Home/AB Testing Software/Google Optimize
Updated on: July 28, 2021
What is Google Optimize ?
Google Optimize - AB Testing Software
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88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Google Optimize

An all-in-one A/B testing tool
(53 Ratings) Write Review

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

Google Optimize Features Show All Features

Google Optimize Technical details

Support Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number Mountain View, CA / +1 (650) 253-0000
Deployment SaaS/Web/Cloud Category AB Testing Software

Google Optimize Pricing

Pricing ModelFreemium , Subscription
Google Optimize
Free

Small to medium-sized businesses just getting started with experimentation.

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Multivariate testing (MVT) : Limited
  • Experiment objectives : Pre-selected
  • Simultaneous experiment capabilities : Basic
  • User and account administration
  • Support and services : Self-service Help Center and community forums
  • Payment options : Free
Google Optimize 360
Custom

Larger enterprises or those businesses with more sophisticated testing needs

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Google Analytics audience customization
  • Multivariate testing (MVT) : Full
  • Experiment objectives : Ad-hoc
  • Simultaneous experiment capabilities : Advanced
  • User and account administration
  • Support and services : Services, support and SLAs provided by Google and global partner network
  • Payment options : Invoiced monthly
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Disclaimer: The pricing details were last updated on 16/07/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Learn more about Google Optimize pricing.

Google Optimize FAQs

Google Optimize is AB Testing Software. Google Optimize offers the following functionalities:

  • Audience Targeting
  • Funnel Analysis
  • Heatmaps
  • Landing Pages (Web Forms)
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Test Scheduling
  • Visual Editor

Learn more about Google Optimize features.

Yes, Google Optimize provides API.

Ask the Community View Community

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Omniconvert
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Convert’s tool is one of the only enterprise solutions that store no personal data in the default setting, and uses only first-party cookies for accurate...
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Google Optimize Reviews

OVERALL RATING
4.1
Based on 53 Rating(s)
Rating Distribution
  • 52 %
  • 40 %
  • 4 %
  • 4 %
  • 0 %
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Raffaele GSource : g2crowd.com
(Reviewed on 21 April 2020)
"The perfect A/B Test software"

What do you like best?

Google Optimize allows marketers to perform perfect A/B test while sending data to Google Analytics

What do you dislike?

there is a big limit: you can perform only 5 A/B test contemporarly

What problems are you solving with the product? What benefits have you realized?

I use Google Optimize for CRO of Websites and Landing Pages

...more
Administrator in RetailSource : g2crowd.com
(Reviewed on 21 April 2020)
"Powerful free tool for front end changes and testing"

What do you like best?

I like that Google Optimize allows us to quickly add targeted messages to the site that we can change on the fly without engineering resources.

What do you dislike?

Sometimes that targeting doesn't have a corresponding way to line up with what we'd like to do and we need to use different systems instead.

What problems are you solving with the product? What benefits have you realized?

Google Optimize has allowed us to add scheduled, targeted messages and run small A/B tests on our site without waiting for engineering resources to be available. We've been able to do a lot more marketing and get important messaging out to our customers during a critical time period.

...more
Administrator in Higher EducationSource : g2crowd.com
(Reviewed on 08 November 2019)
"A way to improve your LTR and UX"

What do you like best?

It is really easy to use, especially to improve your LTR in a safe way. I like the fact that I can gradually increase the percentage of traffic going on the test page, so that I can safely monitor the performance.

What do you dislike?

It could affect your loading time, especially when you test more than one variant at the time on the same page.

What problems are you solving with the product? What benefits have you realized?

Finally an easy way to test different version of the same webpage. It is incredibile how little details can affect user experience and LTR. Thanks to this tool you can easily improve your conversions, better understand what your target likes and values.

...more
Swapnil SSource : g2crowd.com
(Reviewed on 05 October 2019)
"One of the best free Website A/B Testing Tool"

What do you like best?

Google Optimize is very tightly integrated with Google Analytics and Adwords. This allows running A/B Tests, Split URL test and multivariate tests for different Google Adwords Campaign that we run. Due to Google Analytics Integration existing audiences and goals can be used to run site experiments.

The dashboard of Google Optimize is very easy to use and experiments can be setup quickly.

What do you dislike?

I did not like their website editor. It's a bit clunky and not easy to use. Limit on the measurement of goals per experiment which is capped at three goals is a bit disappointing

Recommendations to others considering the product:

I would recommend people to use Google Optimize when you are just starting with A/B test instead of buying expensive paid tools for running experiments on your website.

