Google Optimize

About Google Optimize

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

Screenshots & Videos

Google Optimize Demo - Optimize Test Results

Google Optimize Demo - Optimize Test Results Detail

Pricing

Free Trial Not Available
Google Optimize Offers Free-forever and Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%
Reviews

77%
Momentum

61%
Popularity

65%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)
Freelancers

API Support

Available

Modes of Support

Online

Google Optimize Features

Show Feature Explanation

Show Missing Features

AB Testing Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%

Visual Editor

Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

Test Scheduling

Allows the user to test the application at the scheduled time

Statistical Relevance Analysis

Helps in knowing if the result achieved by testing the data is statistically significant or not

Split Testing

Splits web traffic among the different variations of a webpage being tested

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Landing Pages (Web Forms)

A webform or a popup which can be used to capture the lead or ask user his preferences

Heatmaps

Heatmaps show where users have clicked on a page

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

Surveys

Optimize survey response rate with A/B testing

Google Optimize Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription )

Pricing Plans

Google Optimize Free

Small to medium-sized businesses just getting started with experimentation.

Features

A/B testing
Native integration with Google Analytics
Integration with Google Ads
Personalization capabilities
Advanced customization (includes geographic and user attributes)
Support for single-page web applications
Multivariate testing (MVT) : Limited
Experiment objectives : Pre-selected
Simultaneous experiment capabilities : Basic
User and account administration
Support and services : Self-service Help Center and community forums
Payment options : Free

Google Optimize 360 Custom

Larger enterprises or those businesses with more sophisticated testing needs

Features

A/B testing
Native integration with Google Analytics
Integration with Google Ads
Personalization capabilities
Advanced customization (includes geographic and user attributes)
Support for single-page web applications
Google Analytics audience customization
Multivariate testing (MVT) : Full
Experiment objectives : Ad-hoc
Simultaneous experiment capabilities : Advanced
User and account administration
Support and services : Services, support and SLAs provided by Google and global partner network
Payment options : Invoiced monthly

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 16/07/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Google Optimize Pricing.