Home/AB Testing Software/Google Optimize
Updated on: November 13, 2018
Google Optimize Overview
I Use this
Google Optimize
View Gallery
61%

Google Optimize

An all-in-one A/B testing tool
★★★★★
★★★★★
(14 Ratings) Write Review

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

Google Optimize Features

Google Optimize Technical details

Support Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Contact Mountain View, CA / +1 (650) 253-0000
Deployment SaaS/Web/Cloud Category AB Testing Software

Google Optimize Pricing

Pricing ModelFree Trial , Freemium , Subscription
Google Optimize
Free

Small to medium-sized businesses just getting started with experimentation.

Google Optimize Plan Includes the Features

  • A/B testing
  • Native integration with Google Analytics
  • Advanced targeting (includes geographic and user attributes)
  • Support for single-page web applications
  • Google AdWords Integration
  • Limited Multivariate testing (MVT)
  • Pre-selected Experiment objectives
  • Basic Simultaneous experiment capabilities
  • User and account administration
  • Support and services - Self-service Help Center and community forums
  • Payment options- Free

Google Optimize 360
Custom

Larger enterprises or those businesses with more sophisticated testing needs.

Google Optimize 360 Includes the Features

  • A/B testing
  • Native integration with Google Analytics
  • Advanced targeting (includes geographic and user attributes)
  • Support for single-page web applications
  • Google AdWords Integration
  • Google Analytics audience targeting
  • Full Multivariate testing (MVT)
  • Ad hoc Experiment objectives
  • Advanced Simultaneous experiment capabilities
  • User and account administration
  • Implementation services
  • Support and services : Enterprise-level service, support, and SLAs
  • Payment options : Invoiced monthly

Please Contact the Vendor to get the Detailed Pricing Information.

Screenshot of the Vendor Pricing Page
View Full Screen

Disclaimer: The pricing details were last updated on 07/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Google Optimize Reviews

OVERALL RATING
4.4
Based on 14 Rating(s)
Rating Distribution
  • 12
  • 2
  • 0
  • 0
  • 0
SHARE YOUR EXPERIENCE Write a Review
Sort By
Filter by Source
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 30 August 2018)
"The easiest and powerful A/B testing tool"

What do you like best?

With this tool you can run successful tests in a glimpse, without the need to code for each experiment. It's intuitive and easy to use and this is a great beginning to start create a testing culture in your company. All these features for free!

What do you dislike?

Not too much to complain about it. Unlike some competing tools, it has less features. By the way it is a powerful tool for beginners or pros marketing managers and developers, because you simply add the code to the site and are ready to begin test. Great experiments can be ran with it!

Recommendations to others considering the product

If you use this tool for small or medium companies with small budgets it can have an incredible impact on your business. Therefore I strongly recommend to use with care and if possible to start learning a bit of code in order to better understand its potential and make impressive changes to the website. In addition it's important to frequently monitor tracking around how your tests are doing in order to make prompt changes when it is required.

What business problems are you solving with the product? What benefits have you realized?

Working with Google Optimize makes possible to check which web page is working best among all our company's pages. Thanks to the A/B testing it's easy to compare pages with their different elements and in real time can improve them. This tool is the best way to maximize UX and this is obviously a great opportunity of business.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 30 July 2018)
"Not bad, though it lacks more advanced functionality"

What do you like best?

It's free and you can make basic changes to your pages. It also integrates with Google's other tools which is great.

What do you dislike?

There's no custom CSS/JS which means you can't really implement more complex changes. Maybe there is a way and I'm just not aware of it, since so many people use it.

Recommendations to others considering the product

It's great if you want to split traffic between two existing pages, but if you want to make advanced changes that involve custom css/js, I don't recommend it.

What business problems are you solving with the product? What benefits have you realized?

We often use it to implement "page redirect" types of A/B Tests and reporting the results in Google Analytics.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 19 June 2018)
"Enterprise version has decent functionality for an outstanding price"

What do you like best?

After the pains of Optimizely X's buggy launch, we switched over to Google Optimize. The integration with GA audiences as well as ability to push out to unlimited impressions means that we can get results faster than before.

What do you dislike?

While it gets most of the job done, there's still a few pain points such as lack of true personalisation functions and categorisations. There's also no image upload functionality and the preview modes can be a bit hit and miss.

What business problems are you solving with the product? What benefits have you realized?

We're always testing and learning and Google Optimize helps us get there efficiently.

...more
Sunil GroverSource : saasworthy.com
★★★★★
★★★★★
(Reviewed on 10 May 2018)
good

This Optimizer is good and useful. Helpful

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 17 January 2018)
Free A/B testing for your website. by Google

What do you like best?

It connects with Google Analytics right off the bat. It's free for an unlimited amount of views like Google Analytics. It's by Google which means its more or less trustworthy and will be around for a while. It also has a great web editor built-in that allows you to make changes to your website and publish from inside the Google Optimize software. That is pretty awesome. And the editor works with wordpress cms as well, to my surprise.

What do you dislike?

Google Optimize, like Google Analytics, don't have exactly the most intuitive user experience/user interface. It's also relatively new and still ironing out the kinks and the bugs. The instruction for installing it onto my website is also not the clearest, and I had to look up clarifications to the instructions. Also according to documentation, it still doesn't work super well with Google Tag Manager yet. It's relatively new though so that can be forgiven. It is limited to 3 experiments running at the same time which is disappointing. For small sites, that is more than enough, but for large sites with large numbers of views per day, that isn't so great. Support like all Google free products is pretty much non existent, they just tell you to use the help forum.

