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Showing 1 - 20 of 70 Products

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Optimizely logo
Helps your business grow 4.2 Based on 731 Ratings
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What is Optimizely and how does it work?

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 98%
  • Reviews 100%
  • Momentum 69%
  • Popularity 100%

Optimizely Pricing

  • Free Trial Not Available
  • Optimizely Offers Custom plan.

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

AB Tasty logo
E-marketer’s one stop solution for testing and optimization 4.5 Based on 192 Ratings
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What is AB Tasty and how does it work?

A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 87%
  • Momentum 67%
  • Popularity 93%

AB Tasty Pricing

  • Free Trial Not Available
  • AB Tasty Offers Custom plan.

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Kameleoon logo
Grow your conversion rate through better personalization and experimentation 4.7 Based on 134 Ratings
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What is Kameleoon and how does it work?

Kameleoon is a robust A/B testing and web personalization platform that helps marketers and product owners improve their online user experience, boost conversion rate, and increase digital revenues. Marketing professionals can provide their visitors with an exceptional experience by making UX decisions based on the reliable data generated from the A/B experimentation. Besides, Kameleoon comes loaded with a powerful AI engine that monitors visitor behaviors, discovers correlations among visitors, and predicts their conversion possibilities in real-time. Users can leverage the solution to get up and start functioning immediately. Provided graphical tools can be used to design intrusive experiences, but before that, users are required to add one line of JavaScript code followed by configuration without tagging plans. Further, Kameleoon is deployed with the most advanced IT-infrastructure to enable real-time performance, actions, reliability, and stability. It offers active integration with pre-existing data ecosystems, where the entire model is accessible via APIs.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 80%
  • Momentum 76%
  • Popularity 89%

Kameleoon Pricing

  • Free Trial Not Available
  • Kameleoon Offers Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SplitMetrics logo
Increase your conversion rates with A/B testing on google play and the app store 4.3 Based on 1 Ratings
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What is SplitMetrics and how does it work?

SplitMetrics is an intuitive app A/B testing tool for mobile game publishers and application developers, helping them execute A/B tests besides optimizing app store pages to reach maximum conversion levels. The platform offers adequate support by improving organic traffic and minimizing acquisition costs at the same time. Developers get to test individual elements of their applications alongside leveraging additional options for searching categories, ads, and customized app store pages. This way they can easily extract a detailed understanding of users interacting with different elements of their app page and find out areas that need to be improved. Moreover, by arranging a comprehensive app page audit with the ASO Services from SplitMetrics, they get to identify growth opportunities in their applications’ pages. The software offers adequate help regarding the detection of page bottlenecks and the resolution of the same.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 60%
  • Momentum 70%
  • Popularity 90%

SplitMetrics Pricing

  • Free Trial Not Available
  • SplitMetrics Offers Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Convert Experiences logo
Data conversion made simple 4.7 Based on 106 Ratings
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What is Convert Experiences and how does it work?

Convert Experiences is a reliable A/B testing and personalisation tool that is trusted by over 5000 top brands like Sony, Jabra, Conversion Rate Experts, and UNICEF. A platform loaded with incredible features, Covert Experiences delivers what it promises. It offers fast and flicker-free testing options, preventing skewing in tests. Moreover, with inbuilt facilities like third-party goal tracking, personalisation and rich reporting, it delivers highly effective tests. The platform also features accurate testing by conducting, reliable code and error checks, and reports findings in real-time. Convert Experiences’ exceptional interface integrates well with Google Analytics and API. Moreover, it removes all barriers to testing by letting users carry unlimited projects across unlimited domains. Besides, it also eliminates complexity in interactions between users and the interface by offering simple testing methods and free onboarding consultation in no time. Split testing, multivariate testing and multipage experiments are some of the important aspects of the platform among many. Lastly, easy integration with other applications like Google, Mixpanel, Kissmetrics, WordPress and Drupal among others makes the entire business process management a lot easier.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 91%
  • Reviews 83%
  • Momentum 70%
  • Popularity 87%

Convert Experiences Pricing

  • Free Trial Available
  • Starts at $599.00.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Omniconvert logo
Conversion Optimization Tool to Increase ROI 4.3 Based on 96 Ratings
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What is Omniconvert and how does it work?

