Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.
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Small to medium-sized businesses just getting started with experimentation.
Google Optimize Plan Includes the Features
Larger enterprises or those businesses with more sophisticated testing needs.
Google Optimize 360 Includes the Features
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Disclaimer: The pricing details were last updated on 07/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
As part of the G Ad products it's easy to integrate with Google Analytics. The UI is straightforward as well.
Google never spells out the stat foundation or algorithm behind the scene for its A/B tests. The "likeliness" can be pretty tricky especially when the campaign volume is low.
Landing page optimization - a/b tests were designed and implemented. Some a/b tests yield actionable results.
It is really easy to set up. The fact that it connects with Google Analytics and allows for specific goal tracking is a major plus.
There are some limitations. For example, if you want to keep using the free version, you are limited to 5 tests at a time. In most cases, however, this is more than enough.
It is super easy to setup. There are a myriad of tutorials available to guide new users to achieve their testing goals. Additionally, if the setup is done properly, data is pretty clean and easy to follow.
I have enjoyed working on e-commerce sites and helping find areas of improvement with regards to checkouts completed and figuring out how to make the overall site's experience more enjoyable.
With this tool you can run successful tests in a glimpse, without the need to code for each experiment. It's intuitive and easy to use and this is a great beginning to start create a testing culture in your company. All these features for free!
Not too much to complain about it. Unlike some competing tools, it has less features. By the way it is a powerful tool for beginners or pros marketing managers and developers, because you simply add the code to the site and are ready to begin test. Great experiments can be ran with it!
If you use this tool for small or medium companies with small budgets it can have an incredible impact on your business. Therefore I strongly recommend to use with care and if possible to start learning a bit of code in order to better understand its potential and make impressive changes to the website. In addition it's important to frequently monitor tracking around how your tests are doing in order to make prompt changes when it is required.
Working with Google Optimize makes possible to check which web page is working best among all our company's pages. Thanks to the A/B testing it's easy to compare pages with their different elements and in real time can improve them. This tool is the best way to maximize UX and this is obviously a great opportunity of business.
It's free and you can make basic changes to your pages. It also integrates with Google's other tools which is great.
There's no custom CSS/JS which means you can't really implement more complex changes. Maybe there is a way and I'm just not aware of it, since so many people use it.
It's great if you want to split traffic between two existing pages, but if you want to make advanced changes that involve custom css/js, I don't recommend it.
We often use it to implement "page redirect" types of A/B Tests and reporting the results in Google Analytics.
After the pains of Optimizely X's buggy launch, we switched over to Google Optimize. The integration with GA audiences as well as ability to push out to unlimited impressions means that we can get results faster than before.
While it gets most of the job done, there's still a few pain points such as lack of true personalisation functions and categorisations. There's also no image upload functionality and the preview modes can be a bit hit and miss.
We're always testing and learning and Google Optimize helps us get there efficiently.
This Optimizer is good and useful. Helpful
It connects with Google Analytics right off the bat. It's free for an unlimited amount of views like Google Analytics. It's by Google which means its more or less trustworthy and will be around for a while. It also has a great web editor built-in that allows you to make changes to your website and publish from inside the Google Optimize software. That is pretty awesome. And the editor works with wordpress cms as well, to my surprise.
Google Optimize, like Google Analytics, don't have exactly the most intuitive user experience/user interface. It's also relatively new and still ironing out the kinks and the bugs. The instruction for installing it onto my website is also not the clearest, and I had to look up clarifications to the instructions. Also according to documentation, it still doesn't work super well with Google Tag Manager yet. It's relatively new though so that can be forgiven. It is limited to 3 experiments running at the same time which is disappointing. For small sites, that is more than enough, but for large sites with large numbers of views per day, that isn't so great. Support like all Google free products is pretty much non existent, they just tell you to use the help forum.
It's a free software so why not try it. However, it's like Google Analytics, not exactly the easiest to use. And unlike Google Analytics, it hasn't been around for a while so there aren't many tutorials on it. If you don't have many views on your website, I would try using the free tiers on Optimizely or other A/B test competitors. However, if you do have more views than those free tiers allow for, give Google Optimize a shot.
A/B testing websites and launching multi-variant experiments.
with tag manager and analytics makes everything simple
it's a simple redirect and sometimes it is not sharp enough
when using other google products it is the best solution for low budgets
I can test landing pages for free and use my usual conversion triggers
Built on top of Google Analytics, which makes the data and interface much more familiar. Analysis of testing data is displayed in a more intuitive way than many other platforms. Also the ability to choose Goals in Google Analytics as the goals for conversion experiments.
My one complaint is the inability to pause or alter once a test has been launched, but hard to complain about that since it keeps the tests honest.
For pricing and functionality, Google Optimize with a Hotjar account seems to provide a better technology stack for a lower cost.
Conversion rate optimization for direct response product sales.
I was reading about the new A/B-Testing Tool from Google calles Google Optimize and I was wondering if this free tool could work great. I made a test and I have to say, that this free tool is really great. The implementation is easy and to create an A/B-Test is simple. You also get a great report about your test.
I made some A/B-Test with Google Optimize and at this time I didnt find a bad thing. But I think to create a multivariate-test could be a little bit harder, because of the creation directly in this tool.
Its a free tool with great options. You can create A/B-Tests and multivariate Tests. The implementation is easy.
I was searching for an A/B-Testing tool and I found some more interesting tools. But most of them you have to pay for using the tool. I was reading about the new A/B-Testing Tool from Google calles Google Optimize and I was wondering if this free tool could work great. I made a test and I have to say, that this free tool is really great. The implementation is easy and to create an A/B-Test is simple. You also get a great report about your test.
In my mind this tool is fantastic for the most online-shops or websites. But if you want to create a lot of different tests at the same time, it could be better to use another tool.