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A/B testing is a simple yet effective tool you can (and should) use to determine which campaigns are the most effective at driving conversions. In this white paper, discusses about What A/B testing is, how A/B testing can help you better optimize your campaigns, how to set up your A/B test, what you should A/B test, how to analyze the data gathered from your A/B test, hat tools you can use to enhance your A/B test.
Table of contents
What is A/B Testing?
How to Run an A/B Test
A/B Test Example
What to A/B Test
Tools to Help with A/B Testing
Conclusion