Omniconvert is a conversion optimization tool that empowers users to improve the ROI of the campaign of their digital businesses. The company also offers a team of experts for anyone who is looking for niche advice on how to improve their campaigns. Users can add surveys to their websites while leveraging branching logic that displays subsequent questions based on the input received in the previous questions. And based on further website data, the A/B Testing Editor can be used to test ideas by simply selecting the element they want to change and selecting the appropriate option. Then with the help of personalization, the design can adapt to the content of any web page in real-time. And with customizable website overlayers such as banners, marketers can reach the right audience with targeted messages. Advanced features such as Segmentation enable users to target visitors based on their geolocations.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 88%
  • Reviews 81%
  • Momentum 69%
  • Popularity 89%

Omniconvert Pricing

  • Free Trial Available
  • Starts at $324.00. Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SiteSpect logo
Higher conversions with fast optimization 4.3 Based on 73 Ratings
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What is SiteSpect and how does it work?

SiteSpect is a fast optimization platform that enables its users to grow businesses to test the changes made to the website. The software evades JavaScript tags and provides its users with higher conversion and faster site performance. The rare architecture of the software does not show any impact on changes in browser security and also does not set any cookies in the browser. Users can trust their data and make informed decisions as the software offers quick optimization solutions and A/B testing. It avoids the slowdown of JS tags providing quick site performance leading to a higher rate of conversion. SiteSpect ensures better data every time as it does A/B testing without the JS tags and captures every event by sitting in the flow of traffic. Users can guarantee better data as they can determine their metrics in advance and create them at any time through the software. SiteSpect is mainly suitable for medium businesses and large enterprises.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 95%
  • Reviews 79%
  • Momentum 61%
  • Popularity 83%

SiteSpect Pricing

  • Free Trial Not Available
  • SiteSpect Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

VWO Testing logo
Easy and Effective A/B testing tool 4.3 Based on 373 Ratings
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What is VWO Testing and how does it work?

Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 81%
  • Momentum 64%
  • Popularity 65%

VWO Testing Pricing

  • Free Trial Available
  • VWO Testing Offers Custom plan.

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Zoho PageSense logo
Boost revenue with increased conversions 4.1 Based on 45 Ratings
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What is Zoho PageSense and how does it work?

Zoho PageSense is a Conversion Rate Optimization (CRO) and A/B testing platform used by businesses to boost their website’s conversion rate and increase revenue. The software provides users with insights into their clients’ likes and dislikes to help them make the necessary changes and get more conversions. Heatmaps on the software allow users to see their site visitor’s click and scrolling patterns to understand preferences and understand visitor behavior. Users are able to experiment with website layout, element placement and find out what works best by running A/B tests before finally making a choice. The software also has a Segment feature to provide reports on data from aspecific demographic or to target a niche audience. The Goals feature helps to track the key metrics of users’ sites across segments. Zoho PageSense can be integrated to various third party applications as well as other in-Zoho products to help share your insights.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 98%
  • Reviews 72%
  • Momentum 63%
  • Popularity 70%

Zoho PageSense Pricing

  • Free Trial Available
  • Starts at $16.00.

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Yieldify logo
Customer Journeys Made Personal 4.7 Based on 33 Ratings
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What is Yieldify and how does it work?

Yieldify is a customer journey optimization platform that brings personalization to the full customer journey. It combines award-winning software with a proven CJO methodology to deliver measurable results quickly and easily. Easily create target segments for user journeys. Build user onsite journey with dynamic content. Defeat cart abandonment with triggered email messages. Discover a tool that makes personalization easy.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 88%
  • Reviews 74%
  • Momentum 63%
  • Popularity 86%

Yieldify Pricing

  • Free Trial Not Available
  • Yieldify Offers Custom plan.

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Google Optimize logo
An all-in-one A/B testing tool 4.2 Based on 68 Ratings
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What is Google Optimize and how does it work?

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 98%
  • Reviews 77%
  • Momentum 61%
  • Popularity 65%

Google Optimize Pricing

  • Free Trial Not Available
  • Google Optimize Offers Free-forever and Custom plan.

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Webtrends Optimize logo
Optimise your website with the best possible features, as per the trend. 4.9 Based on 122 Ratings
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What is Webtrends Optimize and how does it work?

Webtrends Optimize is the best platform for increasing online conversions. It is a powerful, industry-specific portal that comprises a suite of tools for website optimisation. These tools are all aimed at enhancing the digital experience of the visitors. For starters, Webtrends Optimize offers the features of both AB and multivariate testing. AB testing is the one that is conducted with two or more versions of the same webpage. MVT or multivariate testing analyses the different components of the webpage and figures out the combination that works best for increasing traffic. Next in line is the website personalisation option that takes into account the various past behaviours of the visitors. The platform essentially uses web analytics to put together and curate a stellar customer journey. The same UI in the advanced editor is put to use in the case of server-side testing, incorporated with benefits like speed, reach effort and longevity.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 76%
  • Momentum 60%
  • Popularity 80%

Webtrends Optimize Pricing

  • Free Trial Available
  • Webtrends Optimize Offers Free-forever and Custom plan.

