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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AppsFlyer logo
Mobile Analytics Software

4.4 1,053 user ratings

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Overview

Description AppsFlyer is an attribution platform that allows marketers and advertisers to manage, measure, and analyze which campaigns drive results. With its accurate data and customer-centric approach, it’s the number one choice of leading brands. It promises deep integrations with every media source including marketing platforms such as Google, Twitter, and Facebook. The pre-configured postbacks send all the right engagement data to partners, thus helping users to build advanced audience campaigns. With the real-time TV attribution feature, users can measure the impact of TV campaigns and can also streamline efforts by using deep integrations with WyWym TvTvm Adalyser, Shazam, and TvTy. The overview dashboard is designed in a way so that it can help marketers to make strategic decisions about their mobile marketing performance. Users can protect their business from mobile ad fraud with enterprise-grade protection. The platform’s deep linking technology helps brands to create the best experience across every digital touchpoint with its email, social, SMS, referrals, and web-to-app features. Read more Singular software is a platform used to get a complete view of marketing performance and ROI. Manage cross-platform analytics with your ad spend data accurately reported in one place. The software offers Marketing ETL and Mobile Attribution to track and measure the path to conversion across channels. Prevent Fraud and Ad Monetization to analyze ad revenue. Read more
Pricing Options
  • Free Trial Not Available
  • AppsFlyer Offers Free-forever and Custom plan.
  • Free Trial Available
  • Singular Offers Free-forever and Custom plan.
SW Score & Breakdown

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    93%
  • Reviews
    97%
  • Momentum
    73%
  • Popularity
    99%

Technical Details

Organization Types Supported
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available

Reviews & Ratings

User Rating
4.4/5 1,053 user ratings
4.4/5 139 user ratings
Ratings Distribution
  • Excellent

    46.2%
  • Very Good

    47.4%
  • Average

    5.1%
  • Poor

    0.6%
  • Terrible

    0.7%
  • Excellent

    41.7%
  • Very Good

    52.5%
  • Average

    5.8%
  • Poor

    0%
  • Terrible

    0%
Review Summary

Users appreciate AppsFlyer's robust set of features, including its attribution capabilities, fraud protection, and ability to track ROI. They also praise its user-friendly interface, comprehensive reporting options, and excellent customer support. However, some users have reported occasional technical glitches and a somewhat steep learning curve. Overall, AppsFlyer is a reliable and feature-rich platform for tracking and analyzing marketing campaigns, particularly for mobile apps.

Singular garners positive feedback for its user-friendly interface, robust feature set, and ability to streamline marketing campaigns. Users appreciate its intuitive design, which makes it easy to navigate and utilize its various functionalities. The platform's comprehensive suite of features, including campaign management, audience segmentation, and reporting capabilities, is also highly praised. Additionally, Singular is lauded for its ability to help businesses optimize their marketing efforts and deliver personalized customer experiences. However, some users have reported occasional technical glitches and integration challenges, highlighting areas for improvement.

Pros & Cons
  • Accurate data and customer-centric approach
  • Deep integrations with every media source
  • Pre-configured postbacks for advanced audience campaigns
  • Real-time TV attribution feature
  • Enterprise-grade protection from mobile ad fraud
  • Occasional technical glitches
  • Somewhat steep learning curve
  • Complete view of marketing performance and ROI
  • Cross-platform analytics with accurate ad spend data
  • Marketing ETL and Mobile Attribution for conversion tracking
  • Fraud and Ad Monetization prevention
  • User-friendly interface and intuitive design
  • Occasional technical glitches
  • Integration challenges
  Read All User Reviews Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • AppsFlyer Offers Free-forever and Custom plan.
  • Free Trial Available
  • Singular Offers Free-forever and Custom plan.
Pricing Plans
Monthly Plans Annual Plans

Zero Free

Growth Others

Enterprise Custom

Standard (Analytics) Free

Premium (Analytics) Custom

Enterprise (Analytics) Custom

Premium (Analytics+Attribution) Custom

Enterprise (Analytics+ Attribution) Custom

 
View Detailed Pricing
View Detailed Pricing

Alternatives

 

Screenshots & Videos

Screenshots AppsFlyer screenshot
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Vendor information

Company Details Located in: San Francisco, CA Located in: San Francisco, California Founded in: 2014
Contact Details

(415) 636-9430

https://www.appsflyer.com/

Not available

https://www.singular.net/

Social Media Handles

FAQs

What are the key differences between AppsFlyer and Singular?

AppsFlyer is an attribution platform focused on mobile marketing analytics, while Singular is a unified marketing analytics tool that provides a comprehensive view of marketing performance across channels.

What are the alternative products to AppsFlyer?

The top alternatives to AppsFlyer are Adjust, Adobe Analytics, Mixpanel, Singular, and Branch.

What are the key features of Singular?

Singular's key features include cross-platform analytics, marketing ETL, mobile attribution, fraud prevention, and ad monetization analysis.

What are the advantages of using AppsFlyer?

AppsFlyer offers robust attribution capabilities, fraud protection, ROI tracking, a user-friendly interface, comprehensive reporting options, and excellent customer support.

What are the limitations of Singular?

Singular has been reported to have occasional technical glitches and integration challenges, which may require improvement.

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