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About Indicative

Indicative is an intuitive product analytics platform for marketers, product managers and data analysts that connects directly to the company’s data warehouse. The way Indicative connects every bit of information prevents data duplication, mismatched event counts or data errors as well. It helps client companies to know their customers better and optimise acquisition, visualise customer journeys and maximise retention without in-depth knowledge of SQL. Indicative also helps to optimise products by driving the product roadmap, identifying the points of friction and measuring feature adoption as per need. The visualisation and optimisation of products happen seamlessly with Indicative’s multipath funnel. Customer journeys are detailed themselves and thus, require extra care and attention while being analysed. Indicative provides a detailed colour-coded graph showcasing the customer’s journey tactfully. This makes it significantly easier to identify the paths taken from liking a product to their converting into a customer. Segmentation allows segregation of notable customers, answering their queries and acting on valuable suggestions. Cohort analysis helps in building behavioural cohorts that point out the products and campaigns with maximum retention capacity.

Screenshots & Videos

Indicative screenshot
Indicative screenshot
Indicative screenshot
Video Thumbnail
Video Thumbnail


SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • Available

Modes of Support

  • Business Hours, Online

Indicative Awards

Indicative Features

Web Analytics Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read More

Alert Notifications

Alerts the user when predefined criteria is met

Multiple Site Management

Helps to analyze and track more than one websites

Time on site Tracking

Tracks the time that a visitor spends on your website

User Interaction Tracking

Identifies and tracks the visitors interaction on your websites

Goal Tracking

Allows to track progress to reach business objectives

Conversion Tracking

Enables user to track customer conversion rate

Campaign Management

Allows a user to analyze and track marketing campaigns across multichannel efforts

Event Tracking

Identifies the important events happening in your application


Heatmaps show where users have clicked on a page

Report Generation

Gathers data and generates reports as PDF file.

Mobile Analytics Features

Event Tracking

Identifies the important events happening in your application

Push Notifications

Allows you to send messages that pops-up on user's mobile device

Retention Tracking

Tracks the user retention rate

Cohort Analysis

Identifies relationship between characteristics of users and their behaviours

A/B Testing

Compares two versions of your website to see which one performs better

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Revenue Tracking

Tracks the revenue of income in your application

Indicative Pricing

Free Trial


Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription / Quotation Based )

Pricing Plans

Screenshots of Vendor Pricing Page

Pricing screenshot

Disclaimer: The pricing details were last updated on 01/07/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Indicative Pricing.

Indicative Alternatives

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Indicative Reviews

User Rating

4.4/5 (Based on 83 Ratings)

Ratings Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

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Indicative User Reviews

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Indicative FAQs

What is Indicative used for?

Indicative is Web Analytics Software. Indicative offers the following functionalities:

  • Alert Notifications
  • Multiple Site Management
  • Time on site Tracking
  • User Interaction Tracking
  • Goal Tracking
  • Conversion Tracking
  • Campaign Management
  • Event Tracking
  • Heatmaps

Learn more about Indicative features.

What are the top alternatives for Indicative?

Does Indicative provide API?

Yes, Indicative provides API.

Indicative Contact

Vendor Details

New York, NY Founded : 2013

Contact Details

(800) 531-4162

Social Media Handles

Grid Report for Indicative


Haven Life

Indicative Integrations


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