Google Analytics Pricing: Cost and Pricing plans

Google Analytics Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Quotation Based )

Pricing Insights for Web Analytics Software

The Average Cost of a basic Web Analytics Software plan is $14 per month.
44% of Web Analytics Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 51% offer a Freemium Model Allows users to access basic features at no cost..

Pricing Plans

Google Analytics Free

Individuals and small to medium-sized companies

Features

Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
Native data onboarding integrations with Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
Native remarketing integrations with Google Ads
Basic Funnel reporting
Basic Attribution modeling
Number of views per web property: Max 200
Custom dimensions and metrics per property : 20 custom dimensions and metrics
User and account administration
Self-service Help Center and community forums
Free Payment options

Google Analytics 360 Custom

Larger enterprises who need it all

Features

Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
Native data onboarding integrations with Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools) DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
Native remarketing integrations with Google Ads and Display & Video 360 Network, and DoubleClick Bid Manager
Integration with Google BigQuery
Analytics 360 audience sharing to Salesforce Marketing Cloud
Advanced Analysis
Funnel reporting-Advanced, customizable funnel reporting
Attribution modeling- Advanced, including data-driven model
Cross-property roll-up reporting
Number of views per web property: Max 400
Custom dimensions and metrics per property :200 custom dimensions and metrics
Data freshness : Guaranteed 4 hours under SLA (usually faster)
Unlimited data
Unsampled reporting
Access to raw data
User and account administration
Services, support and SLAs provided by Google and global partner network
Invoiced monthly

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 11/08/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Google Analytics FAQs

How much does Google Analytics cost?

Google Analytics offers a Free Plan with limited features. They also offer an Enterprise Plan for their product.

Learn more about Google Analytics pricing.

Does Google Analytics offer a free plan?

Yes, Google Analytics offers a free plan.

Learn more about Google Analytics pricing.

Compare Google Analytics Pricing Against Competitors

Product Name	Starting Price ($)	Billed	Unit	Free Trial	Learn More
Google Analytics	-	-	-		Google Analytics Pricing
Mixpanel	25	per month	-	-	Mixpanel Pricing
GingerTag	8	per month	-	+	GingerTag Pricing
Google Optimize	-	-	-	-	Google Optimize Pricing
GoAnalyze	80	per month	-	+	GoAnalyze Pricing
Visitor Analytics	8.29	per month	-	-	Visitor Analytics Pricing
AppLink.io	0	per month	-	+	AppLink.io Pricing
Amplitude	-	-	-	-	Amplitude Pricing
Adobe Analytics	-	-	-	-	Adobe Analytics Pricing
Analyzati	-	-	-	-	Analyzati Pricing

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Google Analytics Features

Show Feature Explanation

Show Missing Features

Web Analytics Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%

Alert Notifications

Alerts the user when predefined criteria is met

Multiple Site Management

Helps to analyze and track more than one websites

Report Generation

Gathers data and generates reports as PDF file.

Time on site Tracking

Tracks the time that a visitor spends on your website

User Interaction Tracking

Identifies and tracks the visitors interaction on your websites

Goal Tracking

Allows to track progress to reach business objectives