Home/AB Testing Software/Google Optimize
Updated on: May 30, 2020
What is Google Optimize ?
Google Optimize - AB Testing Software : SaaSworthy.com
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Google Optimize

An all-in-one A/B testing tool
(27 Ratings) Write Review

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

Google Optimize Features Show All Features

Google Optimize Technical details

Support Online Customer Type Freelancers Large Enterprises Medium Business Small Business
API Location / Phone Number Mountain View, CA / +1 (650) 253-0000
Deployment SaaS/Web/Cloud Category AB Testing Software

Google Optimize Pricing

Pricing ModelFree Trial , Freemium , Subscription
Google Optimize
Free

Small to medium-sized businesses just getting started with experimentation.

Google Optimize Plan Includes the Features

  • A/B testing
  • Native integration with Google Analytics
  • Advanced targeting (includes geographic and user attributes)
  • Support for single-page web applications
  • Google AdWords Integration
  • Limited Multivariate testing (MVT)
  • Pre-selected Experiment objectives
  • Basic Simultaneous experiment capabilities
  • User and account administration
  • Support and services - Self-service Help Center and community forums
  • Payment options- Free

Google Optimize 360
Custom

Larger enterprises or those businesses with more sophisticated testing needs.

Google Optimize 360 Includes the Features

  • A/B testing
  • Native integration with Google Analytics
  • Advanced targeting (includes geographic and user attributes)
  • Support for single-page web applications
  • Google AdWords Integration
  • Google Analytics audience targeting
  • Full Multivariate testing (MVT)
  • Ad hoc Experiment objectives
  • Advanced Simultaneous experiment capabilities
  • User and account administration
  • Implementation services
  • Support and services : Enterprise-level service, support, and SLAs
  • Payment options : Invoiced monthly

Please Contact the Vendor to get the Detailed Pricing Information.

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Google Optimize Pricing
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Disclaimer: The pricing details were last updated on 07/05/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Google Optimize FAQs

Google Optimize is AB Testing Software. Google Optimize offers the following functionalities:

  • Audience Targeting
  • Funnel Analysis
  • Heatmaps
  • Landing Pages (Web Forms)
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Test Scheduling
  • Visual Editor

Learn more about Google Optimize features.

Google Optimize offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.

Learn more about Google Optimize pricing.

Yes, Google Optimize offers a free plan.

Learn more about Google Optimize pricing.

Yes, Google Optimize provides API.

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Google Optimize Reviews

OVERALL RATING
4.4
Based on 27 Rating(s)
Rating Distribution
  • 22
  • 5
  • 0
  • 0
  • 0
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Garegin BaghdasaryanSource : trustradius.com
(Reviewed on 23 April 2020)
Google Optimize Helps Improve Conversion Rate

Use Cases and Deployment Scope

Google Optimize is used by our marketing team and our programmers and producers for testing purposes.

Pros and Cons

  • Runs A/B tests.
  • Helps us optimize our site.
  • Improves our conversion rate on the website.
Edit
  • Easier way to set some rules.

Likelihood to Recommend

Google optimize will help you understand what is working on your website and how you can improve your pages for a better conversion rate.
Read Garegin Baghdasaryan's full review

...more
Verified UserSource : trustradius.com
(Reviewed on 22 January 2020)
Eliminate the HIPPO by running experiments. Move your company to a data driven organization!

Use Cases and Deployment Scope

We use Google Optimize to validate hypothesis and test assumptions as well as to prove out best converting CTAs. Using this tool eliminates the hippo effect and raises the importance of data driven decisions within our organization.

Pros and Cons

  • Navigation Testing
  • Call To Action text/button/link testing
Edit
  • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.

Likelihood to Recommend

If you need to test competing for landing page designs to drive more conversion, Google Optimize is a great tool. If you need to check specific action words in a CTA, then this is perfect for measuring that.
Optimization can get a bit tricky when it comes to developing an experiment with both mobile and desktop to keep in mind. If you have a responsive site and use different images or layouts for each device size, you may need someone familiar with HTML and CSS to create the experiment correctly. Or else you risk a subset of your audience being served an inferior performing page.
Optimize would not be the tool to use if you need to test user-flows; rather, that would be a server-side testing tool.
Read this authenticated review

...more
Scot ChandlerSource : trustradius.com
(Reviewed on 13 November 2019)
Google Optimize: Great entry level A/B test platform

Use Cases and Deployment Scope

I use Google Optimize with clients that don't already have an A/B solution in place and need one quickly that will handle an array of basic testing scenarios. Several other clients already have it in place, making it an ideal platform to work off of. Google Optimize is a perfect solution to help clients new to the world of A/B testing see immediate value and benefit, all verified by their existing Google Analytics data.

Pros and Cons

  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Edit
  • The user interface could use some updating. The UX is not as smooth as it could be and lacks some of the visual appeal found on paid alternatives.
  • Reporting interface is rather bland and lacks the colorful data output often seen on competing platforms.

Likelihood to Recommend

Great for users just getting started with A/B testing or on a budget. A wide array of native functionality, and then there is always the option of moving up to the paid version for more options. I recommend it for small to medium-sized businesses if they don't already have any test solutions installed. Since many already use Google Analytics, it's very easy to see the value in connecting one more natively integrated tool.
Read Scot Chandler's full review

...more
Administrator in Higher EducationSource : g2crowd.com
(Reviewed on 08 November 2019)
"A way to improve your LTR and UX"

What do you like best?

It is really easy to use, especially to improve your LTR in a safe way. I like the fact that I can gradually increase the percentage of traffic going on the test page, so that I can safely monitor the performance.

What do you dislike?

It could affect your loading time, especially when you test more than one variant at the time on the same page.

