Home/AB Testing Software
Updated on: January 27, 2020

AB Testing Software

A/B or split testing is the process of dividing web traffic among multiple versions of a webpage and evaluating which version performs best at achieving a desiredoutcome, such as free trial signups or purchases. The testing process helps to optimize a website/apps’s ability to convert visitors into leads or customers, and can help companies increase revenue without spending more money to acquire traffic.

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Optimizely - AB Testing Software : SaaSworthy.com


Helps your business grow
(259 Ratings)

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web... read more

AB Tasty - AB Testing Software : SaaSworthy.com

AB Tasty

E-marketer’s one stop solution for testing and optimization
(42 Ratings)

A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley... read more

VWO Testing - AB Testing Software : SaaSworthy.com

VWO Testing

Easy and Effective A/B testing tool
(198 Ratings)

Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile... read more

Zoho PageSense - AB Testing Software : SaaSworthy.com

Zoho PageSense

Boost revenue with increased conversions
(149 Ratings)

Zoho PageSense is a Conversion Rate Optimization (CRO) and A/B testing platform used by businesses to boost their website’s conversion rate and increase revenue. The software provides users with insights into their clients’ likes and dislikes to help them make the necessary changes and get more... read more

Google Optimize - AB Testing Software : SaaSworthy.com

Google Optimize

An all-in-one A/B testing tool
(16 Ratings)

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where... read more

Omniconvert - AB Testing Software : SaaSworthy.com


Conversion Optimization Tool to Increase ROI
(55 Ratings)

Omniconvert is a conversion optimization tool that empowers users to improve the ROI of the campaign of their digital businesses. The company also offers a team of experts for anyone who is looking for niche advice on how to improve their campaigns. Users can add surveys to their websites while... read more

SiteSpect - AB Testing Software : SaaSworthy.com



SiteSpect is the leading A/B testing and optimization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. The platform's ease of use and speed of deployment empowers marketers, developers, and IT professionals to create and run... read more

Apptimize - AB Testing Software : SaaSworthy.com


A/B testing for Mobile Apps
(18 Ratings)

Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS applications. It has been developed specifically for mobile product teams to accelerate their learning and innovation. The WYSIWYG (What You See Is What You Get) Visual Editor feature helps run... read more

Convertize - AB Testing Software : SaaSworthy.com


A/B Testing and Nudge Marketing Simplified
(2 Ratings)

Convertize offers software designed to simplify A/B testing and Nudge Marketing allowing users to implement them without any coding or statistical knowledge. A/B testing is a scientific method for comparing two versions of a webpage or a UI. Convertize provides the user with a visual editor, split... read more

Maxymizely - AB Testing Software : SaaSworthy.com


Ideal for the marketing pros and business owners

An innovative web analytics software that provides A/B/N and Multivariate testing as well as general web analytics, traffic analytics and crash analytics in user friendly ways of integration. It optimizes the content layout with experiments and analyze the the device location, type, screen... read more

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List of AB Testing Software

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Articles on AB Testing Software

Research Report
Here's the result of our first effort - Trends and Innovations in A/B Testing software. The report... read more

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Download white papers and ebooks on AB Testing Software View All Downloads

by WiderFunnel
The State of Experimentation Maturity 2018
The optimization industry has transformed over the past decade. Today, leading companies understand that...
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by Apptimize
6 Mobile A/B Tests From Top Apps
This free guide, “6 Mobile A/B Tests from the Top Apps“, breaks down six different A/B experiments conducted by...
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by Leanplum
The 6-Minute Guide to Mobile A/B Testing
This guide for lightning-fast learnings on Making changes to your mobile app in real-time and avoiding App Store...
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by AB Tasty
Demystifying A/B Testing Statistics
This ebook explores an Effective A/B testing relies on a few things: good test ideas, sufficient traffic, a clear...
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by Progress
Drive Better Results with A/B Testing
While A/B testing has been around for years, many marketers haven’t tapped into the full potential of...
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The Complete Guide to A/B Testing
New to A/B testing? Want to learn how marketers worldwide are drastically increasing their conversions? Then this quick...
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by AB Tasty
A/B Testing 101
This ebook describes a A/B Testing into your conversion optimization strategy. Relatively simple to put in place and...
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by Apptimize
The Beginner’s Guide to Mobile Retention
While marketing often owns the mobile initiative, they’re not given the rights to influence the actual user...
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by Optimizely
A Blueprint for A/B Testing and Optimization on native Mobile Apps
Most app makers will tell you this is no small feat, as 90% of mobile apps are deleted after only one use. In this...
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by CallRail
A/B Testing Best Practices for Marketing Professionals
A/B testing is a simple yet effective tool you can (and should) use to determine which campaigns are the most effective...
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