What do you like best?
I really like the fact that the most important social media channels are there and the tool covers the most important topics: analytics and deep insights, multiuser platform for publishing with role attribution, content search with label filter for monitoring and inspiration, influencer search, paid quality and performance evaluation, automated post labeling. And this is just to summarize some of the large potentials of the tool.
What do you dislike?
There are still some features to develop, like reading the content of an Instagram story, for instance, with auto labeling, or having a more powerful listening tool
What problems are you solving with the product? What benefits have you realized?
The capacity to have an overview of content that all pages are publishing and being able to do it with auto labeling is a tremendous help. The analytics and insights with the automatic monthly report (via dashboard) is also very useful and the api that we use to connect to our data dashboard is also very useful. So, basically, for me, the possibility of have an overview of content and analytics is very helpful for my day to day role.
Response from Simon Bardrick of Socialbakers
What a fantastic review summary.
In-depth insights with performance evaluation,
Analytics, monitoring (profile & post), paid quality,
Content inspiration to content publishing,
Content search and influencer search,
Automated post labeling (tagging) for label filtering,
Multi-user platform with role attribution.
And as you say, this is just a part of the platform's vast potential.
You'll be even happier to hear that auto-labeling (tagging) and all automation are a passion of ours; upgrades in this area are accelerating into unprecedented speeds. Julia, your account manager, will keep you up to speed.
Julia will also help you go beyond traditional listening methods to get deep, actionable insights, specifically from your Content Hub. And indeed, in the category of Listening (a part of our vision), I'm pleased to say we're addressing anomaly detection.
All the best from Julia and myself