What problems are you solving with the product? What benefits have you realized?

Finally an easy way to test different version of the same webpage. It is incredibile how little details can affect user experience and LTR. Thanks to this tool you can easily improve your conversions, better understand what your target likes and values.

...more
Swapnil SSource : g2crowd.com
(Reviewed on 05 October 2019)
"One of the best free Website A/B Testing Tool"

What do you like best?

Google Optimize is very tightly integrated with Google Analytics and Adwords. This allows running A/B Tests, Split URL test and multivariate tests for different Google Adwords Campaign that we run. Due to Google Analytics Integration existing audiences and goals can be used to run site experiments.

The dashboard of Google Optimize is very easy to use and experiments can be setup quickly.

What do you dislike?

I did not like their website editor. It's a bit clunky and not easy to use. Limit on the measurement of goals per experiment which is capped at three goals is a bit disappointing

Recommendations to others considering the product:

I would recommend people to use Google Optimize when you are just starting with A/B test instead of buying expensive paid tools for running experiments on your website.

What problems are you solving with the product? What benefits have you realized?

Google Optimize enables us to create personalized experiences for our users and run multiple tests on our website to improve our Conversion Rate. Combining Google Optimize with Google Analytics has allowed us to target experiments to a particular set of our audience. This helps us to improve our conversion rate for different audience segments.

...more
Jared GSource : g2crowd.com
(Reviewed on 04 October 2019)
"Promising platform, still a little rough. Integration with Google Analytics is a game changer"

What do you like best?

Google analytics integration. Makes integrating data easy. Anything in GA you can use in Optimize. Super valuable is if have a lot of custom dimensions. The visual editor is better than optimize IMO

What do you dislike?

Bugs! Firefox doesn't work, the preview plugin doesn't work for 90% of our company. It uses sessions to do stat sig instead of users, for b2b businesses thats not ideal. It also has thin documnetation, if you are a newb to GA or testing you may struggle.

What problems are you solving with the product? What benefits have you realized?

Personalization, a/b testing

...more
Verified UserSource : trustradius.com
(Reviewed on 05 June 2019)
Why you should have Google Oprimize as your main CRO Platform

Use Cases and Deployment Scope

Google Optimize is used primarily by the marketing team. However, the usage extends to our business team, including product owners. It's a great tool to prove a hypothesis and some highly strong opinions when it comes to implementing ideas. Any type of test eliminates guesswork as data always prove what works well with customers.

Pros and Cons

  • Easy test implementation. You're up and running once you've pinned down your hypothesis.
  • Goals and conversion points can be easily mapped to any test.
  • Customization of goals in case you don't have one setup.
  • Integrated with Google Analytics so you can correlate with other metrics under behavior and e-commerce data.
Edit
  • Some metrics like the total number of users who participated in the test doesn't exactly match Google Ads numbers.
  • Limitation on the number of concurrent tests that you can run.
  • Dashboard on hypothesis so you can rerun or repurpose a test previously ran.

Likelihood to Recommend

Google Optimize should be on top of any business list. It's easy to implement. If you have Google Tag Manager already in place, then you actually don't need help from a developer. However, if you don't have GTM implemented then you definitely need help. But it's a one-time setup. With so many guides available online, you won't be stuck.
Read this authenticated review

...more
Meredith WalterSource : trustradius.com
(Reviewed on 25 May 2019)
Optimize is great for small businesses or those looking to get started in the experimentation world!

Use Cases and Deployment Scope

Google Optimize is being used to optimize our live websites for conversion. We are working through a website optimization project where the last step of that process is to optimize. In conjunction with other research methods, we utilize Google Optimize for A/B and multivariate testing. We'll also start using Google Optimize for preliminary personalization on our websites.

Pros and Cons

  • Easy user interface that can be picked up on fast.
  • Fairly easy troubleshooting when it comes to proper code placement and configuration.
  • Fantastic reporting that clearly explains when your test has reached statistical significance.
  • Great options for really granular targeting.
  • Superb integration with Google Analytics.
Edit
  • The free version limits you to only 3 tests running at a time.
  • Sometimes page flicker can occur and implementing the page hiding snippet via GTM is rather difficult.

Likelihood to Recommend

Google Optimize is great for those who have Google Analytics as their web analytics provider. It's also a great experimentation tool for those just beginning A/B and multivariate testing in their organization or even small business.
Read Meredith Walter's full review

...more
Verified UserSource : trustradius.com
(Reviewed on 08 April 2019)
Solid for Starting Out

Use Cases and Deployment Scope

We used Google Optimize to test different variations of the webpages where getting improving lead conversion was important. It was just used in Marketing since that is where optimization comes in. We used the free version and it allowed us to make edits to pages and create variations in a very simple interface.

Pros and Cons

  • Make edits without technical knowledge
  • Understand results of campaigns using math
  • Control who sees the tests
Edit
  • The interaction of the goals of tests and Google Analytics goals was a little clunky
  • If you have different analytics accounts other than Google, it gets messy

Likelihood to Recommend

If you don't have any budget for optimizing and want something simple, Google Optimize works well.
Read this authenticated review

...more
User in Computer & Network SecuritySource : g2crowd.com
(Reviewed on 26 March 2019)
"Not sure if it's scentific"

What do you like best?

As part of the G Ad products it's easy to integrate with Google Analytics. The UI is straightforward as well.

What do you dislike?

Google never spells out the stat foundation or algorithm behind the scene for its A/B tests. The "likeliness" can be pretty tricky especially when the campaign volume is low.

What problems are you solving with the product? What benefits have you realized?

Landing page optimization - a/b tests were designed and implemented. Some a/b tests yield actionable results.

...more
Read All Reviews

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