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The optimization industry has transformed over the past decade. Today, leading companies understand that experimentation is much bigger than A/B split testing on a landing page. With this original research report, WiderFunnel set out to attach data to assumptions by surveying marketers, product managers, and growth strategists at some of North America's leading brands.
Table of contents
Foreword
Defining experimentation maturity
The levels of maturity in this report
Findings: Process and Accountability
Findings: Culture
Findings: Expertise
Findings: Tools and Technology
Methodology
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