Home/Mobile Analytics Software/AppsFlyer vs KochavaUpdated on: April 20, 2024

Compare AppsFlyer vs Kochava

96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Visit Website

Visit Website

ADD PRODUCT
96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Visit Website

Visit Website

Overview

Summary

AppsFlyer is an attribution platform that allows marketers and advertisers to manage, measure, and analyze which campaigns drive results. With its accurate data and customer-centric approach, it’s the number one choice of leading brands. It promises deep integrations with every media source including marketing platforms such as Google, Twitter, and Facebook. The pre-configured postbacks send all the right engagement data to partners, thus helping users to build advanced audience campaigns. With the real-time TV attribution feature, users can measure the impact of TV campaigns and can also streamline efforts by using deep integrations with WyWym TvTvm Adalyser, Shazam, and TvTy. The overview dashboard is designed in a way so that it can help marketers to make strategic decisions about their mobile marketing performance. Users can protect their business from mobile ad fraud with enterprise-grade protection. The platform’s deep linking technology helps brands to create the best experience across every digital touchpoint with its email, social, SMS, referrals, and web-to-app features. ..show more

Kochava software is a Unified Audience Platform used to gain insights with data-driven marketing across connected devices. Monitor the business workflows with user retention & LTV with dynamic audience activation, predictive churn modeling, and push notifications. Engage your customers with deep linking and the Mobile App Attribution tool used to measure the performance of campaigns. Collaborate with your team to automate tasks in minutes. Marketers, Small and Medium companies make use of the software. ..show more

Features

A/B Testing Compares two versions of your website to see which one performs better

Cohort Analysis Identifies relationship between characteristics of users and their behaviours

Event Tracking Identifies the important events happening in your application

Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Push Notifications Allows you to send messages that pops-up on user's mobile device

Retention Tracking Tracks the user retention rate

Revenue Tracking Tracks the revenue of income in your application

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, CA / (415) 636-9430

Sandpoint, Idaho / +1 855-562-4282

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Zero
Free

Features

  • 12K conversions upon sign up
  • 30-day trial of premium add ons
  • Deep linking and custom redirection
  • iOS Universal Links & Android App Links
  • Custom short links and branded links
  • Web-to-app banners (Smart Banners)
  • Referrals and user invites
  • Social media landing pages
  • QR codes
  • Basic marketing analytics
  • Email service provider integrations
  • Self-service support
Growth
Others

6¢ / conversion

Features

  • Everything in Zero, plus:
  • Mobile attribution
  • Cohort and retention reports
  • Custom dashboard creation
  • Customizable campaign performance alerts
  • Basic LTV analytics
  • Basic ad spend reporting
  • Deferred deep linking
  • Basic fraud protection
  • Marketing analytics tools
  • Data report export
  • AppsFlyer mobile app
  • Tech & media partner integtations
  • Email support
Enterprise
Custom

Features

Everything in Growth, plus custom solutions including:

  • Cross-device and web attribution
  • Web-to-app attribution
  • TV and OTT attribution
  • Ad revenue attribution
  • Conversion path visualization
  • Cost aggregation
  • OneLink deep linking API*
  • Audience segmentation
  • A/B testing
  • Incrementality testing
  • Complete fraud protection
  • Professional fraud analysis
  • Raw data and APIs
  • Agency integrations
  • Dedicated customer success manager
  • Migration & onboarding support
  • Advanced online & onsite training access
  • Phone support
View Price Page
Free
Free

Features

  • Consent Management
  • IdentityLink™ (Cross Device)
  • Dynamic / Deferred Deep Linking
  • Reengagement
  • A/B/n Testing
  • Partner Integrations (All)
  • Owned Media
  • Basic Attribution
  • Smart Session Tracking
  • Cross-Device
  • In-App Revenue
  • SDK Traffic Authentication
  • Global Fraud Blacklist
  • 90-Day Data Retention
  • SDK Integration
  • Free Analytics
  • Free Reporting
  • Integrated Partner Postbacks
  • Support Ticket
  • SLA Response Time
  • User Permissioning & Audit
  • Media Planning
Enterprise
$100 /Month

Features

  • Consent Management
  • IdentityLink™ (Cross Device)
  • Dynamic Audience Activation
  • Audience Insights
  • Dynamic / Deferred Deep Linking
  • SmartLinks
  • Vanity Universal Links/App Links
  • Landing Pages
  • QR Codes
  • Reengagement
  • A/B/n Testing
  • Predictive Churn Modeling
  • Dynamic Audience Activation
  • Uninstall Tracking
  • Partner Integrations (All)
  • Owned Media
  • Basic Attribution
  • Smart Session Tracking
  • Cross-Device
  • In-App Revenue
  • Ad Revenue
  • Media Cost
  • SDK Traffic Authentication
  • Global Fraud Blacklist
  • Fraud Dashboard
  • Traffic Verification Rules
  • Customizable Fraud Blacklist
  • 180-Day Data Retention
  • SDK & S2S Integration
  • Enterprise Analytics
  • Enterprise Reporting
  • Customizable Postbacks
  • API Access
  • Historical Traffic Import
  • Query
  • Client Success Team
  • SLA Response Time
  • User Permissioning & Audit
  • Media Planning
  • Alerting
  • Power Editor
View Price Page

SCREENSHOTS

AppsFlyer Screenshots
View 8 screenshot(s)
Kochava Screenshots
View 1 screenshot(s)

ALTERNATIVES

Top alternatives to AppsFlyer

Google Analytics
Google Analytics
Adobe Analytics
Adobe Analytics
Kochava
Kochava
MoEngage
MoEngage
Mixpanel
Mixpanel

Top alternatives to Kochava

K3
K3
Branch
Branch
Adjust
Adjust
AppsFlyer
AppsFlyer
CleverTap
CleverTap