Home/AB Testing Software
Updated on: December 4, 2020
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AB Testing Software

A/B or split testing is the process of dividing web traffic among multiple versions of a webpage and evaluating which version performs best at achieving a desiredoutcome, such as free trial signups or purchases. The testing process helps to optimize a website/apps’s ability to convert visitors into leads or customers, and can help companies increase revenue without spending more money to acquire traffic.

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Optimizely - AB Testing Software : SaaSworthy.com
98%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Optimizely

Helps your business grow
(593 Ratings)

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web... read more

AB Tasty - AB Testing Software : SaaSworthy.com
93%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

AB Tasty

E-marketer’s one stop solution for testing and optimization
(146 Ratings)

A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley... read more

Kameleoon - AB Testing Software : SaaSworthy.com
93%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Kameleoon

Increase Conversions with AB Testing
(66 Ratings)

Kameleoon software is an AI-driven personalization and A/B testing platform for optimizing conversion for digital product owners and marketers. The software offers messages and content in real-time for each visitor. Segment customers to gain insights of every visitor. It integrates with Crazy Egg,... read more

Google Optimize - AB Testing Software : SaaSworthy.com
89%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Google Optimize

An all-in-one A/B testing tool
(50 Ratings)

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where... read more

Omniconvert - AB Testing Software : SaaSworthy.com
88%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Omniconvert

Conversion Optimization Tool to Increase ROI
(120 Ratings)

Omniconvert is a conversion optimization tool that empowers users to improve the ROI of the campaign of their digital businesses. The company also offers a team of experts for anyone who is looking for niche advice on how to improve their campaigns. Users can add surveys to their websites while... read more

SplitMetrics - AB Testing Software : SaaSworthy.com
88%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SplitMetrics

Gain Insights with Visitor behavior
(1 Ratings)

SplitMetrics software is a platform used to test every element on all of the user's journey. Understand users interact with each element of your app page and can collect product feedback with fully customizable surveys and subscription popup forms. Collaborate with your team to share test results... read more

Convert Experiences - AB Testing Software : SaaSworthy.com
87%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
(53 Ratings)

Convert’s tool is one of the only enterprise solutions that store no personal data in the default setting, and uses only first-party cookies for accurate visitor tracking. ConversionXL studies show that they are one of the fastest testing tools out there. Yet they have beaten the blink that skews... read more

VWO Testing - AB Testing Software : SaaSworthy.com
87%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

VWO Testing

Easy and Effective A/B testing tool
(294 Ratings)

Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile... read more

SiteSpect - AB Testing Software : SaaSworthy.com
87%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SiteSpect

Higher conversions with fast optimization
(54 Ratings)

SiteSpect is a fast optimization platform that enables its users to grow businesses to test the changes made to the website. The software evades JavaScript tags and provides its users with higher conversion and faster site performance. The rare architecture of the software does not show any impact... read more

Zoho PageSense - AB Testing Software : SaaSworthy.com
86%The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Zoho PageSense

Boost revenue with increased conversions
(25 Ratings)

Zoho PageSense is a Conversion Rate Optimization (CRO) and A/B testing platform used by businesses to boost their website’s conversion rate and increase revenue. The software provides users with insights into their clients’ likes and dislikes to help them make the necessary changes and get more... read more

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List of AB Testing Software

PRODUCT NAME SW SCORE (OUT OF 100) AGGREGATED RATINGS (OUT OF 5)
98 4.3
93 4.5
93 4.8
89 4.2
88 4.5
88 4
87 4.6
87 4.4
87 4.3
86 4.1

Buyer's Guide on AB Testing Software

 

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Articles on AB Testing Software

Research Report
Here's the result of our first effort - Trends and Innovations in A/B Testing software. The report... read more

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Download white papers and ebooks on AB Testing Software View All Downloads

by WiderFunnel
The State of Experimentation Maturity 2018
The optimization industry has transformed over the past decade. Today, leading companies understand that...
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by Optimizely
A Blueprint for A/B Testing and Optimization on native Mobile Apps
Most app makers will tell you this is no small feat, as 90% of mobile apps are deleted after only one use. In this...
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by Apptimize
6 Mobile A/B Tests From Top Apps
This free guide, “6 Mobile A/B Tests from the Top Apps“, breaks down six different A/B experiments conducted by...
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by Leanplum
The 6-Minute Guide to Mobile A/B Testing
This guide for lightning-fast learnings on Making changes to your mobile app in real-time and avoiding App Store...
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by AB Tasty
Demystifying A/B Testing Statistics
This ebook explores an Effective A/B testing relies on a few things: good test ideas, sufficient traffic, a clear...
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by Progress
Drive Better Results with A/B Testing
While A/B testing has been around for years, many marketers haven’t tapped into the full potential of...
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VWO
The Complete Guide to A/B Testing
New to A/B testing? Want to learn how marketers worldwide are drastically increasing their conversions? Then this quick...
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by AB Tasty
A/B Testing 101
This ebook describes a A/B Testing into your conversion optimization strategy. Relatively simple to put in place and...
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by Apptimize
The Beginner’s Guide to Mobile Retention
While marketing often owns the mobile initiative, they’re not given the rights to influence the actual user...
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by CallRail
A/B Testing Best Practices for Marketing Professionals
A/B testing is a simple yet effective tool you can (and should) use to determine which campaigns are the most effective...
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