
This guide for lightning-fast learnings on Making changes to your mobile app in real-time and avoiding App Store re-submissions, Launching new features with a better confidence of their success and adoption, Optimizing both in-app content and multi-channel messaging.
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The optimization industry has transformed over the past decade. Today, leading companies understand that experimentation is much bigger than A/B split testing on a landing page. With this original research report, WiderFunnel set out to attach data to assumptions by surveying marketers, product managers, and growth strategists at some of North America's leading brands.
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Most app makers will tell you this is no small feat, as 90% of mobile apps are deleted after only one use. In this guide, you’ll learn how the top app developers: Measure the effectiveness of your current mobile optimization strategy, Optimize your user acquisition strategy using the same approach employed by experts, Develop engaging experiences that retain users and extend the lifetime value.
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This free guide, “6 Mobile A/B Tests from the Top Apps“, breaks down six different A/B experiments conducted by leading apps. If you’re focused on improving and growing your app, this guide will definitely inspire you.
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This ebook explores an Effective A/B testing relies on a few things: good test ideas, sufficient traffic, a clear roadmap, a reliable testing tool, etc. One of the integral aspects of A/B testing that often gets overlooked is the statistical method that powers the testing platform.
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While A/B testing has been around for years, many marketers haven’t tapped into the full potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is tailored specifically to their target audience.
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New to A/B testing? Want to learn how marketers worldwide are drastically increasing their conversions? Then this quick guide is just the thing for you. This guide will help you with the fundamentals of A/B Testing, Benefits of A/B Testing, Structured approach to conduct an A/B test, how brands have leveraged A/B. Testing.
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This ebook describes a A/B Testing into your conversion optimization strategy. Relatively simple to put in place and data-driven, A/B testing is an excellent way for marketers to continuously improve their on-site conversion rates - and therefore make more revenue from the same amount of traffic.
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While marketing often owns the mobile initiative, they’re not given the rights to influence the actual user experience. You have to tread carefully—great rewards come at a high risk. With your push notifications, lifecycle emails, and in-app messages, you must focus on how you can drive users into your app without getting in their way.
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