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Trends and Innovations in A/B Testing software

In our effort to demystify the SaaS landscape, we will be producing high quality reports around various software categories and sharing with the SaaS ecosystem.

Here's the result of our first effort  - Trends and Innovations in A/B Testing software. The report highlights the various key trends that's emerging in the field of A/B testing softwares.  Feel free to download it or read it on slideshare.Table of contents in this report:

1. What is A/B Testing?
2. A/B Testing process
3. Interesting statistics  in A/B Testing landscape
4. Problems with A/B Testing
5. Innovations in A/B Testing
    a. Mobile Optimization
    b. Website Personalization
    c. Dynamic Testing
    d. Emotional Targeting
6. What does Future hold?
    a. Massively multivariate
    b. Full Funnel Optimization
    c. Evolutionary algorithms
    d. Autonomous optimization
    e. Visual and Code editors

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