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While marketing often owns the mobile initiative, they’re not given the rights to influence the actual user experience. You have to tread carefully—great rewards come at a high risk. With your push notifications, lifecycle emails, and in-app messages, you must focus on how you can drive users into your app without getting in their way.
The Power of the Retention Curve
Flatten the Retention Curve
Shift the Retention Curve Up
The Holy Grail of Retention