Branch vs AppsFlyer Comparison

Branch

Mobile Marketing Software

4.5 508 user ratings

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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AppsFlyer

Mobile Analytics Software

4.4 1,053 user ratings

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Overview

Description	Branch software is an Marketing software used to increase end-to-end user engagement and marketing effectiveness across all devices, channels, and platforms. The software uses an industry-unique, anonymous, predictive algorithm that incorporates historical attributions to deliver high accuracy attribution where there is no universal ID. Create a seamless experiences across touchpoints and engage users in your app. It integrates with Segment, Amplitude, and more. Read more	AppsFlyer is an attribution platform that allows marketers and advertisers to manage, measure, and analyze which campaigns drive results. With its accurate data and customer-centric approach, it’s the number one choice of leading brands. It promises deep integrations with every media source including marketing platforms such as Google, Twitter, and Facebook. The pre-configured postbacks send all the right engagement data to partners, thus helping users to build advanced audience campaigns. With the real-time TV attribution feature, users can measure the impact of TV campaigns and can also streamline efforts by using deep integrations with WyWym TvTvm Adalyser, Shazam, and TvTy. The overview dashboard is designed in a way so that it can help marketers to make strategic decisions about their mobile marketing performance. Users can protect their business from mobile ad fraud with enterprise-grade protection. The platform’s deep linking technology helps brands to create the best experience across every digital touchpoint with its email, social, SMS, referrals, and web-to-app features. Read more
Pricing Options	Free Trial Not Available Branch Offers Free-forever and Custom plan.	Free Trial Not Available AppsFlyer Offers Free-forever and Custom plan.
SW Score & Breakdown		96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 93% Reviews 97% Momentum 73% Popularity 99%
SaaSworthy Awards	# 2 Fastest Growing # 3 Most Popular	Not Available

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.5/5 508 user ratings	4.4/5 1,053 user ratings
Ratings Distribution	Excellent 55.5% Very Good 40.7% Average 2.8% Poor 0.4% Terrible 0.6%	Excellent 46.2% Very Good 47.4% Average 5.1% Poor 0.6% Terrible 0.7%
Review Summary	Overall, Branch receives positive feedback from users for its user-friendly interface, robust features, and excellent customer support. Reviewers find it easy to navigate and appreciate the comprehensive set of functionalities that cater to their workforce management needs. Users also highlight the responsive and helpful customer support team as a key strength of Branch. The platform is praised for its intuitive design, comprehensive reporting capabilities, and seamless integration with other systems. However, some users express concerns regarding the platform's pricing and occasional technical glitches.	Users appreciate AppsFlyer's robust set of features, including its attribution capabilities, fraud protection, and ability to track ROI. They also praise its user-friendly interface, comprehensive reporting options, and excellent customer support. However, some users have reported occasional technical glitches and a somewhat steep learning curve. Overall, AppsFlyer is a reliable and feature-rich platform for tracking and analyzing marketing campaigns, particularly for mobile apps.
Pros & Cons	User-friendly interface Robust features Excellent customer support Seamless integration with other systems Intuitive design Pricing concerns Occasional technical glitches	Robust set of features Attribution capabilities Fraud protection Ability to track ROI User-friendly interface Occasional technical glitches Somewhat steep learning curve
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Pricing

Pricing Options	Free Trial Not Available Branch Offers Free-forever and Custom plan.	Free Trial Not Available AppsFlyer Offers Free-forever and Custom plan.
Pricing Plans Monthly Plans Annual Plans	Launch Free Enterprise Custom	Zero Free Growth Others Enterprise Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	AvidMobile 3.5 Based on 6 Ratings AppsFlyer 4.4 Based on 1053 Ratings Adjust 4.2 Based on 188 Ratings AppLink.io 4 Based on 1 Ratings Localytics 3.7 Based on 70 Ratings	Adjust 4.2 Based on 188 Ratings AppsFlyer Vs Adjust Adobe Analytics 4.3 Based on 1536 Ratings AppsFlyer Vs Adobe Analytics Mixpanel 4.4 Based on 1905 Ratings AppsFlyer Vs Mixpanel Singular 4.4 Based on 139 Ratings AppsFlyer Vs Singular Branch 4.5 Based on 508 Ratings AppsFlyer Vs Branch
	View All Branch Alternatives	View All AppsFlyer Alternatives

Screenshots & Videos

Screenshots	Not Available	+ 7 More
Videos	+ 1 More	+ 1 More

Vendor information

Company Details

Located in: Palo Alto, CA Founded in: 2014

Located in: San Francisco, CA

Contact Details

(650) 209-6461

https://branch.io

(415) 636-9430

https://www.appsflyer.com/

Social Media Handles

Linkedin 40K

Twitter 9K

Facebook 1M

Youtube 1K

Linkedin 109K

Twitter 12K

Facebook 57K

Instagram 13K

Youtube 7K

FAQs

What are the key features of Branch?

Branch is a mobile marketing and tracking platform that helps businesses increase user engagement and marketing effectiveness across multiple channels.

What are the key features of AppsFlyer?

AppsFlyer is an attribution platform that allows marketers to measure and analyze the effectiveness of their marketing campaigns.

What are the alternatives to Branch?

Some of the alternatives to Branch include AvidMobile, AppsFlyer, Adjust, AppLink.io, and Localytics.

What are the alternatives to AppsFlyer?

Some of the alternatives to AppsFlyer include Adjust, Adobe Analytics, Mixpanel, Singular, and Branch.

Which product is better for mobile marketing analytics?

Both Branch and AppsFlyer offer robust mobile marketing analytics capabilities, but the best choice for a particular business will depend on their specific needs and preferences.