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Showing 221 - 240 of 398 Products

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

PromoRepublic logo
Reach out to your local audience with white label marketing 4.6 Based on 359 Ratings
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What is PromoRepublic and how does it work?

PromoRepublic, as a social media marketing software, helps brands secure local connections over social media to grow their business in real-time. The software is not only useful for small companies but also for marketing agencies, franchises and multinational brands. PromoRepublic stands out its user companies from the regular social media crowd and offers valuable content and conversations to reach a maximum number of clients. Users can utilise the software to generate and store editable content for social media and take help from the inbuilt AI to publish it at the right time. Users also get to manage local ads, monitor clients or locations and appear on top of the results within a specified region. The platform comes equipped with features like a social calendar, content organiser, ads manager, etc, enabling users to perform the best practices in social media marketing. Businesses can also find a set of more than 20 editable and reusable designs to create attractive content.

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PromoRepublic Pricing

  • Free Trial Available
  • Starts at $49.0. Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    63%

User Sentiment

  • Excellent Customer Support, User-Friendly Interface
  • Limited Social Media Integrations, Occasional Syncing Issues

location iconPalo Alto, California

location iconLive Since 2014

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74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Timepods logo
Deliver it when it is the right time Write a Review
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What is Timepods and how does it work?

Timepod is a digital pill that contains the story you want to share in the future. Let them be looking for their gift that will reveal on the birthday, wedding, anniversary, or the event date. Rest assured, knowing that your loved ones will receive your message. They help you implement your digitalin inheritance strategy under 5 minutes. You choose when your Timepod opens, a specific date, based on a social media event or when confinement ends. They will contact the receivers of the story based on your schedule and make sure that the message is delivered.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 70%
  • Reviews 60%
  • Momentum 60%
  • Popularity 60%

Timepods Pricing

  • Free Trial Not Available
  • Starts at $9.95. Offers Free-forever plan.
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Growlee logo
Increase your Instagram followers naturally 2.9 Based on 56 Ratings
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What is Growlee and how does it work?

Growlee is an advanced social media account manager that helps you in growing your Instagram account with targeted Instagram likes and followers. The platform locates social media account managers for you in the interim and in less than two minutes, you can join up and link your Instagram account with it. Using Growlee, you can automate your Instagram like, follow, and unfollow activities with automation tools. You'll just have to type in your hashtags, locations, and accounts that you want to target. After you've entered your target accounts, locations, and hashtags, Automation Tools will begin engaging with them on your behalf by like and following pictures with the hashtags you've specified. With Growlee, your account will be handled by Growlee Social Media Account Managers, who will like pictures with your desired hashtags, and follow the owner with your account. Every day, Growlee’s SM Account Managers will engage with your targeted accounts, locations, and hashtags in order to organically develop your account. Users don't need to download anything to use Growlee, they can use it on any device with their browser.

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Growlee Pricing

  • Free Trial Available
  • Starts at $34.0.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    91%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    60%

User Sentiment

  • Organic Instagram growth, Effective Story View Feature
  • Poor Customer Service, Account Suspensions & Blocks

location iconSt Louis, Missouri

location iconLive Since 2016

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Postcron logo
Schedule Posts Across All Social Media 4.1 Based on 109 Ratings
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What is Postcron and how does it work?

Postcron is a social media management tool that enables users to schedule posts on all leading social media platforms. These include Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The tool then automatically posts the content at the stipulated date and time, all from a consolidated dashboard. Users can also save a lot of valuable time with the bulk upload feature that can post up to 1000 posts or tweets from an Excel file. Postcron can even safeguard the images against piracy by automatically adding watermarks to images and all posts. The tool places special attention on Instagram and allows posting on feeds or stories without notifications or reminders. This includes posting multiple simultaneous images via the carousel along with adding location to the posts.

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Postcron Pricing

  • Free Trial Available
  • Starts at $8.0.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    60%
  • Momentum
    62%
  • Popularity
    64%

User Sentiment

  • Ease of Use, Bulk Upload Feature
  • Limited Instagram Functionality, Occasional Software Glitches

location iconCordoba, Spain

location iconLive Since 2011

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Smart Post App logo
Create smart post and schedule post Write a Review
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What is Smart Post App and how does it work?