Recommendations to others considering the product

It's a free software so why not try it. However, it's like Google Analytics, not exactly the easiest to use. And unlike Google Analytics, it hasn't been around for a while so there aren't many tutorials on it. If you don't have many views on your website, I would try using the free tiers on Optimizely or other A/B test competitors. However, if you do have more views than those free tiers allow for, give Google Optimize a shot.

What business problems are you solving with the product? What benefits have you realized?

A/B testing websites and launching multi-variant experiments.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 17 January 2018)
A/B testing made easy

What do you like best?

with tag manager and analytics makes everything simple

What do you dislike?

it's a simple redirect and sometimes it is not sharp enough

Recommendations to others considering the product

when using other google products it is the best solution for low budgets

What business problems are you solving with the product? What benefits have you realized?

I can test landing pages for free and use my usual conversion triggers

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 11 January 2018)
Solid, well functioning product, especially given the free price tag

What do you like best?

Built on top of Google Analytics, which makes the data and interface much more familiar. Analysis of testing data is displayed in a more intuitive way than many other platforms. Also the ability to choose Goals in Google Analytics as the goals for conversion experiments.

What do you dislike?

My one complaint is the inability to pause or alter once a test has been launched, but hard to complain about that since it keeps the tests honest.

Recommendations to others considering the product

For pricing and functionality, Google Optimize with a Hotjar account seems to provide a better technology stack for a lower cost.

What business problems are you solving with the product? What benefits have you realized?

Conversion rate optimization for direct response product sales.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 11 January 2018)
Google Optimize A/B-Testing-Tool

What do you like best?

I was reading about the new A/B-Testing Tool from Google calles Google Optimize and I was wondering if this free tool could work great. I made a test and I have to say, that this free tool is really great. The implementation is easy and to create an A/B-Test is simple. You also get a great report about your test.

What do you dislike?

I made some A/B-Test with Google Optimize and at this time I didnt find a bad thing. But I think to create a multivariate-test could be a little bit harder, because of the creation directly in this tool.

Recommendations to others considering the product

Its a free tool with great options. You can create A/B-Tests and multivariate Tests. The implementation is easy.

What business problems are you solving with the product? What benefits have you realized?

I was searching for an A/B-Testing tool and I found some more interesting tools. But most of them you have to pay for using the tool. I was reading about the new A/B-Testing Tool from Google calles Google Optimize and I was wondering if this free tool could work great. I made a test and I have to say, that this free tool is really great. The implementation is easy and to create an A/B-Test is simple. You also get a great report about your test.

In my mind this tool is fantastic for the most online-shops or websites. But if you want to create a lot of different tests at the same time, it could be better to use another tool.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 28 December 2017)
Great for Free Product

What do you like best?

I can make changes to my websites to test items without manually logging in and changing. Very easy to use if the test is straight-forward. The statistical analysis is automatic and makes sense.

What do you dislike?

There have been some issues with cross-account and cross-domain goal tracking which are kind of confusing.

What business problems are you solving with the product? What benefits have you realized?

I can understand what variations of copy or images result in the desired outcomes.

...more
Source : g2crowd.com
★★★★★
★★★★★
(Reviewed on 27 December 2017)
solid free choice for a / b testing

What do you like best?

it easily integrates with other google products and does not come at an extra cost. So that is pretty sweet. Just implement the plug in and off you go.

Even if only over client site redirects (which when possible you should avoid) you can quickly test a few ideas

What do you dislike?

It does lack the easy drag and drop like surface from an optimizely or unbounce - but sometimes that is even a good thing

Recommendations to others considering the product

good software. free version is already quiet good for starting

What business problems are you solving with the product? What benefits have you realized?

AA / BB testing

Multivariate testing and more

...more
Read All Reviews

Google Optimize Alternatives View All Alternatives

59%
★★★★★
★★★★★
(203 RATINGS)
Optimizely
Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various...
Visit Website
38%
★★★★★
★★★★★
(35 RATINGS)
Landing Lion
Landing Lion is an AB Testing software used to create landing pages. All-in-one solution with optimization tools used to generate leads, visitor tracking,...
Visit Website
50%
★★★★★
★★★★★
(98 RATINGS)
Evergage
A cloud-based real-time personalization platform that empowers the digital marketers to increase the engagement and conversions of the website visitors...
Visit Website
96%
★★★★★
★★★★★
(438 RATINGS)
Instapage
Instapage is one of the most powerful landing page platform aimed to maximize the return on investment on various paid advertising channels including AdWords,...
Visit Website
64%
★★★★★
★★★★★
(19 RATINGS)
AB Tasty
A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user...
Visit Website
46%
★★★★★
★★★★★
(4 RATINGS)
Maxymizely
An innovative web analytics software that provides A/B/N and Multivariate testing as well as general web analytics, traffic analytics and crash analytics in...
Visit Website
51%
Freshmarketer (Zarget)
A conversion rate optimization software tool that offers A/B testing along with heatmaps, funnel analysis, and split URL testing. With the help of Zarget’s...
Visit Website
42%
★★★★★
★★★★★
(18 RATINGS)
Apptimize
Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS applications. It has been developed specifically for...
Visit Website
55%
★★★★★
★★★★★
(102 RATINGS)
Crazy Egg
This SaaS-based application provides a very fast, simple and powerful platform for A/B testing to compare the conversion rate of two webpage. It allows you to...
Visit Website
66%
★★★★★
★★★★★
(167 RATINGS)
Visual Website Optimizer
Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B...
Visit Website

Videos on Google Optimize Youtube Official Channel

Google Optimize Screenshots

Google Optimize Demo - Optimize Test Results
Google Optimize Demo - Optimize Test Results Detail
Google Optimize Demo - Optimize Test Results
Google Optimize Demo - Optimize Test Results
Google Optimize Demo - Optimize Test Results Detail

Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com