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Most app makers will tell you this is no small feat, as 90% of mobile apps are deleted after only one use. In this guide, you’ll learn how the top app developers: Measure the effectiveness of your current mobile optimization strategy, Optimize your user acquisition strategy using the same approach employed by experts, Develop engaging experiences that retain users and extend the lifetime value.
Table of contents
Evaluating mobile strategy
Quantifying goals on mobile
How conversion rate optimization (CRO) fits in testing
Analytics
Segmentation
Personalization
Comparing UX & Optimization: Web Vs. Mobile
UX meets CRO on the web
UX meets CRO on mobile
Case Study: Task Rabbit - Web Vs. Mobile
Technical Dynamics on the web Vs. Mobile
CRO on mobile: Acquisition
Optimizing for app stores
Optimizing for Registration/Key actions
CRO on mobile: Retention
Technical considerations
Product considerations
Conclusion