Start being more productive today with Smart Post. Let’s face it, everyone would like to have more time in their day. Smart Post increases your productivity by allowing you to post your updates to multiple Twitter, Facebook Page, Facebook Group, and LinkedIn accounts in one easy to use application. You can choose to instantly post to multiple accounts or schedule posts to be sent out at a later time. They do not have any limitations on a number of accounts or posts created per day.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 93%
  • Reviews 60%
  • Momentum 60%
  • Popularity 63%

Smart Post App Pricing

  • Free Trial Not Available
  • Starts at $4.99. Offers Free-forever plan.
Schedule a demo Start Free Trial

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Clarabridge Engage logo
An ideal customer engagement software 4.4 Based on 137 Ratings
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What is Clarabridge Engage and how does it work?

Clarabridge is an ultimate CRM software that has helped multiple leading brands to enhance customer experiences by putting customer feedback to work. The software provides top-class customer analytics, Omni source listening, and prompt steps to respond quickly to the customers. Clarabridge is a useful tool that offers a great customer experience through SaaS software using speech analytics and AI-powered text. The data generally used for analysis is acquired from Facebook, Twitter, or other reviews sites, especially from social media, email call center notes, surveys, and chats. Clarabridge is an optimal customer engagement platform that helps customers through digital and social channels after acquiring information from various social media platforms. Moreover, using this tool, organizations can leverage a single solution to view and respond to every incoming message and incorporate communication seamlessly to solve customer's problems and queries promptly. Businesses must opt for the Clarabridge solution to empower their CRM programs by offering correlation, customer feedback trends, and root cause analysis. Employ Carabridge to connect and engage with customers, which offers superior customer experiences comprising a flat-rate pricing strategy.

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Clarabridge Engage Pricing

  • Free Trial Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    61%

User Sentiment

  • Comprehensive Social Media Monitoring, User-friendly Interface
  • Occasional System Glitches and Bugs, Latency and Slow Response Times

location iconReston, VA - 20191

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Juphy logo
Empowers Users to Stay in Touch With Their Social Audience 4.8 Based on 99 Ratings
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What is Juphy and how does it work?

Juphy is a powerful way to manage social media messages and efficiently work with entire organizational teams. It enables users to save time by managing various social media platforms with a centralized dashboard, including mentions for Instagram, YouTube, Facebook, and Twitter. The user will be notified for every new comment, mentions, and DMs. Additionally, slack integration makes the team more productive. It allows for maximum engagement with a single click and quickly responds to all mentions, reviews, and comments through the dashboard. Managers can measure customer support performance with actionable and easy-to-read reports that are based on various customer interaction data points. Custom tags categorize all social conversations and users can export filtered messages with just a single click. The tool also enables to search by keywords in multiple social profiles. And the users even receive daily and weekly reporting emails to evaluate their social engagement analytics.

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Juphy Pricing

  • Free Trial Available
  • Starts at $20.0. Offers Free-forever and Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    91%
  • Reviews
    60%
  • Momentum
    69%
  • Popularity
    67%

User Sentiment

  • Centralized Social Inbox, Ease of Use
  • Limited Integrations, Lack of Mobile App

location iconSan Francisco, California

Schedule a demo Start Free Trial

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Recur Post logo
The Complete Social Media Management Tool 4.8 Based on 45 Ratings
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What is Recur Post and how does it work?

RecurPost is a social media scheduler with repeating schedules. We let you categorize your updates into categories, such as blogs, videos, other people's contents, memes and quotes etc. You can then create schedules for each library.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 97%
  • Reviews 60%
  • Momentum 71%
  • Popularity 69%

Recur Post Pricing

  • Free Trial Available
  • Starts at $12.5. Offers Custom plan.
Schedule a demo Start Free Trial

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BTweeps logo
The Safest Twitter Automation Tool Write a Review
Schedule a demo Start Free Trial

What is BTweeps and how does it work?

Save time Managing & Targeting your Twitter Audience. Just sign up, set up, and let the Twitter universe come right back around to. Connect with the audience. Cherish, Nurture & Leverage the connection. Find the right audience. Keep the big picture handy. Treat Audience right. Make them feel Tweet-tastic. Give & Get. Build Communities. Know audience. Work on the LTKPI(s) (Long Term Key Performance Indicators)

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 81%
  • Reviews 60%
  • Momentum 65%
  • Popularity 64%

BTweeps Pricing

  • Free Trial Not Available
  • Starts at $9.99.
Schedule a demo Start Free Trial

70% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Esprit Social logo
Master Facebook Posting like a pro 5 Based on 1 Ratings
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What is Esprit Social and how does it work?

