on usability and actionable insights, Cline aims to make sophisticated testing capabilities accessible for marketing teams of any size. Its intuitive approach stands to increase productivity and support data-driven decision making without the typical complexity barrier. Ultimately, Cline strives to help brands efficiently optimize experiences to increase conversions.
Read moreSW Score Breakdown
95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Kameleoon and how does it work?
Kameleoon is a robust A/B testing and web personalization platform that helps marketers and product owners improve their online user experience, boost conversion rate, and increase digital revenues. Marketing professionals can provide their visitors with an exceptional experience by making UX decisions based on the reliable data generated from the A/B experimentation. Besides, Kameleoon comes loaded with a powerful AI engine that monitors visitor behaviors, discovers correlations among visitors, and predicts their conversion possibilities in real-time. Users can leverage the solution to get up and start functioning immediately. Provided graphical tools can be used to design intrusive experiences, but before that, users are required to add one line of JavaScript code followed by configuration without tagging plans. Further, Kameleoon is deployed with the most advanced IT-infrastructure to enable real-time performance, actions, reliability, and stability. It offers active integration with pre-existing data ecosystems, where the entire model is accessible via APIs.
Read moreSW Score Breakdown
76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Hypertune and how does it work?
Hypertune is the ultimate solution to streamline their development process and maximize their efficiency. With powerful flags, A/B testing, analytics, and app configuration, Hypertune has everything it needs to take its product to the next level. Whether they're using TypeScript, React, or Next.js, Hypertune is optimized to work seamlessly with these technologies. This state-of-the-art static typing and code generation provides them with full end-to-end type safety, ensuring that they can move fast and break nothing. With Hypertune, they only need to install and set up one TypeScript SDK that works everywhere. Hypertune is also optimized for serverless and edge environments. This unique dehydrate and rehydrate feature allows them to seamlessly transfer their project from server to client in the first render. And for those with multiple projects in a mono repo, they can easily share their SDK setup code across all of them, saving valuable time and effort. With Hypertune, they’ve made it simple and customizable for them.
Read moreSW Score Breakdown
77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is TeStack and how does it work?
TeStack is a platform used for continuous experimentation and conducts user behavior research within your application. Run A/B tests and test different UI variations on specific user groups to improve their experiences. Send targeted messages to specific users based on their location, device type, resolution and more. The software offers Kill Switches to turn off any front-end feature or service without a deployment. Market Researchers, Small, Medium and Large companies make use of the software.
Read moreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Omniconvert and how does it work?
Omniconvert is a conversion optimization tool that empowers users to improve the ROI of the campaign of their digital businesses. The company also offers a team of experts for anyone who is looking for niche advice on how to improve their campaigns. Users can add surveys to their websites while leveraging branching logic that displays subsequent questions based on the input received in the previous questions. And based on further website data, the A/B Testing Editor can be used to test ideas by simply selecting the element they want to change and selecting the appropriate option. Then with the help of personalization, the design can adapt to the content of any web page in real-time. And with customizable website overlayers such as banners, marketers can reach the right audience with targeted messages. Advanced features such as Segmentation enable users to target visitors based on their geolocations.
Read moreSW Score Breakdown
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is ChangeAgain and how does it work?
Changeagain equally divides user website traffic among all the variations and tracks which one works best for you. Integration with Google Analytics gives our service a unique opportunity to get insights into Google Analytics data sets. All the goals you are tracking in GA are also tracked in your experiment. No need to create new conversion goals. You can see all testing data and make deep segmentation analysis in Google Analytics.
Read moreSW Score Breakdown
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
What is Atomatest and how does it work?
Atomatest, by Automaton, is the first end-to-end campaign and integration monitoring and validation tool created to make sure your marketing and analytics are up and working as expected. A form conversion is useless if it’s languishing somewhere in the stack, unable to find its way to the right sales team for follow-up. Automaton makes sure every lead reaches sales, email sends don’t have broken links, that landing pages are populating and analytics are tagged as expected. When things are broken (even years in the future), you’ll get email alerts and notifications on your dashboard.
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Typical Features
The Average Cost of a basic AB Testing Software plan is $29 per month.
36% of AB Testing Software offer a Free Trial , while 18% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
Google Optimize
|
85 | 4.1 |
Optimizely
|
98 | 4.2 |
ThumbnailTest
|
78 | 0 |
Maxymizely
|
80 | 4.6 |
Adobe Target
|
81 | 3.8 |
Convertize
|
83 | 4.4 |
Intellimize
|
87 | 4.9 |
WEVO
|
82 | 4.8 |
StoreMaven
|
82 | 4.6 |
Juggler.dev
|
80 | 0 |
A/B or split testing is the process of dividing web traffic among multiple versions of a webpage and evaluating which version performs best at achieving a desired
outcome, such as free trial signups or purchases. The testing process helps to optimize a website/apps’s ability to convert visitors into leads or customers, and can help companies increase revenue without spending more money to acquire traffic.
Typical Features
Allows you to serve different versions of a page to a different set of audience
Splits web traffic among the different variations of a webpage being tested
Allows testing different variations of multiple webpage elements to find the best one among them
Helps in knowing if the result achieved by testing the data is statistically significant or not
A webform or a popup which can be used to capture the lead or ask user his preferences
Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.
Allows the user to test the application at the scheduled time
Heatmaps show where users have clicked on a page
Optimize survey response rate with A/B testing
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