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About VerticalResponse

VerticalResponse is a solution that provides your business with the necessary capabilities to create, implement and track a successful email marketing campaign. Using this solution you can create professional looking emails customized to the look and feel of your brand –– and are optimized for every device –– in just a few minutes. With the scheduling functionality, you can automatically set the email to send at the time that is right to your business. You can also use VerticalResponse to automate the time that your emails are sent to your contacts. VerticalResponse helps you boost revenue and improve conversion rate by directing your visitors to a custom landing page. To create these emails, you don’t need to have any coding knowledge. All you need to do is select a template, edit and publish. This solution also enables you to track the success of your campaign by monitoring open rates, clicks, devices, and locations.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • Available

Modes of Support

  • 24/7 (Live rep), Business Hours, Online

VerticalResponse Awards

VerticalResponse Features

Email Marketing Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

Abandoned Cart Email

Sends email to customers who have failed to check out their cart items

Delivery by Time Zone

Subscribers receive the email at the exact time they are in their timezone.

Sign Up Forms

Build sign up forms to allow website visitors to join your mailing list

Free Stock Photos

Provides a library of free stock photos for commercial use

Predesigned Email Templates

Provides a library of templates to build an email

Email Scheduling

Scheduling an email on a specific time or auto-responding to an action

Click Map

Allows tracking user click activity and how they interact with email

Real-time Email Editor

Helps to view the email while editing at the same time

Document Library

Central repository to manage your assets like Images, PDF files, etc.,

List Segmentation

Segregates the customers into smaller groups enabling the user to send targeted emails

Drag and Drop Editor

Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

A/B Testing

Compares two versions of your website to see which one performs better

Template Management

Enables the user to create templates and modify and customise them later

Spam Check

Verifies the content of emails so that it doesn't end up in the spam folder

Mailing List Management

Segregates the customers into smaller groups enabling the user to send targeted emails

Event Triggered Email

Sends emails to targeted customers based on their activities

Drip Campaigns

Ability to send emails with respect to time or user actions

Click-through Tracking

Keeps a track of links in the email opened by the customer


Ability to send automated emails to the contacts subscribing to the list.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Instagram Ads

Has an inbuilt tool to set up an Instagram marketing campaign

Facebook Ads

Has an inbuilt tool to set up a Facebook marketing campaign

Google Remarketing Ads

Allows for retargeting your customers via Google Display Network to increase conversions

Mobile App

Helps your team to stay top on the business everywhere

Send Time Optimization

Helps to find the best sending time to engage with your customer

RSS to Email

Helps users to receive any new updates or the latest news from the website

Contact List Import

Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually
VerticalResponse Pricing

Free Trial


Pricing Options

Freemium ( Limited Features )

Premium Plans ( Subscription )

Pricing Plans

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Disclaimer: The pricing details were last updated on 03/04/2023 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about VerticalResponse Pricing.

VerticalResponse Alternatives

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VerticalResponse Reviews

User Rating

3.7/5 (Based on 494 Ratings)

Rating Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

  • Terrible


User Sentiments

User-Friendly Interface, Affordable Pricing, Effective Email Marketing, Comprehensive Analytics

Outdated Templates, Occasional Technical Issues, Limited Design Flexibility, Email Deliverability Issues

Do You Use VerticalResponse?

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Review Summary

Users generally have positive experiences with the software, praising its user-friendly interface, extensive email marketing features, and responsive customer support. However, some users have reported occasional technical glitches, limited customization options, and a lack of advanced features. Additionally, pricing concerns have been raised, with some users expressing dissatisfaction with the cost of certain plans. Overall, users find the software to be a reliable and effective email marketing tool, but suggest room for improvement in terms of customization and pricing.


  • Affordable pricing plans, making it accessible to businesses of various sizes.
  • Userfriendly interface, allowing for easy navigation and campaign management.
  • Comprehensive email marketing features, including templates, automation, and personalization.


  • Limited integrations with thirdparty applications, restricting seamless data transfer.
  • Occasional technical issues reported by users, impacting campaign performance and reliability.

VerticalResponse Reviews

AI-Generated from the text of User Reviews

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VerticalResponse FAQs

What is VerticalResponse used for?

VerticalResponse is Email Marketing Software. VerticalResponse offers the following functionalities:

  • Abandoned Cart Email
  • Delivery by Time Zone
  • Sign Up Forms
  • Free Stock Photos
  • Predesigned Email Templates
  • Email Scheduling
  • Click Map
  • Real-time Email Editor
  • Document Library
  • List Segmentation
  • Drag and Drop Editor
  • A/B Testing
  • Template Management
  • Spam Check
  • Mailing List Management
  • Event Triggered Email
  • Drip Campaigns
  • Click-through Tracking
  • Auto-Responders
  • Multivariate Testing
  • Contact Management

Learn more about VerticalResponse features.

What are the top alternatives for VerticalResponse?

Does VerticalResponse provide API?

Yes, VerticalResponse provides API.

VerticalResponse Contact

Vendor Details

Shoreview, Minnesota Founded : 2001

Contact Details

1 (866) 683-7842

Social Media Handles


Pet Camp
Habitat for Humanity

VerticalResponse Integrations


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