With this wonderful platform, you can do everything on your facebook pages that Facebook won’t normally allow you to do. With Esprit Social, plan and organise your posts and never miss updating another. It allows you to easily manage, automate, optimise and analyse your Facebook marketing strategies according to the best practices so as to maximise your productivity. With its automation feature, you can easily create and schedule the publication of all your valuable posts on several Facebook pages and groups. Esprit Social enables you to plan and arrange all kinds of publications over a period of 30 days. One can also connect an RSS feed to one’s Facebook page while automating publications of each new article. This platform lets one add text, images, action buttons, videos, carousels and more while scheduling posts. You can also create a Chatbot that is available 24x7 to help you send instant automated replies to your visitors, and have their queries answered on-the-go. You can also set up automated responses such as to resolve specific issues or to answer ceratin generic inquiries. There’s nothing like missing an incoming message and embarrassing your customers. So with Esprit Social, make sure that your next post receives enough engagements. Keep new leads coming each new day and improve your annual turnover.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 60%
  • Reviews 60%
  • Momentum 60%
  • Popularity 60%

Esprit Social Pricing

  • Free Trial Not Available
Schedule a demo Start Free Trial

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Viralpep logo
A thrifty social media publishing tool 4.3 Based on 8 Ratings
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What is Viralpep and how does it work?

Viralpep has been explicitly designed to help the business owner prosper on social media platforms with meticulous and proficiency for customer satisfaction. The tool offers comprehensive solutions with zero supervision for managing LinkedIn, Facebook, Twitter, Pinterest, and Instagram. Viralpep ultimately enables users to manage more than 4 of their social media platforms at one spot. All the platforms are collectively handled with a single click. Its social media analytics gives users an in-depth campaign view to enhance their business and engage with their audience. Viralpep aims to offer cost-efficient and advanced social marketing to expand the business reach and interact effectively with the customers. It comprises user-oriented features that are user-convenient and streamlines the entire social media content scheduling process across multiple social media platforms. Viralpep offers a more innovative way to ensure what users post on their social media platform and exactly the scheduled when they want it to post with zero supervision demand.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 60%
  • Momentum 65%
  • Popularity 66%

Viralpep Pricing

  • Free Trial Available
  • Starts at $12.0. Offers Free-forever plan.
Schedule a demo Start Free Trial

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Imfule logo
e-Commerce Social Media Management Write a Review
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What is Imfule and how does it work?

In just a few clicks, user can authenticate and connect store ( one store or multi-stores) with social media channels, schedule time-sensitive product data feeds (daily, weekly, and monthly), and then automatically publish across multiple social media platforms. Imfule also helps improve team productivity and capture more audience engagement on social media by ensuring quality, timely, and compelling product data feed. Imfule’s objective is to inspire team to spend less time on product data feed management and spend more time on generating new ideas for social selling.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 88%
  • Reviews 60%
  • Momentum 60%
  • Popularity 60%

Imfule Pricing

  • Free Trial Not Available
  • Offers Free-forever plan.
Schedule a demo Start Free Trial

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Socialwise logo
Stream actionable live social content with Socialwise Write a Review
Schedule a demo Start Free Trial

What is Socialwise and how does it work?

Socialwise allows users to stream actionable live social content for businesses, entertainment news, job hunting, human rights, recruitment purposes, and for other fields. It displays a dashboard which states all the information, ongoing status on any event, and live conversations. The software majorly looks into information surfacing so that users can perform excellent research for brands and individual clients. It also pays attention to push up sales, gathers leads, and creates more customer engagement in real-time. The software renders a clean presentation of conversation, saves time, and comes up with the best search results for content. In fact, it fetches some true opportunistic marketing moments which serves to be an ideal lead discovery method for users. It can pre-vet and filter live information from social media. This is done mainly by monitoring several social media accounts which vastly helps in shooting sales. This ideal software has a user-friendly interface and can be used by all without any vigorous training.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 89%
  • Reviews 60%
  • Momentum 65%
  • Popularity 64%

Socialwise Pricing

  • Free Trial Not Available
  • Starts at $12.00.
Schedule a demo Start Free Trial

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Instoo logo
Cutting-Edge Automation Tools To Grow Followers Write a Review
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What is Instoo and how does it work?

