Home/Mobile Analytics Software/Localytics vs AppsFlyerUpdated on: April 20, 2024

Compare Localytics vs AppsFlyer

83% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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83% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

It is one of the best mobile marketing platform for better user engagement. It has engagement analysis feature using which you can track and analyze user behaviours in real-time. It also has dynamic user segmentation feature, which allows you to segment and group the users based on specifying criterias. In addition, you can connect with your customers easily by using its in-app messaging and push notification features. This software supports A/B testing and allows you to experiment by sending different messages to the users. It has an enhanced API support using which you can easily integrate this software into any third party applications. ..show more

AppsFlyer is an attribution platform that allows marketers and advertisers to manage, measure, and analyze which campaigns drive results. With its accurate data and customer-centric approach, it’s the number one choice of leading brands. It promises deep integrations with every media source including marketing platforms such as Google, Twitter, and Facebook. The pre-configured postbacks send all the right engagement data to partners, thus helping users to build advanced audience campaigns. With the real-time TV attribution feature, users can measure the impact of TV campaigns and can also streamline efforts by using deep integrations with WyWym TvTvm Adalyser, Shazam, and TvTy. The overview dashboard is designed in a way so that it can help marketers to make strategic decisions about their mobile marketing performance. Users can protect their business from mobile ad fraud with enterprise-grade protection. The platform’s deep linking technology helps brands to create the best experience across every digital touchpoint with its email, social, SMS, referrals, and web-to-app features. ..show more

Features

A/B Testing Compares two versions of your website to see which one performs better

Cohort Analysis Identifies relationship between characteristics of users and their behaviours

Event Tracking Identifies the important events happening in your application

Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Push Notifications Allows you to send messages that pops-up on user's mobile device

Retention Tracking Tracks the user retention rate

Revenue Tracking Tracks the revenue of income in your application

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Boston, MA

San Francisco, CA / (415) 636-9430

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

ENTERPRISE
Custom

Contact US

View Price Page
Zero
Free

Features

  • 12K conversions upon sign up
  • 30-day trial of premium add ons
  • Deep linking and custom redirection
  • iOS Universal Links & Android App Links
  • Custom short links and branded links
  • Web-to-app banners (Smart Banners)
  • Referrals and user invites
  • Social media landing pages
  • QR codes
  • Basic marketing analytics
  • Email service provider integrations
  • Self-service support
Growth
Others

6¢ / conversion

Features

  • Everything in Zero, plus:
  • Mobile attribution
  • Cohort and retention reports
  • Custom dashboard creation
  • Customizable campaign performance alerts
  • Basic LTV analytics
  • Basic ad spend reporting
  • Deferred deep linking
  • Basic fraud protection
  • Marketing analytics tools
  • Data report export
  • AppsFlyer mobile app
  • Tech & media partner integtations
  • Email support
Enterprise
Custom

Features

Everything in Growth, plus custom solutions including:

  • Cross-device and web attribution
  • Web-to-app attribution
  • TV and OTT attribution
  • Ad revenue attribution
  • Conversion path visualization
  • Cost aggregation
  • OneLink deep linking API*
  • Audience segmentation
  • A/B testing
  • Incrementality testing
  • Complete fraud protection
  • Professional fraud analysis
  • Raw data and APIs
  • Agency integrations
  • Dedicated customer success manager
  • Migration & onboarding support
  • Advanced online & onsite training access
  • Phone support
View Price Page

SCREENSHOTS

Localytics Screenshots
View 7 screenshot(s)
AppsFlyer Screenshots
View 8 screenshot(s)

ALTERNATIVES

Top alternatives to Localytics

Firebase
Firebase
Adobe Analytics
Adobe Analytics
CleverTap
CleverTap
AppsFlyer
AppsFlyer
Amplitude
Amplitude

Top alternatives to AppsFlyer

Google Analytics
Google Analytics
Adobe Analytics
Adobe Analytics
Kochava
Kochava
MoEngage
MoEngage
Mixpanel
Mixpanel