Home/AB Testing Software
Updated on: November 13, 2018
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AB Testing Software

A/B or split testing is the process of dividing web traffic among multiple versions of a webpage and evaluating which version performs best at achieving a desiredoutcome, such as free trial signups or purchases. The testing process helps to optimize a website/apps’s ability to convert visitors into leads or customers, and can help companies increase revenue without spending more money to acquire traffic.

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Landing Lion
37%
Landing Lion Building Landing pages made ease
★★★★★
★★★★★
( 35 Ratings)

Landing Lion is an AB Testing software used to create landing pages. All-in-one solution with optimization tools used to generate leads, visitor tracking, premium support and more. Pre-defined templates are available for enhancing your SEO. The software integrates with Active Campaign, CallRail,... read more

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Maxymizely
45%
Maxymizely Ideal for the marketing pros and business owners
★★★★★
★★★★★
( 4 Ratings)

An innovative web analytics software that provides A/B/N and Multivariate testing as well as general web analytics, traffic analytics and crash analytics in user friendly ways of integration. It optimizes the content layout with experiments and analyze the the device location, type, screen... read more

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Instapage
96%
Instapage A powerful landing page platform for the Marketing Teams
★★★★★
★★★★★
( 438 Ratings)
Recommended for business

Instapage is one of the most powerful landing page platform aimed to maximize the return on investment on various paid advertising channels including AdWords, Facebook Ads that enable businesses to offer personalized landing pages and experiences for every promotion, which in turn, boost the... read more

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AB Tasty
63%
AB Tasty E-marketer’s one stop solution for testing and optimization
★★★★★
★★★★★
( 19 Ratings)

A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley... read more

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Optimizely
61%
Optimizely Helps your business grow
★★★★★
★★★★★
( 203 Ratings)

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web... read more

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Google Optimize
60%
Google Optimize An all-in-one A/B testing tool
★★★★★
★★★★★
( 14 Ratings)

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where... read more

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Evergage
50%
Evergage A powerful and user-friendly tool for behavioral tracking
★★★★★
★★★★★
( 98 Ratings)

A cloud-based real-time personalization platform that empowers the digital marketers to increase the engagement and conversions of the website visitors depending on the in-depth behavioral analytics. The robust dashboard of Evergage provides you easy-to-understand statistics, analytics and... read more

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Visual Website Optimizer
65%
Visual Website Optimizer Easy and Effective A/B testing tool
★★★★★
★★★★★
( 167 Ratings)

Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile... read more

I Use this
Crazy Egg
54%
Crazy Egg Hassle Free and Quick Testing
★★★★★
★★★★★
( 102 Ratings)

This SaaS-based application provides a very fast, simple and powerful platform for A/B testing to compare the conversion rate of two webpage. It allows you to set up and launch your test in a few minutes and gives faster results as well. It allows you to test your website, landing pages, product... read more

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Zoho PageSense
44%
Zoho PageSense A unique A/B Testing Platform
★★★★★
★★★★★
( 9 Ratings)

Zoho PageSense is an AB Testing Software to increase conversion in your website. The software offers features like heatmap and funnels analysis to understand visitor's behavior and accelerate your growth. Check for A/B test results and optimize your website. Use Chrome extension to experiment with... read more

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List of AB Testing Software

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
37 4.9
45 4.8
96 4.6
63 4.6
61 4.5
60 4.4
50 4.3
65 4.3
54 4.2
44 4.2

Buyer's Guide on AB Testing Software

 

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Download white papers and ebooks on AB Testing Software View All Downloads

by Apptimize
6 Mobile A/B Tests From Top Apps
This free guide, “6 Mobile A/B Tests from the Top Apps“, breaks down six different A/B experiments conducted by...
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by WiderFunnel
The State of Experimentation Maturity 2018
The optimization industry has transformed over the past decade. Today, leading companies understand that...
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by Leanplum
The 6-Minute Guide to Mobile A/B Testing
This guide for lightning-fast learnings on Making changes to your mobile app in real-time and avoiding App Store...
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by AB Tasty
Demystifying A/B Testing Statistics
This ebook explores an Effective A/B testing relies on a few things: good test ideas, sufficient traffic, a clear...
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by Progress
Drive Better Results with A/B Testing
While A/B testing has been around for years, many marketers haven’t tapped into the full potential of...
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VWO
The Complete Guide to A/B Testing
New to A/B testing? Want to learn how marketers worldwide are drastically increasing their conversions? Then this quick...
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by AB Tasty
A/B Testing 101
This ebook describes a A/B Testing into your conversion optimization strategy. Relatively simple to put in place and...
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by Apptimize
The Beginner’s Guide to Mobile Retention
While marketing often owns the mobile initiative, they’re not given the rights to influence the actual user...
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by Optimizely
A Blueprint for A/B Testing and Optimization on native Mobile Apps
Most app makers will tell you this is no small feat, as 90% of mobile apps are deleted after only one use. In this...
read more
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by CallRail
A/B Testing Best Practices for Marketing Professionals
A/B testing is a simple yet effective tool you can (and should) use to determine which campaigns are the most effective...
read more
DOWNLOAD

Questions on AB Testing Software

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Are there any online courses or guidelines available for learning A/B testing?

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Answered by Gazala Bose | 6 months ago

I’d recommend reading the following resources in order to build up an overall understanding of the world of A/B testing:

  1. A/B Testing - The Complete Guide

  2. A Beginner's Guide To AB Testing: An Introduction

  3. Where To Start With AB Tests?

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What is A/B testing?

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Answered by Arnesh Chande | 6 months ago

A/B testing is commonly performed in web development using various assessment tools for identifying which version of something helps an individual or organization to meet a business goal more effectively.

 

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How A/B testing works?

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Answered by Ishanika Sudha | 6 months ago

In an A/B test, a web page or app screen is modified to create a second version of the same page. Then, half of your traffic is shown the original version of the page (known as the control) and half are shown the modified version of the page (the variation). This comparison helps in understanding which webpage version is more beneficial for your business.

 

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Does Instapage integrate with any other applications?

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Answered by Anisha Rai | 6 months ago

Yes. It integrates with Twitter, Wordpress, Google AdWords, Salesforce Marketing Cloud and Sales Cloud, ActiveCampaign, Shopify, Zendesk,  Freshdesk, Zoho CRM, Google Analytics, Campaign Monitor, Wufoo, Olark live chat, LinkedIn, Stripe, PayPal, Facebook, Zapier, Autopilot and lots of other apps.

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Why should I go for an A/B test?

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Answered by Aishwarya Swami | 6 months ago

An A/B test can be very helpful in making you understand your website traffic in a very detailed manner which gives you an idea about how to strategize and then further grow your business.

 

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What is the minimum amount of time for which an A/B test should be run?

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Answered by Girish Lal | 6 months ago

The minimum amount of time that an A/B test should be run is at least for a week in order to produce effective results.

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What should I be A/B testing on my website?

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Answered by Akansha Mati | 6 months ago

One needs to understand and research the various problems which need to be corrected through the tests, as the best way to improve anything is by understanding what’s wrong with it.

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What size of business is A/B testing useful for?

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Answered by Alok Malik | 6 months ago

A/B testing can be useful for the growth of all the three sizes of businesses, i.e., small scale, medium scale or large scale.

 

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How much does A/B testing cost?

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Answered by Chiman Muthu | 6 months ago

The cost incurred for A/B testing varies for different tools, however, Google Analytics offers this service for free.

 

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What are the A/B testing software that offer an API?

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Answered by Akash Puri | 6 months ago

Evergage Core and Visual Website Optimizer.

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