Instoo is an automation tools platform to help grow followers. The automation tools help to interact with real users on your behalf. This allows only users who are interested in your products to interact with you. Instoo Instagram is popular as it automates your browser with a Google Chrome extension. It uses unique algorithms to automate follows, likes, story views, and DMs. Since it works on your home network, it requires no proxies and is the safest possible bot to use in 2020. The Tinder Automation feature helps users get matches while also saving hundreds of hours through unblockable automation techniques. If users are looking for advice on scaling their accounts, the live chat support comes handy. The platform comes with a test option with a 100% money-back guarantee. It helps users to run management businesses where one license can grant access to automate interactions for unlimited accounts.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 83%
  • Reviews 60%
  • Momentum 67%
  • Popularity 66%

Instoo Pricing

  • Free Trial Available
  • Starts at $8.25.
Schedule a demo Start Free Trial

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

CloudSocial logo
All-in-one tool to Manage Social Media 5 Based on 1 Ratings
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What is CloudSocial and how does it work?

CloudSocial software is a platform used to manage several social media accounts and engage with prospects and customers to deliver superior social experience. Manage scheduling options to post on multiple social channels via content calendar for a unified view. Respond to all your comments, messages, and posts on multiple social accounts in real-time. Collaborate with your team to automate workflows. Measure metrics to gain insights into social media. Brand Managers, Small, Medium and Large companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 60%
  • Momentum 60%
  • Popularity 60%

CloudSocial Pricing

  • Free Trial Available
  • Starts at $13.00.
Schedule a demo Start Free Trial

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Astute Social logo
Gain insights with Social Media 4.2 Based on 5 Ratings
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What is Astute Social and how does it work?

Astute Social software is an All-in-one Suite of Social tools to engage customers on channels. The software offers tools like Social listening and brand monitoring to manage conversations across the web. Schedule posts and publish content to measure user engagement on the posts. Identify and respond to posts from customers across review platforms with a simple CRM integration to automate workflows. Collaborate with your team and monitor data to measure the business performance. Marketers, Small and Medium companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 60%
  • Momentum 61%
  • Popularity 61%

Astute Social Pricing

  • Free Trial Not Available
  • Offers Custom plan.
Schedule a demo Start Free Trial

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Gremlin Social logo
Create a strong brand value using the power of social media 4.6 Based on 30 Ratings
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What is Gremlin Social and how does it work?

Gremlin Social is a social media engagement platform that enables businesses to improve their social media presence. By using this platform, users can successfully optimise their campaigns across all of their social media channels with its built-in publishing, compliance and other tools. Gremlin Social offers an easy way for businesses for creating and publishing compelling social media marketing content. They can scale and simplify their advertising experiences by publishing posts, creating landing pages, advertising and more. Gremlin Social helps users to establish their brand by building authentic relationships with their followers. They can deploy localised social media ads and make better conversations by capturing real-time data from consumers with personalised landing pages. The platform enables businesses to retarget their customers based on their earlier engagements, which ultimately improve their results. Moreover, there are also some community management tools available that make it easy for users to manage their teams.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 93%
  • Reviews 60%
  • Momentum 64%
  • Popularity 63%

Gremlin Social Pricing

  • Free Trial Not Available
  • Starts at $900.0.
Schedule a demo Start Free Trial

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

FunnelAI logo
Automating Marketing and Sales Funnel using AI Write a Review
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What is FunnelAI and how does it work?

FunnelAI utilizes a variety of social platforms including social media, forums, and open source in real-time to find prospects who are looking for products or services that businesses have to offer. These qualified prospects are then given to businesses, who use them to close deals and decrease the time spent looking for leads. The product offers the technology advantage of artificial intelligence, deep learning, and machine learning.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 92%
  • Reviews 60%
  • Momentum 62%
  • Popularity 63%

FunnelAI Pricing

  • Free Trial Not Available
  • Offers Custom plan.
Schedule a demo Start Free Trial

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

NovinHub logo
A Social Media Management Tool Write a Review
Schedule a demo Start Free Trial

What is NovinHub and how does it work?

NovinHub software is a Social Media Smart Assistant used to schedule and analyze social media accounts. Publish content and manage comments by team members across all social medias. Monitor each member's activity and can download all social media comments as a Excel file. Marketers, Small, Medium companies make use of the software.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features 100%
  • Reviews 60%
  • Momentum 61%
  • Popularity 62%

NovinHub Pricing

  • Free Trial Available
  • Starts at $8.33.
Schedule a demo Start Free Trial

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Echobox logo
Exceptional services delivered to boost your social media reach 4.7 Based on 111 Ratings
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What is Echobox and how does it work?

