A/B or split testing is the process of dividing web traffic among multiple versions of a webpage and evaluating which version performs best at achieving a desiredoutcome, such as free trial signups or purchases. The testing process helps to optimize a website/apps’s ability to convert visitors into leads or customers, and can help companies increase revenue without spending more money to acquire traffic.
Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web... read more
A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley... read more
Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile... read more
Zoho PageSense is a Conversion Rate Optimization (CRO) and A/B testing platform used by businesses to boost their website’s conversion rate and increase revenue. The software provides users with insights into their clients’ likes and dislikes to help them make the necessary changes and get more... read more
Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where... read more
Omniconvert is a conversion optimization tool that empowers users to improve the ROI of the campaign of their digital businesses. The company also offers a team of experts for anyone who is looking for niche advice on how to improve their campaigns. Users can add surveys to their websites while... read more
Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS applications. It has been developed specifically for mobile product teams to accelerate their learning and innovation. The WYSIWYG (What You See Is What You Get) Visual Editor feature helps run... read more
SiteSpect is the leading A/B testing and optimization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. The platform's ease of use and speed of deployment empowers marketers, developers, and IT professionals to create and run... read more
Convertize offers software designed to simplify A/B testing and Nudge Marketing allowing users to implement them without any coding or statistical knowledge. A/B testing is a scientific method for comparing two versions of a webpage or a UI. Convertize provides the user with a visual editor, split... read more
An innovative web analytics software that provides A/B/N and Multivariate testing as well as general web analytics, traffic analytics and crash analytics in user friendly ways of integration. It optimizes the content layout with experiments and analyze the the device location, type, screen... read more
| PRODUCT NAME | SW SCORE (OUT OF 100) | AGGREGATED RATINGS (OUT OF 5) |
|---|---|---|
 |
98 | 4.3 |
 |
96 | 4.4 |
 |
85 | 4.2 |
 |
78 | 4.1 |
 |
75 | 4.3 |
 |
70 | 4.4 |
 |
57 | 4.2 |
 |
53 | NA |
 |
50 | 4 |
 |
43 | NA |
A/B testing is commonly performed in web development using various assessment tools for identifying which version of something helps an individual or organization to meet a business goal more effectively.
I’d recommend reading the following resources in order to build up an overall understanding of the world of A/B testing:
In an A/B test, a web page or app screen is modified to create a second version of the same page. Then, half of your traffic is shown the original version of the page (known as the control) and half are shown the modified version of the page (the variation). This comparison helps in understanding which webpage version is more beneficial for your business.
An A/B test can be very helpful in making you understand your website traffic in a very detailed manner which gives you an idea about how to strategize and then further grow your business.
Yes. It integrates with Twitter, Wordpress, Google AdWords, Salesforce Marketing Cloud and Sales Cloud, ActiveCampaign, Shopify, Zendesk, Freshdesk, Zoho CRM, Google Analytics, Campaign Monitor, Wufoo, Olark live chat, LinkedIn, Stripe, PayPal, Facebook, Zapier, Autopilot and lots of other apps.
The minimum amount of time that an A/B test should be run is at least for a week in order to produce effective results.
One needs to understand and research the various problems which need to be corrected through the tests, as the best way to improve anything is by understanding what’s wrong with it.
A/B testing can be useful for the growth of all the three sizes of businesses, i.e., small scale, medium scale or large scale.
The cost incurred for A/B testing varies for different tools, however, Google Analytics offers this service for free.
Evergage Core and Visual Website Optimizer.