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Intellimize logo
Get websites optimized in real-time 4.9 Based on 53 Ratings
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What is Intellimize and how does it work?

Intellimize is a website personalization and conversion optimization tool, enabling companies to grow their business in an efficient manner. The software with its multiple business modules like, machine learning approach, at scale personalization and experimentation facilities, lets enterprises expand their reach in real-time. Organizations need to specify their web experience ideas and conversion goals to let the software select the best web experience for individual visitors from time to time. Further, a dedicated campaign optimization team, offers weekly suggestions and relevant advice to let enterprises achieve their set goals. Intellimize offers location-specific, day-wise, time-wise and traffic source-specific information to site visitors. Whether, brands are running ads, sending emails or optimizing search results the software will parse the URL parameters in an automated manner, enabling them to reuse the targeting they have already paid for. An AI-based system separates the software from others, enabling users to adjust website variations in a dynamic way, optimize goals besides modifying personalization variations.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 92%
  • Reviews 72%
  • Momentum 67%
  • Popularity 77%

Intellimize Pricing

  • Free Trial Not Available
  • Intellimize Offers Custom plan.

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Twik logo
To make it easy, we automated everything Write a Review
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What is Twik and how does it work?

Twik automatically matches each visitor with relevant variants to maximize conversions. No data science or maintenance required - launch your variations and let twik do the rest. Edit your site and create variations without changing your site code. Let your marketing team work freely without nudging your dev' team. Maximize sales with automated scoring of site menu items and product catalogues. Use twik’s magic to create and match a unique version of your site per each visitor with the ultimate goal of increasing sales.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 95%
  • Reviews 60%
  • Momentum 63%
  • Popularity 84%

Twik Pricing

  • Free Trial Not Available

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Apptimize logo
A/B testing for Mobile Apps 4.2 Based on 36 Ratings
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What is Apptimize and how does it work?

Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS applications. It has been developed specifically for mobile product teams to accelerate their learning and innovation. The WYSIWYG (What You See Is What You Get) Visual Editor feature helps run A/B tests and multivariate tests on buttons, color, text, CTAs, and more. Apptimize also allows to test anything you can code – from search algorithms to the number of steps in a conversion flow – through dynamic variables and code block experiments.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 88%
  • Reviews 71%
  • Momentum 61%
  • Popularity 84%

Apptimize Pricing

  • Free Trial Not Available
  • Apptimize Offers Free-forever and Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

UseItBetter logo
All-in-one Analytics & Optimisation Platform Write a Review
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What is UseItBetter and how does it work?

Integrated workflow for analysts, marketers, and web developers working together on Conversion Rate Optimisation. Automatically track everything users do without wasting time on tracking implementation. Find out why your customers drop out from the funnel with exploratory analytics. Prioritize discovered problems using quantitative analytics. A/B test solutions, personalize the experience, and offer incentives.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 60%
  • Momentum 62%
  • Popularity 77%

UseItBetter Pricing

  • Free Trial Available
  • UseItBetter Offers Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Adalysis logo
PPC software that fits your budget 4.6 Based on 45 Ratings
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What is Adalysis and how does it work?

Adalysis is a workflow suite for Google Ads & Bing Ads. We automate the math and suggestions so you can focus on taking action. The platform scans the data and automatically creates recommendations for you to take to improve PPC performance. The analysis and recommendations span your account from ad testing to n-grams to budget spend rates, and much more. With Adalysis, even though there is a lot of automation, you are still in control. You can customize ad testing, find new search term patterns that need to be excluded, view Quality Score trends, and tell visual data stories with the Performance Analyzer.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 91%
  • Reviews 66%
  • Momentum 63%
  • Popularity 77%

Adalysis Pricing

  • Free Trial Available
  • Starts at $99.00.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

ABlyft logo
As a designer and developer, use ABlyft to conduct value experiments 4.6 Based on 6 Ratings
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What is ABlyft and how does it work?

ABlyft is an A/B testing platform designed for professional marketers and developers. This platform readily fits the privacy needs of specialists while providing lightning-fast findings. The platform also provides the greatest capabilities for putting one's studies into action. ABlyft has been chosen by several well-known brands, including Harper Bazaar, Elle, Instyle, Hiscox, and others. The best features of this A/B testing platform are its data security and privacy adherence, as well as its performance and efficiency. For sustained serious experimentation, data and privacy protection are critical. Thus, to get accustomed to the changing requirements, ABlyft was built. The programme is delivered quickly and without latency, making it ideal for user experience. Anyone may test their ideas using this platform as it has heavily focused developers and powerful editors making the process simple. ABlyft is reasonably priced and allows customers to offer high-quality work when needed.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 95%
  • Reviews 68%
  • Momentum 63%
  • Popularity 68%

ABlyft Pricing

  • Free Trial Not Available
  • ABlyft Offers Free-forever plan.