Echobox is a sophisticated social media management software designed to help publishers track, update and publish digital content across multiple social media channels. Numerous esteemed mass media companies like The Times, The Independent, Condé Nast, etc. depend on this platform for its exceptional services. With impactful features delivered thoughtfully, this platform helps online publishers optimize their digital strategies. Echobox helps publishers augment their social media presence through the provision of automated processes. It also helps mass media moguls save valuable time by managing their social media activities and drive significantly more revenue. Moreover, publishers can speed up their workflow with artificial intelligence to manage content sharing and post optimization related tasks, facilitating enhanced engagement rates. Beyond this, Echobox also helps users conduct A/B testing, enabling publishers to develop a better understanding of their Facebook audience. With images and video testing, tone of voice adjustment, hashtags, etc. users can answer important questions to enhance their content consumption levels in real-time.

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Echobox Pricing

  • Free Trial Not Available
  • Offers Custom plan.

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    96%
  • Reviews
    60%
  • Momentum
    64%
  • Popularity
    67%

User Sentiment

  • AI-powered Content Scheduling, Time-Saving Automation
  • Occasional Technical Issues, Limited Instagram Functionality

location iconLondon, United Kingdom

location iconLive Since 2013

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Pricing Insights for Social Media Management Software

  • The Average Cost of a basic Social Media Management Software plan is $16 per month.

  • 61% of Social Media Management Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 32% offer a Freemium Model Allows users to access basic features at no cost..

List of Social Media Management Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
PromoRepublic PromoRepublic 88 4.6
Timepods Timepods 74 0
Growlee Growlee 82 2.9
Postcron Postcron 89 4.1
Smart Post App Smart Post App 85 0
Clarabridge Engage Clarabridge Engage 86 4.4
Juphy Juphy 89 4.8
Recur Post Recur Post 93 4.8
BTweeps BTweeps 82 0
Esprit Social Esprit Social 70 5

Overview

In today’s world, where social media plays a vital role in people’s lives, a brand should use it as a tool to reach its potential customers and publicise its new product or a deal. A social media management software enables the brand to manage its operations on social media, from creating attractive content to scheduling posts to fit the events, from maintaining its regular presence in customer’s feed to keeping a check on your competitors performance.

What is Social Media Management Software?

Let us first strengthen our understanding of what Social Media Management Software is. It is a software suite model or an application that allows you to effectively control your social media posts by engaging them via several communication mediums.

Social Media Management Software helps by controlling conversations over social media platforms, overlooking marketing strategies and campaigns, and evaluating your company’s social media presence.

Social Media Management Software allows you to connect all your social media platforms in one place, from where you can effectively analyze, manage, and control your social presence with the help of advanced features.

Why Use Social Media Management Software?

We all have our social media accounts that we manage every day. It is not that big of a deal, and you might be wondering, why would you need additional software to do that? For starters, having and managing a personal account and a business account are two different things. When it comes to business purposes, your account has strict goals— engaging, communicating, and gathering new customers. However, managing an account with these factors in mind is not as easy as it seems. With that in mind, here are a few other reasons why businesses need Social Media Management Software:

Managing more than one account

It is always better to have an account on more than one social platform. That way, you get a broader horizon, which gives you a more extensive reach and more potential customer engagement. However, having more than one social media account would need double the management trouble. But those things would not be a concern with Social Media Management Software as it provides one centralized dashboard for you to control all your social accounts.

Always stay up-to-date

When you have multiple social accounts, it is normal for you to receive tons of notifications every minute. But this also means that you can miss out on important matters. Of course, you cannot afford to make such a mistake. This is where Social Media Management Software can help you out tremendously. It helps you keep track of all your notifications, making you aware of the important matter so you never miss out on anything.

Monitor keywords for optimal results and leads

Social media platforms are a hub of customer-related information. The trends that they follow to their needs, feedback, preferences— social media platforms can provide you with information that can help you polish your services like none other. You can do with Social Media Management Software to gather this information, know the keywords, keep up with these trends, and get accurate leads on prospective customers.

Real-time engagement

As more and more businesses turn to social media for business aid, automated replies increase in number. Simply staying ‘active’ or posting several times in a day does not guarantee engagement. Businesses start missing out on real-time engagement that adds value to their services and brand image.

But, how can automated software help in increasing real-time engagement? The answer is simple— let Social Media Management Software handle all of the basic repetitive activities, and you can focus on engaging in more real-time communications.

