A/B Testing 101

This guide for lightning-fast learnings on Making changes to your mobile app in real-time and avoiding App Store re-submissions, Launching new features with a better confidence of their success and adoption, Optimizing both in-app content and multi-channel messaging.

The optimization industry has transformed over the past decade. Today, leading companies understand that experimentation is much bigger than A/B split testing on a landing page. With this original research report, WiderFunnel set out to attach data to assumptions by surveying marketers, product managers, and growth strategists at some of North America's leading brands.

Most app makers will tell you this is no small feat, as 90% of mobile apps are deleted after only one use. In this guide, you’ll learn how the top app developers: Measure the effectiveness of your current mobile optimization strategy, Optimize your user acquisition strategy using the same approach employed by experts, Develop engaging experiences that retain users and extend the lifetime value.

This free guide, “6 Mobile A/B Tests from the Top Apps“, breaks down six different A/B experiments conducted by leading apps. If you’re focused on improving and growing your app, this guide will definitely inspire you.

This ebook explores an Effective A/B testing relies on a few things: good test ideas, sufficient traffic, a clear roadmap, a reliable testing tool, etc. One of the integral aspects of A/B testing that often gets overlooked is the statistical method that powers the testing platform.

While A/B testing has been around for years, many marketers haven’t tapped into the full potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is tailored specifically to their target audience.

New to A/B testing? Want to learn how marketers worldwide are drastically increasing their conversions? Then this quick guide is just the thing for you. This guide will help you with the fundamentals of A/B Testing, Benefits of A/B Testing, Structured approach to conduct an A/B test, how brands have leveraged A/B. Testing.

While marketing often owns the mobile initiative, they’re not given the rights to influence the actual user experience. You have to tread carefully—great rewards come at a high risk. With your push notifications, lifecycle emails, and in-app messages, you must focus on how you can drive users into your app without getting in their way.

A/B testing is a simple yet effective tool you can (and should) use to determine which campaigns are the most effective at driving conversions. In this white paper, discusses about What A/B testing is, how A/B testing can help you better optimize your campaigns, how to set up your A/B test, what you should A/B test, how to analyze the data gathered from your A/B test, hat tools you can use to enhance your A/B test.

Project management methodologies are like roadmaps, guiding your team from project kickoff to the finish line. But what makes one approach better than another? And with so many options, how do you know which methodology is right for your project? This ebook helps you to learn the fundamentals of popular project management methodologies.

These principles serve as a blueprint for how businesses can develop a culture of excellence. This report examines the state of these principles in business today, how workers feel about them, and the barriers to implement them.

Creative teams are responsible for some of the most iconic and influential images in modern history. They give life to products, elevate brands, and create experiences that make a lasting impact on audiences around the world. This report highlights Wrike's most interesting and unexpected findings across in-house teams, agencies, managers, and individual contributors.

It’s difficult to define what a “good” project manager is these days. Every organization defines the role, and often the title, differently. Project managers are needed in many industries. As a PM, you might work on small or large teams with job duties that range from budget and timeline only to everything you can think of under the operational sun.

This ebook will guide you through all of the Key Performance Indicators (KPIs) available to help you measure the success of your strategy. Though this should give you a clear overview of Instagram analytics and KPIs, not every KPI will be relevant to you – it all depends on your overall mission, or what you want to achieve with your Instagram account.

In this comparison study, undertaken by a Global System Integrator on behalf of a large US multinational, Provar and Selenium are put to the test across many Salesforce test automation activities, including test authoring and debugging, execution, maintenance and integration capabilities, using a set of standard Salesforce test scenarios.

Ensure your projects are set up for success with this latest guide, Project Management: Planning Your Web Design Workflow — the first in a series of ebooks dedicated to helping you grow your business and manage projects more efficiently.

The Zendesk User's Guide describes how to set up, manage, and customize your help desk. It is intended for Zendesk account owners and administrators, and also agents with access permissions to the administrative features of Zendesk.

Whether you want to enhance collaboration in your organization or document yourself on recent collaboration software trends, the enterprise collaboration space may appear daunting. Today, tens of vendors populate this space, from high-end enterprise platforms to more niche players, from broad solutions to specialized, contextualized collaboration tools.

It’s difficult to define what makes a “good” project manager. Every organization defines the role and the title differently. However, project managers are needed in almost all industries. In this guide, TeamGantt will share tips on project planning, managing scope and expectations, and more.