Home/AB Testing Software/Google Optimize
Updated on: May 25, 2022

What is Google Optimize ?

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Google Optimize - AB Testing Software
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89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Google Optimize

An all-in-one A/B testing tool
(75 Ratings) Write Review

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

Google Optimize Features Show All Features

Google Optimize Technical details

Support Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number Mountain View, CA / +1 (650) 253-0000
Deployment SaaS/Web/Cloud Category AB Testing Software

Google Optimize Pricing

Pricing ModelFreemium , Subscription
Google Optimize
Free

Small to medium-sized businesses just getting started with experimentation.

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Multivariate testing (MVT) : Limited
  • Experiment objectives : Pre-selected
  • Simultaneous experiment capabilities : Basic
  • User and account administration
  • Support and services : Self-service Help Center and community forums
  • Payment options : Free
Google Optimize 360
Custom

Larger enterprises or those businesses with more sophisticated testing needs

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Google Analytics audience customization
  • Multivariate testing (MVT) : Full
  • Experiment objectives : Ad-hoc
  • Simultaneous experiment capabilities : Advanced
  • User and account administration
  • Support and services : Services, support and SLAs provided by Google and global partner network
  • Payment options : Invoiced monthly
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Disclaimer: The pricing details were last updated on 16/07/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Google Optimize pricing.

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Kameleoon
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AB Tasty
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Omniconvert
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Convert Experiences
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Google Optimize Reviews

OVERALL RATING
4.1
Based on 75 Rating(s)
Rating Distribution
  • 47.1 %
  • 47.1 %
  • 2.9 %
  • 2.9 %
  • 0 %
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Videos on Google Optimize

Google Optimize Screenshots

Google Optimize Demo - Optimize Test Results
Google Optimize Demo - Optimize Test Results Detail
Google Optimize Demo - Optimize Test Results
Google Optimize Demo - Optimize Test Results
Google Optimize Demo - Optimize Test Results Detail

Google Optimize FAQs

Google Optimize is AB Testing Software. Google Optimize offers the following functionalities:

  • Visual Editor
  • Test Scheduling
  • Statistical Relevance Analysis
  • Split Testing
  • Multivariate Testing
  • Landing Pages (Web Forms)
  • Heatmaps
  • Funnel Analysis
  • Audience Targeting

Learn more about Google Optimize features.

Yes, Google Optimize provides API.


Disclaimer

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