Top Features of a Social Media Management Software

While you are on your way to familiarizing yourself with Social Media Management Software, you should also know about the key features that it provides. Let’s take a look:

Scheduling Posts

Automation is answering all our problems, and this Social Media Management Software feature easily tops them all. Whether you are online or not, the software will ensure that your scheduled posts are posted on time without needing any reminder.

Adaptability

One Social Media Management Software should be usable for all your accounts. It does not make any sense if you would require different software for each account. Therefore, one must feature that your preferred Social Media Management Software should have is adaptability.

Promoting and advertising

Social media has this convenient option for in-app advertising. With that, marketing for your company becomes easier over social media platforms as well as running campaigns. Social Media Management Software allows you to manage the said ads and campaigns efficiently.

Get familiar with your followers

Social Media Management Software helps in regulating, observing, and analyzing the behavior of your followers. Thus, it can help you come up with relevant posts that will engage customer interactions.

Top Use Cases for Social Media Management Software

As social media is prevalent in all industries, Social Media Management Software has many use cases. Let us take a look at a few of them:

Industry-level use cases

Marketing Industry

As the marketing industry continuously depends on social media for promotion and marketing strategies, Social Media Management Software is the perfect business tool.

Hospitality Industry

With the rising cafe and dining culture, the hospitality industry has turned to social media for promotions and attracting customers. Social Media Management Software, thus, plays an important role in this industry.

Fashion Industry

If there is an industry that uses social media platforms to its fullest, it is the fashion industry. That said, Social Media Management Software is actively used in this industry to regulate social media accounts.

Advertising Industry

We all know how social media platforms have active ad campaigns going on all around. The advertisement industry takes full advantage of the said scenario with strong aid from Social Media Management Software.

Entertainment Industry

Lastly, the entertainment industry, too, has high engagement on social platforms. With Social Media Management Software, dealing with multiple accounts becomes easier for the industry.

Functional-level use cases

Customer experience

Social Media Management Software helps improve customer experience by informing, engaging, and offering promotional discounts to all your followers.

Brand Image

Social media is a great platform for promoting brand image. With Social Media Management Software, you can effectively improve your company’s brand image.

Optimizing marketing

Social Media Management Software can effectively help you manage your social media marketing campaigns and advertisements.

Generation of revenue

Social media is an excellent channel for revenue generation. Social Media Management Software can help you optimize those channels to bring about a boost in revenue generation.

Innovation

Social Media Management Software provides you with unique analytics that allows you to be innovative to garner your customers’ attention.

Buying considerations - Detailed Buying Guide of Social Media Marketing Software

If you are planning to purchase Social Media Management Software, here are a few things that you should keep in mind:

Adaptability

When it comes to social media accounts, you may have ten different ones on different platforms. But, does your Social Media Management Software recognize those platforms? Make sure that the software is compatible with different types of social media platforms.

Available analytics

Social Media Management Software is all about the analytics that they provide. Therefore, while you are making the purchase, make sure you go through its analytics.

Management of campaigns

Managing campaigns is a challenging yet essential task. Therefore, make sure that the software has enough facilities and features to make campaign management easier for you.

User-friendly

Managing social media accounts is already a big hassle. You would not want to complicate the process by getting Social Media Management Software whose interface is complex and difficult to use. Stick to software that has an easy user interface.

Making the final decision - Choosing the right Social Media Management Software

Therefore, that is all you need to know about Social Media Management Software. In today’s time, where social media platforms have such a prevalent presence all around us, the best you can do is adapt yourself to the changing scenarios and make the best out of them. With Social Media Management Software, that becomes a problem.

Hence, if you are ready to purchase Social Media Management Software, which is highly recommended, go by this guide to know all about Social Media Management Software and make the best out of your software.

Features

Typical Features

Social Media Monitoring

Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online

Posts Scheduling

Schedules your posts beforehand to post contents timely even in your absence

Multi-User Collaboration

Allows multiple users to work on one project to ensure effective team work

Multi-Account Management

Facilitates the usage of multiple social media account for a wider reach

Customer Engagement

Enables the brand to maintain contact with their potential customers

Brand Tracking

Helps to know the position of your brand on the social media network

Auto Publishing

Publishes scheduled posts as and when they become relevant

Analytics (Social Media)

Helps you analyse performance based on reaction to posts

Content Management

Helps you to create and customize your contents to make user and SEO friendly

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