Optimove Pricing, Reviews and Features (April 2024)

About Optimove

Optimove is a tool that helps businesses scale their CRM Marketing and get repeat customers, leading to exponential growth. It provides businesses with Analytics by collecting, curating, engineering, and deriving insights from data, enabling them to understand customers and also understand what drives their behavior. Every Optimove user receives a customized predictive customer model, which reflects its distinct business DNA and unique customer data. It is a consolidated dataset that is continuously maintained as a 360 Degree Single customer view and consists of data from essential sources like first-party raw data, on-site user activity, third-party data, and campaign response history. The value-added in-built predictive micro-segmentation technology enables the delivery of customized messages, offers, and promotions to individual customers, fostering long-term loyalty and short-term engagement. At the core of Optimove is an advanced CDP which leads on-demand interactive analytics applications. These critical tools enable marketers to explore their personalized campaigns, degree of customer coverage, and customer segments. The tool also provides a customizable dashboard to monitor the KPIs that are important to any business.

Screenshots & Videos

Pricing

Free Trial Not Available
Optimove Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

81%
Reviews

82%
Momentum

70%
Popularity

93%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Business Hours, Online

Optimove Features

Show Feature Explanation

Show Missing Features

Customer Data Platform (CDP) Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

81%

Behavior Tracking

A tracking tool that facilitates fostering positive customer reaction

360-degree Customer view

Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Data Source

Import customer data from several sales and marketing channels

Hyper Targeting

Delivering Ad content to extremely relevant interest group segments.

GDPR Compliance

Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Email Marketing

Helps to do email marketing and customizes emails to make a good impression to audiences

Multi-step Marketing

Create a campaign flow or storyboard by adding numerous campaign elements.

Audience Builder

Allows to segment the customers/subscribers using attributes and personas.

Identity Graph

Create a correlation between individuals with identical match groups.

Data Enrichment

A value-addition process of improving lead quality with new attributes.

Data Orchestration

Automated process to integrate and sync data across multiple marketing channels

Data Cleansing

Helps in verifying/correcting/modifying inaccurate or coarse data from database

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Optimove Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Optimove Custom Plan Custom

Features

Email Marketing
Contact Database
Churn Management
Campaign Management
Multi-Channel Communication
Channel Management
Gamification

Disclaimer: The pricing details were last updated on 24/07/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Optimove Pricing.

Optimove Alternatives

View All Optimove Alternatives

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Captain Metrics Personalize and automate your marketing read more

Start Free Trial Optimove Vs Captain Metrics

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

CustomerLabs CDP Better market your customers through simple website tracking read more

4.7 19 user ratings

Start Free Trial Optimove Vs CustomerLabs CDP

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Acquia Marketing Cloud Digital Experience Platform for Content, Community read more

4.1 84 user ratings

Start Free Trial Optimove Vs Acquia Marketing Cloud

72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BSI CDP Build on Solid Customer Data read more

Start Free Trial Optimove Vs BSI CDP

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Scal-e From data to Loyalty & CX read more

Start Free Trial Optimove Vs Scal-e

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

LeadSpace Customer Data Platform for B2B Sales read more

4.4 170 user ratings

Start Free Trial Optimove Vs LeadSpace

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lexer Customer Data Platform (CDP) for Retail read more

4.8 36 user ratings

Start Free Trial Optimove Vs Lexer

70% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

euromessage CDP Concentrate and Balance the Customer Data Easily read more

Start Free Trial Optimove Vs euromessage CDP

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Zylotech Self Learning B2B Customer Data Platform read more

5 1 user ratings

Start Free Trial Optimove Vs Zylotech

71% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Gravito CDP Privacy Data Customer Platform read more

Start Free Trial Optimove Vs Gravito CDP

Optimove Reviews

User Rating

4.7/5 (Based on 153 Ratings)

Ratings Distribution

Excellent
77.8%
Very Good
18.3%
Average
3.9%
Poor
0%
Terrible
0%

Do You Use Optimove?

Write a Review

Review Summary

Optimove garners positive feedback from users across multiple review platforms. Reviewers praise its robust segmentation and targeting capabilities, intuitive user interface, and comprehensive reporting features. The platform's ability to deliver personalized marketing campaigns and measure ROI is also highly appreciated. Some reviewers note that the learning curve can be steep for new users, but the customer support team is responsive and helpful. Overall, Optimove is lauded for its effectiveness in enhancing customer engagement and driving conversions.

Pros

Optimove's AIdriven customer journey orchestration automates personalized marketing campaigns.
Delivers a 360degree customer view by integrating data from various sources.
Offers prebuilt templates and draganddrop functionality for easy campaign creation.
Scalable platform accommodates large customer bases and complex marketing needs.

Cons

The initial setup and configuration of Optimove can be complex and timeconsuming.
Some users have reported occasional glitches and bugs in the platform.
The cost of Optimove may be prohibitive for small businesses or startups.
Limited support for nonEnglish languages may pose challenges for global businesses.