Google Optimize Pricing, Reviews and Features (September 2023)

Google Optimize Features Show All Features

AB Testing Features

Visual EditorEnables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.
Test SchedulingAllows the user to test the application at the scheduled time
Statistical Relevance AnalysisHelps in knowing if the result achieved by testing the data is statistically significant or not
Split TestingSplits web traffic among the different variations of a webpage being tested
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.
Landing Pages (Web Forms)A webform or a popup which can be used to capture the lead or ask user his preferences
HeatmapsA heat map (or heatmap) is a graphical representation of data with color-coded values. Heatmaps make it easy to visualize and interpret complicated data at a glance. Heatmaps are a great way to see where visitors click, how far they scroll, and what they look at or miss on your website pages.
Funnel AnalysisHelps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.
Audience TargetingAllows you to serve different versions of a page to a different set of audience
SurveysOptimize survey response rate with A/B testing

Google Optimize Technical details

Support

Online

Customer Type

Freelancers Large Enterprises Medium Business Small Business

API

Location / Phone Number

Mountain View, CA / +1 (650) 253-0000

Deployment

SaaS/Web/Cloud

Official Website

https://marketingplatform.google.com/about/optimize/

Category

AB Testing Software

Google Optimize Pricing

Pricing ModelFreemium , Subscription

Google Optimize

Free

Small to medium-sized businesses just getting started with experimentation.

Features

A/B testing
Native integration with Google Analytics
Integration with Google Ads
Personalization capabilities
Advanced customization (includes geographic and user attributes)
Support for single-page web applications
Multivariate testing (MVT) : Limited
Experiment objectives : Pre-selected
Simultaneous experiment capabilities : Basic
User and account administration
Support and services : Self-service Help Center and community forums
Payment options : Free

Google Optimize 360

Custom

Larger enterprises or those businesses with more sophisticated testing needs

Features

A/B testing
Native integration with Google Analytics
Integration with Google Ads
Personalization capabilities
Advanced customization (includes geographic and user attributes)
Support for single-page web applications
Google Analytics audience customization
Multivariate testing (MVT) : Full
Experiment objectives : Ad-hoc
Simultaneous experiment capabilities : Advanced
User and account administration
Support and services : Services, support and SLAs provided by Google and global partner network
Payment options : Invoiced monthly

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Disclaimer: The pricing details were last updated on 16/07/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Google Optimize Reviews