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Figpii logo
Understanding Visitors Just Got Easier 4.9 Based on 16 Ratings
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What is Figpii and how does it work?

FigPii is an easy-to-use tool that includes everything you need to deliver quick conversion rate wins by getting visitor data, identifying areas of optimization, test, and hear directly from the visitors all in one platform. FigPii is making it easier by offering a suite of tools that tracks visitor movement. Records visitor behaviors, asks visitors questions, captures their email, and test their design and UX preferences.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 89%
  • Reviews 71%
  • Momentum 66%
  • Popularity 71%

Figpii Pricing

  • Free Trial Available
  • Starts at $79.00. Offers Free-forever plan.

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Evolv logo
Forming digital experiences 4.9 Based on 11 Ratings
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What is Evolv and how does it work?

The Evolv AI Experience Optimization Solution is built on a SaaS Platform. It is built with easy integration into existing environments and a proven methodology that ensures rapid outcomes on any digital channel.The platform automatically discovers, personalizes, and serves better journeys by continuously adapting to live user behavior.It lets you analyze live visitor behavior at a great speed and these resulting insights are automatically acted on in real-time to serve optimized and personalized customer experiences which will accelerate your desired outcomes on any digital channel.You can use live responses and behavior to continually identify better experiences. The visual editor allows users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. Multivariate testing helps to figure out which combination or variations out of all the possibilities perform the best. Audience targeting allows you to serve different versions of a page to a different set of audiences. Split testing splits web traffic among the different variations of a web page being tested.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 91%
  • Reviews 60%
  • Momentum 63%
  • Popularity 80%

Evolv Pricing

  • Free Trial Not Available
  • Evolv Offers Custom plan.

Buyer's Guide Read Buyer's Guide

Typical Features

  • Allows you to serve different versions of a page to a different set of audience Audience Targeting
  • Splits web traffic among the different variations of a webpage being tested Split Testing
  • Allows testing different variations of multiple webpage elements to find the best one among them Multivariate Testing
  • +7 more

Prices

37% software offer free trial

15% software offer freemium model

Software in Spotlight

Pricing Insights for AB Testing Software

  • The Average Cost of a basic AB Testing Software plan is $29 per month.

  • 37% of AB Testing Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 15% offer a Freemium Model Allows users to access basic features at no cost..

List of AB Testing Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
Optimizely Optimizely 98 4.2
AB Tasty AB Tasty 96 4.5
Kameleoon Kameleoon 95 4.7
SplitMetrics SplitMetrics 91 4.3
Convert Experiences Convert Experiences 91 4.7
Omniconvert Omniconvert 89 4.3
SiteSpect SiteSpect 89 4.3
VWO Testing VWO Testing 89 4.3
Zoho PageSense Zoho PageSense 87 4.1
Yieldify Yieldify 87 4.7

Overview

A/B or split testing is the process of dividing web traffic among multiple versions of a webpage and evaluating which version performs best at achieving a desired
outcome, such as free trial signups or purchases. The testing process helps to optimize a website/apps’s ability to convert visitors into leads or customers, and can help companies increase revenue without spending more money to acquire traffic.

 

  • The most fundamental of A/B testing tools require the client to plan and code each variation of the site page being tried. Few advanced tools offer a WYSIWYG (What You See Is What You Get) interface that permits non-technical clients to make varieties without writing the fundamental HTML or CSS code of a page.
  • The most sophisticated A/B testing tools enables clients to segment users on basis of demographics, device type or referral source. It can likewise perform multi-page campaigns. A few tools can approach balanced personalization, which endeavors to offer a one of a kind and applicable experience for each site guest.
  • There are a couple of various methods for setting up testing technology. Most A/B testing devices utilize a piece of code, generally JavaScript, on a site to partition activity and track conversions. Once embedded, the code enables marketers to set up tests straight forward within the tools interface without requiring any development time.
  • Before deciding on the tool you require to think through the hypothesis you want to test, level of sophistication required for user segmentation/data collection, how the implementation should be and alas how the result set will be analyzed.

Features

Typical Features

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

Split Testing

Splits web traffic among the different variations of a webpage being tested

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Statistical Relevance Analysis

Helps in knowing if the result achieved by testing the data is statistically significant or not

Landing Pages (Web Forms)

A webform or a popup which can be used to capture the lead or ask user his preferences

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Test Scheduling

Allows the user to test the application at the scheduled time

Visual Editor

Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

Heatmaps

Heatmaps show where users have clicked on a page

Surveys

Optimize survey response rate with A/B testing

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