What problems are you solving with the product? What benefits have you realized?

Google Optimize enables us to create personalized experiences for our users and run multiple tests on our website to improve our Conversion Rate. Combining Google Optimize with Google Analytics has allowed us to target experiments to a particular set of our audience. This helps us to improve our conversion rate for different audience segments.

...more
Source : g2crowd.com
(Reviewed on 19 June 2018)
"Enterprise version has decent functionality for an outstanding price"

What do you like best?

After the pains of Optimizely X's buggy launch, we switched over to Google Optimize. The integration with GA audiences as well as ability to push out to unlimited impressions means that we can get results faster than before.

What do you dislike?

While it gets most of the job done, there's still a few pain points such as lack of true personalisation functions and categorisations. There's also no image upload functionality and the preview modes can be a bit hit and miss.

What business problems are you solving with the product? What benefits have you realized?

We're always testing and learning and Google Optimize helps us get there efficiently.

...more
Source : g2crowd.com
(Reviewed on 17 January 2018)
A/B testing made easy

What do you like best?

with tag manager and analytics makes everything simple

What do you dislike?

it's a simple redirect and sometimes it is not sharp enough

Recommendations to others considering the product

when using other google products it is the best solution for low budgets

What business problems are you solving with the product? What benefits have you realized?

I can test landing pages for free and use my usual conversion triggers

...more
Source : g2crowd.com
(Reviewed on 11 January 2018)
Solid, well functioning product, especially given the free price tag

What do you like best?

Built on top of Google Analytics, which makes the data and interface much more familiar. Analysis of testing data is displayed in a more intuitive way than many other platforms. Also the ability to choose Goals in Google Analytics as the goals for conversion experiments.

What do you dislike?

My one complaint is the inability to pause or alter once a test has been launched, but hard to complain about that since it keeps the tests honest.

Recommendations to others considering the product

For pricing and functionality, Google Optimize with a Hotjar account seems to provide a better technology stack for a lower cost.

What business problems are you solving with the product? What benefits have you realized?

Conversion rate optimization for direct response product sales.

...more
Source : g2crowd.com
(Reviewed on 20 December 2017)
Get Free Testing Platform

What do you like best?

It is FREE. We have the ability to integrate with Analytics for better tracking/reporting.

What do you dislike?

The only thing we dislike is the time it takes for testing - significantly longer than previous platforms we have used BUT because its free it makes up for this.

What business problems are you solving with the product? What benefits have you realized?

I do not know how much we were previously paying but we are now saving money on this, immediately having an impact on our business. Since using Google Optimize we haven't encountered any bugs/glitches which is a huge peace of mind.

...more
Source : g2crowd.com
(Reviewed on 19 October 2017)
Better than the paid a/b testing platform I was using previously... and free!

What do you like best?

Integration with Google Analytics, price

What do you dislike?

Tests seem to take a long time to reach statistical significance. Reports aren't always easy to understand.

Recommendations to others considering the product

I would suggest trying this before using a paid product.

What business problems are you solving with the product? What benefits have you realized?

Google Optimize has saved us ~$400/mo, since it was able to replace our previous a/b testing software. In addition to being free, it is more stable and feature-rich than other software I've used.

...more
Source : g2crowd.com
(Reviewed on 11 January 2018)
Google Optimize A/B-Testing-Tool

What do you like best?

I was reading about the new A/B-Testing Tool from Google calles Google Optimize and I was wondering if this free tool could work great. I made a test and I have to say, that this free tool is really great. The implementation is easy and to create an A/B-Test is simple. You also get a great report about your test.

What do you dislike?

I made some A/B-Test with Google Optimize and at this time I didnt find a bad thing. But I think to create a multivariate-test could be a little bit harder, because of the creation directly in this tool.

Recommendations to others considering the product

Its a free tool with great options. You can create A/B-Tests and multivariate Tests. The implementation is easy.

What business problems are you solving with the product? What benefits have you realized?

I was searching for an A/B-Testing tool and I found some more interesting tools. But most of them you have to pay for using the tool. I was reading about the new A/B-Testing Tool from Google calles Google Optimize and I was wondering if this free tool could work great. I made a test and I have to say, that this free tool is really great. The implementation is easy and to create an A/B-Test is simple. You also get a great report about your test.

In my mind this tool is fantastic for the most online-shops or websites. But if you want to create a lot of different tests at the same time, it could be better to use another tool.

...more
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